— Know what they know.
Not Investment Advice

VRA NASDAQ

Vera Bradley, Inc.
1W: +1.0% 1M: +46.5% 3M: +75.2% YTD: +135.7% 1Y: +171.4% 3Y: -11.4% 5Y: -39.9%
$6.08
+0.13 (+2.18%)
 
Weekly Expected Move ±7.8%
$5 $5 $6 $6 $7
NASDAQ · Consumer Cyclical · Apparel - Footwear & Accessories · Tech Score Strong Buy · Power 72 · $174.4M mcap · 19M float · 2.15% daily turnover · Short 54% of daily vol
Credit Risk of going bust: higher than 85% of companies Debt: 28.9% of company value Bonds: none of note held by US funds details ▾
Of US companies ranked in the second-riskiest tenth, about 1 in 87 filed for bankruptcy within a year (2020-2025).
If the stock fell to about $0.37 (down 94%), Vera Bradley, Inc. would be worth roughly what it owes.
Total debt $71.0M against a stock market value of $174.4M.
Distance to default 2.17 (Merton model): prices to 2026-10-27, balance sheet 2026-08-01, debt counted $35.5M (short-term plus half of long-term), stock volatility 85.4%; Altman Z 3.37. A ranking and a back-test, not a forecast.
US fund filings (SEC N-PORT) show under $25M of this company's bonds, so there is no bond page. Its debt may be bank loans or privately placed. How these are computed.
Smart Money Score
Moderate 50
Insider+$0.3M
Congress—
ETF Holdings—
Key Statistics
Market Cap$174.4M
52W Range1.39-6.43
Volume424,117
Avg Volume398,486
Beta1.50
Dividend—
Analyst Ratings
5 Buy 14 Hold 1 Sell
Consensus Hold
Company Info
CEOIan Martin Bickley
Employees1,360
SectorConsumer Cyclical
IndustryApparel - Footwear & Accessories
IPO Date2010-10-21
12420 Stonebridge Road
Roanoke, IN 46783
US
877 708 8372
About Vera Bradley, Inc.

Vera Bradley, Inc., including its affiliated companies, specializes in the design, manufacturing, and sale of a diverse range of women's products, such as handbags, travel gear, various fashion and home accessories, and gifts. The company's operations are structured into three main divisions: Vera Bradley Direct, Vera Bradley Indirect, and Pura Vida. Under the Vera Bradley brand, the product catalog is extensive, featuring numerous bag types like totes, crossbody bags, satchels, clutches, backpacks, baby bags, and lunch bags. The accessories line includes wallets, wristlets, eyeglass cases, scarves, and technology-related items. For travel, they provide rolling luggage, cosmetic organizers, various packing accessories, and larger duffel or weekend bags. Their home collection encompasses throw blankets, beach towels, comforters, and drinkware like mugs and tumblers. Additionally, they offer apparel and footwear such as sleepwear, different shoe styles, cotton face masks, outerwear, socks, and scarves. The company also handles stationery, merchandising, freight services, licensing, and gift card breakage services. Through its Pura Vida segment, Vera Bradley offers an assortment of jewelry, including bracelets, rings, and necklaces. Vera Bradley branded merchandise is distributed directly to consumers via its 70 full-line stores and 75 factory outlet stores across the United States (as of January 29, 2022). Sales also occur through its official website, verabradley.com, an associated online outlet site, and an annual outlet event in Fort Wayne, Indiana. Indirectly, these products are available at approximately 1,800 specialty retail locations, department stores, national accounts, third-party e-commerce platforms, inventory liquidators, and through licensing agreements. Pura Vida branded goods are sold via wholesale partnerships and dedicated online portals, including puravidabracelets.com, puravidabracelets.eu, and puravidabracelets.ca. Vera Bradley, Inc. was established in 1982 and maintains its corporate headquarters in Roanoke, Indiana.

Recent Insider Trades

NameTypeSharesPriceDate
Brockman Ivan P-Purchase 10,000 $5.02 2026-10-06
Brockman Ivan P-Purchase 2,500 $4.00 2026-09-25
Bickley Ian F-InKind 30,273 $3.91 2026-07-03
Dely Mark C F-InKind 13,709 $3.84 2026-06-24
Bickley Ian P-Purchase 28,901 $3.87 2026-06-12

Sign in to InsiderStreet

You'll also get our free weekly newsletter with
smart money signals, market insights, and alpha ideas.
Unsubscribe anytime.

For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms