InsiderStreet Equity Research

Produced by InsiderStreet.ai from live production data. It is not investment advice, not an offer or solicitation to buy or sell any security, and not a recommendation for any investor. Do not rely on it for any investment decision.

Last Close

$592.94

2026-10-16

Market Cap

$25.4B

Volume

0.5M

52-Wk High

$714.97

52-Wk Low

$443.60

Trailing PE

21.5

P/S

1.96

Gross Margin

39.3%

Net Margin

9.3%

ROE

45%

ROIC

23%

Piotroski

5/9

Altman Z

6.6

1-Yr Return

+10.4%

5-Yr Return

+83.5%

Ulta Beauty, Inc. functions as a prominent beauty product retailer throughout the United States. Its physical locations feature a broad assortment of goods, including cosmetics, perfumes, skincare, haircare items, bath and body essentials, and professional salon styling instruments. Additionally, they provide a comprehensive suite of salon services, encompassing hair, skin, makeup, brow, and nail treatments. The company further offers its proprietary label products, such as the Ulta Beauty Collection for cosmetics, skincare, and bath items, alongside other Ulta Beauty branded merchandise and gift options. As of March 10, 2022, Ulta Beauty operated 1,308 retail stores across all 50 U.S. states. Its products are also available for purchase via its website, ulta.com, and through its mobile applications. Incorporated in 1990, the enterprise was initially known as Ulta Salon, Cosmetics & Fragrance, Inc., before officially changing its name to Ulta Beauty, Inc. in January 2017. Its corporate base is located in Bolingbrook, Illinois.

SectorConsumer CyclicalIndustrySpecialty RetailExchangeNASDAQMarket Cap$25.4BEmployees65,000 (SEC-filed)CEOKecia L. SteelmanIPO2007-10-25CountryUS

1000 Remington Boulevard, Bolingbrook, IL 60440 · Tel 630 410 4800 · ulta.com

INSIDERSTREET SCORE62 / 100Street mean $644.78 (9 analysts, last qtr) — their number, not ours

INSIDER CONSENSUS SIGNALROUTINE SELLING — LOW SIGNAL$2M sold / 6 mo, zero open-market buys

INSIDERSTREET
SCORE62of 100

Score Breakdown

Profitability	65/100
Growth	53/100
Momentum	77/100
Quality	73/100
Earnings Quality	87/100
Balance Sheet	64/100
Value	40/100
Risk (safety)	100/100
Overall	61.7/100

Each component is a diagnostic reading on its own 0-100 scale. The overall score is computed separately from the underlying financials and is not the average of the rows above — components are not equally weighted and three of them (Momentum, Value, Risk) are derived partly from price rather than from the business.

Peer Comparison — IS Score

Symbol	IS Score
CASY	61
CPNG	22
WSM	70
BBY	65
TSCO	48
W	35
ULTA	62

IS Score Trend — quarterly

14 quarters, 23 Q1 to 26 Q2. Peak 67 in 23 Q1, latest 62 — -5 since. Fell in 0 of the last 4 quarters. Dashed line marks 40 on the 0-100 scale.

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NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

1 Year vs S&P 500 · ULTA +10.4% · S&P 500 +15.9% · spread -5.5pp

7 Years vs S&P 500 · ULTA +83.5% · S&P 500 +189.9% · spread -106.3pp

Both charts indexed to 100 at the start of their window and drawn on a single shared scale, so the gap to the benchmark is the gap you see. Adjusted closes throughout.

BUSINESS QUALITY62 / 100IS Score 61.7 / 100 · -5.3 from peak of 67

Fundamental factor model, quarterly. Measures how the business is doing - not where the price is going.

PRICE STRUCTUREBULLISHTechnical Score 79 / 100 · Power +58 · 19 of 22 indicator votes bullish

Vote share across trend, momentum, volume, volatility and pattern families. Describes where the price is, not where it is going.

Both readings sit above the midpoint — business quality at 62 and price structure at 79 out of 100 — so they are not in conflict. The fundamentals and the tape are saying the same thing, which is the case in which either one alone would have been enough.

Trigger	Where it stands now	What it would mean
IS Score reaches 75 and holds two consecutive quarters	now 61.7	would move us up one band
IS Score stops falling - one quarter higher than the prior	last four: 58 → 59 → 62 → 62	the direction matters more than the level
Technical vote share back above 50%	now 91%	price structure no longer broken
Institutional holder count rises two quarters running	peak 1,119 → now 1,028	fewer institutions willing to hold is our clearest warning

We publish these so the view can be shown to be wrong. If none of them move and our reading does, we owe you an explanation.

This page is InsiderStreet's own reading, produced from the data in the rest of this document. It is not a price target and not investment advice. Analyst consensus and street price targets appear later under their own heading and are the street's numbers, not ours.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Site Convergence Score3 of 4top 4% of 29,420 symbols

Sources Aligned— of 3independent disclosures

Congress (180d)1 buys2026-07-07

Insider Buys (180d)0none disclosed

ETF Funds (30d)1017 up / 956 downnet +61 funds

Institutions Added (13F)-69managers opening or increasing

Congressional and insider figures are disclosed purchases in the trailing 180 days; ETF figures are COUNTS OF FUNDS whose holding changed in 30 days, not dollars. Coincidence of separate disclosures, not coordination. An absent source means nothing qualifying was disclosed in its window.

Institutions holding — 12 quarters

Peak 1,119 · latest 1,028 (-91 from peak).

Quarter	Holders	13F shares	Value	Reported own%	Guard
2026 Q2	1,028	43.3M	$18.3B	99.8%
2026 Q1	1,097	42.7M	$20.2B	98.4%
2025 Q4	1,119	42.5M	$24.1B	97.9%
2025 Q3	1,063	42.2M	$21.7B	97.3%
2025 Q2	1,037	42.7M	$18.9B	98.5%
2025 Q1	951	42.5M	$14.6B	97.9%
2024 Q4	995	41.7M	$17.4B	96.2%
2024 Q3	969	42.9M	$15.3B	99.0%
2024 Q2	1,010	44.1M	$15.8B	101.7%	ex-outlier 88.8%
2024 Q1	1,069	45.2M	$21.7B	104.2%	ex-outlier 91.4%
2023 Q4	1,046	44.2M	$19.7B	101.9%
2023 Q3	981	44.2M	$16.3B	101.8%

How to read ownership above 100%. A 13F reports the positions a manager has investment discretion over, and where two or more managers share discretion over the same block, each one reports it. Summed across filers, the total can therefore exceed the shares actually outstanding without anything being wrong. We publish the figure as filed rather than netting it down, and flag separately any quarter where the arithmetic is not merely high but impossible.

Why 2024-06 reads 101.65%. Institutions cannot hold more of a company than exists. The reported 44.1M shares exceed the 43.4M outstanding, and a single filer accounts for the excess: VANGUARD GROUP INC reports 5,565,170 shares against 5,543,895 the prior quarter, a 1x jump, which alone would be 12.8% of the company. Excluding that filing, ownership is 88.8%. We publish both figures. 13F filings are due 45 days after quarter end and amendments keep arriving after that, so the newest quarter is provisional by construction - this is what an unsettled quarter looks like.

Why 2024-03 reads 104.20%. Institutions cannot hold more of a company than exists. The reported 45.2M shares exceed the 43.4M outstanding, and a single filer accounts for the excess: VANGUARD GROUP INC reports 5,543,895 shares against 5,586,326 the prior quarter, a 1x jump, which alone would be 12.8% of the company. Excluding that filing, ownership is 91.4%. We publish both figures. 13F filings are due 45 days after quarter end and amendments keep arriving after that, so the newest quarter is provisional by construction - this is what an unsettled quarter looks like.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Insider	Role	Date	Type	Shares	Value	Post-Txn Owned
Steelman Kecia	President and CEO	2026-09-17	SELL	2,000	$1.09M	40,489
Nagler Lorna	director	2026-09-11	SELL	600	$0.32M	7,168
Garcia Kelly E	Chief Technology Officer	2026-09-01	A-Award	2,933	—	5,083
Garcia Kelly E	Chief Technology Officer	2026-09-01	A-Award	3,565	$1.95M	3,565
Olson Brieane Lee	director	2026-09-01	A-Award	271	—	271
Mrkonic George R Jr	director	2026-06-15	SELL	383	$0.18M	2,404
Brok Martin	director	2026-06-10	A-Award	404	—	1,681
Ruiz Gisel	director	2026-06-10	A-Award	404	—	787

6-mo decomposition (Form 4)	Txns	Shares	Value	Signal weight
S — Open-market sales	4	3,435	$1.8M	Counted
F — Tax withholding	4	2,153	$1.2M	None — compensation
P — Open-market purchases	0	0	$0	Counted — none occurred

Monthly Net Insider Flow (000 shares)

Net of acquisitions minus dispositions, all Form 4 types.

Signal Summary

SignalRoutine Selling — Low Signal

Open-Market Sells$1.8M4 txns / 6 mo

Open-Market Buys$0.0M0 txns / 6 mo

ClusterNone active3+ insiders / 21 days

Filed	Filer	Shares registered	Est. proceeds
2026-09-17	Steelman Kecia	2,000	$1.1M
2026-06-15	Mrkonic George R Jr	383	$0.2M
2026-04-06	Mrkonic George R Jr	452	$0.2M
2025-09-22	Oyibo Paula M	690	$0.4M
Trailing 12 mo	6 filings	5,550	$3M

Filed	Form	Reporting person	% of class	Shares
2026-08-04	SCHEDULE 13G	Lewis A. Sanders	5.74%	2.5M sh
2026-04-30	SCHEDULE 13G	Vanguard Capital Management	7.60%	3.3M sh
2026-03-27	SCHEDULE 13G/A	The Vanguard Group	—	exit/reporting change
2025-07-17	SCHEDULE 13G/A	BlackRock, Inc.	8.60%	3.9M sh

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Member	Chamber	Trade	Size band	Traded	Disclosed
Ro Khanna	House	BUY	$1,001 - $15,000	2026-07-07	2026-08-12
Maria Elvira Salazar	House	BUY	$15,001 - $50,000	2026-03-19	2026-04-22
Maria Elvira Salazar	House	BUY	$15,001 - $50,000	2026-03-19	2026-04-22
Dan Sullivan	Senate	SELL	$1,001 - $15,000	2023-08-22	2023-09-22
Dan Sullivan	Senate	SELL	$1,001 - $15,000	2023-08-22	2023-09-21
Daniel Scott Sullivan	Senate	SELL	$1,001 - $15,000	2023-08-22	2023-09-21

House 12-Mo12 trades4 purchases

Senate 12-Mo0 tradesNone purchases

CoverageSTOCK Act filings30-45 day disclosure lag

13F Filers (last complete Q)1,097

13F Shares43M98.4% of shares out

New / Closed131 / 132positions, QoQ

Increased / Reduced391 / 400positions, QoQ

Put/Call (13F)0.93option positions

Free Float99.7%43M sh

2.8 · Largest Reporting 13F Managers

Manager	Shares	Value
Smead Capital Management, Inc.	116,537	$64M
Assenagon Asset Management S.A.	48,954	$27M
Ghp Investment Advisors, Inc.	34,339	$19M
Baldwin Wealth Partners Llc/Ma	23,231	$13M
Courant Investment Management Llc	21,673	$12M
Oliver Luxxe Assets Llc	21,038	$11M

EDGAR 13F holdings as of 2026-09-30; filer values normalized to dollars.

2.9 · Top ETF & Fund Ownership

Fund	Weight	Position
VITSX	0.0%	$741M
VTI	0.0%	$741M
VTSAX	0.0%	$741M
VSMPX	0.0%	$741M
VFINX	0.0%	$617M
VOO	0.0%	$617M

13F Filers Holding ULTA — quarterly

Institutional Put/Call — quarterly

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NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Daily short-sale volume as % of volume reported in FINRA's short-sale file — a flow measure, not short interest; dashed = 50-day average.

Latest Session53.6%2026-10-15

20-Day Avg60.9%50-day 63.2%

TrendFalling20d vs 50d

By Market CenterQ: 53% · N: 68% · B: 23%latest session

Weekly Notional ($B)

Where ULTA Trades in the Dark

ATS Venue (4-wk)	Shares	Avg trade
Ubsa Ubs Ats	0.6M	21 sh
Incr Intelligent Cross Llc	0.6M	16 sh
Sgmt Sigma X2	0.4M	15 sh
Ebxl Level Ats	0.3M	9 sh
Mlix Instinct X	0.3M	23 sh
Mstx Ms Trajectory Cross (Ats-1)	0.2M	7 sh

Where a dollar of Ulta Beauty, Inc. revenue goes. All values FY2025 filings, live.

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NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

ULTA (live moat model)Peer median: CASY · CPNG · WSM · BBY · TSCO

Component scores from the live moat model. Peer median illustrative.

Moat score 60/100 — Narrow; primary source Efficient Scale.

3.8 · Employees (SEC filings)

Officer	Title
Kecia L. Steelman	President, Chief Executive Officer & Director
Rene G. Casares	Chief Legal Officer & Corporate Secretary
Anita Ryan	Chief Human Resources Officer
Christopher J. DelOrefice	CFO & Principal Financial Officer

Revenue ($B)

EPS ($) — GAAP diluted actual, street-basis estimate

Actual bars are GAAP diluted EPS from the filed income statement; the lighter forward bars are street-basis consensus. The two are different measures and are not comparable quarter to quarter.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Quarterly EPS — Actual vs. Consensus

Beats (>2%)5 of 6recent quarters

Avg Surprise+9.4%

Next Report2026-12-03

Income Quality1.09OCF ÷ net income

Beat Rate—%0 of 0 quarters

Current Streak0longest 0

Avg EPS Surprise—%median —%

Surprise Trend—last 4 vs prior 4

Period	EPS est.	EPS actual	EPS surprise	Rev est. ($M)	Rev actual ($M)	Rev surprise

Announcement dates to . Consensus as it stood at each report. Revenue surprise shown where both estimate and actual are filed. A beat record is history, not a forecast.

Profit Margins (%)

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Revenue by Segment — Stacked

Live segmentation data.

YoY Growth Heatmap — Income Lines

YoY growth	FY21	FY22	FY23	FY24	FY25
Revenue	+40.3%	+18.3%	+9.8%	+0.8%	+9.7%
Gross profit	+72.8%	+20.1%	+8.3%	+0.1%	+10.4%
Operating income	+298.6%	+31.9%	+2.3%	-6.4%	-1.9%
Net income	+460.7%	+26.0%	+3.9%	-7.0%	-4.0%

$B · FY ends	FY21	FY22	FY23	FY24	FY25
Revenue	8.6	10.2	11.2	11.3	12.4
Cost of revenue	5.3	6.2	6.8	6.9	7.5
Gross profit	3.4	4.0	4.4	4.4	4.8
R&D expense	0.0	0.0	0.0	0.0	0.0
SG&A expense	2.1	2.4	2.7	2.8	3.3
Operating income	1.3	1.6	1.7	1.6	1.5
EBITDA	1.6	1.9	1.9	1.8	1.8
D&A	0.3	0.2	0.2	0.3	0.3
Pretax income	1.3	1.6	1.7	1.6	1.5
Income tax	0.3	0.4	0.4	0.4	0.4
Net income	1.0	1.2	1.3	1.2	1.2
Diluted EPS ($)	17.98	24.01	26.03	25.34	25.64
Diluted shares (M)	55	52	50	47	45

Operating CF$2B

CapEx$0B

Free cash flow$1B

SBC$0B

Buybacks$1B

Net cash change$-0B

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Balance Sheet — Full

$B	FY22	FY23	FY24	FY25
Cash & equivalents	0.7	0.8	0.7	0.4
ST investments	0.0	0.0	0.0	0.1
Receivables (net)	0.2	0.2	0.2	0.3
Total current assets	2.7	2.8	3.0	3.1
PP&E (net)	2.6	2.8	2.8	3.2
Goodwill + intangibles	0.0	0.0	0.0	0.4
Total assets	5.4	5.7	6.0	7.0
Accounts payable	0.6	0.5	0.6	0.7
Short-term debt	0.3	0.3	0.3	0.4
Deferred revenue	0.4	0.4	0.5	0.6
Total current liabilities	1.7	1.7	1.8	2.2
Long-term debt	0.0	0.0	0.0	0.0
Total liabilities	3.4	3.4	3.5	4.2
Shareholders' equity	2.0	2.3	2.5	2.8

Cash Flow Statement — Full

$B	FY22	FY23	FY24	FY25
Net income	1.2	1.3	1.2	1.2
D&A	0.2	0.2	0.3	0.3
Stock-based compensation	0.0	0.0	0.0	0.0
Working capital change	(0.4)	(0.5)	(0.5)	(0.4)
Operating cash flow	1.5	1.5	1.3	1.5
Capital expenditures	(0.3)	(0.4)	(0.4)	(0.4)
Investing cash flow	(0.3)	(0.4)	(0.4)	(0.9)
Buybacks	(0.9)	(1.0)	(1.0)	(0.9)
Dividends paid	0.0	0.0	0.0	0.0
Debt issuance / (repay)	0.0	0.0	0.0	0.0
Financing cash flow	(0.9)	(1.0)	(1.0)	(0.9)
Free cash flow	1.2	1.0	1.0	1.1

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Balance Sheet Structure ($B)

Cash Generation vs Capex ($B)

Left: what the balance sheet is made of — the gap between the assets bar and the liabilities bar is book equity. Right: whether the capex bar is covered by the operating-cash bar; where it is not, the difference was funded externally and free cash flow goes negative.

Ratio	FY21	FY22	FY23	FY24	FY25	TTM
PROFITABILITY
ROE	55.8%	71.1%	60.9%	50.4%	43.6%	45%
ROA	20.0%	24.5%	23.3%	20.5%	17.7%	17.4%
ROIC	32.2%	39.9%	37.5%	32.4%	26.1%	23.1%
Gross margin	39.0%	39.6%	39.1%	38.8%	39.1%	39.3%
Operating margin	14.5%	16.2%	15.0%	14.0%	12.5%	12.6%
Net margin	11.4%	12.2%	11.5%	10.6%	9.3%	9.3%
EBITDA margin	18.1%	18.5%	17.3%	16.4%	14.9%	15.0%
FCF margin	10.3%	11.5%	9.3%	8.5%	8.0%	—
VALUATION
P/E	19.75	21.09	18.98	15.95	25.25	21.5
P/B	12.68	13.37	10.75	7.70	10.39	9.7
P/S	2.26	2.57	2.19	1.70	2.35	1.96
P/FCF	21.95	22.40	23.53	19.87	29.55	23.8
EV/EBITDA	13.34	14.51	13.22	11.03	16.76	14.3
EV/Revenue	2.42	2.68	2.29	1.80	2.49	2.1
Earnings yield	5.1%	4.7%	5.3%	6.3%	4.0%	4.71%
FCF yield	4.6%	4.5%	4.2%	5.0%	3.4%	4.21%

Ratio	FY21	FY22	FY23	FY24	FY25	TTM
LEVERAGE & SOLVENCY
Current ratio	1.46	1.61	1.71	1.70	1.41	1.35
Quick ratio	0.50	0.66	0.66	0.60	0.43	0.29
Debt / equity	1.20	0.97	0.84	0.77	0.78	0.95
Debt / assets	38.8%	35.4%	33.5%	32.0%	31.2%	36.2%
Net debt / EBITDA	0.90	0.62	0.59	0.66	0.92	1.22
Interest coverage	780.21	4099.61	—	—	227.95	—

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Ratio	FY21	FY22	FY23	FY24	FY25	TTM
EFFICIENCY
Asset turnover	1.75	2.01	2.02	1.93	1.91	1.86
Receivables turnover	40.54	47.25	55.02	52.38	47.71	52.0
DSO (days)	9	8	7	7	8	7
DPO (days)	36	33	30	29	30	30
Cash conversion cycle	66	67	67	76	78	89
GROWTH (YoY)
Revenue growth	40.3%	18.3%	9.8%	0.8%	9.7%	—
Net income growth	460.7%	26.0%	3.9%	-7.0%	-4.0%	—
EPS growth	493.8%	32.3%	8.6%	-2.3%	-0.8%	—
FCF growth	34.7%	31.9%	-11.0%	-7.4%	2.2%	—
PER SHARE ($)
EPS (diluted, TTM)	18.42	24.37	26.46	25.84	25.64	27.90
Book value / share	28.69	38.45	46.71	53.54	62.31	60.96
Revenue / share	161.27	200.26	229.68	243.04	275.45	298.73
FCF / share	16.58	22.95	21.33	20.75	21.91	24.60
Cash / share	8.06	14.47	15.71	15.13	10.99	4.92
SHAREHOLDER RETURN & SCORES
Buyback yield	7.9%	3.5%	4.2%	5.4%	3.8%	6.33%
Altman Z-Score	6.70	8.01	7.80	6.62	7.17	6.6
Piotroski F-Score	7	8	9	6	6	5/9
Beneish M-Score	-2.34	-2.76	-2.50	-2.50	-1.11	-2.59

Model	Score	Zone	Note
Piotroski F-Score	5 / 9	Middling
Altman Z-Score	6.6	Safe (>2.99)	Safe
Income quality	1.09	Cash-backed	OCF ÷ net income
Beneish M-Score	-2.59	Non-manipulator	vs −2.22 threshold

DuPont Decomposition (TTM)	Value
Tax burden	0.76
Interest burden	0.99
Operating margin	12.5%
Asset turnover	1.91×
Financial leverage	2.59×
= ROE	46%

Growth Quality (live)	Value
Revenue stability	0.94
Earnings stability	0.48
Earnings persistence	1.00
Revenue CAGR 3y	6.5%
EPS CAGR 3y	3.2%
FCF CAGR 3y	3.1%

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NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Buyback Yield6.33%

Dividend Yield0.00%

Total Shareholder Return6.15%cash yield

SBC / Revenue0.4%dilution pressure

Company	Mkt cap	P/E	ROE	Net margin	Rev growth	Piotroski	1-yr ret
CASY	$25.5B	33.0	20%	4.8%	+13.8%	7/9	+22.9%
CPNG	$25.7B	-32.9	-20%	-6.4%	+9.9%	4/9	-54.7%
WSM	$29.5B	25.3	55%	17.3%	+2.2%	6/9	+33.8%
BBY	$19.4B	15.4	43%	3.2%	+1.4%	7/9	+24.2%
TSCO	$17.3B	17.3	40%	7.9%	+4.0%	5/9	—
W	$14.7B	-43.7	12%	-0.0%	+7.5%	3/9	—
GME	$13.5B	13.5	16%	37.8%	-7.7%	5/9	—
DKS	$12.8B	15.2	18%	5.6%	+53.5%	4/9	—

1-yr returns computed from adjusted price history; peers without a tracked series show —.

Buy

47 Analysts

Str Sell (0)Sell (0)Hold (19)Buy (27)Str Buy (1)

Mean Target (qtr)$644.789 targets

Target vs. Price+8.7%last-quarter mean

Next Report2026-12-03street $5.60

Consensus estimates	Revenue mean	High / Low	EPS mean	High / Low	# EPS est.
FY2026	$12.33B	$12.41B / $12.17B	$25.69	$26.65 / $25.36	17
FY2027	$13.28B	$13.31B / $13.24B	$29.02	$29.17 / $28.77	16
FY2028	$13.96B	$14.01B / $13.83B	$32.18	$33.12 / $31.65	16

Street Price Target — Trajectory

Window	Avg Target	vs. Price	# Targets
Last Quarter	$644.78	+8.7%	9
Last Year	$669.82	+13.0%	44
All Time	$550.21	-7.2%	160

Rolling mean of published targets vs. last close $592.94. Aggregated from StreetInsider, Benzinga, Pulse 2.0.

Third-Party Composite Rating

B+

DCF

3/5

ROE

5/5

ROA

5/5

Debt/Eq

2/5

P/E

3/5

P/B

1/5

Independent quant composite as of 2026-10-16; components scored 1–5 (5 best). Shown for contrast with the InsiderStreet Score — methodologies differ.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

ULTA +10.4% vs S&P 500 +15.9% — spread -5.5pp

Sector — XLY -3.2%

Peer Set — indexed to 100

All series indexed to 100 at the start of the window, adjusted closes.

Candlesticks with SMA 20/50 overlay, Bollinger (20,2σ) band, volume, and Wilder RSI(14) — computed from live daily OHLCV.

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Moving Average	Value	Distance	% Distance	Signal
SMA 20	$559.26	+33.68	+6.02%	Above
SMA 50	$545.75	+47.19	+8.65%	Above
SMA 200	$554.17	+38.77	+7.00%	Above
EMA 9	$578.95	+13.99	+2.42%	Above
EMA 21	$563.78	+29.16	+5.17%	Above
EMA 50	$546.20	+46.74	+8.56%	Above
EMA 200	$532.95	+59.99	+11.26%	Above

Series and readings from the nightly technical-indicator history — identical data to the site's ribbon chart. Supertrend segments colored by direction.

TECHNICAL VERDICTBULLISHPower Score +5819 of 22 indicator votes bullish

Family Scores (site weights)

Trend 30%89

Momentum 25%82

Volume 20%81

Volatility 10%100

Patterns 15%38

This Week91% bullishof 11 price-based votes

4 Weeks Ago45%+46 pts since

12 Weeks Ago73%+18 pts since

ReadImprovingweek-over-week trajectory

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Price vs SMA 20$559.26

Price vs SMA 50$545.75

Price vs SMA 200$554.17

EMA 9/21 Cross579.0/563.8

SMA 50/200Death

ADX DirectionADX 20

Supertrend$556

Parabolic SAR$557

SMA Slope2.600

RSI64.6

Stochastic K/D90/93

StochRSI K/D88/94

Williams %R-27

CCI186

TSI vs Signal25.1

CMO29.3

ROC9.06%

OBV SignalAccum

Chaikin MF0.110

MFI65

Force Index2M

Elder Ray Bull50.99

RSI (14)30 oversold · 70 overbought

Stochastic %Kvs %D 93

Money Flowvolume-weighted RSI

ADXtrend strength · <20 weak

Williams %Rinverted scale

Level	Value	Level	Value
Pivot / R1 / R2	$605.19 / $614.26 / $619.27	S1 / S2	$600.18 / $591.11
Bollinger (20,2)	$520.20 – $598.33	Squeeze	Off
52-wk range	$443.60 – $714.97	Off 52-wk high	-17.1%
ATR (14)	$16.22 (2.7%)	Historical vol	26.6%

+0.4%Jan53%

+0.2%Feb53%

+2.7%Mar68%

+4.8%Apr67%

+2.6%May56%

+1.8%Jun56%

-1.0%Jul44%

+0.1%Aug44%

+7.9%Sep72%

-2.2%Oct42%

+4.1%Nov74%

+0.9%Dec58%

Sample: 19 years — treat short histories as suggestive, not statistical.

Computed from live weekly prices	ULTA	S&P 500
Weekly volatility (σ, 1y)	4.77%	1.83%
Best / worst week (1y)	+11.6% / -14.5%	—
Max drawdown (5y, monthly)	-54.2%	—
1-week VaR (95%)	-7.2%	—
Beta (5y)	0.85	1.00

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NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

ULTA EQUITY WEATHER (LIVE)PARTLY CLOUDY · +28

Trend+48

Momentum+63

Volume+50

Volatility-60

Breadth-31

MARKET REGIME (2026-10-16)NEUTRAL

VIX19.99Normal

Dow TheoryConfirmed Bearish

SPY / QQQ TSI7.2 / 4.7trend strength

Sector Strength46/100breadth average

Average sentiment of 275 stories, weekly buckets, −1 to +1.

Overall+27.8+40.6 vs industry

Trend+47.5+52.0 vs industry

Momentum+63.1+71.3 vs industry

Volume+49.6+44.1 vs industry

Reading	ULTA	Specialty Retail n=631	Consumer Cyclical n=5,686	All US symbols n=70,435
Overall	+27.8	-12.8	-20.5	-20.5
Trend	+47.5	-4.5	-25.1	-21.3
Momentum	+63.1	-8.2	-15.0	-15.8
Volume	+49.6	+5.5	-10.0	-3.8

Trend, momentum and volume are computed per company. Volatility and breadth are market-regime values shared by every symbol in the universe, so they are reported once under Market Regime rather than compared here - a company cannot differ from its sector on a constant.

Executive	Total comp	Structure
Kecia L. Steelman President Chief Executive	$15.4M	91% equity+incentive
Christopher J. DelOrefice Chief Financial Of	$4.5M	74% equity+incentive
Rene G. Cásares Chief Legal Officer	$4.2M	56% equity+incentive
Anita J. Ryan Chief Human Resources Officer	$4.2M	82% equity+incentive
Paula M. Oyibo Former Chief Financial Office	$3.1M	51% equity+incentive

NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Pillar (live disclosure scores)	Score
Environmental	47
Social	63
Governance	71
Composite ESG	60

Composite ESG Trend

Filed	8-K contents	Items
2026-08-27	Earnings Release; Exhibits	2.02,9.01
2026-08-17	Officer/Director Change; Other Events; Exhibits	5.02,8.01,9.01
2026-07-14	Officer/Director Change; Regulation FD; Exhibits	5.02,7.01,9.01
2026-06-09	Officer/Director Change; Bylaws Amendment; Shareholder Vote; Exhibits	5.02,5.03,5.07,9.01
2026-06-02	Earnings Release; Exhibits	2.02,9.01
2026-03-12	Results of Operations and Financial Condition; Financial Statements an	2.02,9.01
2025-12-18	Departure/Election of Directors; Appointment of Officers; Financial St	5.02,9.01
2025-12-04	Results of Operations and Financial Condition; Financial Statements an	2.02,9.01

Methodology. Every figure originates in InsiderStreet's production data layer and is computed deterministically by the same engines that power insiderstreet.ai. This factsheet contains no model-written text. Sections without underlying data are omitted rather than estimated.

DISCLOSURES. This document is produced by InsiderStreet.ai from live production data. It is not investment advice, not an offer or solicitation to buy or sell any security, and not a recommendation tailored to any person. Data is sourced as of the dates shown and may no longer be current. InsiderStreet.ai is not a registered investment adviser or broker-dealer. Investing involves risk, including loss of principal. Past performance does not guarantee future results. Do not make any investment decision based on this document. © 2026 InsiderStreet.ai — all rights reserved. Redistribution prohibited.

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NOT INVESTMENT ADVICE — FOR INFORMATIONAL PURPOSES ONLY

Data domain	Source	Coverage for this report
Price & volume	market_db.historical_prices	52 rows
Fundamentals	income_statements_annual	6 rows · 2020 to 2025
Reported vs consensus	fact/earnings_calendar	24 rows · 2020-12-03 to 2026-08-27
Analyst estimates	dim/forward_estimates	3 rows · 2026-01-31 to 2028-01-31
Institutional ownership (13F)	holdings_db.institutional_ownership_summary	76 rows · 2007 to 2026
Insider transactions (Form 4)	edgar/form4	12 rows · 2026-06-10 to 2026-09-17
Proposed sales (Form 144)	edgar/form144	1 record
Beneficial ownership (13D/G)	edgar/13dg	4 rows · 2025-07-17 to 2026-08-04
Short-sale volume (FINRA)	edgar/short_volume_daily	60 rows · 2026-07-23 to 2026-10-15
Dark pool (ATS, tier 1)	edgar/darkpool_weekly	12 rows · 2026-06-15 to 2026-08-31
ETF & fund holding	etf_holdings_changelog (30d)	1 record
Peer set	stock_peers_dynamic	8 rows
Industry medians	industry_medians	1 record
Congressional trades	congress_db (House + Senate)	1 record
ESG	fact/esg_disclosures	1 record

Method. Every figure in this factsheet is looked up from a named field computed in code. It contains no model-written text.

Not covered. Short interest as a percent of float and days-to-cover are not in this data set — the short-sale figures above are FINRA volume, a flow, and cannot support squeeze or covering analysis. Options positioning and intraday data are also absent. 13F ownership is filed 45 days after quarter end and congressional trades are disclosed on a lag, so both describe a past position, not a current one.

Ulta Beauty, Inc. (ULTA)

Score Breakdown

Peer Comparison — IS Score

IS Score Trend — quarterly

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Institutions holding — 12 quarters

Ulta Beauty, Inc. (ULTA)

Monthly Net Insider Flow (000 shares)

Signal Summary

Ulta Beauty, Inc. (ULTA)

2.8 · Largest Reporting 13F Managers

2.9 · Top ETF & Fund Ownership

13F Filers Holding ULTA — quarterly

Institutional Put/Call — quarterly

Ulta Beauty, Inc. (ULTA)

Where ULTA Trades in the Dark

Ulta Beauty, Inc. (ULTA)

3.8 · Employees (SEC filings)

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Balance Sheet — Full

Cash Flow Statement — Full

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Street Price Target — Trajectory

Third-Party Composite Rating

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Family Scores (site weights)

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)

Ulta Beauty, Inc. (ULTA)