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Holland Advisory Services, Inc.

700 WEST GRANADA BOULEVARD, ORMOND BEACH, FL 32174 • 3866717526

Q2 2026 · Filed 2026-07-13
Market Value
$91M
+21.7%
Holdings
53
+5
New Purchases
7
Added To
13
Closed
4
Reduced
19
Top 10 Concentration
79.6%
Turnover
20.8%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
FIVA 7.84% 0.00% +7.84% $7M
SMH 1.36% 0.00% +1.36% $1M
DELL 1.30% 0.63% +0.68% $1M
INTC 0.32% 0.00% +0.32% $287K
CCL 0.29% 0.00% +0.29% $258K
SOXX 0.28% 0.00% +0.28% $250K
DIA 0.25% 0.00% +0.25% $224K
NVDA 0.72% 0.47% +0.25% $651K
AMZN 0.23% 0.00% +0.23% $209K
CAT 1.02% 0.82% +0.19% $921K
CSCO 0.53% 0.45% +0.08% $478K
QQQ 0.29% 0.28% +0.01% $262K
V 0.34% 0.34% +0.01% $311K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
IVV 25.93% 28.90% -2.97% $23M
IJH 22.39% 24.03% -1.65% $20M
FBTC 0.00% 1.35% -1.35% $0
IJR 12.56% 13.27% -0.71% $11M
XONA.DE 0.75% 1.12% -0.37% $676K
WMT 0.86% 1.17% -0.31% $778K
SO 0.00% 0.31% -0.31% $0
MSFT 1.36% 1.65% -0.29% $1M
RIO 0.00% 0.29% -0.29% $0
MCD 0.75% 1.04% -0.29% $682K
CMCSA 0.00% 0.29% -0.29% $0
CVX 0.49% 0.73% -0.24% $446K
VTI 3.09% 3.32% -0.22% $3M
IWP 1.30% 1.52% -0.22% $1M
PM 1.34% 1.55% -0.21% $1M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 80.8%
Technology 6.2%
Consumer Defensive 4.7%
Healthcare 1.9%
Energy 1.8%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 24 $41M 45.7%
Large Cap 27 $42M 46.2%
Mid Cap 1 $240K 0.3%
Small Cap 1 $7M 7.8%

Portfolio Analytics

Avg Market Cap
$579.1B
Median Market Cap
$164.8B
Avg P/E
25.5
Median P/E
21.2
Avg Dividend Yield
0.02%
Avg Beta
0.98
# Stocks
33
# ETFs / Funds
20

Top Holdings (53 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IVV 25.93% 31,353 $23M $748.89 $2M -1,554 -4.7%
2 IJH 22.39% 262,847 $20M $77.11 $2M -1,845 -0.7%
3 IJR 12.56% 76,654 $11M $148.31 $2M -2,730 -3.4%
4 FIVA 7.84% 184,197 $7M $38.52 — +184,197 — NEW
5 VTI 3.09% 7,567 $3M $370.06 $334K -119 -1.6%
6 AAPL 2.40% 7,524 $2M $289.38 $235K -128 -1.7%
7 MSFT 1.36% 3,302 $1M $372.98 $2K -20 -0.6%
8 SMH 1.36% 1,876 $1M $655.89 — +1,876 — NEW
9 PM 1.34% 6,711 $1M $180.91 $61K -261 -3.7%
10 JPM 1.32% 3,663 $1M $327.37 $63K -199 -5.2%
11 DELL 1.30% 2,731 $1M $431.47 $713K -103 -3.6%
12 IWP 1.30% 8,044 $1M $146.40 $47K -781 -8.8%
13 IEFA 1.18% 11,016 $1M $96.58 $75K +93 +0.8%
14 CAT 1.02% 865 $921K $1,064.70 $308K — —
15 WMT 0.86% 6,866 $778K $113.26 -$91K -127 -1.8%
16 MCD 0.75% 2,523 $682K $270.34 -$94K +27 +1.1%
17 XONA.DE 0.75% 4,945 $676K $136.72 -$157K +37 +0.8%
18 NVDA 0.72% 3,252 $651K $200.11 $299K +1,235 +61.2%
19 JNJ 0.68% 2,430 $617K $253.98 $23K +1 +0.0%
20 VTV 0.68% 2,809 $612K $217.94 $36K -127 -4.3%
21 MO 0.61% 7,710 $555K $71.95 $46K — —
22 PG 0.61% 3,742 $549K $146.64 $8K +2 +0.1%
23 IVW 0.57% 3,755 $516K $137.54 $53K -338 -8.3%
24 AMGN 0.54% 1,354 $490K $362.23 -$28K -118 -8.0%
25 CSCO 0.53% 4,066 $478K $117.46 $144K -232 -5.4%
26 MDLZ 0.49% 7,723 $447K $57.84 $2K +15 +0.2%
27 CVX 0.49% 2,689 $446K $165.77 -$98K +62 +2.4%
28 IWS 0.49% 2,685 $442K $164.61 $34K -112 -4.0%
29 BRO 0.46% 6,442 $413K $64.15 -$6K +15 +0.2%
30 HUBB 0.44% 767 $401K $523.01 $25K — —
31 IWO 0.39% 905 $356K $393.81 $40K -103 -10.2%
32 VIG 0.39% 1,500 $355K $236.62 -$28K -280 -15.7%
33 VBR 0.38% 1,422 $346K $243.04 $37K +2 +0.1%
34 XLF 0.38% 6,370 $341K $53.61 $27K — —
35 PNW 0.35% 2,976 $318K $107.00 $19K — —
36 V 0.34% 906 $311K $342.93 $61K +81 +9.8%
37 MRK 0.33% 2,360 $303K $128.52 $19K — —
38 IBM 0.32% 1,025 $288K $281.07 $3K -151 -12.8%
39 INTC 0.32% 2,057 $287K $139.61 — +2,057 — NEW
40 TRV 0.31% 860 $284K $330.12 $33K — —
41 QQQ 0.29% 355 $262K $736.86 $57K — —
42 CCL 0.29% 9,036 $258K $28.57 — +9,036 — NEW
43 MMM 0.28% 1,586 $257K $161.92 $26K — —
44 BAC 0.28% 4,411 $251K $56.98 $36K +4 +0.1%
45 SOXX 0.28% 390 $250K $640.76 — +390 — NEW
46 IJJ 0.27% 1,627 $240K $147.69 $25K +1 +0.1%
47 DIS 0.27% 2,494 $240K $96.24 -$324 — —
48 DIA 0.25% 430 $224K $521.91 — +430 — NEW
49 AMZN 0.23% 876 $209K $238.34 — +876 — NEW
50 CMCSA —% — — — -$213K -7,411 -100.0% SOLD
51 FBTC —% — — — -$1M -17,060 -100.0% SOLD
52 SO —% — — — -$230K -2,381 -100.0% SOLD
53 RIO —% — — — -$215K -2,309 -100.0% SOLD

New Positions

SymbolValue% Port
FIVA $7M 7.84%
SMH $1M 1.36%
INTC $287K 0.32%
CCL $258K 0.29%
SOXX $250K 0.28%
DIA $224K 0.25%
AMZN $209K 0.23%

Sold Out Positions

SymbolValue% Port
RIO — —%
SO — —%
CMCSA — —%
FBTC — —%
View SEC EDGAR Filings for Holland Advisory Services, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms