InsiderStreet Equity Research

Produced by InsiderStreet.ai from live production data. It is not investment advice, not an offer or solicitation to buy or sell any security, and not a recommendation for any investor. Do not rely on it for any investment decision.

Last Close

$108.81

2026-10-16

Market Cap

$23.3B

Volume

1.1M

52-Wk High

$121.18

52-Wk Low

$77.90

Trailing PE

15.5

P/S

1.48

Gross Margin

48.5%

Net Margin

9.9%

ROE

13%

ROIC

-19%

Piotroski

5/9

Altman Z

0.1

1-Yr Return

+40.1%

5-Yr Return

+162.5%

Principal Financial Group, Inc. engages in the investment management offering business. It offers financial products and services to businesses, individuals, and institutional clients. It operates its business through the following segments: Retirement and Income Solutions, Principal Asset Management, and Benefits and Protection. The Retirement and Income Solutions Segment offers a comprehensive portfolio of products and services for retirement savings along with select products for retirement income. The Principal Asset Management segment provides global investment solutions to institutional, retirement, retail and high net worth investors in the U.S. and select emerging markets. The Benefits and Protection segment includes selling individual life insurance products. The company was founded by Edward A. Temple in 1879 and is headquartered in Des Moines, IA.

SectorFinancial ServicesIndustryAsset ManagementExchangeNASDAQMarket Cap$23.3BEmployees19,700 (SEC-filed)CEODeanna Dawnette Strable-SoethoutIPO2001-10-23CountryUS

711 High Street, Des Moines, IA 50392 · Tel 515 247 5111 · principal.com

INSIDERSTREET SCORE57 / 100Street mean $113.60 (5 analysts, last qtr) — their number, not ours

INSIDER CONSENSUS SIGNALROUTINE SELLING — LOW SIGNAL$3M sold / 6 mo, zero open-market buys

INSIDERSTREET
SCORE57of 100

Score Breakdown

Profitability	42/100
Growth	60/100
Momentum	87/100
Quality	71/100
Earnings Quality	74/100
Balance Sheet	56/100
Value	61/100
Risk (safety)	15/100
Overall	56.9/100

Each component is a diagnostic reading on its own 0-100 scale. The overall score is computed separately from the underlying financials and is not the average of the rows above — components are not equally weighted and three of them (Momentum, Value, Risk) are derived partly from price rather than from the business.

Peer Comparison — IS Score

Symbol	IS Score
TROW	78
RJF	51
NTRS	33
PS	45
TPG	56
BEN	30
PFG	57

IS Score Trend — quarterly

14 quarters, 23 Q1 to 26 Q2. Peak 66 in 24 Q4, latest 57 — -9 since. Fell in 1 of the last 4 quarters. Dashed line marks 40 on the 0-100 scale.

This space intentionally left blank — the next section begins on the following page

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

1 Year vs S&P 500 · PFG +40.1% · S&P 500 +15.9% · spread +24.2pp

7 Years vs S&P 500 · PFG +162.5% · S&P 500 +189.9% · spread -27.4pp

Both charts indexed to 100 at the start of their window and drawn on a single shared scale, so the gap to the benchmark is the gap you see. Adjusted closes throughout.

BUSINESS QUALITY57 / 100IS Score 56.9 / 100 · -8.6 from peak of 66

Fundamental factor model, quarterly. Measures how the business is doing - not where the price is going.

PRICE STRUCTUREBEARISHTechnical Score 21 / 100 · Power -58 · 4 of 22 indicator votes bullish

Vote share across trend, momentum, volume, volatility and pattern families. Describes where the price is, not where it is going.

These two disagree — business quality 57, price structure 21 out of 100, so the business reads better than the price does. We publish the disagreement rather than resolving it: they answer different questions, and the gap between them is information, not an error.

Trigger	Where it stands now	What it would mean
IS Score reaches 75 and holds two consecutive quarters	now 56.9	would move us up one band
IS Score stops falling - one quarter higher than the prior	last four: 59 → 43 → 54 → 57	the direction matters more than the level
Technical vote share back above 50%	now 18%	price structure no longer broken
Institutional holder count rises two quarters running	peak 954 → now 954	fewer institutions willing to hold is our clearest warning

We publish these so the view can be shown to be wrong. If none of them move and our reading does, we owe you an explanation.

This page is InsiderStreet's own reading, produced from the data in the rest of this document. It is not a price target and not investment advice. Analyst consensus and street price targets appear later under their own heading and are the street's numbers, not ours.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Site Convergence Score3 of 4top 4% of 29,420 symbols

Sources Aligned— of 3independent disclosures

Congress (180d)1 buys2026-03-27

Insider Buys (180d)0none disclosed

ETF Funds (30d)1002 up / 920 downnet +82 funds

Institutions Added (13F)46managers opening or increasing

Congressional and insider figures are disclosed purchases in the trailing 180 days; ETF figures are COUNTS OF FUNDS whose holding changed in 30 days, not dollars. Coincidence of separate disclosures, not coordination. An absent source means nothing qualifying was disclosed in its window.

Institutions holding — 12 quarters

Peak 954 · latest 954 (+0 from peak).

Quarter	Holders	13F shares	Value	Reported own%
2026 Q2	954	176.7M	$16.9B	80.8%
2026 Q1	908	168.1M	$15.0B	76.8%
2025 Q4	887	160.3M	$14.0B	73.3%
2025 Q3	826	159.4M	$13.1B	72.9%
2025 Q2	814	165.5M	$13.1B	75.7%
2025 Q1	838	167.6M	$14.1B	76.6%
2024 Q4	785	163.2M	$12.6B	74.6%
2024 Q3	780	163.7M	$14.0B	74.8%
2024 Q2	793	165.2M	$12.9B	75.5%
2024 Q1	761	166.6M	$14.3B	76.2%
2023 Q4	752	168.8M	$13.1B	77.2%
2023 Q3	718	171.3M	$12.3B	78.3%

How to read ownership above 100%. A 13F reports the positions a manager has investment discretion over, and where two or more managers share discretion over the same block, each one reports it. Summed across filers, the total can therefore exceed the shares actually outstanding without anything being wrong. We publish the figure as filed rather than netting it down, and flag separately any quarter where the arithmetic is not merely high but impossible.

Insider	Role	Date	Type	Shares	Value	Post-Txn Owned
Auerbach Jonathan	director	2026-09-25	A-Award	161	—	23,112
Beams Mary E.	director	2026-09-25	A-Award	105	—	17,066
Muruzabal Claudio	director	2026-09-25	A-Award	97	—	13,699
Nordin Diane C	director	2026-09-25	A-Award	211	—	31,548
Pickerell Blair	director	2026-09-25	A-Award	273	—	40,100
Richer Clare Stack	director	2026-09-25	A-Award	138	—	21,550
Mitchell H Elizabeth	director	2026-09-25	A-Award	78	—	13,278
Carter Miller Jocelyn	director	2026-09-25	A-Award	648	—	91,979

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

6-mo decomposition (Form 4)	Txns	Shares	Value	Signal weight
S — Open-market sales	7	28,317	$2.9M	Counted
M — Exercises (paired A/D)	4	50,041	$3.2M	None — mechanics
F — Tax withholding	10	22,361	$2.1M	None — compensation
P — Open-market purchases	0	0	$0	Counted — none occurred

Monthly Net Insider Flow (000 shares)

Net of acquisitions minus dispositions, all Form 4 types.

Signal Summary

SignalRoutine Selling — Low Signal

Open-Market Sells$2.9M7 txns / 6 mo

Open-Market Buys$0.0M0 txns / 6 mo

ClusterNone active3+ insiders / 21 days

Filed	Filer	Shares registered	Est. proceeds
2026-09-03	Deanna Strable-Soethout	55,140	$6.1M
2026-08-07	Amy Friedrich	35,680	$4.1M
2026-06-12	Deanna Strable-Soethout	30,708	$3.4M
2026-06-11	Deanna Strable-Soethout	19,767	$2.2M
Trailing 12 mo	21 filings	285,710	$29M

Filed	Form	Reporting person	% of class	Shares
2026-04-30	SCHEDULE 13G	Vanguard Capital Management	7.18%	15.6M sh
2026-03-27	SCHEDULE 13G/A	The Vanguard Group	—	exit/reporting change

Member	Chamber	Trade	Size band	Traded	Disclosed
Lisa C. McClain	House	SELL	$1,001 - $15,000	2025-10-31	2025-11-24
Lisa C. McClain	House	SELL	$1,001 - $15,000	2025-10-30	2025-11-24
Lisa C. McClain	House	BUY	$1,001 - $15,000	2025-10-30	2025-11-24
Alan Armstrong	Senate	BUY	$1,001 - $15,000	2026-03-27	2026-07-21

House 12-Mo4 trades2 purchases

Senate 12-Mo1 trades1 purchases

CoverageSTOCK Act filings30-45 day disclosure lag

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

13F Filers (last complete Q)908

13F Shares168M76.8% of shares out

New / Closed118 / 79positions, QoQ

Increased / Reduced354 / 258positions, QoQ

Put/Call (13F)0.75option positions

Free Float99.4%213M sh

2.8 · Largest Reporting 13F Managers

Manager	Shares	Value
Wedge Capital Management L L P/Nc	312,953	$35M
Sound Income Strategies, Llc	220,590	$24M
Assenagon Asset Management S.A.	165,521	$19M
Asr Vermogensbeheer N.V.	126,449	$14M
Goelzer Investment Management, Inc	111,443	$12M
Mn Services Vermogensbeheer B.V.	63,715	$7M

EDGAR 13F holdings as of 2026-09-30; filer values normalized to dollars.

2.9 · Top ETF & Fund Ownership

Fund	Weight	Position
VITSX	0.0%	$761M
VTI	0.0%	$761M
VTSAX	0.0%	$761M
VSMPX	0.0%	$761M
SCHD	0.5%	$589M
VOO	0.0%	$573M

13F Filers Holding PFG — quarterly

Institutional Put/Call — quarterly

Daily short-sale volume as % of volume reported in FINRA's short-sale file — a flow measure, not short interest; dashed = 50-day average.

Latest Session66.8%2026-10-15

20-Day Avg67.0%50-day 68.8%

TrendFalling20d vs 50d

By Market CenterQ: 66% · N: 81% · B: 31%latest session

Weekly Notional ($B)

Where PFG Trades in the Dark

ATS Venue (4-wk)	Shares	Avg trade
Incr Intelligent Cross Llc	2.0M	47 sh
Ubsa Ubs Ats	1.3M	45 sh
Ebxl Level Ats	1.3M	26 sh
Mstx Ms Trajectory Cross (Ats-1)	1.2M	40 sh
Sgmt Sigma X2	1.1M	34 sh
Mlix Instinct X	0.9M	59 sh

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Where a dollar of Principal Financial Group, Inc. revenue goes. All values FY2025 filings, live.

PFG (live moat model)Peer median: TROW · RJF · NTRS · PS · TPG

Component scores from the live moat model. Peer median illustrative.

Moat score 40/100 — None; primary source Efficient Scale.

3.8 · Employees (SEC filings)

Officer	Title
Kamal Bhatia	President & Chief Executive Officer of Principal Asset Management
Deanna Dawnette Strable-Soethout	President, Chief Executive Officer & Chair of the Board
Christopher James Littlefield	President of Retirement & Income Solutions
Amy Christine Friedrich	President of Benefits & Protection

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Revenue ($B)

EPS ($) — GAAP diluted actual, street-basis estimate

Actual bars are GAAP diluted EPS from the filed income statement; the lighter forward bars are street-basis consensus. The two are different measures and are not comparable quarter to quarter.

