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HOG

Harley-Davidson, Inc.
1W: -0.2% 1M: -12.4% 3M: -17.0% YTD: -13.9% 1Y: -29.1% 3Y: -52.3% 5Y: -49.0%
$17.58
-0.02 (-0.11%)
After Hours: $17.71 (+0.13, +0.74%)
NYSE · Consumer Cyclical · Auto - Recreational Vehicles · $2.1B · Alpha Radar Strong Sell · Power 38
Smart Money Score
Bullish 100
Insider+$0.4M
Congress4 trades
ETF Holdings
Key Statistics
Market Cap$2.1B
52W Range17.1-31.25
Volume2,640,697
Avg Volume3,394,069
Beta1.40
Dividend$0.73
Analyst Ratings
8 Buy 24 Hold 3 Sell
Consensus Hold
Company Info
CEOArthur Francis Starrs
Employees5,900
SectorConsumer Cyclical
IndustryAuto - Recreational Vehicles
IPO Date1986-07-08
3700 West Juneau Avenue
Milwaukee, WI 53208
US
414 342 4680
About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Recent Insider Trades

NameTypeSharesPriceDate
Do Charles S-Sale 4,241 $18.09 2026-03-12
Flees Lori Ann P-Purchase 4,000 $18.89 2026-03-09
Starrs Artie P-Purchase 15,000 $19.10 2026-03-09
Masood Rafeh P-Purchase 2,775 $18.00 2026-02-27
FARLEY JR JAMES D S-Sale 6,454 $18.71 2026-02-25

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms