| Profitability | 80/100 |
| Growth | 50/100 |
| Momentum | 64/100 |
| Quality | 74/100 |
| Earnings Quality | 90/100 |
| Balance Sheet | 38/100 |
| Value | 53/100 |
| Risk (safety) | 100/100 |
| Overall | 65.4/100 |
| Symbol | IS Score |
|---|---|
| PM | 77 |
| BUD | 71 |
| MNST | 78 |
| PEP | 69 |
| MDLZ | 53 |
| CL | 61 |
| MO | 65 |
Both readings sit above the midpoint — business quality at 65 and price structure at 90 out of 100 — so they are not in conflict. The fundamentals and the tape are saying the same thing, which is the case in which either one alone would have been enough.
| Trigger | Where it stands now | What it would mean |
|---|---|---|
| IS Score reaches 75 and holds two consecutive quarters | now 65.4 | would move us up one band |
| IS Score stops falling - one quarter higher than the prior | last four: 64 → 58 → 64 → 65 | the direction matters more than the level |
| Technical vote share back above 50% | now 100% | price structure no longer broken |
| Institutional holder count rises two quarters running | peak 2,558 → now 2,558 | fewer institutions willing to hold is our clearest warning |
This page is InsiderStreet's own reading, produced from the data in the rest of this document. It is not a price target and not investment advice. Analyst consensus and street price targets appear later under their own heading and are the street's numbers, not ours.
| Quarter | Holders | 13F shares | Value | Reported own% |
|---|---|---|---|---|
| 2026 Q2 | 2,558 | 1128.6M | $80.0B | 67.5% |
| 2026 Q1 | 2,481 | 1039.4M | $68.0B | 62.2% |
| 2025 Q4 | 2,377 | 1046.2M | $59.6B | 62.6% |
| 2025 Q3 | 2,330 | 1030.9M | $67.5B | 61.7% |
| 2025 Q2 | 2,247 | 1031.0M | $60.0B | 61.7% |
| 2025 Q1 | 2,229 | 1053.6M | $62.5B | 63.0% |
| 2024 Q4 | 2,152 | 1022.9M | $52.7B | 61.2% |
| 2024 Q3 | 1,972 | 1016.0M | $51.2B | 60.8% |
| 2024 Q2 | 1,899 | 1010.9M | $45.2B | 60.5% |
| 2024 Q1 | 1,886 | 1050.9M | $45.0B | 62.9% |
| 2023 Q4 | 1,874 | 1009.3M | $40.6B | 60.4% |
| 2023 Q3 | 1,822 | 1035.2M | $43.7B | 61.9% |
| Insider | Role | Date | Type | Shares | Value | Post-Txn Owned |
|---|---|---|---|---|---|---|
| Patterson Katie F | Vice President and Controller | 2026-10-14 | TAX W/H | 1,268 | $0.09M | 16,245 |
| Mcquade Kathryn B. | director | 2026-09-09 | BUY | 1,500 | $0.10M | 114,929 |
| Kelly Ennis Debra J | director | 2026-05-26 | SELL | 5,790 | $0.42M | 73,809 |
| Strahlman Ellen R | director | 2026-05-26 | SELL | 2,000 | $0.15M | 25,102 |
| Strahlman Ellen R | director | 2026-05-14 | A-Award | 2,571 | — | 27,102 |
| Stoddart Richard S | director | 2026-05-14 | A-Award | 2,571 | — | 6,010 |
| Clarke Ian L.T. | director | 2026-05-14 | A-Award | 2,571 | — | 18,618 |
| Connelly Marjorie Mary | director | 2026-05-14 | A-Award | 2,571 | — | 19,936 |
| 6-mo decomposition (Form 4) | Txns | Shares | Value | Signal weight |
|---|---|---|---|---|
| S — Open-market sales | 3 | 35,698 | $2.4M | Counted |
| P — Open-market purchases | 1 | 1,500 | $0.1M | Counted |
| F — Tax withholding | 8 | 123,577 | $8.6M | None — compensation |
| Filed | Filer | Shares registered | Est. proceeds |
|---|---|---|---|
| 2026-05-26 | Kelly Ennis Debra J | 5,790 | $0.4M |
| 2026-05-26 | Kelly Ennis Debra J | 5,790 | $0.4M |
| 2026-05-26 | Ellen R. Strahlman | 2,000 | $0.1M |
| 2026-03-05 | Whitaker Charles N. | 27,908 | $1.9M |
| Trailing 12 mo | 5 filings | 69,396 | $4M |
| Filed | Form | Reporting person | % of class | Shares |
|---|---|---|---|---|
| 2026-03-26 | SCHEDULE 13G/A | The Vanguard Group | — | exit/reporting change |
| Member | Chamber | Trade | Size band | Traded | Disclosed |
|---|---|---|---|---|---|
| Ro Khanna | House | BUY | $1,001 - $15,000 | 2026-09-04 | 2026-10-09 |
| Ro Khanna | House | SELL | $1,001 - $15,000 | 2026-08-10 | 2026-09-07 |
| Ro Khanna | House | BUY | $1,001 - $15,000 | 2026-01-13 | 2026-02-10 |
| David Perdue | Senate | SELL | $1,001 - $15,000 | 2020-04-14 | 2021-05-02 |
| David Perdue | Senate | SELL | $1,001 - $15,000 | 2020-04-14 | 2021-05-01 |
| David Perdue | Senate | SELL | $1,001 - $15,000 | 2020-04-14 | 2021-05-01 |
| Manager | Shares | Value |
|---|---|---|
| Assenagon Asset Management S.A. | 1.8M | $118M |
| Wealth Enhancement Advisory Servic | 915,427 | $64M |
| Vontobel Holding Ltd. | 488,619 | $33M |
| Czech National Bank | 479,758 | $32M |
| Wedge Capital Management L L P/Nc | 390,245 | $26M |
| First Citizens Bank & Trust Co | 319,651 | $22M |
| Fund | Weight | Position |
|---|---|---|
| VITSX | 0.2% | $3.6B |
| VTSAX | 0.2% | $3.6B |
| VTI | 0.2% | $3.6B |
| VSMPX | 0.2% | $3.6B |
| SCHD | 3.1% | $3.4B |
| VFFSX | 0.2% | $3.0B |
| ATS Venue (4-wk) | Shares | Avg trade |
|---|---|---|
| Incr Intelligent Cross Llc | 7.3M | 72 sh |
| Ubsa Ubs Ats | 5.2M | 55 sh |
| Ebxl Level Ats | 4.6M | 38 sh |
| Mstx Ms Trajectory Cross (Ats-1) | 4.3M | 81 sh |
| Mlix Instinct X | 3.0M | 115 sh |
| Sgmt Sigma X2 | 2.8M | 67 sh |
Moat score 54/100 — Weak; primary source Cost Advantage.
| Officer | Title |
|---|---|
| William F. Gifford Jr. | Consultant |
| Salvatore Mancuso | Chief Executive Officer & Director |
| Jody L. Begley | Executive Vice President & Chief Operating Officer |
| Charles N. Whitaker | Senior Vice President, Chief Human Resources Officer & Chief Compliance Officer |
| Period | EPS est. | EPS actual | EPS surprise | Rev est. ($M) | Rev actual ($M) | Rev surprise |
|---|
| YoY growth | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Revenue | +1.3% | -2.0% | -0.9% | -0.3% | -1.5% |
| Gross profit | +7.4% | +1.8% | +0.3% | +0.6% | +21.4% |
| Operating income | +6.3% | +3.1% | -3.1% | -2.7% | +34.0% |
| Net income | -44.6% | +132.9% | +41.0% | +38.5% | -38.3% |
| $B · FY ends | FY21 | FY22 | FY23 | FY24 | FY25 | Trend |
|---|---|---|---|---|---|---|
| Revenue | 21.1 | 20.7 | 20.5 | 20.4 | 20.1 | |
| Cost of revenue | 7.1 | 6.4 | 6.2 | 6.1 | 2.7 | |
| Gross profit | 14.0 | 14.2 | 14.3 | 14.4 | 17.4 | |
| R&D expense | 0.0 | 0.0 | 0.0 | 0.2 | 0.2 | |
| SG&A expense | 2.4 | 2.3 | 2.7 | 2.7 | 2.2 | |
| Operating income | 11.6 | 11.9 | 11.5 | 11.2 | 15.1 | |
| EBITDA | 5.3 | 8.7 | 12.3 | 15.1 | 10.8 | |
| D&A | 0.2 | 0.2 | 0.3 | 0.3 | 0.3 | |
| Pretax income | 3.8 | 7.4 | 10.9 | 13.7 | 9.4 | |
| Income tax | 1.3 | 1.6 | 2.8 | 2.4 | 2.4 | |
| Net income | 2.5 | 5.8 | 8.1 | 11.3 | 6.9 | |
| Diluted EPS ($) | 1.34 | 3.19 | 4.57 | 6.54 | 4.11 | |
| Diluted shares (M) | 1,845 | 1,804 | 1,777 | 1,718 | 1,677 |
| $B | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Cash & equivalents | 4.0 | 3.7 | 3.1 | 4.5 | |
| ST investments | 0.0 | 0.0 | 0.0 | 0.0 | |
| Receivables (net) | 1.9 | 0.6 | 0.3 | 0.3 | |
| Total current assets | 7.2 | 5.6 | 4.5 | 5.5 | |
| PP&E (net) | 1.6 | 1.7 | 1.6 | 1.7 | |
| Goodwill + intangibles | 17.6 | 20.5 | 19.9 | 17.7 | |
| Total assets | 37.0 | 38.6 | 35.2 | 35.0 | |
| Accounts payable | 0.6 | 0.6 | 0.7 | 0.8 | |
| Short-term debt | 1.6 | 1.1 | 1.5 | 1.6 | |
| Deferred revenue | 2.7 | 2.7 | 0.0 | 0.0 | |
| Total current liabilities | 8.6 | 11.3 | 8.8 | 9.2 | |
| Long-term debt | 25.1 | 25.1 | 23.4 | 24.1 | |
| Total liabilities | 40.9 | 42.1 | 37.4 | 38.5 | |
| Shareholders' equity | -3.9 | -3.5 | -2.2 | -3.5 |
| $B | FY22 | FY23 | FY24 | FY25 | |
|---|---|---|---|---|---|
| Net income | 5.8 | 8.1 | 11.3 | 6.9 | |
| D&A | 0.2 | 0.3 | 0.3 | 0.3 | |
| Stock-based compensation | 0.1 | 0.1 | 0.0 | 0.0 | |
| Working capital change | (0.6) | (0.0) | 0.2 | 0.2 | |
| Operating cash flow | 8.3 | 9.3 | 8.8 | 9.3 | |
| Capital expenditures | (0.2) | (0.2) | (0.1) | (0.2) | |
| Investing cash flow | 0.8 | (1.3) | 2.2 | (0.3) | |
| Buybacks | (1.8) | (1.0) | (3.4) | (1.0) | |
| Dividends paid | (6.6) | (6.8) | (6.8) | (7.0) | |
| Debt issuance / (repay) | (1.1) | (0.6) | (1.1) | 0.4 | |
| Financing cash flow | (9.5) | (8.4) | (11.5) | (7.6) | |
| Free cash flow | 8.1 | 9.1 | 8.6 | 9.1 |
| Ratio | FY21 | FY22 | FY23 | FY24 | FY25 | TTM | Trend |
|---|---|---|---|---|---|---|---|
| PROFITABILITY | |||||||
| ROE | 401.5% | -206.6% | -216.4% | -389.9% | -242.1% | -265% | |
| ROA | 5.7% | 15.1% | 21.5% | 30.5% | 19.8% | 23.9% | |
| ROIC | 34.2% | 49.8% | 45.2% | 47.4% | 41.3% | 36.7% | |
| Gross margin | 66.3% | 68.9% | 69.7% | 70.3% | 86.6% | 69.9% | |
| Operating margin | 54.8% | 57.6% | 56.3% | 55.0% | 74.8% | 58.0% | |
| Net margin | 11.7% | 27.9% | 39.7% | 55.1% | 34.5% | 37.8% | |
| EBITDA margin | 24.9% | 42.3% | 60.2% | 73.7% | 53.8% | 55.9% | |
| FCF margin | 39.0% | 38.9% | 44.3% | 42.1% | 43.4% | — | |
| VALUATION | |||||||
| P/E | 26.00 | 11.38 | 7.68 | 7.47 | 13.92 | 15.8 | |
| P/B | -40.06 | -16.51 | -17.63 | -37.61 | -27.61 | -47.1 | |
| P/S | 3.05 | 3.17 | 3.04 | 4.12 | 4.63 | 5.94 | |
| P/FCF | 7.81 | 8.15 | 6.87 | 9.78 | 10.66 | 15.1 | |
| EV/EBITDA | 16.71 | 10.09 | 6.88 | 7.03 | 11.02 | 12.5 | |
| EV/Revenue | 4.16 | 4.27 | 4.14 | 5.18 | 5.64 | 7.0 | |
| Earnings yield | 3.8% | 8.8% | 13.0% | 13.4% | 7.2% | 6.35% | |
| FCF yield | 12.8% | 12.3% | 14.6% | 10.2% | 9.4% | 6.62% | |
| Ratio | FY21 | FY22 | FY23 | FY24 | FY25 | TTM | Trend |
|---|---|---|---|---|---|---|---|
| LEVERAGE & SOLVENCY | |||||||
| Current ratio | 0.71 | 0.84 | 0.49 | 0.51 | 0.61 | 0.44 | |
| Quick ratio | 0.57 | 0.70 | 0.39 | 0.39 | 0.49 | 0.30 | |
| Debt / equity | -17.46 | -6.72 | -7.41 | -11.14 | -7.34 | -9.21 | |
| Debt / assets | 71.0% | 72.2% | 68.0% | 70.9% | 73.4% | 73.6% | |
| Net debt / EBITDA | 4.47 | 2.59 | 1.83 | 1.45 | 1.98 | 1.88 | |
| Interest coverage | 4.31 | 8.05 | 12.21 | 14.25 | 9.70 | — | |
| Ratio | FY21 | FY22 | FY23 | FY24 | FY25 | TTM | Trend |
|---|---|---|---|---|---|---|---|
| EFFICIENCY | |||||||
| Asset turnover | 0.49 | 0.54 | 0.54 | 0.55 | 0.60 | 0.63 | |
| Receivables turnover | 229.47 | 23.40 | 22.88 | 164.87 | 95.03 | 69.0 | |
| DSO (days) | 2 | 16 | 16 | 2 | 4 | 5 | |
| DPO (days) | 21 | 28 | 33 | 39 | 42 | 39 | |
| Cash conversion cycle | 61 | 54 | 53 | 33 | 24 | 27 | |
| GROWTH (YoY) | |||||||
| Revenue growth | 1.3% | -2.0% | -0.9% | -0.3% | 2.3% | — | |
| Net income growth | -44.6% | 132.9% | 41.0% | 38.5% | -38.3% | — | |
| EPS growth | -43.8% | 138.4% | 42.8% | 44.6% | -37.7% | — | |
| FCF growth | 1.0% | -2.2% | 12.9% | -5.3% | 5.4% | — | |
| PER SHARE ($) | |||||||
| EPS (diluted, TTM) | 1.35 | 3.22 | 4.60 | 6.65 | 4.14 | 4.77 | |
| Book value / share | -0.88 | -2.22 | -2.00 | -1.32 | -2.09 | -1.57 | |
| Revenue / share | 11.52 | 11.56 | 11.59 | 12.07 | 12.47 | 12.63 | |
| FCF / share | 4.50 | 4.50 | 5.14 | 5.08 | 5.41 | 4.97 | |
| Cash / share | 2.48 | 2.25 | 2.08 | 1.85 | 2.67 | 1.42 | |
| SHAREHOLDER RETURN & SCORES | |||||||
| Buyback yield | 2.6% | 2.8% | 1.6% | 4.0% | 1.0% | 0.75% | |
| Altman Z-Score | 2.90 | 3.37 | 3.41 | 4.59 | 2.97 | 5.2 | |
| Piotroski F-Score | 6 | 8 | 7 | 7 | 6 | 8/9 | |
| Beneish M-Score | -3.88 | 32.84 | -3.24 | -2.65 | -2.71 | -2.33 | |
| Model | Score | Zone | Note |
|---|---|---|---|
| Piotroski F-Score | 8 / 9 | Strong | |
| Altman Z-Score | 5.2 | Safe (>2.99) | Safe |
| Income quality | 1.11 | Cash-backed | OCF ÷ net income |
| Beneish M-Score | -2.33 | Non-manipulator | vs −2.22 threshold |
| DuPont Decomposition (TTM) | Value |
|---|---|
| Tax burden | 0.77 |
| Interest burden | 0.90 |
| Operating margin | 52.4% |
| Asset turnover | 0.67× |
| Financial leverage | -11.09× |
| = ROE | -269% |
| Growth Quality (live) | Value |
|---|---|
| Revenue stability | 0.01 |
| Earnings stability | 0.52 |
| Earnings persistence | 0.96 |
| Revenue CAGR 3y | 1.9% |
| EPS CAGR 3y | 7.6% |
| FCF CAGR 3y | -1.1% |
| Company | Mkt cap | P/E | ROE | Net margin | Rev growth | Piotroski | 1-yr ret |
|---|---|---|---|---|---|---|---|
| PM | $319.8B | 29.5 | -106% | 25.2% | +9.1% | 8/9 | +31.4% |
| BUD | $163.3B | 13.9 | 19% | 19.8% | +2.9% | 8/9 | +34.4% |
| MNST | $89.6B | 42.0 | 26% | 23.0% | +20.4% | 7/9 | +30.4% |
| PEP | $179.2B | 16.5 | 52% | 12.1% | +6.4% | 9/9 | -13.0% |
| MDLZ | $81.6B | 23.4 | 13% | 16.5% | +6.9% | 6/9 | — |
| CL | $75.0B | 37.0 | 434% | 12.9% | +5.2% | 8/9 | — |
| TGT | $70.1B | 15.9 | 26% | 7.1% | +2.0% | 6/9 | — |
| DEO | $52.9B | 30.6 | 39% | -2.8% | -2.2% | 5/9 | — |
| Consensus estimates | Revenue mean | High / Low | EPS mean | High / Low | # EPS est. |
|---|---|---|---|---|---|
| FY2026 | $20.54B | $20.78B / $20.31B | $5.68 | $5.72 / $5.65 | 7 |
| FY2027 | $20.74B | $20.96B / $20.20B | $5.88 | $5.99 / $5.70 | 9 |
| FY2028 | $20.95B | $21.52B / $20.66B | $6.09 | $6.38 / $5.69 | 5 |
| Window | Avg Target | vs. Price | # Targets |
|---|---|---|---|
| Last Month | $60.00 | -20.1% | 1 |
| Last Quarter | $59.00 | -21.4% | 2 |
| Last Year | $66.94 | -10.9% | 16 |
| All Time | $57.77 | -23.1% | 41 |
| Moving Average | Value | Distance | % Distance | Signal |
|---|---|---|---|---|
| SMA 20 | $69.88 | +5.23 | +7.48% | Above |
| SMA 50 | $68.41 | +6.70 | +9.79% | Above |
| SMA 200 | $67.85 | +7.26 | +10.70% | Above |
| EMA 9 | $72.18 | +2.93 | +4.06% | Above |
| EMA 21 | $70.57 | +4.54 | +6.43% | Above |
| EMA 50 | $69.61 | +5.50 | +7.90% | Above |
| EMA 200 | $67.50 | +7.61 | +11.27% | Above |
| Level | Value | Level | Value |
|---|---|---|---|
| Pivot / R1 / R2 | $74.36 / $75.22 / $76.60 | S1 / S2 | $72.98 / $72.12 |
| Bollinger (20,2) | $65.38 – $74.37 | Squeeze | Off |
| 52-wk range | $54.70 – $77.06 | Off 52-wk high | -2.5% |
| ATR (14) | $1.44 (1.9%) | Historical vol | 18.2% |
| Computed from live weekly prices | MO | S&P 500 |
|---|---|---|
| Weekly volatility (σ, 1y) | 4.38% | 1.83% |
| Best / worst week (1y) | +11.5% / -11.5% | — |
| Max drawdown (5y, monthly) | -32.9% | — |
| 1-week VaR (95%) | -8.6% | — |
| Beta (5y) | 0.49 | 1.00 |
| Reading | MO | Tobacco n=71 | Consumer Defensive n=3,080 | All US symbols n=70,435 |
|---|---|---|---|---|
| Overall | +33.8 | -18.5 | -15.7 | -20.5 |
| Trend | +49.7 | -20.1 | -19.0 | -21.3 |
| Momentum | +76.2 | -7.7 | -6.2 | -15.8 |
| Volume | +55.3 | -23.0 | -5.0 | -3.8 |
| Executive | Total comp | Structure |
|---|---|---|
| William F. Gifford, Jr., Chief Executive Off | $24.6M | 73% equity+incentive |
| Jody L. Begley, Executive Vice President and | $10.8M | 44% equity+incentive |
| Salvatore Mancuso, Executive Vice President | $7.6M | 69% equity+incentive |
| Heather A. Newman, Senior Vice President, Ch | $6.2M | 70% equity+incentive |
| Charles N. Whitaker, Senior Vice President, | $6.0M | 66% equity+incentive |
| Pillar (live disclosure scores) | Score |
|---|---|
| Environmental | 59 |
| Social | 55 |
| Governance | 69 |
| Composite ESG | 61 |
| Filed | 8-K contents | Items |
|---|---|---|
| 2026-10-09 | Material Agreement; Exhibits | 1.01,9.01 |
| 2026-08-28 | Officer/Director Change; Regulation FD; Exhibits | 5.02,7.01,9.01 |
| 2026-07-30 | Earnings Release; Exhibits | 2.02,9.01 |
| 2026-05-18 | Officer/Director Change; Shareholder Vote; Exhibits | 5.02,5.07,9.01 |
| 2026-04-30 | Earnings Release; Exhibits | 2.02,9.01 |
| 2026-01-29 | Results of Operations and Financial Condition; Departure/Election of D | 2.02,5.02,9.01 |
| 2026-01-29 | Other Events; Financial Statements and Exhibits | 8.01,9.01 |
| 2025-12-11 | Departure/Election of Directors; Appointment of Officers; Regulation F | 5.02,7.01,9.01 |
Methodology. Every figure originates in InsiderStreet's production data layer and is computed deterministically by the same engines that power insiderstreet.ai. This factsheet contains no model-written text. Sections without underlying data are omitted rather than estimated.
| Data domain | Source | Coverage for this report |
|---|---|---|
| Price & volume | market_db.historical_prices | 52 rows |
| Fundamentals | income_statements_annual | 6 rows · 2020 to 2025 |
| Reported vs consensus | fact/earnings_calendar | 24 rows · 2020-10-30 to 2026-07-30 |
| Analyst estimates | dim/forward_estimates | 3 rows · 2026-12-31 to 2028-12-31 |
| Institutional ownership (13F) | holdings_db.institutional_ownership_summary | 111 rows · 1987 to 2026 |
| Insider transactions (Form 4) | edgar/form4 | 12 rows · 2026-05-14 to 2026-10-14 |
| Proposed sales (Form 144) | edgar/form144 | 1 record |
| Beneficial ownership (13D/G) | edgar/13dg | 1 rows · 2026-03-26 |
| Short-sale volume (FINRA) | edgar/short_volume_daily | 60 rows · 2026-07-23 to 2026-10-15 |
| Dark pool (ATS, tier 1) | edgar/darkpool_weekly | 12 rows · 2026-06-15 to 2026-08-31 |
| ETF & fund holding | etf_holdings_changelog (30d) | 1 record |
| Peer set | stock_peers_dynamic | 8 rows |
| Industry medians | industry_medians | 1 record |
| Congressional trades | congress_db (House + Senate) | 1 record |
| ESG | fact/esg_disclosures | 1 record |
Method. Every figure in this factsheet is looked up from a named field computed in code. It contains no model-written text.
Not covered. Short interest as a percent of float and days-to-cover are not in this data set — the short-sale figures above are FINRA volume, a flow, and cannot support squeeze or covering analysis. Options positioning and intraday data are also absent. 13F ownership is filed 45 days after quarter end and congressional trades are disclosed on a lag, so both describe a past position, not a current one.