Asset Manager
← All Institutions
Lakeshore Financial Planning, Inc.
23201 JEFFERSON, ST. CLAIR SHORES, MI 48080 • 586-498-0788
Market Value
$269M
+8.3%
Holdings
85
+6
New Purchases
8
Added To
27
Closed
2
Reduced
28
Top 10 Concentration
76.7%
Turnover
11.8%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| PULS | 13.54% | 12.80% | +0.74% | $36M |
| AAPL | 3.65% | 3.22% | +0.43% | $10M |
| MGK | 0.22% | 0.11% | +0.12% | $602K |
| PSH | 0.11% | 0.00% | +0.11% | $299K |
| GOOG | 0.39% | 0.29% | +0.10% | $1M |
| TSLA | 0.10% | 0.00% | +0.10% | $278K |
| XLY | 0.08% | 0.00% | +0.08% | $220K |
| KR | 0.08% | 0.00% | +0.08% | $211K |
| IWD | 0.08% | 0.00% | +0.08% | $209K |
| IUSG | 0.08% | 0.00% | +0.08% | $208K |
| PEP | 0.08% | 0.00% | +0.08% | $208K |
| IJR | 1.65% | 1.58% | +0.07% | $4M |
| SOFI | 0.32% | 0.27% | +0.05% | $860K |
| ORCL | 0.21% | 0.18% | +0.03% | $566K |
| NOC | 0.23% | 0.20% | +0.03% | $607K |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| VOO | 8.11% | 8.46% | -0.36% | $22M |
| XLF | 8.48% | 8.82% | -0.34% | $23M |
| SCHD | 3.93% | 4.19% | -0.26% | $11M |
| MSFT | 4.16% | 4.38% | -0.22% | $11M |
| RSP | 2.78% | 2.95% | -0.17% | $7M |
| LLY | 0.00% | 0.11% | -0.11% | $0 |
| SBUX | 0.00% | 0.08% | -0.08% | $0 |
| VHT | 5.29% | 5.36% | -0.07% | $14M |
| DFUS | 0.71% | 0.76% | -0.06% | $2M |
| KO | 0.27% | 0.32% | -0.05% | $725K |
| CCCS | 0.34% | 0.38% | -0.04% | $908K |
| NVDA | 0.32% | 0.36% | -0.04% | $872K |
| META | 0.16% | 0.19% | -0.03% | $434K |
| IJH | 0.90% | 0.93% | -0.03% | $2M |
| PAAA | 0.38% | 0.41% | -0.03% | $1M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 87.6% |
| Technology | 7.0% |
| Consumer Defensive | 1.3% |
| Consumer Cyclical | 1.0% |
| Utilities | 0.8% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 30 | $116M | 43.0% |
| Large Cap | 50 | $135M | 50.2% |
| Mid Cap | 2 | $18M | 6.7% |
| Small Cap | 1 | $12K | 0.0% |
| Micro Cap | 2 | $312K | 0.1% |
Portfolio Analytics
Avg Market Cap
$489.8B
Median Market Cap
$93.6B
Avg P/E
32.1
Median P/E
21.8
Avg Dividend Yield
0.02%
Avg Beta
0.85
# Stocks
54
# ETFs / Funds
31
Top Holdings (85 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | IVV | 20.45% | 82,339 | $55M | $669.34 | $4M | +392 | +0.5% | |
| 2 | PULS | 13.54% | 732,162 | $36M | $49.83 | $5M | +92,325 | +14.4% | |
| 3 | XLF | 8.48% | 423,944 | $23M | $53.87 | $897K | +4,993 | +1.2% | |
| 4 | VOO | 8.11% | 35,665 | $22M | $612.40 | $783K | -1,408 | -3.8% | |
| 5 | DFLV | 6.32% | 517,987 | $17M | $32.90 | $1M | +10,033 | +2.0% | |
| 6 | VHT | 5.29% | 54,909 | $14M | $259.60 | $927K | +1,243 | +2.3% | |
| 7 | MSFT | 4.16% | 21,651 | $11M | $517.99 | $305K | -282 | -1.3% | |
| 8 | SCHD | 3.93% | 388,009 | $11M | $27.30 | $166K | -5,450 | -1.4% | |
| 9 | AAPL | 3.65% | 38,645 | $10M | $254.66 | $2M | -454 | -1.2% | |
| 10 | RSP | 2.78% | 39,487 | $7M | $189.70 | $157K | -864 | -2.1% | |
| 11 | DFAT | 2.68% | 123,911 | $7M | $58.21 | $568K | +761 | +0.6% | |
| 12 | IJR | 1.65% | 37,474 | $4M | $118.83 | $510K | +1,396 | +3.9% | |
| 13 | QQQ | 1.64% | 7,366 | $4M | $600.40 | $296K | -114 | -1.5% | |
| 14 | IWV | 1.28% | 9,124 | $3M | $378.94 | $246K | -25 | -0.3% | |
| 15 | DFIV | 1.13% | 66,101 | $3M | $46.12 | $265K | +1,113 | +1.7% | |
| 16 | IYW | 1.11% | 15,243 | $3M | $195.89 | $178K | -964 | -6.0% | |
| 17 | JPM | 0.99% | 8,422 | $3M | $315.49 | $217K | +5 | +0.1% | |
| 18 | IVW | 0.96% | 21,528 | $3M | $120.72 | $150K | -715 | -3.2% | |
| 19 | IJH | 0.90% | 36,984 | $2M | $65.26 | $104K | -255 | -0.7% | |
| 20 | IWM | 0.73% | 8,116 | $2M | $241.98 | $127K | -396 | -4.7% | |
| 21 | DFUS | 0.71% | 26,239 | $2M | $72.44 | $8K | -2,000 | -7.1% | |
| 22 | GOOG | 0.39% | 4,366 | $1M | $243.59 | $341K | +290 | +7.1% | |
| 23 | PAAA | 0.38% | 19,702 | $1M | $51.50 | $986 | — | — | |
| 24 | CCCS | 0.34% | 99,620 | $908K | $9.11 | -$30K | — | — | |
| 25 | NVDA | 0.32% | 4,674 | $872K | $186.58 | -$21K | -976 | -17.3% | |
| 26 | SOFI | 0.32% | 32,565 | $860K | $26.42 | $195K | -3,950 | -10.8% | |
| 27 | DTE | 0.30% | 5,748 | $813K | $141.47 | $52K | +1 | +0.0% | |
| 28 | SO | 0.29% | 8,224 | $779K | $94.78 | $29K | +53 | +0.7% | |
| 29 | MCD | 0.27% | 2,435 | $740K | $303.89 | $26K | -10 | -0.4% | |
| 30 | KO | 0.27% | 10,930 | $725K | $66.34 | -$76K | -387 | -3.4% | |
| 31 | HD | 0.26% | 1,752 | $710K | $405.35 | $108K | +110 | +6.7% | |
| 32 | BAC | 0.23% | 12,196 | $629K | $51.59 | $9K | -911 | -7.0% | |
| 33 | NOC | 0.23% | 997 | $607K | $609.32 | $109K | — | — | |
| 34 | AMZN | 0.22% | 2,748 | $603K | $219.57 | $496 | — | — | |
| 35 | MGK | 0.22% | 1,496 | $602K | $402.42 | $338K | +775 | +107.5% | |
| 36 | SPY | 0.22% | 894 | $596K | $666.18 | $3K | -65 | -6.8% | |
| 37 | EFA | 0.21% | 6,068 | $567K | $93.37 | $24K | — | — | |
| 38 | ORCL | 0.21% | 2,013 | $566K | $281.29 | $126K | — | — | |
| 39 | COST | 0.19% | 562 | $521K | $926.17 | -$36K | — | — | |
| 40 | CMA | 0.18% | 7,042 | $483K | $68.55 | $65K | +46 | +0.7% | |
| 41 | BRK-B | 0.16% | 867 | $436K | $502.74 | $15K | — | — | |
| 42 | WM | 0.16% | 1,970 | $435K | $220.85 | -$15K | +1 | +0.1% | |
| 43 | PG | 0.16% | 2,824 | $434K | $153.69 | -$34K | -113 | -3.9% | |
| 44 | META | 0.16% | 591 | $434K | $734.38 | -$49K | -64 | -9.8% | |
| 45 | IWF | 0.15% | 879 | $412K | $468.41 | $32K | -15 | -1.7% | |
| 46 | JNJ | 0.15% | 2,124 | $394K | $185.48 | $56K | -87 | -3.9% | |
| 47 | CINF | 0.14% | 2,328 | $368K | $158.10 | $21K | — | — | |
| 48 | AFL | 0.14% | 3,266 | $365K | $111.72 | -$16K | -345 | -9.6% | |
| 49 | SRE | 0.13% | 3,940 | $355K | $89.99 | $56K | +5 | +0.1% | |
| 50 | GS | 0.13% | 435 | $346K | $796.35 | $39K | — | — | |
| 51 | FITB | 0.12% | 7,550 | $336K | $44.55 | $26K | +3 | +0.0% | |
| 52 | DTM | 0.12% | 2,873 | $325K | $113.07 | $9K | +1 | +0.0% | |
| 53 | ABBV | 0.11% | 1,337 | $310K | $231.69 | $62K | +3 | +0.2% | |
| 54 | PSH | 0.11% | 5,893 | $299K | $50.79 | — | +5,893 | — | NEW |
| 55 | KMB | 0.11% | 2,373 | $295K | $124.39 | -$11K | +2 | +0.1% | |
| 56 | RKT | 0.11% | 15,000 | $291K | $19.38 | $28K | -3,497 | -18.9% | |
| 57 | V | 0.11% | 842 | $287K | $341.38 | -$12K | — | — | |
| 58 | IBM | 0.11% | 1,016 | $287K | $282.24 | -$12K | +2 | +0.2% | |
| 59 | CVX | 0.11% | 1,830 | $284K | $155.29 | $22K | — | — | |
| 60 | TSLA | 0.10% | 626 | $278K | $444.72 | — | +626 | — | NEW |
| 61 | TSCO | 0.10% | 4,805 | $273K | $56.87 | $20K | — | — | |
| 62 | WMT | 0.10% | 2,647 | $273K | $103.06 | $14K | — | — | |
| 63 | MDLZ | 0.10% | 4,319 | $270K | $62.48 | -$40K | -276 | -6.0% | |
| 64 | PFE | 0.10% | 10,288 | $262K | $25.48 | $13K | +17 | +0.2% | |
| 65 | VIG | 0.10% | 1,198 | $259K | $215.79 | $30K | +81 | +7.2% | |
| 66 | DAL | 0.10% | 4,530 | $257K | $56.76 | $34K | +2 | +0.0% | |
| 67 | PM | 0.09% | 1,547 | $251K | $162.20 | -$31K | — | — | |
| 68 | DIS | 0.09% | 2,182 | $250K | $114.62 | -$20K | — | — | |
| 69 | IXUS | 0.09% | 3,024 | $250K | $82.58 | $2K | -182 | -5.7% | |
| 70 | F | 0.09% | 20,764 | $248K | $11.96 | $69K | +4,190 | +25.3% | |
| 71 | VTIP | 0.09% | 4,791 | $243K | $50.65 | $3K | +24 | +0.5% | |
| 72 | XONA.DE | 0.09% | 2,074 | $234K | $112.80 | $10K | — | — | |
| 73 | XLY | 0.08% | 919 | $220K | $239.90 | — | +919 | — | NEW |
| 74 | EFX | 0.08% | 847 | $217K | $256.53 | -$2K | — | — | |
| 75 | KR | 0.08% | 3,127 | $211K | $67.41 | — | +3,127 | — | NEW |
| 76 | MUB | 0.08% | 1,967 | $209K | $106.49 | -$17K | -202 | -9.3% | |
| 77 | IWD | 0.08% | 1,027 | $209K | $203.71 | — | +1,027 | — | NEW |
| 78 | IUSG | 0.08% | 1,265 | $208K | $164.54 | — | +1,265 | — | NEW |
| 79 | PEP | 0.08% | 1,477 | $208K | $140.56 | — | +1,477 | — | NEW |
| 80 | UNH | 0.08% | 592 | $205K | $345.82 | -$2K | -70 | -10.6% | |
| 81 | VZ | 0.08% | 4,629 | $203K | $43.95 | $3K | — | — | |
| 82 | CNFR | —% | 10,200 | $12K | $1.22 | $5K | — | — | |
| 83 | NAK | —% | 10,000 | $12K | $1.20 | — | +10,000 | — | NEW |
| 84 | SBUX | —% | — | — | — | -$210K | -2,297 | -100.0% | SOLD |
| 85 | LLY | —% | — | — | — | -$277K | -355 | -100.0% | SOLD |