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Asset Manager ← All Institutions

Friday Financial

600 STAR BREWERY DR., DUBUQUE, IA 52001 • (563) 552-7526

Q2 2026 · Filed 2026-07-09
Market Value
$373M
+28.7%
Holdings
110
+15
New Purchases
17
Added To
60
Closed
2
Reduced
10
Top 10 Concentration
61.6%
Turnover
17.3%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
SCHF 2.52% 1.70% +0.82% $9M
SCHG 6.95% 6.32% +0.63% $26M
QQQ 0.75% 0.20% +0.56% $3M
VOO 0.27% 0.00% +0.27% $1M
SCHV 3.57% 3.30% +0.27% $13M
ITOT 23.00% 22.80% +0.20% $86M
JPEF 0.18% 0.00% +0.18% $669K
MDYV 0.35% 0.18% +0.17% $1M
SNDK 0.14% 0.00% +0.14% $539K
WDC 0.14% 0.00% +0.14% $532K
AVEM 0.49% 0.36% +0.13% $2M
AAPL 1.70% 1.60% +0.10% $6M
MDYG 0.10% 0.00% +0.10% $372K
MDY 0.09% 0.00% +0.09% $328K
PG 0.09% 0.00% +0.09% $328K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
BSVO 6.24% 6.74% -0.50% $23M
CWI 2.86% 3.31% -0.46% $11M
AVDV 3.64% 4.05% -0.41% $14M
SCHD 3.17% 3.50% -0.33% $12M
IDEV 4.00% 4.22% -0.22% $15M
VTI 1.62% 1.83% -0.22% $6M
VTIP 1.99% 2.17% -0.18% $7M
VXUS 1.03% 1.19% -0.16% $4M
VGIT 4.44% 4.60% -0.16% $17M
IBIT 0.46% 0.61% -0.15% $2M
HYMB 0.63% 0.77% -0.14% $2M
CAT 0.08% 0.22% -0.14% $285K
DFSD 3.51% 3.63% -0.12% $13M
DIHP 1.06% 1.16% -0.10% $4M
DFEM 3.12% 3.22% -0.10% $12M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 95.0%
Technology 2.5%
Industrials 1.1%
Consumer Cyclical 0.7%
Consumer Defensive 0.3%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 28 $32M 8.5%
Large Cap 53 $256M 68.6%
Mid Cap 24 $83M 22.1%
Small Cap 4 $3M 0.8%
Micro Cap 1 $29K 0.0%

Portfolio Analytics

Avg Market Cap
$414.8B
Median Market Cap
$35.4B
Avg P/E
46.0
Median P/E
25.7
Avg Dividend Yield
0.01%
Avg Beta
1.01
# Stocks
30
# ETFs / Funds
80

Top Holdings (110 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 ITOT 23.00% 523,396 $86M $164.12 $20M +58,792 +12.7%
2 SCHG 6.95% 756,729 $26M $34.31 $8M +126,739 +20.1%
3 BSVO 6.24% 810,376 $23M $28.74 $4M +39,431 +5.1%
4 VGIT 4.44% 282,864 $17M $58.61 $3M +58,861 +26.3%
5 IDEV 4.00% 167,276 $15M $89.41 $3M +20,610 +14.1%
6 AVDV 3.64% 130,837 $14M $103.78 $2M +13,142 +11.2%
7 SCHV 3.57% 388,248 $13M $34.33 $4M +73,888 +23.5%
8 DFSD 3.51% 274,581 $13M $47.69 $3M +54,710 +24.9%
9 SCHD 3.17% 363,808 $12M $32.54 $2M +32,399 +9.8%
10 DFEM 3.12% 297,223 $12M $39.18 $2M +27,141 +10.1%
11 CWI 2.86% 265,560 $11M $40.15 $1M +2,944 +1.1%
12 SCHF 2.52% 342,615 $9M $27.48 $4M +143,386 +72.0%
13 VTIP 1.99% 149,923 $7M $49.64 $1M +23,756 +18.8%
14 AAPL 1.70% 20,403 $6M $310.66 $2M +2,162 +11.8%
15 VTI 1.62% 16,325 $6M $369.61 $718K -246 -1.5%
16 VIG 1.34% 20,981 $5M $238.88 $945K +2,068 +10.9%
17 IWF 1.21% 37,180 $5M $121.35 $960K +28,851 +346.4%
18 AVUV 1.20% 36,362 $4M $123.15 $1M +5,802 +19.0%
19 DUHP 1.18% 106,557 $4M $41.50 $840K +9,110 +9.3%
20 SPYV 1.08% 64,969 $4M $61.80 $637K +5,260 +8.8%
21 UMBF 1.07% 27,445 $4M $146.00 $1M +1,533 +5.9%
22 DIHP 1.06% 115,752 $4M $34.11 $581K +11,249 +10.8%
23 VXUS 1.03% 45,529 $4M $84.65 $395K +672 +1.5%
24 QQQ 0.75% 3,966 $3M $709.34 $2M +2,976 +300.6%
25 HYMB 0.63% 92,427 $2M $25.27 $100K +2,289 +2.5%
26 IWP 0.51% 13,546 $2M $141.94 $476K +2,255 +20.0%
27 FMB 0.49% 35,854 $2M $51.28 $246K +4,425 +14.1%
28 AVEM 0.49% 19,639 $2M $92.59 $786K +6,830 +53.3%
29 SLYG 0.49% 15,533 $2M $116.70 $615K +3,139 +25.3%
30 TSLA 0.48% 4,483 $2M $402.90 $139K -3 -0.1%
31 DE 0.48% 2,959 $2M $603.58 $119K — —
32 VWO 0.47% 29,898 $2M $58.88 $187K +784 +2.7%
33 IBIT 0.46% 47,634 $2M $36.15 -$56K +1,346 +2.9%
34 HYD 0.45% 32,984 $2M $51.46 $371K +6,523 +24.6%
35 IEMG 0.45% 21,106 $2M $79.79 $215K +42 +0.2%
36 VBR 0.44% 6,815 $2M $242.32 $170K -2 -0.0%
37 VBK 0.44% 4,652 $2M $354.21 $285K +144 +3.2%
38 IVW 0.44% 12,042 $2M $136.06 $310K +298 +2.5%
39 JMUB 0.41% 30,248 $2M $50.42 $554K +10,814 +55.6%
40 VOT 0.39% 4,887 $1M $300.72 $329K +455 +10.3%
41 VOE 0.37% 6,865 $1M $200.70 $104K -45 -0.7%
42 MDYV 0.35% 13,915 $1M $93.77 $790K +7,868 +130.1%
43 SPTM 0.34% 14,090 $1M $90.78 $165K +1 +0.0%
44 PWR 0.32% 1,819 $1M $656.79 $196K — —
45 IWS 0.31% 6,966 $1M $165.73 $156K +114 +1.7%
46 DFAE 0.30% 28,545 $1M $38.72 $464K +9,599 +50.7%
47 IWO 0.29% 2,804 $1M $385.72 $461K +826 +41.8%
48 DFSV 0.28% 26,941 $1M $38.57 $478K +10,914 +68.1%
49 MUB 0.28% 9,592 $1M $107.24 $481K +4,436 +86.0%
50 VOO 0.27% 1,477 $1M $687.05 — +1,477 — NEW
51 EEM 0.26% 14,791 $972K $65.72 $136K +62 +0.4%
52 NVDA 0.26% 4,891 $963K $196.94 $140K +171 +3.6%
53 JPM 0.25% 2,741 $930K $339.26 $230K +361 +15.2%
54 DISV 0.24% 22,079 $902K $40.87 $32K -1 —
55 WMT 0.22% 7,511 $838K $111.54 $24K +966 +14.8%
56 DON 0.22% 14,350 $813K $56.67 $59K — —
57 DFNM 0.22% 16,717 $807K $48.28 $145K +2,911 +21.1%
58 SLYV 0.20% 6,977 $748K $107.16 $222K +1,421 +25.6%
59 AVGO 0.19% 1,893 $702K $370.78 $118K +7 +0.4%
60 VLUE 0.18% 3,568 $685K $191.87 $177K — —
61 JPEF 0.18% 8,322 $669K $80.39 — +8,322 — NEW
62 MUNI 0.17% 12,474 $653K $52.38 $117K +2,196 +21.4%
63 VGT 0.17% 5,512 $629K $114.06 $148K +4,823 +700.0%
64 VYMI 0.16% 6,156 $615K $99.97 $41K +58 +0.9%
65 GOOG 0.16% 1,675 $609K $363.62 $140K +40 +2.5%
66 BRK-B 0.16% 1,204 $607K $504.00 $30K — —
67 EFV 0.16% 7,651 $598K $78.12 $29K — —
68 IBM 0.16% 1,903 $583K $306.13 $130K +35 +1.9%
69 VYM 0.15% 3,499 $562K $160.64 $44K — —
70 SNDK 0.14% 333 $539K $1,617.70 — +333 — NEW
71 WDC 0.14% 1,000 $532K $532.10 — +1,000 — NEW
72 IWN 0.14% 2,405 $530K $220.18 $114K +213 +9.7%
73 IJK 0.14% 4,638 $528K $113.85 $61K — —
74 IQLT 0.14% 10,592 $524K $49.47 $34K — —
75 AMZN 0.14% 2,064 $508K $245.98 $117K +186 +9.9%
76 IDOG 0.13% 11,444 $476K $41.60 -$595 — —
77 DGRW 0.13% 4,900 $472K $96.34 $42K — —
78 MSFT 0.12% 1,127 $438K $388.72 $89K +183 +19.4%
79 MDYG 0.10% 3,428 $372K $108.52 — +3,428 — NEW
80 IVE 0.10% 1,600 $369K $230.78 $31K — —
81 CSCO 0.10% 3,217 $360K $111.79 $108K -23 -0.7%
82 VIGI 0.10% 3,753 $358K $95.27 $25K -1 -0.0%
83 MMIT 0.09% 14,083 $343K $24.33 $3K — —
84 MDY 0.09% 477 $328K $688.12 — +477 — NEW
85 PG 0.09% 2,147 $328K $152.75 — +2,147 — NEW
86 GOOGL 0.09% 869 $319K $367.03 — +869 — NEW
87 DHS 0.09% 2,754 $318K $115.63 $18K — —
88 DFAU 0.08% 5,994 $310K $51.71 $40K — —
89 SDY 0.08% 1,902 $296K $155.62 $18K — —
90 BIV 0.08% 3,823 $291K $76.10 $51K +710 +22.8%
91 JPIB 0.08% 6,022 $290K $48.19 $88K +1,795 +42.5%
92 CAT 0.08% 303 $285K $940.12 -$351K -595 -66.3%
93 JNJ 0.08% 1,062 $284K $267.32 — +1,062 — NEW
94 AAAU 0.07% 6,678 $271K $40.57 -$38K — —
95 SCHZ 0.07% 11,513 $264K $22.95 — +11,513 — NEW
96 DIS 0.07% 2,661 $259K $97.49 $3K — —
97 AMD 0.07% 502 $259K $516.11 — +502 — NEW
98 IJJ 0.07% 1,724 $252K $146.01 $23K — —
99 MS 0.07% 1,125 $250K $222.04 — +1,125 — NEW
100 KO 0.06% 2,851 $240K $84.05 — +2,851 — NEW

New Positions

SymbolValue% Port
VOO $1M 0.27%
JPEF $669K 0.18%
SNDK $539K 0.14%
WDC $532K 0.14%
MDYG $372K 0.10%
MDY $328K 0.09%
PG $328K 0.09%
GOOGL $319K 0.09%
JNJ $284K 0.08%
SCHZ $264K 0.07%
AMD $259K 0.07%
MS $250K 0.07%
KO $240K 0.06%
WEC $229K 0.06%
SPY $226K 0.06%

Sold Out Positions

SymbolValue% Port
JEPI — —%
XONA.DE — —%
View SEC EDGAR Filings for Friday Financial →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms