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Asset Manager ← All Institutions

RFG Advisory, LLC

1400 URBAN CENTER DRIVE SUITE 475, BIRMINGHAM, AL 35242 • 205-397-2450

Q2 2025 · Filed 2025-07-28
Market Value
$4.2B
+14.7%
Holdings
972
+73
New Purchases
130
Added To
395
Closed
66
Reduced
372
Top 10 Concentration
35.9%
Turnover
20.2%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
BLUX 6.61% 0.00% +6.61% $280M
BDBT 6.23% 0.00% +6.23% $264M
BINT 4.43% 0.00% +4.43% $187M
BLUC 4.03% 0.00% +4.03% $171M
BLGR 3.36% 0.00% +3.36% $142M
BVAL 3.28% 0.00% +3.28% $139M
BLTD 2.11% 0.00% +2.11% $89M
BLST 2.06% 0.00% +2.06% $87M
BLUI 1.39% 0.00% +1.39% $59M
SHV 0.38% 0.05% +0.34% $16M
GSLC 0.33% 0.04% +0.29% $14M
FBCG 0.27% 0.00% +0.27% $12M
PVAL 0.27% 0.00% +0.27% $11M
FFSM 0.22% 0.00% +0.22% $9M
NVDA 1.00% 0.80% +0.20% $42M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
PRF 1.89% 7.52% -5.63% $80M
SPYG 1.87% 6.42% -4.55% $79M
BND 1.70% 6.18% -4.47% $72M
FBND 1.42% 5.88% -4.46% $60M
DFAX 1.03% 4.08% -3.06% $43M
SPTM 0.83% 2.74% -1.90% $35M
SPMD 0.74% 2.64% -1.89% $31M
QQQM 0.65% 2.16% -1.50% $28M
SPTL 0.68% 1.92% -1.25% $29M
JAAA 0.47% 1.60% -1.13% $20M
IEF 0.03% 0.69% -0.67% $1M
BOND 0.46% 1.10% -0.65% $19M
QQQ 0.75% 1.09% -0.34% $32M
JNK 0.10% 0.43% -0.33% $4M
BIL 1.20% 1.45% -0.25% $51M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 86.0%
Technology 4.5%
Consumer Cyclical 1.9%
Healthcare 1.7%
Communication Services 1.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 71 $660M 15.6%
Large Cap 441 $1.3B 31.7%
Mid Cap 195 $531M 12.5%
Small Cap 178 $738M 17.5%
Micro Cap 87 $960M 22.7%

Portfolio Analytics

Avg Market Cap
$88.5B
Median Market Cap
$11.4B
Avg P/E
33.5
Median P/E
24.3
Avg Dividend Yield
0.02%
Avg Beta
0.90
# Stocks
384
# ETFs / Funds
588

Top Holdings (972 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 BLUX 6.61% 10,788,189 $280M $25.92 +10,788,189 NEW
2 BDBT 6.23% 10,444,888 $264M $25.24 +10,444,888 NEW
3 BINT 4.43% 7,238,440 $187M $25.90 +7,238,440 NEW
4 BLUC 4.03% 6,558,640 $171M $26.01 +6,558,640 NEW
5 BLGR 3.36% 5,417,191 $142M $26.26 +5,417,191 NEW
6 BVAL 3.28% 5,390,726 $139M $25.73 +5,390,726 NEW
7 BLTD 2.11% 3,524,379 $89M $25.35 +3,524,379 NEW
8 BLST 2.06% 3,467,335 $87M $25.11 +3,467,335 NEW
9 PRF 1.89% 1,887,406 $80M $42.27 -$197M -4,974,104 -72.5%
10 SPYG 1.87% 829,241 $79M $95.32 -$158M -2,117,396 -71.9%
11 BND 1.70% 978,037 $72M $73.63 -$156M -2,121,947 -68.5%
12 FBND 1.42% 1,312,340 $60M $45.75 -$157M -3,439,816 -72.4%
13 BLUI 1.39% 2,343,217 $59M $25.17 +2,343,217 NEW
14 BIL 1.20% 553,363 $51M $91.73 -$3M -31,274 -5.3%
15 AAPL 1.04% 214,907 $44M $205.17 $979K +20,817 +10.7%
16 DFAX 1.03% 1,477,428 $43M $29.37 -$107M -4,266,886 -74.3%
17 NVDA 1.00% 268,244 $42M $157.99 $13M -3,619 -1.3%
18 SGOV 0.89% 374,371 $38M $100.69 -$497K -5,013 -1.3%
19 SPTM 0.83% 470,079 $35M $74.89 -$66M -1,013,670 -68.3%
20 BUFR 0.76% 1,017,113 $32M $31.80 $3M +12,698 +1.3%
21 XLK 0.76% 126,253 $32M $253.23 $2M -21,282 -14.4%
22 QQQ 0.75% 57,624 $32M $551.64 -$8M -28,249 -32.9%
23 SPMD 0.74% 576,157 $31M $54.38 -$66M -1,322,579 -69.7%
24 MSFT 0.71% 60,098 $30M $497.41 $8M +1,181 +2.0%
25 SPLG 0.69% 401,116 $29M $72.69 $16K -42,026 -9.5%
26 SPTL 0.68% 1,078,211 $29M $26.58 -$42M -1,525,271 -58.6%
27 QQQM 0.65% 121,386 $28M $227.10 -$52M -290,313 -70.5%
28 AMZN 0.63% 122,147 $27M $219.39 $4M +1,171 +1.0%
29 SCHD 0.54% 868,854 $23M $26.50 $705K +70,580 +8.8%
30 VOO 0.53% 39,431 $22M $568.03 $1M -1,577 -3.9%
31 DFGP 0.51% 395,882 $22M $54.49 -$69K -9,136 -2.3%
32 JAAA 0.47% 393,044 $20M $50.75 -$39M -770,065 -66.2%
33 VTV 0.47% 112,032 $20M $176.74 $2M +9,292 +9.0%
34 IVV 0.46% 31,475 $20M $620.89 $944K -1,624 -4.9%
35 BOND 0.46% 209,352 $19M $92.18 -$21M -230,733 -52.4%
36 VUG 0.44% 42,202 $19M $438.40 $859K -5,374 -11.3%
37 META 0.43% 24,723 $18M $738.08 $4M -492 -1.9%
38 HD 0.42% 48,404 $18M $366.64 $7M +19,600 +68.0%
39 VCSH 0.41% 216,338 $17M $79.50 $35K -1,088 -0.5%
40 SHV 0.38% 147,171 $16M $110.42 $15M +131,904 +864.0%
41 IAUM 0.37% 476,293 $16M $32.99 $7M +200,034 +72.4%
42 VEA 0.37% 274,096 $16M $57.01 $371K -26,020 -8.7%
43 DIHP 0.37% 527,283 $16M $29.49 $1M -10,130 -1.9%
44 SPDW 0.35% 369,949 $15M $40.49 -$227K -47,700 -11.4%
45 ETY 0.34% 928,828 $14M $15.47 $390K -51,457 -5.2%
46 FLOT 0.33% 277,120 $14M $51.02 -$3M -53,853 -16.3%
47 GSLC 0.33% 115,855 $14M $121.38 $13M +103,001 +801.3%
48 BSV 0.33% 178,103 $14M $78.70 $4M +46,403 +35.2%
49 IWF 0.32% 32,165 $14M $424.57 $2M +556 +1.8%
50 DXUV 0.32% 251,680 $14M $54.23 -$4M -100,035 -28.4%
51 FLMI 0.32% 555,398 $13M $24.26 -$205K -4,315 -0.8%
52 DGCB 0.32% 246,559 $13M $54.23 -$293K -10,422 -4.1%
53 VTI 0.31% 43,051 $13M $303.93 -$6M -26,569 -38.2%
54 GOOGL 0.31% 73,598 $13M $176.23 $1M -1,820 -2.4%
55 SDVY 0.30% 358,188 $13M $35.28 $1M +17,504 +5.1%
56 SPAB 0.29% 485,171 $12M $25.60 $402K +14,589 +3.1%
57 AVGO 0.29% 44,101 $12M $275.65 $4M -2,672 -5.7%
58 SPSB 0.28% 397,388 $12M $30.19 $3M +103,868 +35.4%
59 FLRN 0.28% 389,065 $12M $30.83 $2M +75,208 +24.0%
60 DUHP 0.28% 332,592 $12M $35.56 $712K -2,808 -0.8%
61 BRK-B 0.28% 23,992 $12M $485.78 -$1M +147 +0.6%
62 FBCG 0.27% 239,964 $12M $48.24 +239,964 NEW
63 PVAL 0.27% 280,726 $11M $40.23 +280,726 NEW
64 XLC 0.26% 102,917 $11M $108.53 -$3M -48,104 -31.9%
65 SO 0.26% 121,479 $11M $91.83 $1M +12,491 +11.5%
66 SCHG 0.26% 379,914 $11M $29.21 $820K -30,529 -7.4%
67 WMT 0.26% 111,712 $11M $97.78 $2M +9,606 +9.4%
68 HYG 0.25% 132,246 $11M $80.65 -$2M -33,415 -20.2%
69 QUAL 0.25% 57,582 $11M $182.82 -$342K -6,019 -9.5%
70 NFLX 0.24% 7,670 $10M $1,339.10 $4M +939 +13.9%
71 SIXJ 0.24% 316,552 $10M $32.01 $3M +93,351 +41.8%
72 SIXO 0.24% 303,450 $10M $33.11 $4M +108,544 +55.7%
73 JPM 0.24% 34,327 $10M $289.91 $1M -206 -0.6%
74 IUSB 0.23% 214,865 $10M $46.23 -$3M -60,989 -22.1%
75 SPSK 0.23% 539,483 $10M $18.22 $3M +186,435 +52.8%
76 DFLV 0.23% 316,789 $10M $31.02 -$4M -148,675 -31.9%
77 DFSV 0.23% 330,478 $10M $29.43 -$4M -149,852 -31.2%
78 FFSM 0.22% 349,227 $9M $27.19 +349,227 NEW
79 BNDX 0.22% 191,064 $9M $49.51 -$999K -23,160 -10.8%
80 SLV 0.22% 283,295 $9M $32.81 $6M +164,645 +138.8%
81 LLY 0.21% 11,622 $9M $779.55 -$829K -351 -2.9%
82 UNH 0.21% 28,556 $9M $311.97 $6M +23,293 +442.6%
83 XLV 0.20% 63,934 $9M $134.79 -$1M -4,480 -6.5%
84 FENI 0.20% 249,502 $8M $33.26 +249,502 NEW
85 COST 0.19% 8,305 $8M $989.97 $2M +1,715 +26.0%
86 EFG 0.19% 73,042 $8M $112.00 $754K -1,220 -1.6%
87 DEHP 0.19% 287,928 $8M $28.00 $691K -4,335 -1.5%
88 AGG 0.19% 80,637 $8M $99.20 $6M +58,944 +271.7%
89 XOM 0.19% 73,541 $8M $107.80 -$842K -195 -0.3%
90 VBK 0.18% 27,573 $8M $276.94 $58K -2,525 -8.4%
91 ABBV 0.18% 40,824 $8M $185.62 -$477K +2,380 +6.2%
92 IJR 0.18% 68,083 $7M $109.29 -$55K -3,601 -5.0%
93 DFGR 0.18% 276,388 $7M $26.83 -$41K -7,550 -2.7%
94 DLN 0.17% 89,522 $7M $82.14 -$2M -31,320 -25.9%
95 SCI 0.17% 88,500 $7M $81.40 -$697K -10,019 -10.2%
96 DYNF 0.17% 131,324 $7M $54.46 $1M +14,512 +12.4%
97 SPY 0.17% 11,546 $7M $617.87 -$44K -1,286 -10.0%
98 MA 0.17% 12,681 $7M $561.95 $619K +808 +6.8%
99 CSCO 0.17% 101,558 $7M $69.38 $2M +15,547 +18.1%
100 DFAS 0.17% 110,008 $7M $63.71 $4M +62,402 +131.1%

New Positions

SymbolValue% Port
BLUX $280M 6.61%
BDBT $264M 6.23%
BINT $187M 4.43%
BLUC $171M 4.03%
BLGR $142M 3.36%
BVAL $139M 3.28%
BLTD $89M 2.11%
BLST $87M 2.06%
BLUI $59M 1.39%
FBCG $12M 0.27%
PVAL $11M 0.27%
FFSM $9M 0.22%
FENI $8M 0.20%
IGOV $6M 0.13%
BWX $5M 0.13%

Sold Out Positions

SymbolValue% Port
HWM —%
AIG —%
TRGP —%
PAGS —%
HSY —%
SPG —%
EOG —%
SHEL —%
MSCI —%
SHW —%
PEO —%
BRBR —%
ASGI —%
ES —%
VALE —%
View SEC EDGAR Filings for RFG Advisory, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms