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PLANNING DIRECTIONS INC

239 BALTIMORE PIKE, GLEN MILLS, PA 19342 • 610-361-0865

Q2 2025 · Filed 2025-08-01
Market Value
$178M
-24.0%
Holdings
122
+3
New Purchases
5
Added To
19
Closed
37
Reduced
55
Top 10 Concentration
63.0%
Turnover
34.4%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
SCHD 19.50% 15.30% +4.20% $35M
BSV 8.61% 6.58% +2.03% $15M
VIG 7.85% 5.89% +1.97% $14M
UITB 6.02% 4.59% +1.43% $11M
VOT 3.06% 1.93% +1.13% $5M
FLDR 3.24% 2.13% +1.12% $6M
IJR 3.22% 2.20% +1.02% $6M
MGV 3.46% 2.59% +0.88% $6M
AAPL 4.99% 4.18% +0.81% $9M
VT 2.89% 2.12% +0.76% $5M
SHYG 2.04% 1.38% +0.66% $4M
VUG 3.02% 2.44% +0.58% $5M
VCSH 2.95% 2.40% +0.55% $5M
JIRE 0.48% 0.00% +0.48% $858K
IUSG 1.46% 0.99% +0.47% $3M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
PM 0.00% 3.26% -3.26% $0
HD 0.24% 2.28% -2.04% $430K
QCOM 0.00% 2.01% -2.01% $0
PG 0.14% 2.03% -1.89% $254K
SPY 0.18% 1.83% -1.65% $317K
PEP 0.15% 1.56% -1.41% $273K
PFE 0.00% 1.04% -1.04% $0
WPC 0.00% 1.00% -1.00% $0
VYM 0.13% 0.96% -0.83% $226K
VBK 0.23% 0.92% -0.69% $406K
FEZ 0.00% 0.64% -0.64% $0
IWP 0.00% 0.52% -0.52% $0
TSLA 0.00% 0.40% -0.40% $0
RSP 0.00% 0.38% -0.38% $0
V 0.00% 0.37% -0.37% $0

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 86.6%
Technology 9.1%
Consumer Cyclical 1.2%
Industrials 0.8%
Consumer Defensive 0.8%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 35 $31M 17.5%
Large Cap 63 $118M 66.5%
Mid Cap 17 $20M 11.1%
Small Cap 6 $9M 4.8%
Micro Cap 1 $0 0.0%

Portfolio Analytics

Avg Market Cap
$346.7B
Median Market Cap
$73.2B
Avg P/E
38.9
Median P/E
28.1
Avg Dividend Yield
0.02%
Avg Beta
0.96
# Stocks
48
# ETFs / Funds
74

Top Holdings (122 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 SCHD 19.50% 1,307,298 $35M $26.50 -$1M +27,216 +2.1%
2 BSV 8.61% 194,290 $15M $78.70 -$102K -2,351 -1.2%
3 VIG 7.85% 68,159 $14M $204.67 $186K -2,796 -3.9%
4 UITB 6.02% 227,341 $11M $47.07 -$40K -1,482 -0.7%
5 AAPL 4.99% 43,186 $9M $205.17 -$908K -789 -1.8%
6 MGV 3.46% 46,919 $6M $131.20 $105K -48 -0.1%
7 FLDR 3.24% 115,078 $6M $50.07 $785K +15,781 +15.9%
8 IJR 3.22% 52,289 $6M $109.29 $568K +3,075 +6.2%
9 VOT 3.06% 19,116 $5M $284.38 $911K +620 +3.4%
10 VUG 3.02% 12,224 $5M $438.39 -$347K -3,163 -20.6%
11 VCSH 2.95% 66,026 $5M $79.50 -$376K -5,225 -7.3%
12 VT 2.89% 39,913 $5M $128.52 $162K -2,926 -6.8%
13 SHYG 2.04% 84,017 $4M $43.14 $404K +8,284 +10.9%
14 JEPI 1.81% 56,648 $3M $56.85 $8K +425 +0.8%
15 SDY 1.53% 20,024 $3M $135.73 -$173K -1,279 -6.0%
16 IUSG 1.46% 17,260 $3M $150.40 $286K -916 -5.0%
17 NVDA 1.42% 15,962 $3M $157.99 -$535K -12,239 -43.4%
18 VO 1.24% 7,898 $2M $279.84 $228K +234 +3.0%
19 JEPQ 1.23% 40,182 $2M $54.40 $145K +761 +1.9%
20 VTV 0.91% 9,156 $2M $176.73 -$586K -3,605 -28.2%
21 AMZN 0.84% 6,768 $1M $219.39 $104K -490 -6.8%
22 MSFT 0.80% 2,857 $1M $497.48 $52K -791 -21.7%
23 VBR 0.78% 7,100 $1M $195.01 -$495K -2,988 -29.6%
24 VOO 0.76% 2,392 $1M $568.09 -$812K -1,831 -43.4%
25 XLP 0.76% 16,578 $1M $80.97 -$119K -1,311 -7.3%
26 ACWV 0.76% 11,317 $1M $118.57 -$117K -1,216 -9.7%
27 VOE 0.74% 8,016 $1M $164.47 -$751K -4,876 -37.8%
28 COIN 0.68% 3,428 $1M $350.49 $479K -765 -18.2%
29 IYJ 0.59% 7,395 $1M $142.31 -$29K -910 -11.0%
30 VHT 0.56% 4,001 $993K $248.31 -$324K -976 -19.6%
31 JMUB 0.55% 19,664 $976K $49.64 $2K +175 +0.9%
32 VTEB 0.50% 18,190 $892K $49.03 -$3K +151 +0.8%
33 JIRE 0.48% 12,130 $858K $70.77 +12,130 NEW
34 IYH 0.42% 13,341 $753K $56.48 -$92K -542 -3.9%
35 RHS 0.42% 24,813 $744K $29.97 -$32K -354 -1.4%
36 VB 0.42% 3,117 $739K $236.95 $20K -123 -3.8%
37 XAR 0.37% 3,145 $664K $210.97 $128K -185 -5.6%
38 CRMD 0.35% 50,000 $616K $12.32 $308K
39 AMAT 0.33% 3,240 $593K $183.09 $226K +707 +27.9%
40 MCD 0.30% 1,837 $537K $292.11 -$99K -199 -9.8%
41 WMT 0.30% 5,376 $526K $97.78 -$475K -6,018 -52.8%
42 FVD 0.28% 11,238 $502K $44.70 $4K +56 +0.5%
43 XLU 0.28% 6,045 $494K $81.66 $20K +35 +0.6%
44 CEG 0.27% 1,511 $488K $322.70 $183K
45 XOM 0.26% 4,258 $459K $107.79 -$75K -234 -5.2%
46 PANW 0.25% 2,170 $444K $204.64 $74K
47 VXUS 0.25% 6,418 $443K $69.09 $151K +1,703 +36.1%
48 USMV 0.24% 4,585 $430K $93.88 $2K +10 +0.2%
49 HD 0.24% 1,172 $430K $366.49 -$5M -13,362 -91.9%
50 IYC 0.24% 4,233 $422K $99.63 $48K +6 +0.1%
51 IYW 0.23% 2,355 $408K $173.26 $91K +101 +4.5%
52 VBK 0.23% 1,465 $406K $276.87 -$2M -7,036 -82.8%
53 IVV 0.21% 611 $379K $620.82 -$31K -119 -16.3%
54 VUSB 0.21% 7,433 $371K $49.87 -$42K -840 -10.2%
55 DE 0.20% 709 $361K $508.75 $14K -30 -4.1%
56 SCHA 0.20% 13,865 $351K $25.30 -$125K -6,462 -31.8%
57 PAVE 0.20% 8,001 $349K $43.58 $47K
58 WSFS 0.19% 6,157 $339K $55.00 +6,157 NEW
59 MGK 0.19% 905 $331K $366.19 $45K -23 -2.5%
60 SPY 0.18% 513 $317K $617.85 -$4M -7,123 -93.3%
61 DELL 0.17% 2,525 $310K $122.59 +2,525 NEW
62 GOOGL 0.17% 1,746 $308K $176.28 -$16K -344 -16.5%
63 COST 0.17% 308 $305K $991.21 -$25K -41 -11.8%
64 BA 0.17% 1,455 $305K $209.59 $57K
65 PEP 0.15% 2,067 $273K $132.02 -$3M -22,342 -91.5%
66 IBM 0.15% 918 $271K $294.70 $28K -58 -5.9%
67 PLTR 0.15% 1,975 $269K $136.32 -$60K -1,928 -49.4%
68 LOW 0.15% 1,195 $265K $221.85 -$100K -372 -23.7%
69 VIGI 0.15% 2,925 $264K $90.12 +2,925 NEW
70 ITOT 0.15% 1,911 $258K $135.05 -$96K -995 -34.2%
71 BRK-B 0.14% 524 $255K $485.77 -$72K -89 -14.5%
72 PG 0.14% 1,593 $254K $159.32 -$4M -26,249 -94.3%
73 IWS 0.13% 1,811 $239K $132.15 -$67K -623 -25.6%
74 EFAV 0.13% 2,806 $236K $84.07 $21K +45 +1.6%
75 VCIT 0.13% 2,797 $232K $82.93 -$293K -3,627 -56.5%
76 NSC 0.13% 891 $228K $255.92 -$22K -163 -15.5%
77 VYM 0.13% 1,692 $226K $133.27 -$2M -15,645 -90.2%
78 BX 0.13% 1,492 $223K $149.53 -$12K -191 -11.3%
79 HCA 0.13% 582 $223K $382.87 $22K
80 META 0.13% 302 $223K $737.06 -$2K -87 -22.4%
81 VWO 0.12% 4,211 $208K $49.46 -$252K -5,959 -58.6%
82 DGRO 0.12% 3,257 $208K $63.94 +3,257 NEW
83 MA 0.12% 370 $208K $561.31 $5K +1 +0.3%
84 NEE 0.12% 2,989 $207K $69.42 -$201K -2,779 -48.2%
85 JPM 0.11% 698 $202K $289.96 -$180K -862 -55.3%
86 DIA —% -$288K -687 -100.0% SOLD
87 WM —% -$237K -1,024 -100.0% SOLD
88 DFUV —% -$255K -6,189 -100.0% SOLD
89 TSLA —% -$939K -3,623 -100.0% SOLD
90 SHW —% -$263K -752 -100.0% SOLD
91 V —% -$857K -2,445 -100.0% SOLD
92 O —% -$392K -6,753 -100.0% SOLD
93 IWP —% -$1M -10,301 -100.0% SOLD
94 PDI —% -$403K -20,369 -100.0% SOLD
95 PFE —% -$2M -96,107 -100.0% SOLD
96 XLK —% -$720K -3,489 -100.0% SOLD
97 QTEC —% -$597K -3,437 -100.0% SOLD
98 QCOM —% -$5M -30,611 -100.0% SOLD
99 FEZ —% -$2M -27,722 -100.0% SOLD
100 EXC —% -$203K -4,410 -100.0% SOLD

New Positions

SymbolValue% Port
JIRE $858K 0.48%
WSFS $339K 0.19%
DELL $310K 0.17%
VIGI $264K 0.15%
DGRO $208K 0.12%

Sold Out Positions

SymbolValue% Port
DIS —%
PDI —%
NKE —%
PFE —%
WM —%
SHW —%
WPC —%
PM —%
V —%
O —%
JPC —%
PSA —%
UNH —%
RTX —%
EXC —%
View SEC EDGAR Filings for PLANNING DIRECTIONS INC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms