BZUN NASDAQ
Credit Risk of going bust: higher than 81% of companies Debt: 60.2% of company value Bonds: none of note held by US funds details ▾
Total debt $318.7M against a stock market value of $210.5M.
Distance to default 2.50 (Merton model): prices to 2026-10-26, balance sheet 2026-06-30, debt counted $254.6M (short-term plus half of long-term), stock volatility 51.1%; Altman Z'' 2.80. A ranking and a back-test, not a forecast.
US fund filings (SEC N-PORT) show under $25M of this company's bonds, so there is no bond page. Its debt may be bank loans or privately placed. How these are computed.
Shanghai, SH 200436
CN
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Recent Insider Trades
| Name | Type | Shares | Price | Date |
|---|---|---|---|---|
| Qiu Wenbin | P-Purchase | 5,700 | $3.50 | 2026-10-22 |
| Qiu Wenbin | P-Purchase | 5,700 | $3.50 | 2026-10-21 |
| Qiu Wenbin | P-Purchase | 5,800 | $3.44 | 2026-10-14 |
| Qiu Wenbin | P-Purchase | 5,800 | $3.47 | 2026-10-13 |
| Qiu Wenbin | P-Purchase | 6,000 | $3.34 | 2026-10-12 |