Quarterly EPS — Actual vs. Consensus

Beats (>2%)3 of 6recent quarters

Avg Surprise+2.2%

Next Report2026-10-26

Income Quality6.86OCF ÷ net income

Beat Rate—%0 of 0 quarters

Current Streak0longest 0

Avg EPS Surprise—%median —%

Surprise Trend—last 4 vs prior 4

Period	EPS est.	EPS actual	EPS surprise	Rev est. ($M)	Rev actual ($M)	Rev surprise

Announcement dates to . Consensus as it stood at each report. Revenue surprise shown where both estimate and actual are filed. A beat record is history, not a forecast.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Profit Margins (%)

Revenue by Segment — Stacked

Live segmentation data.

YoY Growth Heatmap — Income Lines

YoY growth	FY21	FY22	FY23	FY24	FY25
Revenue	-2.1%	+21.5%	-22.1%	+18.0%	-3.1%
Gross profit	+9.5%	+56.1%	-46.6%	+24.6%	-4.0%
Operating income	+12.8%	+213.3%	-87.7%	+155.8%	-25.1%
Net income	+13.2%	+201.0%	-86.9%	+152.1%	-24.6%

$B · FY ends	FY21	FY22	FY23	FY24	FY25
Revenue	14.4	17.5	13.7	16.1	15.6
Cost of revenue	7.4	6.5	7.8	8.8	8.6
Gross profit	7.1	11.0	5.9	7.4	7.1
R&D expense	0.0	0.0	0.0	0.0	0.0
SG&A expense	0.0	0.0	0.0	0.0	0.0
Operating income	1.9	6.0	0.7	1.9	1.4
EBITDA	2.2	6.3	1.0	2.1	1.7
D&A	0.3	0.3	0.3	0.3	0.3
Pretax income	1.9	6.0	0.7	1.9	1.4
Income tax	0.3	1.2	0.1	0.3	0.2
Net income	1.6	4.8	0.6	1.6	1.2
Diluted EPS ($)	5.79	18.63	2.55	6.68	5.25
Diluted shares (M)	273	255	245	226	226

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Operating CF$5B

CapEx$0B

Free cash flow$4B

SBC$0B

Buybacks$1B

Net cash change$0B

Balance Sheet — Full

$B	FY22	FY23	FY24	FY25
Cash & equivalents	4.8	4.7	4.2	4.4
ST investments	62.9	65.7	25.7	29.1
Receivables (net)	25.4	24.6	23.3	3.9
Total current assets	10.9	0.0	0.0	4.4
PP&E (net)	1.0	0.9	0.8	0.7
Goodwill + intangibles	3.1	3.1	2.9	6.9
Total assets	303.0	305.0	313.7	341.4
Accounts payable	20.4	0.0	0.0	0.0
Short-term debt	0.1	0.1	0.2	0.4
Deferred revenue	0.0	0.0	0.0	0.0
Total current liabilities	20.5	0.0	0.0	1.9
Long-term debt	4.0	3.9	4.0	3.7
Total liabilities	292.7	293.8	302.2	329.0
Shareholders' equity	10.3	11.2	11.5	12.4

Cash Flow Statement — Full

$B	FY22	FY23	FY24	FY25
Net income	4.9	0.6	1.6	1.2
D&A	0.3	0.3	0.3	0.0
Stock-based compensation	0.1	0.1	0.1	0.0
Working capital change	2.4	2.8	2.7	2.6
Operating cash flow	3.2	3.8	4.6	4.5
Capital expenditures	(0.1)	(0.1)	(0.1)	(0.1)
Investing cash flow	1.1	(1.3)	(5.4)	(4.1)
Buybacks	(1.7)	(0.7)	(1.0)	(0.9)
Dividends paid	(0.6)	(0.6)	(0.7)	(0.7)
Debt issuance / (repay)	(0.3)	(0.1)	0.1	(0.4)
Financing cash flow	(1.7)	(2.6)	0.3	(0.2)
Free cash flow	3.1	3.7	4.5	4.4

This space intentionally left blank — the next section begins on the following page

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Balance Sheet Structure ($B)

Cash Generation vs Capex ($B)

Left: what the balance sheet is made of — the gap between the assets bar and the liabilities bar is book equity. Right: whether the capex bar is covered by the operating-cash bar; where it is not, the difference was funded externally and free cash flow goes negative.

Ratio	FY21	FY22	FY23	FY24	FY25	TTM
PROFITABILITY
ROE	10.5%	36.5%	6.0%	14.3%	10.3%	13%
ROA	0.6%	1.6%	0.2%	0.5%	0.4%	0.4%
ROIC	-2.9%	-9.0%	-1.2%	-10.8%	-7.2%	-19.3%
Gross margin	49.0%	63.0%	43.2%	45.6%	45.2%	48.5%
Operating margin	13.2%	34.1%	5.4%	11.7%	9.1%	12.1%
Net margin	11.0%	27.1%	4.6%	9.7%	7.6%	9.9%
EBITDA margin	15.2%	35.8%	7.4%	13.3%	10.7%	17.3%
FCF margin	21.7%	17.5%	27.0%	28.1%	28.4%	—
VALUATION
P/E	9.83	3.85	27.75	10.97	16.55	15.5
P/B	1.05	1.83	1.58	1.55	1.65	2.0
P/S	1.18	1.05	1.27	1.07	1.26	1.48
P/FCF	5.45	6.00	4.69	3.80	4.42	4.8
EV/EBITDA	-28.46	-7.56	-66.45	-4.55	-6.83	8.2
EV/Revenue	-4.16	-2.59	-3.59	-0.53	-0.62	1.4
Earnings yield	10.2%	26.0%	3.6%	9.1%	6.0%	6.50%
FCF yield	18.4%	16.7%	21.3%	26.3%	22.6%	20.83%

Ratio	FY21	FY22	FY23	FY24	FY25	TTM
LEVERAGE & SOLVENCY
Current ratio	—	0.53	—	—	2.35	0.30
Quick ratio	—	5.14	—	—	2.35	0.30
Debt / equity	0.27	0.41	0.37	0.37	0.35	0.36
Debt / assets	1.4%	1.3%	1.3%	1.3%	1.2%	1.2%
Net debt / EBITDA	-36.54	-10.62	-89.86	-13.67	-20.68	-0.34
Interest coverage	—	—	—	—	—	—

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Ratio	FY21	FY22	FY23	FY24	FY25	TTM
EFFICIENCY
Asset turnover	0.05	0.06	0.04	0.05	0.05	0.04
Receivables turnover	8.00	1.29	0.55	0.67	1.15	4.1
DSO (days)	46	284	668	542	317	88
DPO (days)	0	574	480	0	0	—
Cash conversion cycle	46	-2950	-2037	542	317	88
GROWTH (YoY)
Revenue growth	-3.2%	22.7%	-21.9%	18.0%	-3.1%	—
Net income growth	22.6%	178.5%	-86.9%	152.1%	-24.6%	—
EPS growth	26.6%	207.0%	-86.5%	157.8%	-21.6%	—
FCF growth	-14.9%	-1.0%	20.7%	22.9%	-2.1%	—
PER SHARE ($)
EPS (diluted, TTM)	6.37	19.56	2.64	6.79	5.33	7.07
Book value / share	59.87	41.07	46.17	47.95	53.43	58.94
Revenue / share	53.14	71.90	57.80	69.76	70.26	71.76
FCF / share	11.51	12.55	15.61	19.61	19.96	22.19
Cash / share	299.88	278.18	297.67	129.49	150.59	24.05
SHAREHOLDER RETURN & SCORES
Buyback yield	5.6%	9.2%	4.3%	6.1%	4.6%	4.22%
Altman Z-Score	0.16	0.20	0.16	0.18	0.18	0.1
Piotroski F-Score	6	6	5	7	5	5/9
Beneish M-Score	-2.14	13.12	-0.33	-2.71	-3.23	-2.49

Model	Score	Zone	Note
Piotroski F-Score	5 / 9	Middling
Altman Z-Score	0.1	Distress (<1.81)	Distress
Income quality	6.86	Cash-backed	OCF ÷ net income
Beneish M-Score	-2.49	Non-manipulator	vs −2.22 threshold

DuPont Decomposition (TTM)	Value
Tax burden	0.83
Interest burden	0.98
Operating margin	12.1%
Asset turnover	0.05×
Financial leverage	28.69×
= ROE	13%

Growth Quality (live)	Value
Revenue stability	0.76
Earnings stability	0.20
Earnings persistence	0.86
Revenue CAGR 3y	3.6%
EPS CAGR 3y	3.8%
FCF CAGR 3y	6.5%

This space intentionally left blank — the next section begins on the following page

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Buyback Yield4.22%

Dividend Yield2.99%

Total Shareholder Return6.81%cash yield

SBC / Revenue-0.1%dilution pressure

Company	Mkt cap	P/E	ROE	Net margin	Rev growth	Piotroski	1-yr ret
TROW	$21.5B	10.1	21%	33.1%	+7.0%	8/9	+3.0%
RJF	$30.1B	13.4	18%	13.6%	+9.1%	7/9	-0.7%
NTRS	$30.3B	14.1	17%	18.8%	+3.1%	8/9	+33.7%
PS	$17.8B	1112.0	-3%	-78.8%	—	3/9	+84.5%
TPG	$16.3B	34.9	20%	5.1%	+65.6%	7/9	—
BEN	$15.7B	20.7	7%	7.3%	+7.9%	5/9	—
CRBG	$15.3B	20.1	8%	0.1%	+229.2%	8/9	—
ARES	$36.9B	49.0	15%	10.5%	+45.4%	6/9	—

1-yr returns computed from adjusted price history; peers without a tracked series show —.

Hold

25 Analysts

Str Sell (0)Sell (6)Hold (14)Buy (5)Str Buy (0)

Mean Target (qtr)$113.605 targets

Target vs. Price+4.4%last-quarter mean

Next Report2026-10-26street $2.44

Consensus estimates	Revenue mean	High / Low	EPS mean	High / Low	# EPS est.
FY2026	$16.27B	$16.41B / $16.07B	$9.47	$9.56 / $9.31	7
FY2027	$17.83B	$18.20B / $17.66B	$10.25	$10.41 / $10.02	7
FY2028	$18.67B	$19.45B / $18.23B	$11.07	$11.75 / $10.49	4

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Street Price Target — Trajectory

Window	Avg Target	vs. Price	# Targets
Last Month	$107.00	-1.7%	2
Last Quarter	$113.60	+4.4%	5
Last Year	$101.00	-7.2%	20
All Time	$91.95	-15.5%	37

Rolling mean of published targets vs. last close $108.81. Aggregated from StreetInsider.

Third-Party Composite Rating

B+

DCF

5/5

ROE

4/5

ROA

2/5

Debt/Eq

3/5

P/E

2/5

P/B

2/5

Independent quant composite as of 2026-10-16; components scored 1–5 (5 best). Shown for contrast with the InsiderStreet Score — methodologies differ.

PFG +40.1% vs S&P 500 +15.9% — spread +24.2pp

Sector — XLF +7.2%

Peer Set — indexed to 100

All series indexed to 100 at the start of the window, adjusted closes.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Candlesticks with SMA 20/50 overlay, Bollinger (20,2σ) band, volume, and Wilder RSI(14) — computed from live daily OHLCV.

Moving Average	Value	Distance	% Distance	Signal
SMA 20	$111.23	-2.42	-2.18%	Below
SMA 50	$112.58	-3.77	-3.35%	Below
SMA 200	$102.46	+6.35	+6.20%	Above
EMA 9	$108.97	-0.16	-0.15%	Below
EMA 21	$110.63	-1.82	-1.65%	Below
EMA 50	$111.54	-2.73	-2.45%	Below
EMA 200	$103.50	+5.31	+5.13%	Above

Series and readings from the nightly technical-indicator history — identical data to the site's ribbon chart. Supertrend segments colored by direction.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

TECHNICAL VERDICTBEARISHPower Score -584 of 22 indicator votes bullish

Family Scores (site weights)

Trend 30%20

Momentum 25%20

Volume 20%12

Volatility 10%0

Patterns 15%50

This Week18% bullishof 11 price-based votes

4 Weeks Ago100%-82 pts since

12 Weeks Ago36%-18 pts since

ReadStabilizingweek-over-week trajectory

Price vs SMA 20$111.23

Price vs SMA 50$112.58

Price vs SMA 200$102.46

EMA 9/21 Cross109.0/110.6

SMA 50/200Golden

ADX DirectionADX 26

Supertrend$113

Parabolic SAR$113

SMA Slope-0.440

RSI41.2

Stochastic K/D24/16

StochRSI K/D35/23

Williams %R-68

CCI-55

TSI vs Signal-20.5

CMO-17.5

ROC-2.81%

OBV SignalDistrib

Chaikin MF-0.180

MFI33

Force Index-0M

Elder Ray Bull-0.22

RSI (14)30 oversold · 70 overbought

Stochastic %Kvs %D 16

Money Flowvolume-weighted RSI

ADXtrend strength · <20 weak

Williams %Rinverted scale

Level	Value	Level	Value
Pivot / R1 / R2	$108.11 / $109.89 / $110.83	S1 / S2	$107.17 / $105.39
Bollinger (20,2)	$105.57 – $116.90	Squeeze	Off
52-wk range	$77.17 – $121.18	Off 52-wk high	-10.2%
ATR (14)	$2.26 (2.1%)	Historical vol	16.4%

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

-2.1%Jan40%

-2.0%Feb40%

+0.2%Mar52%

+6.9%Apr60%

+1.5%May55%

-1.2%Jun40%

+3.4%Jul55%

+1.1%Aug50%

+1.2%Sep55%

-0.0%Oct65%

+2.4%Nov90%

+4.8%Dec55%

Sample: 20 years — treat short histories as suggestive, not statistical.

Computed from live weekly prices	PFG	S&P 500
Weekly volatility (σ, 1y)	2.78%	1.83%
Best / worst week (1y)	+5.3% / -7.0%	—
Max drawdown (5y, monthly)	-53.9%	—
1-week VaR (95%)	-4.1%	—
Beta (5y)	0.87	1.00

PFG EQUITY WEATHER (LIVE)RAINY · -39

Trend-30

Momentum-31

Volume-54

Volatility-60

Breadth-23

MARKET REGIME (2026-10-16)NEUTRAL

VIX19.99Normal

Dow TheoryConfirmed Bearish

SPY / QQQ TSI7.2 / 4.7trend strength

Sector Strength46/100breadth average

Average sentiment of 116 stories, weekly buckets, −1 to +1.

This space intentionally left blank — the next section begins on the following page

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Overall-39.0-21.9 vs industry

Trend-30.3-20.4 vs industry

Momentum-31.3-24.3 vs industry

Volume-54.1-54.1 vs industry

Reading	PFG	Asset Management n=10,831	Financial Services n=24,134	All US symbols n=70,435
Overall	-39.0	-17.0	-16.3	-20.5
Trend	-30.3	-9.8	-12.5	-21.3
Momentum	-31.3	-7.0	-4.4	-15.8
Volume	-54.1	+0.0	+0.0	-3.8

Trend, momentum and volume are computed per company. Volatility and breadth are market-regime values shared by every symbol in the universe, so they are reported once under Market Regime rather than compared here - a company cannot differ from its sector on a constant.

Executive	Total comp	Structure
Deanna D. Strable-Soethout Chair, President	$13.8M	87% equity+incentive
Daniel J. Houston Former Executive Chairman	$11.3M	66% equity+incentive
Kamal Bhatia President and CEO, Principal As	$7.7M	92% equity+incentive
Christopher J. Littlefield President, Retire	$5.9M	66% equity+incentive
Amy C. Friedrich, President, Benefits and Pr	$5.2M	77% equity+incentive

Pillar (live disclosure scores)	Score
Environmental	53
Social	66
Governance	67
Composite ESG	62

Composite ESG Trend

Filed	8-K contents	Items
2026-09-10	Material Agreement; Financial Obligation; Exhibits	1.01,2.03,9.01
2026-07-27	Earnings Release; Exhibits	2.02,9.01
2026-07-20	Regulation FD	7.01
2026-06-01	Material Agreement; Financial Obligation; Other Events; Exhibits	1.01,2.03,8.01,9.01
2026-05-20	Shareholder Vote	5.07
2026-04-23	Earnings Release; Exhibits	2.02,9.01
2026-04-20	Regulation FD	7.01
2026-02-09	Results of Operations and Financial Condition; Financial Statements an	2.02,9.01

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Methodology. Every figure originates in InsiderStreet's production data layer and is computed deterministically by the same engines that power insiderstreet.ai. This factsheet contains no model-written text. Sections without underlying data are omitted rather than estimated.

DISCLOSURES. This document is produced by InsiderStreet.ai from live production data. It is not investment advice, not an offer or solicitation to buy or sell any security, and not a recommendation tailored to any person. Data is sourced as of the dates shown and may no longer be current. InsiderStreet.ai is not a registered investment adviser or broker-dealer. Investing involves risk, including loss of principal. Past performance does not guarantee future results. Do not make any investment decision based on this document. © 2026 InsiderStreet.ai — all rights reserved. Redistribution prohibited.

Data domain	Source	Coverage for this report
Price & volume	market_db.historical_prices	52 rows
Fundamentals	income_statements_annual	6 rows · 2020 to 2025
Reported vs consensus	fact/earnings_calendar	24 rows · 2020-10-26 to 2026-07-27
Analyst estimates	dim/forward_estimates	3 rows · 2026-12-31 to 2028-12-31
Institutional ownership (13F)	holdings_db.institutional_ownership_summary	100 rows · 2001 to 2026
Insider transactions (Form 4)	edgar/form4	12 rows · 2026-09-25
Proposed sales (Form 144)	edgar/form144	1 record
Beneficial ownership (13D/G)	edgar/13dg	2 rows · 2026-03-27 to 2026-04-30
Short-sale volume (FINRA)	edgar/short_volume_daily	60 rows · 2026-07-23 to 2026-10-15
Dark pool (ATS, tier 1)	edgar/darkpool_weekly	12 rows · 2026-06-15 to 2026-08-31
ETF & fund holding	etf_holdings_changelog (30d)	1 record
Peer set	stock_peers_dynamic	8 rows
Industry medians	industry_medians	1 record
Congressional trades	congress_db (House + Senate)	1 record
ESG	fact/esg_disclosures	1 record

Method. Every figure in this factsheet is looked up from a named field computed in code. It contains no model-written text.

Not covered. Short interest as a percent of float and days-to-cover are not in this data set — the short-sale figures above are FINRA volume, a flow, and cannot support squeeze or covering analysis. Options positioning and intraday data are also absent. 13F ownership is filed 45 days after quarter end and congressional trades are disclosed on a lag, so both describe a past position, not a current one.

Principal Financial Group, Inc. (PFG)

Score Breakdown

Peer Comparison — IS Score

IS Score Trend — quarterly

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Institutions holding — 12 quarters

Principal Financial Group, Inc. (PFG)

Monthly Net Insider Flow (000 shares)

Signal Summary

Principal Financial Group, Inc. (PFG)

2.8 · Largest Reporting 13F Managers

2.9 · Top ETF & Fund Ownership

13F Filers Holding PFG — quarterly

Institutional Put/Call — quarterly

Where PFG Trades in the Dark

Principal Financial Group, Inc. (PFG)

3.8 · Employees (SEC filings)

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Balance Sheet — Full

Cash Flow Statement — Full

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Street Price Target — Trajectory

Third-Party Composite Rating

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Family Scores (site weights)

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)

Principal Financial Group, Inc. (PFG)