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Not Investment Advice
Asset Manager ← All Institutions

FIRST FOUNDATION ADVISORS

18101 VON KARMAN AVENUE STE 700, IRVINE, CA 92612 • 9494760300

Q2 2025 · Filed 2025-08-14
Market Value
$2.7B
+10.0%
Holdings
347
+3
New Purchases
21
Added To
120
Closed
22
Reduced
127
Top 10 Concentration
48.0%
Turnover
12.4%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
MSFT 19.01% 15.88% +3.13% $509M
NVDA 1.21% 0.90% +0.30% $32M
XYLD 0.30% 0.03% +0.27% $8M
MOTE 0.24% 0.00% +0.24% $6M
AMD 0.96% 0.76% +0.20% $26M
APH 0.83% 0.67% +0.17% $22M
IVV 6.89% 6.76% +0.13% $184M
SHYD 0.25% 0.13% +0.11% $7M
MEDP 0.11% 0.00% +0.11% $3M
META 0.63% 0.53% +0.11% $17M
NVO 0.11% 0.01% +0.10% $3M
GSIE 1.54% 1.44% +0.10% $41M
IWP 0.39% 0.30% +0.09% $10M
AVGO 0.18% 0.09% +0.09% $5M
IVW 0.21% 0.13% +0.08% $6M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
MOAT 3.07% 3.86% -0.79% $82M
UPS 0.82% 1.38% -0.56% $22M
BRK-B 2.18% 2.67% -0.50% $58M
JEPI 3.04% 3.53% -0.49% $81M
AAPL 2.40% 2.86% -0.46% $64M
UNH 0.13% 0.58% -0.45% $4M
PWZ 0.83% 1.09% -0.26% $22M
PRFZ 1.41% 1.58% -0.16% $38M
AGG 1.34% 1.48% -0.14% $36M
CMF 1.09% 1.22% -0.13% $29M
SU 0.59% 0.72% -0.13% $16M
ACN 0.30% 0.42% -0.12% $8M
MA 0.88% 0.99% -0.11% $24M
GSSC 1.45% 1.56% -0.11% $39M
SRLN 0.63% 0.73% -0.10% $17M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 55.5%
Technology 25.9%
Communication Services 5.9%
Consumer Cyclical 3.9%
Healthcare 3.2%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 64 $1.3B 48.8%
Large Cap 199 $1.0B 37.9%
Mid Cap 45 $177M 6.6%
Small Cap 31 $165M 6.2%
Micro Cap 8 $13M 0.5%

Portfolio Analytics

Avg Market Cap
$205.0B
Median Market Cap
$63.9B
Avg P/E
31.5
Median P/E
25.0
Avg Dividend Yield
0.03%
Avg Beta
0.93
# Stocks
210
# ETFs / Funds
137

Top Holdings (347 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 MSFT 19.01% 1,022,931 $509M $497.41 $123M -5,902 -0.6%
2 IVV 6.89% 297,084 $184M $620.90 $20M +4,512 +1.5%
3 GOOG 3.22% 485,989 $86M $177.39 $7M -22,379 -4.4%
4 IEFA 3.17% 1,015,223 $85M $83.48 $10M +21,382 +2.1%
5 MOAT 3.07% 876,292 $82M $93.79 -$12M -191,616 -17.9%
6 JEPI 3.04% 1,430,764 $81M $56.85 -$5M -72,105 -4.8%
7 AMZN 2.73% 333,463 $73M $219.39 $7M -12,229 -3.5%
8 AAPL 2.40% 313,304 $64M $205.17 -$5M +385 +0.1%
9 GSLC 2.28% 502,401 $61M $121.38 $4M -11,720 -2.3%
10 BRK-B 2.18% 119,847 $58M $485.77 -$7M -2,208 -1.8%
11 IWR 1.72% 499,719 $46M $91.97 $3M -990 -0.2%
12 GSIE 1.54% 1,036,921 $41M $39.66 $6M +57,673 +5.9%
13 GSSC 1.45% 564,889 $39M $68.61 $888K -32,135 -5.4%
14 PRFZ 1.41% 930,275 $38M $40.67 -$547K -83,499 -8.2%
15 AGG 1.34% 361,547 $36M $99.20 -$65K -1,682 -0.5%
16 IEMG 1.33% 592,731 $36M $60.03 $4M -292 -0.1%
17 JPM 1.26% 116,285 $34M $289.91 $4M -4,210 -3.5%
18 NVDA 1.21% 204,680 $32M $157.99 $10M +1,808 +0.9%
19 CMF 1.09% 521,518 $29M $55.74 -$616K -5,944 -1.1%
20 IWF 0.97% 61,333 $26M $424.58 $929K -8,213 -11.8%
21 AMD 0.96% 181,819 $26M $141.90 $7M +990 +0.6%
22 IWM 0.95% 118,075 $25M $215.79 $1M -3,826 -3.1%
23 JPRE 0.93% 525,032 $25M $47.64 $1M +33,015 +6.7%
24 MA 0.88% 42,011 $24M $561.94 -$551K -2,065 -4.7%
25 APH 0.83% 226,267 $22M $98.75 $6M -21,754 -8.8%
26 PWZ 0.83% 952,878 $22M $23.34 -$4M -162,207 -14.6%
27 IAU 0.82% 353,713 $22M $62.36 $153K -17,806 -4.8%
28 UPS 0.82% 217,299 $22M $100.94 -$12M -88,256 -28.9%
29 UBER 0.80% 228,488 $21M $93.30 $3M -21,284 -8.5%
30 PM 0.77% 112,802 $21M $182.13 $305K -14,707 -11.5%
31 SCHW 0.72% 211,248 $19M $91.24 $2M -10,178 -4.6%
32 QCOM 0.71% 119,079 $19M $159.26 $741K +444 +0.4%
33 META 0.63% 23,005 $17M $738.09 $4M +707 +3.2%
34 SRLN 0.63% 403,498 $17M $41.59 -$960K -27,850 -6.5%
35 ABC 0.60% 53,637 $16M $299.85 -$475K -5,906 -9.9%
36 RSP 0.60% 88,482 $16M $181.74 $2M +9,496 +12.0%
37 SU 0.59% 424,370 $16M $37.45 -$2M -29,692 -6.5%
38 COST 0.57% 15,455 $15M $989.94 $903K +233 +1.5%
39 GAL 0.56% 319,672 $15M $47.00 $600K -2,140 -0.7%
40 AGGY 0.56% 343,803 $15M $43.63 -$571K -14,742 -4.1%
41 IEF 0.55% 154,794 $15M $95.77 -$247K -3,235 -2.0%
42 AMAT 0.54% 79,536 $15M $183.07 $987K -13,994 -15.0%
43 ITOT 0.49% 96,161 $13M $135.04 $1M -530 -0.6%
44 GEM 0.46% 330,790 $12M $37.21 $2M +8,212 +2.5%
45 SPY 0.41% 17,840 $11M $617.84 -$481K -2,723 -13.2%
46 IWP 0.39% 75,063 $10M $138.68 $3M +13,645 +22.2%
47 LOW 0.39% 46,667 $10M $221.87 $241K +3,305 +7.6%
48 QUAL 0.38% 55,846 $10M $182.82 $2M +10,701 +23.7%
49 SGOV 0.36% 95,510 $10M $100.69 -$260K -2,605 -2.7%
50 CME 0.35% 33,625 $9M $275.62 -$1M -6,592 -16.4%
51 JNJ 0.32% 56,560 $9M $152.75 $554K +7,805 +16.0%
52 FTNT 0.32% 80,750 $9M $105.72 $742K -226 -0.3%
53 XCEM 0.31% 246,547 $8M $34.18 -$841K -67,260 -21.4%
54 NOW 0.31% 7,943 $8M $1,028.08 $2M -124 -1.5%
55 ACN 0.30% 27,265 $8M $298.88 -$2M -5,771 -17.5%
56 XYLD 0.30% 209,125 $8M $38.94 $7M +188,155 +897.3%
57 BN 0.30% 131,162 $8M $61.85 $308K -17,744 -11.9%
58 DIS 0.30% 63,756 $8M $124.01 $2M +1,741 +2.8%
59 CTAS 0.28% 33,124 $7M $222.87 $411K -794 -2.3%
60 VOO 0.27% 12,748 $7M $568.03 $948K +503 +4.1%
61 LQD 0.27% 65,411 $7M $109.61 -$150K -1,937 -2.9%
62 VEEV 0.26% 24,560 $7M $287.98 $1M +28 +0.1%
63 INTU 0.26% 8,910 $7M $787.61 $2M +223 +2.6%
64 MELI 0.26% 2,668 $7M $2,613.63 $2M +43 +1.6%
65 GOOGL 0.26% 39,329 $7M $176.23 $582K -1,729 -4.2%
66 PLD 0.25% 63,983 $7M $105.12 $135K +5,029 +8.5%
67 SHYD 0.25% 291,846 $7M $22.59 $3M +148,935 +104.2%
68 PAYC 0.24% 27,833 $6M $231.40 $252K -493 -1.7%
69 MOTE 0.24% 227,881 $6M $27.71 +227,881 NEW
70 BKNG 0.23% 1,078 $6M $5,790.59 $1M +37 +3.5%
71 TXN 0.23% 29,421 $6M $207.62 $523K -1,663 -5.3%
72 V 0.22% 16,707 $6M $355.04 $753K +1,930 +13.1%
73 XOM 0.21% 52,489 $6M $107.80 -$807K -1,873 -3.5%
74 ADBE 0.21% 14,537 $6M $386.88 $548K +1,301 +9.8%
75 IVW 0.21% 50,876 $6M $110.10 $2M +17,393 +52.0%
76 ASML 0.21% 6,957 $6M $801.39 $1M +274 +4.1%
77 MPWR 0.21% 7,614 $6M $731.40 $1M +477 +6.7%
78 LIN 0.21% 11,836 $6M $469.16 -$361K -864 -6.8%
79 EFA 0.21% 62,023 $6M $89.39 $1M +7,620 +14.0%
80 NEE 0.20% 76,152 $5M $69.42 -$417K -4,307 -5.3%
81 LH 0.19% 19,123 $5M $262.51 -$291K -3,697 -16.2%
82 AVGO 0.18% 17,499 $5M $275.66 $3M +4,283 +32.4%
83 AON 0.18% 13,481 $5M $356.75 -$2M -2,542 -15.9%
84 MSCI 0.17% 7,998 $5M $576.75 $115K +44 +0.6%
85 IDXX 0.17% 8,536 $5M $536.34 $1M +83 +1.0%
86 ANET 0.17% 44,058 $5M $102.31 $1M +1,163 +2.7%
87 BUR 0.17% 315,358 $4M $14.26 -$589K -69,683 -18.1%
88 CSCO 0.17% 64,732 $4M $69.38 $195K -4,888 -7.0%
89 CVX 0.17% 31,059 $4M $143.19 -$301K +2,674 +9.4%
90 AOR 0.17% 72,206 $4M $61.57 $301K +214 +0.3%
91 LLY 0.16% 5,586 $4M $779.54 $2M +3,148 +129.1%
92 PFE 0.16% 177,769 $4M $24.24 -$375K -7,066 -3.8%
93 LULU 0.15% 17,353 $4M $237.58 -$723K +233 +1.4%
94 DGRO 0.15% 62,670 $4M $63.94 $574K +7,103 +12.8%
95 SCHX 0.15% 161,704 $4M $24.44 $382K
96 TCHP 0.15% 86,476 $4M $45.35 $621K -166 -0.2%
97 ZTS 0.15% 25,016 $4M $155.95 $62K +1,700 +7.3%
98 CPRT 0.14% 79,025 $4M $49.07 -$170K +7,500 +10.5%
99 HD 0.14% 10,340 $4M $366.63 $111K +299 +3.0%
100 ULTA 0.14% 7,916 $4M $467.82 -$152K -2,601 -24.7%

New Positions

SymbolValue% Port
MOTE $6M 0.24%
MEDP $3M 0.11%
APP $2M 0.07%
VCIT $2M 0.07%
KNSL $2M 0.06%
INFL $2M 0.06%
NYF $1M 0.05%
DECK $1M 0.05%
COF $751K 0.03%
AMT $429K 0.02%
GEV $388K 0.01%
WFC $321K 0.01%
SO $304K 0.01%
CARR $295K 0.01%
ETN $255K 0.01%

Sold Out Positions

SymbolValue% Port
FRA —%
BMY —%
KEYS —%
ICE —%
OTIS —%
NEA —%
NKE —%
SHEL —%
NVG —%
CTVA —%
NMZ —%
COP —%
RTO —%
ENB —%
PKG —%
View SEC EDGAR Filings for FIRST FOUNDATION ADVISORS →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms