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Asset Manager ← All Institutions

BOYAR ASSET MANAGEMENT INC.

32 WEST 39TH STREET FL 9, NEW YORK, NY 10018 • 2129958300

Q4 2025 · Filed 2026-02-13
Market Value
$153M
-0.4%
Holdings
78
-1
New Purchases
3
Added To
7
Closed
5
Reduced
52
Top 10 Concentration
56.4%
Turnover
10.3%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
UNF 1.17% 0.00% +1.17% $2M
GOOGL 2.31% 1.82% +0.49% $4M
SPHR 2.12% 1.63% +0.48% $3M
0JUJ.L 0.48% 0.00% +0.48% $739K
0I3I.L 0.43% 0.00% +0.43% $660K
MSGS 3.54% 3.14% +0.40% $5M
CSCO 2.70% 2.42% +0.28% $4M
MAR 1.65% 1.41% +0.24% $3M
JNJ 2.22% 2.00% +0.21% $3M
BK 3.67% 3.47% +0.21% $6M
WBD 0.62% 0.45% +0.17% $943K
C 1.21% 1.04% +0.16% $2M
UPS 0.97% 0.82% +0.15% $1M
MRK 0.42% 0.27% +0.15% $641K
ELY 0.83% 0.70% +0.13% $1M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
MSFT 12.88% 14.02% -1.14% $20M
HD 5.52% 6.55% -1.02% $8M
UBER 4.71% 5.68% -0.97% $7M
JPM 9.82% 10.23% -0.40% $15M
MDLZ 1.58% 1.84% -0.26% $2M
GOLF 0.60% 0.82% -0.22% $918K
ANGIV 0.00% 0.20% -0.20% $0
IBKR 0.00% 0.19% -0.19% $0
CMCSA 1.63% 1.81% -0.18% $2M
SYY 0.97% 1.12% -0.15% $1M
VIG 0.00% 0.15% -0.15% $0
HBI 0.00% 0.14% -0.14% $0
LH 0.61% 0.71% -0.10% $928K
AMP 6.11% 6.21% -0.10% $9M
MWA 0.91% 1.00% -0.09% $1M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 27.9%
Technology 21.9%
Communication Services 15.7%
Consumer Cyclical 11.9%
Healthcare 9.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 19 $73M 48.0%
Large Cap 39 $59M 38.6%
Mid Cap 13 $19M 12.4%
Small Cap 5 $1M 0.8%
Micro Cap 2 $238K 0.2%

Portfolio Analytics

Avg Market Cap
$333.3B
Median Market Cap
$62.4B
Avg P/E
26.2
Median P/E
22.2
Avg Dividend Yield
0.02%
Avg Beta
0.94
# Stocks
77
# ETFs / Funds
1

Top Holdings (78 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 MSFT 12.88% 40,758 $20M $483.62 -$2M -845 -2.0%
2 JPM 9.82% 46,660 $15M $322.22 -$683K -3,171 -6.4%
3 AMP 6.11% 19,068 $9M $490.33 -$188K -347 -1.8%
4 HD 5.52% 24,572 $8M $344.10 -$2M -266 -1.1%
5 BAC 5.12% 142,566 $8M $55.00 $130K -6,912 -4.6%
6 UBER 4.71% 88,262 $7M $81.71 -$2M -817 -0.9%
7 BK 3.67% 48,432 $6M $116.09 $293K -482 -1.0%
8 MSGS 3.54% 20,918 $5M $258.65 $592K -310 -1.5%
9 CSCO 2.70% 53,615 $4M $77.03 $407K -805 -1.5%
10 GOOGL 2.31% 11,306 $4M $313.00 $736K -224 -1.9%
11 DIS 2.22% 29,900 $3M $113.77 -$72K -434 -1.4%
12 JNJ 2.22% 16,406 $3M $206.95 $314K -210 -1.3%
13 SPHR 2.12% 34,097 $3M $95.08 $729K -6,351 -15.7%
14 MAR 1.65% 8,132 $3M $310.23 $359K -175 -2.1%
15 CMCSA 1.63% 83,500 $2M $29.89 -$288K -5,105 -5.8%
16 MDLZ 1.58% 44,862 $2M $53.83 -$406K -300 -0.7%
17 PFE 1.48% 90,946 $2M $24.90 -$49K +153 +0.2%
18 C 1.21% 15,806 $2M $116.69 $240K
19 UNF 1.17% 9,308 $2M $192.90 +9,308 NEW
20 SMG 1.10% 28,775 $2M $58.35 -$8K -843 -2.9%
21 SSNC 1.08% 18,846 $2M $87.42 -$3K +250 +1.3%
22 MCD 1.05% 5,275 $2M $305.63 -$3K -40 -0.8%
23 AXP 1.03% 4,258 $2M $369.97 $161K
24 BR 1.03% 7,053 $2M $223.16 -$137K -129 -1.8%
25 MKL 1.00% 712 $2M $2,149.65 $156K -7 -1.0%
26 UPS 0.97% 14,978 $1M $99.19 $230K -55 -0.4%
27 SYY 0.97% 20,049 $1M $73.69 -$239K -799 -3.8%
28 KO 0.92% 20,230 $1M $69.91 $45K -416 -2.0%
29 MWA 0.91% 58,534 $1M $23.82 -$147K -1,879 -3.1%
30 CVS 0.89% 17,161 $1M $79.36 $20K -634 -3.6%
31 KVUE 0.85% 75,341 $1M $17.25 $65K -707 -0.9%
32 WM 0.85% 5,911 $1M $219.71 -$7K
33 ELY 0.83% 108,445 $1M $11.67 $190K -4,756 -4.2%
34 MTCH 0.69% 32,536 $1M $32.29 -$121K -641 -1.9%
35 WBD 0.62% 32,717 $943K $28.82 $255K -2,511 -7.1%
36 LH 0.61% 3,698 $928K $250.88 -$158K -84 -2.2%
37 GPN 0.61% 11,976 $927K $77.40 -$111K -512 -4.1%
38 BRK-B 0.61% 1,843 $926K $502.65 -$68K -135 -6.8%
39 GOLF 0.60% 11,497 $918K $79.82 -$336K -4,478 -28.0%
40 TRIP 0.59% 62,345 $908K $14.56 -$98K +464 +0.8%
41 BMY 0.58% 16,569 $894K $53.94 $140K -150 -0.9%
42 HHH 0.55% 10,479 $836K $79.77 -$46K -250 -2.3%
43 AAPL 0.55% 3,071 $835K $271.86 $53K
44 TGT 0.50% 7,774 $760K $97.75 $53K -106 -1.4%
45 MGM 0.48% 20,339 $742K $36.49 $51K +401 +2.0%
46 0JUJ.L 0.48% 8,263 $739K $89.38 +8,263 NEW
47 CB 0.46% 2,248 $702K $312.13 $36K -109 -4.6%
48 EBAY 0.46% 8,053 $701K $87.10 -$48K -189 -2.3%
49 GLW 0.46% 7,997 $700K $87.56 $42K -22 -0.3%
50 INTC 0.44% 18,169 $670K $36.90 $42K -551 -2.9%
51 0I3I.L 0.43% 8,057 $660K $81.96 +8,057 NEW
52 MRK 0.42% 6,089 $641K $105.26 $230K +1,192 +24.3%
53 GOOG 0.41% 2,000 $628K $313.80 $140K
54 MDT 0.39% 6,195 $595K $96.06 $25K +210 +3.5%
55 IAC 0.33% 12,981 $508K $39.10 -$61K -3,715 -22.2%
56 L 0.32% 4,656 $490K $105.31 $110K +871 +23.0%
57 IBM 0.32% 1,641 $486K $296.27 $23K
58 NDAQ 0.31% 4,896 $476K $97.13 $42K
59 GEHC 0.29% 5,465 $448K $82.01 $16K -293 -5.1%
60 GD 0.28% 1,255 $423K $336.66 -$11K -15 -1.2%
61 NWSA 0.26% 15,411 $403K $26.12 -$117K -1,498 -8.9%
62 VZ 0.26% 9,741 $397K $40.73 -$31K
63 KLAC 0.21% 265 $322K $1,215.08 $28K -8 -2.9%
64 AIG 0.19% 3,447 $295K $85.55 $24K
65 SCHW 0.19% 2,905 $290K $99.91 -$16K -300 -9.4%
66 CFG 0.18% 4,650 $272K $58.41 $18K -113 -2.4%
67 SO 0.16% 2,765 $241K $87.20 -$21K
68 KMB 0.14% 2,150 $217K $100.89 -$50K
69 WEN 0.14% 25,858 $215K $8.33 -$40K -2,028 -7.3%
70 GXO 0.14% 4,026 $212K $52.64 -$2K -16 -0.4%
71 TSQ 0.12% 36,819 $189K $5.14 -$91K -4,959 -11.9%
72 STKL 0.07% 26,892 $102K $3.80 -$84K -4,840 -15.2%
73 CNDT 0.03% 25,603 $49K $1.92 -$30K -2,621 -9.3%
74 HBI —% -$211K -32,012 -100.0% SOLD
75 IBKR —% -$287K -4,169 -100.0% SOLD
76 NWL —% -$88K -16,714 -100.0% SOLD
77 ANGIV —% -$306K -18,827 -100.0% SOLD
78 VIG —% -$223K -1,034 -100.0% SOLD

New Positions

SymbolValue% Port
UNF $2M 1.17%
0JUJ.L $739K 0.48%
0I3I.L $660K 0.43%

Sold Out Positions

SymbolValue% Port
IBKR —%
VIG —%
NWL —%
ANGIV —%
HBI —%
View SEC EDGAR Filings for BOYAR ASSET MANAGEMENT INC. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms