Asset Manager
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Madson Wealth Advisors Inc
1160 NORTH DUTTON AVE STE 210, SANTA ROSA, CA 95401 • 7075786850
Q2 2026 · Filed 2026-07-21
Market Value
$147M
Holdings
100
New Purchases
17
Added To
39
Closed
3
Reduced
35
Top 10 Concentration
50.6%
Turnover
20.0%
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 81.2% |
| Technology | 7.5% |
| Healthcare | 4.0% |
| Industrials | 2.4% |
| Communication Services | 1.6% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 41 | $38M | 26.0% |
| Large Cap | 50 | $89M | 60.7% |
| Mid Cap | 7 | $18M | 12.5% |
| Small Cap | 2 | $1M | 0.8% |
Portfolio Analytics
Avg Market Cap
$538.2B
Median Market Cap
$111.8B
Avg P/E
39.5
Median P/E
27.4
Avg Dividend Yield
0.02%
Avg Beta
0.98
# Stocks
46
# ETFs / Funds
54
Top Holdings (100 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VIG | 6.29% | 39,095 | $9M | $236.62 | $807K | -168 | -0.4% | |
| 2 | SGOV | 6.24% | 91,162 | $9M | $100.67 | $1M | +14,851 | +19.5% | |
| 3 | VIGI | 6.11% | 96,283 | $9M | $93.38 | $451K | -260 | -0.3% | |
| 4 | DGRO | 6.11% | 118,526 | $9M | $75.79 | $776K | +1,579 | +1.4% | |
| 5 | GOVT | 5.62% | 362,918 | $8M | $22.78 | $1M | +60,814 | +20.1% | |
| 6 | JQUA | 5.21% | 105,969 | $8M | $72.28 | $783K | -6,175 | -5.5% | |
| 7 | IJR | 4.32% | 42,805 | $6M | $148.31 | $1M | +2,954 | +7.4% | |
| 8 | IVV | 3.98% | 7,820 | $6M | $748.85 | -$76K | -1,261 | -13.9% | |
| 9 | IJH | 3.37% | 64,300 | $5M | $77.11 | $1M | +7,076 | +12.4% | |
| 10 | VPL | 3.37% | 42,807 | $5M | $115.69 | $1M | +4,308 | +11.2% | |
| 11 | TIP | 3.09% | 41,552 | $5M | $109.43 | $293K | +3,008 | +7.8% | |
| 12 | DFUS | 2.53% | 45,490 | $4M | $81.94 | — | +45,490 | — | NEW |
| 13 | AMAT | 2.52% | 5,123 | $4M | $722.96 | — | +5,123 | — | NEW |
| 14 | VGK | 2.42% | 40,199 | $4M | $88.54 | $850K | +7,333 | +22.3% | |
| 15 | TSM | 2.06% | 6,349 | $3M | $477.57 | $892K | +15 | +0.2% | |
| 16 | IXUS | 1.84% | 28,407 | $3M | $95.44 | $193K | -656 | -2.3% | |
| 17 | SHV | 1.59% | 21,156 | $2M | $110.35 | -$246K | -2,218 | -9.5% | |
| 18 | IUSB | 1.47% | 47,003 | $2M | $46.15 | -$115K | -2,439 | -4.9% | |
| 19 | AVGO | 1.40% | 5,468 | $2M | $377.77 | $355K | -60 | -1.1% | |
| 20 | GOOGL | 1.37% | 5,651 | $2M | $357.34 | $559K | +574 | +11.3% | |
| 21 | JNJ | 1.31% | 7,597 | $2M | $253.98 | $189K | +478 | +6.7% | |
| 22 | DFAI | 1.26% | 44,791 | $2M | $41.25 | — | +44,791 | — | NEW |
| 23 | MSFT | 1.01% | 3,968 | $1M | $373.01 | $110K | +267 | +7.2% | |
| 24 | COST | 0.87% | 1,369 | $1M | $935.20 | -$10K | +74 | +5.7% | |
| 25 | IGSB | 0.85% | 23,768 | $1M | $52.41 | $574K | +10,985 | +85.9% | |
| 26 | LLY | 0.80% | 986 | $1M | $1,199.86 | $437K | +175 | +21.6% | |
| 27 | AAPL | 0.80% | 4,083 | $1M | $289.38 | $128K | -68 | -1.6% | |
| 28 | HD | 0.79% | 3,306 | $1M | $352.63 | $148K | +212 | +6.8% | |
| 29 | NVS | 0.78% | 7,299 | $1M | $156.72 | $142K | +740 | +11.3% | |
| 30 | MBB | 0.69% | 10,693 | $1M | $94.52 | -$260K | -2,693 | -20.1% | |
| 31 | ASML | 0.66% | 489 | $973K | $1,989.44 | $360K | +25 | +5.4% | |
| 32 | TXN | 0.64% | 3,173 | $946K | $298.02 | $334K | +23 | +0.7% | |
| 33 | EMR | 0.64% | 6,585 | $943K | $143.15 | $80K | — | — | |
| 34 | KLAC | 0.63% | 3,080 | $929K | $301.73 | $471K | +2,769 | +890.4% | |
| 35 | V | 0.59% | 2,521 | $865K | $343.14 | $164K | +201 | +8.7% | |
| 36 | IWF | 0.51% | 6,045 | $751K | $124.16 | $64K | +4,435 | +275.5% | |
| 37 | MRK | 0.50% | 5,730 | $736K | $128.51 | $117K | +584 | +11.3% | |
| 38 | IVE | 0.46% | 2,982 | $677K | $227.09 | -$361K | -1,934 | -39.3% | |
| 39 | IGEB | 0.46% | 14,861 | $670K | $45.11 | $10K | +203 | +1.4% | |
| 40 | MU | 0.45% | 572 | $660K | $1,154.61 | $433K | -100 | -14.9% | |
| 41 | DYNF | 0.44% | 9,601 | $653K | $68.01 | -$286K | -6,534 | -40.5% | |
| 42 | AZN | 0.41% | 3,218 | $610K | $189.61 | $100K | +633 | +24.5% | |
| 43 | CAT | 0.41% | 570 | $607K | $1,064.90 | $235K | +45 | +8.6% | |
| 44 | CVX | 0.41% | 3,634 | $602K | $165.74 | $337K | +2,352 | +183.5% | |
| 45 | IEMG | 0.40% | 7,016 | $581K | $82.84 | -$218K | -4,439 | -38.8% | |
| 46 | SGOL | 0.38% | 14,800 | $566K | $38.23 | -$95K | — | — | |
| 47 | IVW | 0.37% | 3,978 | $547K | $137.52 | -$184K | -2,489 | -38.5% | |
| 48 | IYW | 0.36% | 2,098 | $529K | $252.27 | $127K | -120 | -5.4% | |
| 49 | TLH | 0.35% | 5,094 | $511K | $100.34 | -$224K | -2,204 | -30.2% | |
| 50 | IAU | 0.35% | 6,754 | $510K | $75.51 | -$215K | -1,472 | -17.9% | |
| 51 | VOO | 0.35% | 741 | $509K | $686.47 | -$134K | -334 | -31.1% | |
| 52 | VGT | 0.34% | 4,189 | $501K | $119.52 | — | +4,189 | — | NEW |
| 53 | EFV | 0.33% | 6,427 | $492K | $76.55 | -$269K | -3,812 | -37.2% | |
| 54 | DFAE | 0.32% | 11,795 | $474K | $40.21 | — | +11,795 | — | NEW |
| 55 | VHT | 0.32% | 1,584 | $474K | $298.96 | — | +1,584 | — | NEW |
| 56 | SUSL | 0.32% | 3,550 | $471K | $132.76 | $41K | -242 | -6.4% | |
| 57 | OEF | 0.32% | 1,279 | $468K | $365.87 | -$181K | -761 | -37.3% | |
| 58 | NVDA | 0.32% | 2,333 | $467K | $200.06 | $60K | +2 | +0.1% | |
| 59 | CMI | 0.31% | 649 | $463K | $713.40 | $127K | +24 | +3.8% | |
| 60 | VTEC | 0.30% | 4,368 | $439K | $100.59 | $61K | +552 | +14.5% | |
| 61 | LRCX | 0.30% | 1,008 | $437K | $433.33 | $221K | — | — | |
| 62 | MINT | 0.29% | 4,269 | $430K | $100.81 | $107K | +1,058 | +33.0% | |
| 63 | STIP | 0.27% | 3,846 | $393K | $102.17 | -$24K | -189 | -4.7% | |
| 64 | VSGX | 0.25% | 4,505 | $371K | $82.34 | $50K | +37 | +0.8% | |
| 65 | VXF | 0.24% | 1,453 | $358K | $246.13 | $54K | -24 | -1.6% | |
| 66 | KO | 0.24% | 4,301 | $350K | $81.27 | $23K | +4 | +0.1% | |
| 67 | HONIV | 0.24% | 1,554 | $348K | $223.90 | — | +1,554 | — | NEW |
| 68 | BAI | 0.24% | 6,599 | $348K | $52.72 | -$20K | -4,563 | -40.9% | |
| 69 | IWR | 0.24% | 3,147 | $347K | $110.32 | -$21K | -640 | -16.9% | |
| 70 | RTX | 0.23% | 1,821 | $346K | $189.76 | $81K | +449 | +32.7% | |
| 71 | HONAV | 0.23% | 1,554 | $344K | $221.08 | — | +1,554 | — | NEW |
| 72 | XLK | 0.22% | 1,702 | $324K | $190.56 | $91K | -53 | -3.0% | |
| 73 | AMD | 0.21% | 530 | $308K | $580.91 | — | +530 | — | NEW |
| 74 | WFC | 0.21% | 3,718 | $307K | $82.64 | $11K | — | — | |
| 75 | GE | 0.20% | 794 | $297K | $373.55 | $79K | +28 | +3.7% | |
| 76 | ROST | 0.19% | 1,336 | $284K | $212.85 | -$5K | — | — | |
| 77 | AMZN | 0.19% | 1,188 | $283K | $238.34 | $45K | +45 | +3.9% | |
| 78 | JPM | 0.19% | 837 | $274K | $327.33 | — | +837 | — | NEW |
| 79 | QUAL | 0.18% | 1,232 | $270K | $219.48 | -$184K | -1,137 | -48.0% | |
| 80 | SPY | 0.18% | 362 | $270K | $746.85 | $3K | -49 | -11.9% | |
| 81 | A | 0.18% | 2,019 | $268K | $132.80 | $57K | +163 | +8.8% | |
| 82 | BINC | 0.18% | 5,030 | $263K | $52.34 | -$197K | -3,842 | -43.3% | |
| 83 | QCOM | 0.18% | 1,420 | $262K | $184.82 | $54K | -195 | -12.1% | |
| 84 | META | 0.18% | 462 | $260K | $563.85 | $12K | +28 | +6.5% | |
| 85 | MTUM | 0.18% | 751 | $258K | $343.03 | -$62K | -581 | -43.6% | |
| 86 | BRK-B | 0.17% | 514 | $257K | $500.39 | $11K | — | — | |
| 87 | ITW | 0.17% | 934 | $253K | $270.47 | $6K | -12 | -1.3% | |
| 88 | BAC | 0.17% | 4,429 | $252K | $56.98 | — | +4,429 | — | NEW |
| 89 | UBS | 0.17% | 5,000 | $248K | $49.56 | — | +5,000 | — | NEW |
| 90 | GOOG | 0.15% | 643 | $227K | $353.06 | — | +643 | — | NEW |
| 91 | NEE | 0.15% | 2,486 | $218K | $87.76 | -$13K | +2 | +0.1% | |
| 92 | XLE | 0.15% | 4,081 | $217K | $53.11 | — | +4,081 | — | NEW |
| 93 | THRO | 0.14% | 4,941 | $213K | $43.11 | -$90K | -3,418 | -40.9% | |
| 94 | IAGG | 0.14% | 4,135 | $209K | $50.59 | -$136K | -2,771 | -40.1% | |
| 95 | VUG | 0.14% | 2,406 | $207K | $86.14 | — | +2,406 | — | NEW |
| 96 | IOO | 0.14% | 1,488 | $203K | $136.57 | — | +1,488 | — | NEW |
| 97 | TSLA | 0.14% | 483 | $203K | $420.60 | — | +483 | — | NEW |
| 98 | QQQ | —% | — | — | — | -$277K | -479 | -100.0% | SOLD |
| 99 | NFLX | —% | — | — | — | -$202K | -2,100 | -100.0% | SOLD |
| 100 | XONA.DE | —% | — | — | — | -$234K | -1,377 | -100.0% | SOLD |