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Asset Manager ← All Institutions

David Kennon Inc

1 S SCHOOL AVE SUITE PH, SARASOTA, FL 34237 • 941-556-6307

Q2 2025 · Filed 2025-07-17
Market Value
$268M
+6.5%
Holdings
37
-1
New Purchases
1
Added To
12
Closed
1
Reduced
19
Top 10 Concentration
76.8%
Turnover
5.4%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
VOO 24.67% 17.41% +7.26% $66M
ONEQ 7.20% 6.30% +0.90% $19M
VTI 12.00% 11.75% +0.25% $32M
MGK 0.08% 0.00% +0.08% $217K
BKLC 0.83% 0.77% +0.06% $2M
VO 3.96% 3.91% +0.05% $11M
MGC 1.00% 0.95% +0.05% $3M
SPEM 2.57% 2.53% +0.04% $7M
MSFT 0.16% 0.13% +0.03% $420K
AMZN 0.24% 0.23% +0.02% $654K
VB 4.30% 4.28% +0.01% $12M
BOTZ 0.12% 0.12% +0.01% $334K
SPY 0.17% 0.16% +0.01% $446K
IVV 0.28% 0.28% +0.00% $752K
JPM 0.09% 0.09% +0.00% $250K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GCOR 1.49% 3.66% -2.17% $4M
PFFD 1.62% 3.19% -1.58% $4M
CEMB 0.14% 1.33% -1.19% $381K
VXUS 5.70% 6.64% -0.94% $15M
USHY 1.55% 2.09% -0.54% $4M
VUSB 9.82% 10.34% -0.52% $26M
SHYG 1.48% 1.99% -0.51% $4M
VNQ 2.64% 2.84% -0.20% $7M
ULST 3.20% 3.38% -0.18% $9M
SPHD 1.11% 1.29% -0.18% $3M
VHT 2.03% 2.20% -0.17% $5M
BND 1.37% 1.52% -0.15% $4M
AAPL 0.69% 0.80% -0.11% $2M
LLY 0.00% 0.09% -0.09% $0
VPU 2.64% 2.73% -0.09% $7M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 98.8%
Technology 0.9%
Consumer Cyclical 0.2%
Healthcare 0.1%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 12 $132M 49.3%
Large Cap 11 $66M 24.6%
Mid Cap 7 $44M 16.6%
Small Cap 6 $16M 6.1%
Micro Cap 1 $9M 3.3%

Portfolio Analytics

Avg Market Cap
$485.3B
Median Market Cap
$18.8B
Avg P/E
29.1
Median P/E
31.5
Avg Dividend Yield
0.01%
Avg Beta
0.88
# Stocks
5
# ETFs / Funds
32

Top Holdings (37 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 VOO 24.67% 116,235 $66M $568.03 $22M +31,153 +36.6%
2 VTI 12.00% 105,684 $32M $303.93 $3M -1,698 -1.6%
3 VUSB 9.82% 526,886 $26M $49.87 $301K +5,925 +1.1%
4 ONEQ 7.20% 240,571 $19M $80.10 $3M +8,079 +3.5%
5 VXUS 5.70% 220,811 $15M $69.09 -$1M -47,746 -17.8%
6 VB 4.30% 48,529 $12M $236.98 $740K +3 +0.0%
7 VO 3.96% 37,879 $11M $279.83 $788K -61 -0.2%
8 FIDI 3.27% 375,776 $9M $23.29 $533K -7,589 -2.0%
9 ULST 3.20% 210,905 $9M $40.66 $80K +1,928 +0.9%
10 VPU 2.64% 40,064 $7M $176.51 $216K -71 -0.2%
11 VNQ 2.64% 79,275 $7M $89.06 -$63K +595 +0.8%
12 SPEM 2.57% 160,694 $7M $42.74 $516K -647 -0.4%
13 VHT 2.03% 21,927 $5M $248.34 -$81K +1,052 +5.0%
14 VWOB 1.63% 66,795 $4M $65.35 $79K +40 +0.1%
15 PFFD 1.62% 229,687 $4M $18.83 -$4M -191,728 -45.5%
16 USHY 1.55% 110,283 $4M $37.51 -$1M -32,384 -22.7%
17 GCOR 1.49% 96,636 $4M $41.34 -$5M -126,713 -56.7%
18 SHYG 1.48% 91,681 $4M $43.14 -$1M -26,009 -22.1%
19 BND 1.37% 49,761 $4M $73.63 -$155K -2,238 -4.3%
20 SPHD 1.11% 62,632 $3M $47.56 -$257K -1,782 -2.8%
21 MGC 1.00% 11,933 $3M $224.93 $297K +82 +0.7%
22 BKLC 0.83% 18,779 $2M $118.43 $285K +540 +3.0%
23 AAPL 0.69% 9,021 $2M $205.17 -$162K -42 -0.5%
24 SPBO 0.64% 58,467 $2M $29.22 -$16K -927 -1.6%
25 IWD 0.55% 7,557 $1M $194.23 $98K +278 +3.8%
26 AGGY 0.42% 25,960 $1M $43.63 -$8K -313 -1.2%
27 IVV 0.28% 1,212 $752K $620.72 $58K -23 -1.9%
28 AMZN 0.24% 2,982 $654K $219.39 $87K
29 XBIL 0.24% 12,743 $639K $50.15 -$22K -432 -3.3%
30 SPY 0.17% 721 $446K $618.13 $42K
31 MSFT 0.16% 845 $420K $497.23 $103K
32 CEMB 0.14% 8,385 $381K $45.44 -$3M -65,473 -88.7%
33 BOTZ 0.12% 10,230 $334K $32.65 $43K
34 VCSH 0.10% 3,201 $255K $79.51 $13K +137 +4.5%
35 JPM 0.09% 861 $250K $289.91 $26K -50 -5.5%
36 MGK 0.08% 592 $217K $366.10 +592 NEW
37 LLY —% -$226K -273 -100.0% SOLD

New Positions

SymbolValue% Port
MGK $217K 0.08%

Sold Out Positions

SymbolValue% Port
LLY —%
View SEC EDGAR Filings for David Kennon Inc →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms