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HERITAGE OAK WEALTH ADVISORS LLC

105 GARFELD ST, SANTA ROSA BEACH, FL 32459 • 4792303113

Q2 2025 · Filed 2025-07-15
Market Value
$242M
+13.2%
Holdings
81
-7
New Purchases
15
Added To
24
Closed
10
Reduced
28
Top 10 Concentration
73.8%
Turnover
30.9%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
QQQ 6.54% 0.00% +6.54% $16M
CORZ 5.31% 2.49% +2.82% $13M
BIL 4.19% 1.78% +2.41% $10M
ITOT 1.58% 0.00% +1.58% $4M
FLHY 1.30% 0.00% +1.30% $3M
USHY 1.43% 0.35% +1.09% $3M
SPHY 0.92% 0.00% +0.92% $2M
JPIE 0.53% 0.00% +0.53% $1M
IBIT 0.50% 0.00% +0.50% $1M
TMB 0.48% 0.00% +0.48% $1M
TPYP 0.44% 0.00% +0.44% $1M
WMT 39.01% 38.69% +0.32% $94M
SHY 0.26% 0.00% +0.26% $638K
USDU 0.19% 0.00% +0.19% $457K
IVV 0.14% 0.00% +0.14% $338K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
IEF 0.21% 6.44% -6.23% $508K
SSO 0.00% 2.54% -2.54% $0
GLD 1.74% 3.32% -1.58% $4M
IEI 0.00% 1.28% -1.28% $0
CLOI 0.26% 1.37% -1.11% $634K
FLBL 0.26% 1.36% -1.10% $631K
SGOV 1.01% 1.94% -0.93% $2M
AGG 0.00% 0.67% -0.67% $0
SHYG 0.87% 1.52% -0.65% $2M
JAAA 0.15% 0.68% -0.53% $351K
BKLN 0.12% 0.65% -0.52% $293K
AAPL 1.33% 1.76% -0.43% $3M
JPST 9.11% 9.43% -0.33% $22M
XLF 0.00% 0.25% -0.25% $0
MSMR 2.60% 2.85% -0.25% $6M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Consumer Defensive 47.4%
Financial Services 46.8%
Technology 2.7%
Consumer Cyclical 1.3%
Communication Services 0.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 20 $120M 49.7%
Large Cap 31 $67M 27.6%
Mid Cap 14 $31M 12.9%
Small Cap 11 $13M 5.3%
Micro Cap 5 $11M 4.5%

Portfolio Analytics

Avg Market Cap
$433.7B
Median Market Cap
$25.5B
Avg P/E
47.8
Median P/E
28.9
Avg Dividend Yield
0.01%
Avg Beta
0.81
# Stocks
20
# ETFs / Funds
61

Top Holdings (81 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 WMT 39.01% 966,293 $94M $97.78 $12M +23,479 +2.5%
2 JPST 9.11% 435,249 $22M $50.68 $2M +36,607 +9.2%
3 QQQ 6.54% 28,710 $16M $551.64 +28,710 NEW
4 CORZ 5.31% 753,846 $13M $17.07 $8M +17,709 +2.4%
5 BIL 4.19% 110,684 $10M $91.73 $6M +69,152 +166.5%
6 MSMR 2.60% 203,543 $6M $30.94 $199K -1,695 -0.8%
7 HYG 2.19% 65,627 $5M $80.65 $164K +610 +0.9%
8 GLD 1.74% 13,787 $4M $304.83 -$3M -10,858 -44.1%
9 ITOT 1.58% 28,342 $4M $135.04 +28,342 NEW
10 HYLB 1.52% 99,711 $4M $36.92 $51K -710 -0.7%
11 USHY 1.43% 92,624 $3M $37.51 $3M +72,498 +360.2%
12 AAPL 1.33% 15,711 $3M $205.17 -$537K -1,216 -7.2%
13 FLHY 1.30% 129,430 $3M $24.35 +129,430 NEW
14 PLNT 1.23% 27,350 $3M $109.05 $340K
15 BKHY 1.20% 60,132 $3M $48.28 $447K +8,565 +16.6%
16 XME 1.05% 37,711 $3M $67.22 $415K -158 -0.4%
17 IAI 1.04% 14,932 $3M $169.14 $442K +64 +0.4%
18 SGOV 1.01% 24,279 $2M $100.69 -$2M -16,925 -41.1%
19 SPHY 0.92% 93,613 $2M $23.80 +93,613 NEW
20 SHYG 0.87% 48,901 $2M $43.14 -$1M -27,526 -36.0%
21 XOP 0.82% 15,798 $2M $125.80 -$84K +68 +0.4%
22 ITA 0.79% 10,188 $2M $188.64 $353K -60 -0.6%
23 SJNK 0.75% 71,378 $2M $25.48 $11K -484 -0.7%
24 YOLO 0.73% 934,599 $2M $1.89 $414K +168,409 +22.0%
25 XLK 0.70% 6,689 $2M $253.23 $214K -477 -6.7%
26 SMH 0.67% 5,803 $2M $278.88 $388K -17 -0.3%
27 HUM 0.63% 6,290 $2M $244.49 -$120K +24 +0.4%
28 PEP 0.54% 9,903 $1M $132.04 $272K +2,994 +43.3%
29 JPIE 0.53% 27,859 $1M $46.32 +27,859 NEW
30 IBIT 0.50% 19,690 $1M $61.21 +19,690 NEW
31 GRID 0.50% 8,638 $1M $139.02 $227K +29 +0.3%
32 TMB 0.48% 46,137 $1M $25.45 +46,137 NEW
33 POWR 0.47% 47,831 $1M $23.71 -$59K -162 -0.3%
34 TPYP 0.44% 30,074 $1M $35.73 +30,074 NEW
35 DSTL 0.43% 18,868 $1M $55.35 $34K +249 +1.3%
36 AMZN 0.36% 3,927 $862K $219.39 $124K +48 +1.2%
37 MSFT 0.30% 1,443 $718K $497.31 $192K +42 +3.0%
38 SHY 0.26% 7,702 $638K $82.86 +7,702 NEW
39 NVDA 0.26% 4,023 $636K $157.99 $167K -300 -6.9%
40 CLOI 0.26% 11,976 $634K $52.95 -$2M -43,428 -78.4%
41 FLBL 0.26% 26,023 $631K $24.23 -$2M -94,607 -78.4%
42 NFLX 0.22% 397 $532K $1,339.13 $251K +96 +31.9%
43 SCHB 0.21% 21,642 $516K $23.83 $38K -544 -2.5%
44 IEF 0.21% 5,306 $508K $95.77 -$13M -139,064 -96.3%
45 MA 0.21% 899 $505K $561.94 $15K +4 +0.5%
46 MINT 0.20% 4,804 $483K $100.53 -$298K -2,961 -38.1%
47 SHV 0.19% 4,236 $468K $110.42 -$501 -3 -0.1%
48 USDU 0.19% 17,747 $457K $25.77 +17,747 NEW
49 SCHD 0.19% 17,157 $455K $26.50 -$5K +733 +4.5%
50 DLN 0.17% 5,109 $420K $82.14 -$58K -910 -15.1%
51 TSLA 0.16% 1,238 $393K $317.66 $146K +284 +29.8%
52 SCHZ 0.16% 16,468 $383K $23.24 -$8K -402 -2.4%
53 JAAA 0.15% 6,925 $351K $50.75 -$1M -21,743 -75.8%
54 IVV 0.14% 544 $338K $620.90 +544 NEW
55 PAVE 0.14% 7,650 $333K $43.58 $45K -6 -0.1%
56 MUB 0.13% 2,972 $311K $104.48 -$3K
57 GOOGL 0.13% 1,735 $306K $176.20 $50K +84 +5.1%
58 META 0.12% 406 $300K $738.09 $71K +10 +2.5%
59 MBB 0.12% 3,153 $296K $93.89 -$44K -478 -13.2%
60 XLU 0.12% 3,607 $295K $81.66 +3,607 NEW
61 SSUS 0.12% 6,527 $294K $44.97 -$1K -711 -9.8%
62 BKLN 0.12% 14,012 $293K $20.92 -$1M -52,697 -79.0%
63 QQQM 0.11% 1,180 $268K $227.10 +1,180 NEW
64 JNJ 0.10% 1,584 $242K $152.78 -$34K -81 -4.9%
65 DSEP 0.10% 5,666 $240K $42.40 $15K
66 DDEC 0.10% 5,728 $239K $41.76 $15K
67 AVGO 0.09% 802 $221K $275.65 +802 NEW
68 BRK-B 0.09% 446 $217K $485.77 -$12K +16 +3.7%
69 VTV 0.08% 1,135 $201K $176.74 -$29K -197 -14.8%
70 MSOS 0.05% 53,641 $129K $2.41 $16K +10,101 +23.2%
71 ONDS 0.01% 10,000 $19K $1.92 +10,000 NEW
72 QUAL —% -$286K -1,673 -100.0% SOLD
73 XLF —% -$544K -10,928 -100.0% SOLD
74 XLC —% -$510K -5,290 -100.0% SOLD
75 IEI —% -$3M -23,157 -100.0% SOLD
76 AGG —% -$1M -14,570 -100.0% SOLD
77 UNH —% -$279K -533 -100.0% SOLD
78 VOO —% -$201K -392 -100.0% SOLD
79 LLY —% -$338K -409 -100.0% SOLD
80 SSO —% -$5M -65,763 -100.0% SOLD
81 SPLV —% -$264K -3,532 -100.0% SOLD

New Positions

SymbolValue% Port
QQQ $16M 6.54%
ITOT $4M 1.58%
FLHY $3M 1.30%
SPHY $2M 0.92%
JPIE $1M 0.53%
IBIT $1M 0.50%
TMB $1M 0.48%
TPYP $1M 0.44%
SHY $638K 0.26%
USDU $457K 0.19%
IVV $338K 0.14%
XLU $295K 0.12%
QQQM $268K 0.11%
AVGO $221K 0.09%
ONDS $19K 0.01%

Sold Out Positions

SymbolValue% Port
LLY —%
UNH —%
XLF —%
AGG —%
IEI —%
SSO —%
XLC —%
SPLV —%
QUAL —%
VOO —%
View SEC EDGAR Filings for HERITAGE OAK WEALTH ADVISORS LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms