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HAR.DE (XETRA) is a cross-listing of HOG (NYSE). Showing primary listing data.

HOG

Harley-Davidson, Inc.
1W: +7.5% 1M: -4.1% 3M: -11.6% YTD: -9.6% 1Y: -26.4% 3Y: -47.6% 5Y: -43.9%
$18.47
-0.14 (-0.75%)
After Hours: $18.50 (+0.03, +0.16%)
NYSE · Consumer Cyclical · Auto - Recreational Vehicles · $2.2B · Alpha Radar Sell · Power 43
Smart Money Score
Bullish 100
Insider+$0.4M
Congress5 trades
ETF Holdings
Key Statistics
Market Cap$2.2B
52W Range17.09-31.25
Volume3,397,063
Avg Volume3,469,025
Beta1.40
Dividend$0.73
Analyst Ratings
8 Buy 24 Hold 3 Sell
Consensus Hold
Company Info
CEOArthur Francis Starrs
Employees5,900
SectorConsumer Cyclical
IndustryAuto - Recreational Vehicles
IPO Date1986-07-08
3700 West Juneau Avenue
Milwaukee, WI 53208
US
414 342 4680
About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Recent Insider Trades

NameTypeSharesPriceDate
Do Charles S-Sale 4,241 $18.09 2026-03-12
Flees Lori Ann P-Purchase 4,000 $18.89 2026-03-09
Starrs Artie P-Purchase 15,000 $19.10 2026-03-09
Masood Rafeh P-Purchase 2,775 $18.00 2026-02-27
FARLEY JR JAMES D S-Sale 6,454 $18.71 2026-02-25

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms