Produced by InsiderStreet.ai from live production data. It is not investment advice, not an offer or solicitation to buy or sell any security, and not a recommendation for any investor. Do not rely on it for any investment decision.

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products · New York Stock Exchange
InsiderStreet
EQUITY FACTSHEET
Generated: 2026-Oct-18 · Market data through: 2026-10-16
Last Close
$87.09
2026-10-16
Market Cap
$10.5B
Volume
2.7M
52-Wk High
$128.90
52-Wk Low
$79.12
Trailing PE
18.1
P/S
1.57
Gross Margin
42.3%
Net Margin
8.7%
ROE
-1894%
ROIC
20%
Piotroski
5/9
Altman Z
2.0
1-Yr Return
-22.5%
5-Yr Return
-31.6%
The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal. The Lifestyle segment, also primarily serving the U.S., encompasses dressings, dips, seasonings, and sauces, predominantly from Hidden Valley; natural personal care items offered by Burt's Bees; and water-filtration systems from Brita. Internationally, the International segment distributes a broad portfolio of products including laundry additives, home care items, water-filtration systems, digestive health products, grilling supplies, cat litter, various food items, bags and wraps, natural personal care products, and professional cleaning and disinfecting solutions. Key international brands include Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean, and Burt's Bees. Clorox's extensive product line reaches customers through a diverse array of channels. These include major retailers, grocery stores, warehouse clubs, discount outlets, home hardware centers, pharmacies, pet stores, military exchanges, both company-owned and third-party e-commerce platforms, distributors, and a direct sales force. Established in 1913, the company's corporate headquarters are situated in Oakland, California.
SectorConsumer DefensiveIndustryHousehold & Personal ProductsExchangeNYSEMarket Cap$10.5BEmployees9,200 (SEC-filed)CEOLinda J. RendleIPO1983-03-21CountryUS
1221 Broadway, Oakland, CA 94612-1888  ·  Tel 510 271 7000  ·  thecloroxcompany.com
INSIDERSTREET SCORE40 / 100Street mean $93.40 (10 analysts, last qtr) — their number, not ours
INSIDER CONSENSUS SIGNALNET BUYING$0.4M open-market purchases vs $0.0M sales / 6 mo
1 Year vs S&P 500 · CLX -22.5% · S&P 500 +15.9% · spread -38.4pp
6986103120Sep 25Nov 25Jan 26Mar 26May 26Jul 26Aug 26CLXS&P 500
7 Years vs S&P 500 · CLX -31.6% · S&P 500 +189.9% · spread -221.4pp
501362213072019202020212023202420252026CLXS&P 500
Both charts indexed to 100 at the start of their window and drawn on a single shared scale, so the gap to the benchmark is the gap you see. Adjusted closes throughout.
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The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
INSIDERSTREET
SCORE
40of 100

Score Breakdown

Profitability68/100
Growth41/100
Momentum45/100
Quality50/100
Earnings Quality82/100
Balance Sheet25/100
Value49/100
Risk (safety)50/100
Overall40.0/100
Each component is a diagnostic reading on its own 0-100 scale. The overall score is computed separately from the underlying financials and is not the average of the rows above — components are not equally weighted and three of them (Momentum, Value, Risk) are derived partly from price rather than from the business.

Peer Comparison — IS Score

SymbolIS Score
ELF
60
REYN
55
CHD
69
IPAR
71
KMB
53
KVUE
62
CLX
40

IS Score Trend — quarterly

3849607123 Q123 Q424 Q325 Q226 Q126 Q4
16 quarters, 23 Q1 to 26 Q4. Peak 70 in 25 Q4, latest 40 — -30 since. Fell in 3 of the last 4 quarters. Dashed line marks 40 on the 0-100 scale.
BUSINESS QUALITY40 / 100IS Score 40.0 / 100 · -29.5 from peak of 70
3849607123 Q124 Q125 Q126 Q1
Fundamental factor model, quarterly. Measures how the business is doing - not where the price is going.
PRICE STRUCTUREBULLISHTechnical Score 68 / 100 · Power +35 · 16 of 22 indicator votes bullish
-5%29%62%96%07-2308-1309-0309-2510-16
Vote share across trend, momentum, volume, volatility and pattern families. Describes where the price is, not where it is going.

These two disagree — business quality 40, price structure 68 out of 100, so the price reads better than the business does. We publish the disagreement rather than resolving it: they answer different questions, and the gap between them is information, not an error.

TriggerWhere it stands nowWhat it would mean
IS Score reaches 55 and holds two consecutive quartersnow 40.0would move us up one band
IS Score stops falling - one quarter higher than the priorlast four: 61 → 62 → 42 → 40the direction matters more than the level
Technical vote share back above 50%now 55%price structure no longer broken
Institutional holder count rises two quarters runningpeak 1,227 → now 1,056fewer institutions willing to hold is our clearest warning
We publish these so the view can be shown to be wrong. If none of them move and our reading does, we owe you an explanation.

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

This page is InsiderStreet's own reading, produced from the data in the rest of this document. It is not a price target and not investment advice. Analyst consensus and street price targets appear later under their own heading and are the street's numbers, not ours.

Site Convergence Score3 of 4top 4% of 29,420 symbols
Sources Aligned— of 3independent disclosures
Congress (180d)0 buysnone disclosed
Insider Buys (180d)1$0.43M
ETF Funds (30d)609 up / 507 downnet +102 funds
Institutions Added (13F)-36managers opening or increasing
Congressional and insider figures are disclosed purchases in the trailing 180 days; ETF figures are COUNTS OF FUNDS whose holding changed in 30 days, not dollars. Coincidence of separate disclosures, not coordination. An absent source means nothing qualifying was disclosed in its window.

Institutions holding — 12 quarters

10451109117312372023 Q32024 Q12024 Q32025 Q12025 Q32026 Q1
Peak 1,227 · latest 1,056 (-171 from peak).
QuarterHolders13F sharesValueReported own%
2026 Q21,056105.4M$9.9B86.5%
2026 Q11,092100.3M$9.9B82.4%
2025 Q41,05599.6M$9.6B81.8%
2025 Q31,094103.7M$12.3B85.2%
2025 Q21,130109.1M$12.8B89.6%
2025 Q11,191101.2M$14.8B83.1%
2024 Q41,227100.5M$16.1B82.5%
2024 Q31,15799.4M$15.8B81.6%
2024 Q21,096101.6M$13.6B83.5%
2024 Q11,15099.8M$15.1B82.0%
2023 Q41,11299.0M$13.9B81.3%
2023 Q31,06899.5M$12.7B81.7%
How to read ownership above 100%. A 13F reports the positions a manager has investment discretion over, and where two or more managers share discretion over the same block, each one reports it. Summed across filers, the total can therefore exceed the shares actually outstanding without anything being wrong. We publish the figure as filed rather than netting it down, and flag separately any quarter where the arithmetic is not merely high but impossible.

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
InsiderRoleDateTypeSharesValuePost-Txn Owned
Rendle Linda Jdirector, Chief Executive Officer2026-10-05A-Award29,352$2.36M282,488
Rendle Linda Jdirector, Chief Executive Officer2026-10-05TAX W/H692$0.06M281,796
Rendle Linda Jdirector, Chief Executive Officer2026-10-05TAX W/H11,989$0.96M269,807
Peck Laurene EVP - CAO & Corp Controller2026-10-05A-Award1,172$0.09M10,386
Peck Laurene EVP - CAO & Corp Controller2026-10-05TAX W/H30$0.00M10,356
Peck Laurene EVP - CAO & Corp Controller2026-10-05TAX W/H339$0.03M10,017
Marriner KirstenEVP - Chief Admin Officer2026-10-05A-Award6,637$0.53M83,591
Marriner KirstenEVP - Chief Admin Officer2026-10-05TAX W/H1,951$0.16M81,640
6-mo decomposition (Form 4)TxnsSharesValueSignal weight
P — Open-market purchases15,000$0.4MCounted
F — Tax withholding1828,414$2.3MNone — compensation

Monthly Net Insider Flow (000 shares)

-2K45K92K139K+605+13906-207+108+11509+2410
Net of acquisitions minus dispositions, all Form 4 types.

Signal Summary

SignalNet Buying
Open-Market Sells$0.0M0 txns / 6 mo
Open-Market Buys$0.4M1 txns / 6 mo
ClusterNone active3+ insiders / 21 days
FiledFilerShares registeredEst. proceeds
2025-09-04Eric Reynolds15,041$1.9M
2025-03-10Marriner Kirsten8,227$1.3M
2024-12-16Hilt Angela C1,248$0.2M
2024-09-06Hilt Angela C1,733$0.3M
Trailing 12 mo1 filings15,041$2M
FiledFormReporting person% of classShares
2026-04-29SCHEDULE 13GVanguard Capital Management7.35%8.9M sh
2026-03-26SCHEDULE 13G/AThe Vanguard Group—exit/reporting change
2025-07-17SCHEDULE 13G/ABlackRock, Inc.8.10%10.0M sh
2025-04-25SCHEDULE 13G/AUBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC0.90%1.1M sh

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
MemberChamberTradeSize bandTradedDisclosed
Gilbert CisnerosHouseSELL$1,001 - $15,0002026-05-152026-06-09
Gilbert CisnerosHouseSELL$1,001 - $15,0002026-05-152026-06-09
Gilbert Ray CisnerosHouseSELL$1,001 - $15,0002026-05-142026-06-09
Tommy TubervilleSenateBUY$1,001 - $15,0002024-04-292024-05-15
Tommy TubervilleSenateBUY$1,001 - $15,0002024-04-292024-05-14
Thomas Hawley TubervilleSenateBUY$1,001 - $15,0002024-04-292024-05-14
House 12-Mo15 trades6 purchases
Senate 12-Mo0 tradesNone purchases
CoverageSTOCK Act filings30-45 day disclosure lag
13F Filers (last complete Q)1,092
13F Shares100M82.4% of shares out
New / Closed169 / 111positions, QoQ
Increased / Reduced410 / 316positions, QoQ
Put/Call (13F)0.88option positions
Free Float99.4%120M sh

2.8 · Largest Reporting 13F Managers

ManagerSharesValue
Confluence Investment Management L1.2M$95M
Birch Hill Investment Advisors Llc309,588$25M
Allen Mooney & Barnes Investment A186,316$15M
Sound Income Strategies, Llc99,740$8M
Td Waterhouse Canada Inc.98,112$8M
Gilman Hill Asset Management, Llc97,927$8M
EDGAR 13F holdings as of 2026-09-30; filer values normalized to dollars.

2.9 · Top ETF & Fund Ownership

FundWeightPosition
VITSX0.0%$312M
VTI0.0%$312M
VTSAX0.0%$312M
VSMPX0.0%$312M
VFFSX0.0%$257M
VFIAX0.0%$257M

13F Filers Holding CLX — quarterly

104511091173123724Q124Q325Q125Q326Q1

Institutional Put/Call — quarterly

0.720.911.091.2824Q124Q325Q125Q326Q1
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The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
47%59%70%82%07-2308-1008-2609-1409-30
Daily short-sale volume as % of volume reported in FINRA's short-sale file — a flow measure, not short interest; dashed = 50-day average.
Latest Session51.2%2026-10-15
20-Day Avg63.1%50-day 64.7%
TrendFalling20d vs 50d
By Market CenterQ: 50% · N: 70% · B: 33%latest session
Weekly Notional ($B)
$0.2B$0.3B$0.4B$0.5B06-1507-0607-2708-17

Where CLX Trades in the Dark

ATS Venue (4-wk)SharesAvg trade
Incr Intelligent Cross Llc2.3M47 sh
Ubsa Ubs Ats1.9M45 sh
Ebxl Level Ats1.6M23 sh
Mstx Ms Trajectory Cross (Ats-1)1.5M35 sh
Sgmt Sigma X21.3M39 sh
Mlix Instinct X1.1M59 sh
Health and Wellness$2.7BHousehold$1.8BLifestyle$1.1BInternational$1.1BRevenue$6.7BGross profit$2.8BCost of revenue$3.9BOperating income$1.7BR&D$0.1BSG&A$1.1BNet income$0.6BTax$0.2B
Where a dollar of The Clorox Company revenue goes. All values FY2026 filings, live.
RegionRevenueShare
UNITED STATES$5.6B84%
Foreign$1.1B16%
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The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
SwitchingIntangiblesNetworkCost adv.Scale
CLX (live moat model)Peer median: ELF · REYN · CHD · IPAR · KMB
Component scores from the live moat model. Peer median illustrative.

Moat score 46/100 — Weak; primary source Cost Advantage.

3.8 · Employees (SEC filings)

8K8K9K9K2019202120232025
OfficerTitle
Linda RendleChief Executive Officer & Chairman
Nina BartonExecutive VP and Chief Growth & Strategy Officer
Luc BelletExecutive Vice President & Chief Financial Officer
Kirsten MarrinerExecutive Vice President & Chief Administrative Officer
Revenue ($B)
$0B$3B$5B$8B7FY227FY237FY247FY257FY267FY26E8FY27E
EPS ($) — GAAP diluted actual, street-basis estimate
$0.00$2.17$4.35$6.523.73FY221.20FY232.25FY246.52FY254.81FY265.52FY26E5.72FY27E
Actual bars are GAAP diluted EPS from the filed income statement; the lighter forward bars are street-basis consensus. The two are different measures and are not comparable quarter to quarter.

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
Quarterly EPS — Actual vs. Consensus
$0.00$1.15$2.30$3.4425-0525-0725-1126-0226-0426-08NextE
Beats (>2%)3 of 6recent quarters
Avg Surprise+5.4%
Next Report2026-11-02
Income Quality1.02OCF ÷ net income
Beat Rate—%0 of 0 quarters
Current Streak0longest 0
Avg EPS Surprise—%median —%
Surprise Trend—last 4 vs prior 4
PeriodEPS est.EPS actualEPS surpriseRev est. ($M)Rev actual ($M)Rev surprise
Announcement dates to . Consensus as it stood at each report. Revenue surprise shown where both estimate and actual are filed. A beat record is history, not a forecast.
$0B$2B$5B$7BFY22FY23FY24FY25FY26RevenueGross profitOperating incomeNet income
Profit Margins (%)
0%15%30%45%35.09.86.5FY2238.911.22.0FY2342.612.93.9FY2445.016.611.4FY2542.324.78.7FY26GrossOperatingNet

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
Revenue by Segment — Stacked
$0B$3B$5B$8B$7BFY22$7BFY23$7BFY24$7BFY25$7BFY26Health and WelHouseholdLifestyleInternational
Live segmentation data.
YoY Growth Heatmap — Income Lines
YoY growthFY22FY23FY24FY25FY26
Revenue-3.2%+4.0%-4.0%+0.2%-5.4%
Gross profit-21.7%+15.3%+5.4%+5.6%-11.0%
Operating income-43.8%+18.8%+10.8%+28.7%+41.0%
Net income-34.9%-67.7%+87.9%+189.3%-27.5%
$B · FY endsFY22FY23FY24FY25FY26Trend
Revenue7.17.47.17.16.7
Cost of revenue4.64.54.13.93.9
Gross profit2.52.93.03.22.8
R&D expense0.10.10.10.10.1
SG&A expense1.71.92.01.91.1
Operating income0.70.80.91.21.7
EBITDA0.90.60.71.41.2
D&A0.20.20.20.20.2
Pretax income0.60.20.41.10.8
Income tax0.10.10.10.30.2
Net income0.50.10.30.80.6
Diluted EPS ($)3.731.202.256.524.81
Diluted shares (M)124124125124122
Operating CF$1B
CapEx$0B
Free cash flow$0B
SBC$0B
Buybacks$0B
Net cash change$-0B

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
Operating cash flow$0.61BCash reserves drawn$0.45BFree cash flow$0.41BCapEx$0.21BBuybacks$0.26BDividends$0.60B

Balance Sheet — Full

$BFY23FY24FY25FY26
Cash & equivalents0.40.20.20.1
ST investments0.00.00.00.0
Receivables (net)0.70.70.80.8
Total current assets1.81.61.61.8
PP&E (net)1.71.71.61.9
Goodwill + intangibles2.01.91.82.6
Total assets5.95.85.67.8
Accounts payable1.01.00.81.6
Short-term debt0.10.00.01.1
Deferred revenue0.00.00.00.0
Total current liabilities1.91.61.92.8
Long-term debt2.52.52.54.0
Total liabilities5.65.35.17.5
Shareholders' equity0.40.50.50.3

Cash Flow Statement — Full

$BFY23FY24FY25FY26
Net income0.20.30.80.6
D&A0.20.20.20.2
Stock-based compensation0.10.10.10.0
Working capital change0.4(0.2)(0.2)0.1
Operating cash flow1.20.71.00.6
Capital expenditures(0.2)(0.2)(0.2)(0.2)
Investing cash flow(0.2)(0.2)(0.1)(2.3)
Buybacks0.00.0(0.3)(0.3)
Dividends paid(0.6)(0.6)(0.6)(0.6)
Debt issuance / (repay)(0.2)(0.0)0.02.6
Financing cash flow(0.8)(0.7)(0.9)1.7
Free cash flow0.90.50.80.4
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The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
Balance Sheet Structure ($B)
$0B$3B$5B$8BFY23FY24FY25FY26Total assetsTotal liabilitiesEquity
Cash Generation vs Capex ($B)
$0B$0B$1B$1BFY23FY24FY25FY26Operating CFCapexFree cash flow
Left: what the balance sheet is made of — the gap between the assets bar and the liabilities bar is book equity. Right: whether the capex bar is covered by the operating-cash bar; where it is not, the difference was funded externally and free cash flow goes negative.
RatioFY22FY23FY24FY25FY26TTMTrend
PROFITABILITY
ROE95.6%38.4%102.2%249.6%285.6%-1894%
ROA7.4%2.5%4.8%14.3%8.8%7.5%
ROIC16.2%20.9%22.4%29.9%23.1%20.4%
Gross margin35.0%38.9%42.6%45.0%42.3%42.3%
Operating margin9.8%11.2%12.9%16.6%24.7%24.7%
Net margin6.5%2.0%3.9%11.4%8.7%8.7%
EBITDA margin13.1%7.8%10.4%19.7%17.4%17.4%
FCF margin7.5%12.6%6.8%10.7%6.0%—
VALUATION
P/E33.53121.9357.8017.9719.8618.1
P/B27.8682.5849.3445.35129.51117.8
P/S2.182.462.282.051.731.57
P/FCF28.9519.5433.5119.1328.7826.0
EV/EBITDA19.8435.9225.6612.3814.5813.6
EV/Revenue2.592.802.662.432.532.4
Earnings yield3.0%0.8%1.7%5.6%5.0%5.53%
FCF yield3.5%5.1%3.0%5.2%3.5%3.85%
RatioFY22FY23FY24FY25FY26TTMTrend
LEVERAGE & SOLVENCY
Current ratio0.970.951.030.840.660.66
Quick ratio0.540.590.630.570.380.38
Debt / equity5.5813.298.858.9761.3361.33
Debt / assets50.4%49.2%50.5%51.8%70.8%70.8%
Net debt / EBITDA3.154.433.671.944.604.60
Interest coverage7.263.314.8612.007.08—

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
RatioFY22FY23FY24FY25FY26TTMTrend
EFFICIENCY
Asset turnover1.141.221.211.261.010.86
Receivables turnover11.0610.7910.539.708.428.5
DSO (days)333435384343
DPO (days)75818984115151
Cash conversion cycle181268-10-35
GROWTH (YoY)
Revenue growth-3.2%4.0%-4.0%0.2%-5.4%—
Net income growth-34.9%-67.7%87.9%189.3%-27.5%—
EPS growth-34.1%-68.0%87.3%192.3%-26.6%—
FCF growth-43.4%73.8%-48.1%57.6%-46.8%—
PER SHARE ($)
EPS (diluted, TTM)3.731.202.246.554.814.82
Book value / share4.491.772.622.590.742.07
Revenue / share57.4159.2856.7257.4155.0255.18
FCF / share4.327.463.866.153.323.33
Cash / share1.482.941.621.351.171.17
SHAREHOLDER RETURN & SCORES
Buyback yield0.2%0.0%0.0%2.3%2.2%2.20%
Altman Z-Score3.473.513.443.742.102.0
Piotroski F-Score566745/9
Beneish M-Score-2.60-3.39-2.84-2.46-2.01-2.01
ModelScoreZoneNote
Piotroski F-Score5 / 9Middling
Altman Z-Score2.0Grey zoneGrey
Income quality1.02Cash-backedOCF ÷ net income
Beneish M-Score-2.01Elevatedvs −2.22 threshold
DuPont Decomposition (TTM)Value
Tax burden0.74
Interest burden0.86
Operating margin13.7%
Asset turnover1.01×
Financial leverage32.49×
= ROE286%
Growth Quality (live)Value
Revenue stability0.72
Earnings stability0.01
Earnings persistence0.89
Revenue CAGR 3y-3.1%
EPS CAGR 3y59.0%
FCF CAGR 3y-24.2%
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The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
Buyback Yield2.20%
Dividend Yield5.71%
Total Shareholder Return7.16%cash yield
SBC / Revenue0.7%dilution pressure
P/E · now 18.110x50x90x130x
P/S · now 1.571.5x1.9x2.3x2.7x
EV/EBITDA · now 13.610x20x29x38x
CompanyMkt capP/EROENet marginRev growthPiotroski1-yr ret
ELF$6.7B113.46%13.9%+31.2%4/9-16.4%
REYN$4.8B13.915%9.4%+2.7%7/9-2.0%
CHD$24.8B33.517%13.3%+2.7%8/9+21.4%
IPAR$3.7B22.120%8.9%+2.9%8/9+24.6%
KMB$35.1B18.0129%8.2%-12.3%7/9—
KVUE$36.3B21.716%11.5%+1.8%8/9—
EL$37.9B205.05%-3.2%+5.1%7/9—
NWL$2.4B-10.7-9%5.3%-2.0%4/9—
1-yr returns computed from adjusted price history; peers without a tracked series show —.
Hold
29 Analysts
Str Sell (0)Sell (6)Hold (20)Buy (3)Str Buy (0)
Mean Target (qtr)$93.4010 targets
Target vs. Price+7.2%last-quarter mean
Next Report2026-11-02street $1.08
Consensus estimatesRevenue meanHigh / LowEPS meanHigh / Low# EPS est.
FY2026$6.68B$6.70B / $6.65B$5.52$5.59 / $5.489
FY2027$7.63B$7.67B / $7.60B$5.72$5.78 / $5.5011
FY2028$7.81B$7.93B / $7.65B$6.15$6.30 / $6.0210

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Street Price Target — Trajectory

WindowAvg Targetvs. Price# Targets
Last Month$86.00-1.3%3
Last Quarter$93.40+7.2%10
Last Year$107.12+23.0%33
All Time$124.58+43.0%67
Rolling mean of published targets vs. last close $87.09. Aggregated from StreetInsider, Benzinga, Pulse 2.0.

Third-Party Composite Rating

B
DCF
4/5
ROE
5/5
ROA
4/5
Debt/Eq
1/5
P/E
2/5
P/B
1/5
Independent quant composite as of 2026-10-16; components scored 1–5 (5 best). Shown for contrast with the InsiderStreet Score — methodologies differ.
CLX -22.5% vs S&P 500 +15.9% — spread -38.4pp
6986103120Sep 25Nov 25Jan 26Mar 26May 26Jul 26Aug 26CLX -22%S&P 500 +16%
Sector — XLP +11.4%
6985100115Sep 25Nov 25Jan 26Mar 26May 26Jul 26Aug 26CLXXLP
Peer Set — indexed to 100
3369105142Sep 25Nov 25Jan 26Mar 26May 26Jul 26Aug 26CLX -22%ELF -16%REYN -2%CHD +21%IPAR +25%
All series indexed to 100 at the start of the window, adjusted closes.

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
$77$89$102$11513MVol705030RSI 53Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26▮ up▮ downSMA20SMA50BB(20,2)RSI(14)
Candlesticks with SMA 20/50 overlay, Bollinger (20,2σ) band, volume, and Wilder RSI(14) — computed from live daily OHLCV.
$79$95$111$128Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26▮up▮downSMA 20SMA 50SMA 200EMA 9EMA 21·· ST Bull·· ST Bear
Moving AverageValueDistance% DistanceSignal
SMA 20$83.43+3.66+4.39%Above
SMA 50$92.40-5.31-5.75%Below
SMA 200$99.09-12.00-12.11%Below
EMA 9$84.80+2.29+2.70%Above
EMA 21$85.21+1.88+2.21%Above
EMA 50$89.10-2.01-2.26%Below
EMA 200$98.11-11.02-11.23%Below
Series and readings from the nightly technical-indicator history — identical data to the site's ribbon chart. Supertrend segments colored by direction.

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
TECHNICAL VERDICTBULLISHPower Score +3516 of 22 indicator votes bullish

Family Scores (site weights)

Trend 30%50
Momentum 25%82
Volume 20%88
Volatility 10%67
Patterns 15%50
-5%29%62%96%07-2308-1309-0309-2510-16
This Week55% bullishof 11 price-based votes
4 Weeks Ago0%+55 pts since
12 Weeks Ago9%+46 pts since
ReadImprovingweek-over-week trajectory
Price vs SMA 20$83.43
Price vs SMA 50$92.40
Price vs SMA 200$99.09
EMA 9/21 Cross84.8/85.2
SMA 50/200Death
ADX DirectionADX 32
Supertrend$87
Parabolic SAR$81
SMA Slope0.200
RSI53.5
Stochastic K/D90/86
StochRSI K/D100/100
Williams %R-7
CCI144
TSI vs Signal-15.6
CMO6.9
ROC8.31%
OBV SignalAccum
Chaikin MF0.070
MFI69
Force Index1M
Elder Ray Bull2.24
53.5RSI (14)30 oversold · 70 overbought
89.8Stochastic %Kvs %D 86
68.7Money Flowvolume-weighted RSI
32.2ADXtrend strength · <20 weak
6.8Williams %Rinverted scale
LevelValueLevelValue
Pivot / R1 / R2$86.36 / $87.51 / $88.81S1 / S2$85.06 / $83.91
Bollinger (20,2)$79.48 – $87.39SqueezeOff
52-wk range$79.12 – $125.82Off 52-wk high-30.8%
ATR (14)$2.16 (2.5%)Historical vol28.6%

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
+1.0%Jan55%
+0.1%Feb55%
+0.5%Mar71%
+0.6%Apr50%
-0.8%May45%
+0.5%Jun55%
+1.8%Jul60%
+1.1%Aug50%
-1.1%Sep50%
+1.0%Oct50%
+1.9%Nov55%
+0.1%Dec60%
Sample: 20 years — treat short histories as suggestive, not statistical.
Computed from live weekly pricesCLXS&P 500
Weekly volatility (σ, 1y)4.76%1.83%
Best / worst week (1y)+8.2% / -11.7%—
Max drawdown (5y, monthly)-56.4%—
1-week VaR (95%)-9.9%—
Beta (5y)0.541.00
CLX EQUITY WEATHER (LIVE)CLOUDY · -4
Trend-43
Momentum+52
Volume+36
Volatility-60
Breadth-22
MARKET REGIME (2026-10-16)NEUTRAL
VIX19.99Normal
Dow TheoryConfirmed Bearish
SPY / QQQ TSI7.2 / 4.7trend strength
Sector Strength46/100breadth average
-0.46+0.02+0.50+0.9802-0203-1604-2005-2507-0608-1009-14
Average sentiment of 187 stories, weekly buckets, −1 to +1.
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The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY
Overall-4.1+5.7 vs industry
Trend-42.9-42.5 vs industry
Momentum+51.5+48.4 vs industry
Volume+35.5+21.3 vs industry
ReadingCLXHousehold & Personal Products
n=397
Consumer Defensive
n=3,080
All US symbols
n=70,435
Overall-4.1-9.7-15.7-20.5
Trend-42.9-0.4-19.0-21.3
Momentum+51.5+3.1-6.2-15.8
Volume+35.5+14.2-5.0-3.8
Trend, momentum and volume are computed per company. Volatility and breadth are market-regime values shared by every symbol in the universe, so they are reported once under Market Regime rather than compared here - a company cannot differ from its sector on a constant.
ExecutiveTotal compStructure
Linda Rendle Chair and Chief Executive Offic$14.0M85% equity+incentive
Luc Bellet EVP and Chief Financial Officer ($7.7M88% equity+incentive
Chris Hyder EVP and Chief Operating Officer$7.6M88% equity+incentive
Kirsten Marriner EVP and Chief Administrativ$6.2M84% equity+incentive
Angela Hilt EVP and Chief Legal & External A$6.0M84% equity+incentive
Pillar (live disclosure scores)Score
Environmental71
Social68
Governance72
Composite ESG70
Composite ESG Trend
7273747520172019202120232025
Filed8-K contentsItems
2026-08-03Earnings Release; Regulation FD; Exhibits2.02,7.01,9.01
2026-06-17Officer/Director Change; Regulation FD; Exhibits5.02,7.01,9.01
2026-05-28Officer/Director Change; Regulation FD; Exhibits5.02,7.01,9.01
2026-04-30Earnings Release; Regulation FD; Exhibits2.02,7.01,9.01
2026-04-01Regulation FD; Other Events; Exhibits7.01,8.01,9.01
2026-03-10Entry into Material Definitive Agreement; Creation of Direct Financial1.01,2.03,9.01
2026-02-03Results of Operations and Financial Condition; Regulation FD Disclosur2.02,7.01,9.01
2026-01-22Regulation FD Disclosure; Other Events; Financial Statements and Exhib7.01,8.01,9.01

The Clorox Company (CLX)

Consumer Defensive / Household & Personal Products
InsiderStreet
EQUITY FACTSHEET
Report Date: 2026-Oct-18
NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Methodology. Every figure originates in InsiderStreet's production data layer and is computed deterministically by the same engines that power insiderstreet.ai. This factsheet contains no model-written text. Sections without underlying data are omitted rather than estimated.

DISCLOSURES. This document is produced by InsiderStreet.ai from live production data. It is not investment advice, not an offer or solicitation to buy or sell any security, and not a recommendation tailored to any person. Data is sourced as of the dates shown and may no longer be current. InsiderStreet.ai is not a registered investment adviser or broker-dealer. Investing involves risk, including loss of principal. Past performance does not guarantee future results. Do not make any investment decision based on this document. © 2026 InsiderStreet.ai — all rights reserved. Redistribution prohibited.
Data domainSourceCoverage for this report
Price & volumemarket_db.historical_prices52 rows
Fundamentalsincome_statements_annual6 rows · 2021 to 2026
Reported vs consensusfact/earnings_calendar24 rows · 2020-11-02 to 2026-08-03
Analyst estimatesdim/forward_estimates3 rows · 2026-06-30 to 2028-06-30
Institutional ownership (13F)holdings_db.institutional_ownership_summary116 rows · 1997 to 2026
Insider transactions (Form 4)edgar/form412 rows · 2026-10-05
Proposed sales (Form 144)edgar/form1441 record
Beneficial ownership (13D/G)edgar/13dg4 rows · 2025-04-25 to 2026-04-29
Short-sale volume (FINRA)edgar/short_volume_daily60 rows · 2026-07-23 to 2026-10-15
Dark pool (ATS, tier 1)edgar/darkpool_weekly12 rows · 2026-06-15 to 2026-08-31
ETF & fund holdingetf_holdings_changelog (30d)1 record
Peer setstock_peers_dynamic8 rows
Industry mediansindustry_medians1 record
Congressional tradescongress_db (House + Senate)1 record
ESGfact/esg_disclosures1 record

Method. Every figure in this factsheet is looked up from a named field computed in code. It contains no model-written text.

Not covered. Short interest as a percent of float and days-to-cover are not in this data set — the short-sale figures above are FINRA volume, a flow, and cannot support squeeze or covering analysis. Options positioning and intraday data are also absent. 13F ownership is filed 45 days after quarter end and congressional trades are disclosed on a lag, so both describe a past position, not a current one.