GOOG vs META vs NFLX
161 measures in 16 categories, one definition each, computed from filings and market data.
GOOG68.4
Alphabet Inc.
Communication Services · Internet Content & Information
$336.91 −2.32%$4.12T mkt cap
Score DNA
META70.3
Meta Platforms, Inc.
Communication Services · Internet Content & Information
$709.33 −3.72%$1.81T mkt cap
Score DNA
NFLX75.3
Netflix, Inc.
Communication Services · Entertainment
$70.53 −2.86%$293.7B mkt cap
Score DNA
Price, rebased to 100 three years ago
GOOG META NFLX · weekly adjusted closesSmart money 8Valuation 16Profitability (TTM) 12Returns on capital 11Growth 17Margin history & stability 7Liquidity (latest quarter) 7Leverage & solvency (latest quarter) 13Efficiency 11Cash flow & earnings quality 7Dividends & buybacks 9Scores & forensic checks 15Per share 7Size (TTM) 8Price performance 9Technicals 4
● marks the highest or lowest value where that direction is plainly stronger (margins, returns, coverage, leverage); multiples and yields are left unmarked. Bars show each stock's percentile within its own industry (these stocks sit in different industries). n/a: the measure does not apply to lenders and insurers.
Smart money
8 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Insider open-market buys, 180d | 0 | 0 | 0 |
| Insider $ bought, 180d | — | — | — |
| Congress purchases, 180d | 2 | 22 | 4 |
| Last Congress purchase | 2026-06-15 | 2026-09-23 | 2026-09-14 |
| 13F net change in holders | +120 | −13 | −233 |
| ETFs adding shares, 30d | 2,090 | 2,415 | 1,722 |
| ETFs trimming, 30d | 1,647 | 2,057 | 1,461 |
| Net ETF funds, 30d | +443 | +358 | +261 |
Valuation
16 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| P/E (TTM) | 16.9x
63rd
|
26.5x
74th
|
21.5x
25th
|
| PEG (P/E ÷ 3-yr EPS CAGR) | 0.28
38th
|
0.58
75th
|
0.43
17th
|
| Price / sales | 9.2x
81st
|
7.9x
77th
|
6.1x
92nd
|
| Price / book | 6.4x
79th
|
6.9x
86th
|
9.7x
90th
|
| Price / tangible book | 7.6x
79th
|
6.1x
71st
|
— |
| Price / free cash flow | 77.3x
85th
|
44.1x
81st
|
26.7x
86th
|
| Price / operating cash flow | 22.2x
74th
|
13.9x
59th
|
24.9x
91st
|
| Enterprise value | $3.99T
97th
|
$1.83T
94th
|
$298.9B
100th
|
| EV / sales | 8.9x
80th
|
8.0x
77th
|
6.2x
92nd
|
| EV / EBITDA | 12.3x
55th
|
16.1x
65th
|
8.5x
17th
|
| EV / EBIT | 13.3x
47th
|
20.2x
68th
|
17.2x
35th
|
| EV / free cash flow | 74.9x
88th
|
44.6x
81st
|
27.2x
71st
|
| Earnings yield | 5.9%
61st
|
3.8%
55th
|
4.6%
84th
|
| FCF yield | 1.3%
29th
|
2.3%
32nd
|
3.7%
28th
|
| Operating cash flow yield | 4.5%
35th
|
7.2%
48th
|
4.0%
20th
|
| Graham number (per share) | $152.40
89th
|
$246.55
100th
|
$22.58
44th
|
Profitability (TTM)
12 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Gross margin | 60.9%
39th
|
81.7%
71st
|
49.1%
72nd
|
| EBITDA margin | 72.7%
97th
|
49.7%
93rd
|
72.4%
100th
|
| Operating margin | 33.1%
94th
|
38.1%
100th
|
29.7%
100th
|
| EBIT margin | 67.5%
97th
|
39.7%
93rd
|
35.8%
100th
|
| Net margin | 54.8%
97th
|
29.8%
86th
|
28.2%
100th
|
| NOPAT margin | 27.0%
90th
|
29.6%
100th
|
24.6%
100th
|
| FCF margin | 11.9%
45th
|
18.0%
66th
|
22.7%
72nd
|
| Operating cash flow margin | 41.6%
93rd
|
57.1%
100th
|
24.4%
72nd
|
| R&D / revenue | 15.5%
45th
|
31.4%
84th
|
7.7%
96th
|
| SG&A / revenue | 12.3%
7th
|
12.3%
3rd
|
11.8%
0th
|
| Stock comp / revenue | 6.3%
50th
|
11.0%
63rd
|
1.0%
52nd
|
| Effective tax rate | 18.4%
32nd
|
22.2%
87th
|
17.2%
20th
|
Returns on capital
11 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| ROE (on average equity) | 48.7%
86th
|
29.8%
79th
|
49.5%
90th
|
| ROA | 34.3%
94th
|
18.3%
81st
|
24.5%
100th
|
| ROIC | 23.6%
71st
|
23.9%
81st
|
33.6%
96th
|
| ROCE | 37.8%
94th
|
23.0%
77th
|
37.4%
100th
|
| Return on tangible assets | 42.3%
97th
|
24.4%
81st
|
31.1%
100th
|
| Cash ROIC (OCF / invested capital) | 36.4%
61st
|
46.0%
71st
|
33.4%
91st
|
| Gross profitability (GP / assets) | 29.5%
32nd
|
41.5%
52nd
|
40.6%
72nd
|
| ROIC, 3-yr average | 54.9%
96th
|
37.0%
92nd
|
26.9%
100th
|
| ROIC, 5-yr average | 97.6%
87th
|
49.4%
83rd
|
24.4%
100th
|
| ROE, 5-yr average | 30.0%
96th
|
27.8%
91st
|
32.7%
93rd
|
| Incremental ROIC | 7.5%
60th
|
9.3%
67th
|
67.2%
74th
|
Growth
17 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Revenue growth (TTM YoY) | 20.1%
70th
|
27.7%
90th
|
16.0%
71st
|
| Revenue growth (QoQ) | 9.0%
61st
|
8.0%
58th
|
2.5%
44th
|
| Revenue CAGR, 3 yr | 15.5%
62nd
|
23.7%
85th
|
14.6%
63rd
|
| Revenue CAGR, 5 yr | 15.2%
54th
|
16.8%
67th
|
11.9%
39th
|
| Gross profit CAGR, 3 yr | 19.2%
75th
|
25.5%
83rd
|
24.0%
68th
|
| Operating income CAGR, 3 yr | 25.6%
38th
|
44.7%
100th
|
36.7%
62nd
|
| Net income growth (TTM YoY) | 111.3%
75th
|
-4.8%
19th
|
33.2%
69th
|
| Net income CAGR, 3 yr | 58.8%
78th
|
44.6%
56th
|
47.6%
80th
|
| EPS growth (TTM YoY) | 109.4%
75th
|
-4.6%
12th
|
36.3%
69th
|
| EPS CAGR, 3 yr | 60.8%
78th
|
45.4%
44th
|
50.5%
80th
|
| EPS CAGR, 5 yr | 33.8%
75th
|
14.4%
50th
|
27.1%
67th
|
| FCF growth (TTM YoY) | -20.2%
13th
|
-18.3%
22nd
|
29.3%
44th
|
| FCF CAGR, 3 yr | -9.2%
0th
|
19.5%
47th
|
37.2%
77th
|
| Operating cash flow CAGR, 3 yr | 23.3%
47th
|
32.9%
68th
|
36.7%
73rd
|
| Book value CAGR, 3 yr | 35.5%
87th
|
25.7%
78th
|
11.9%
73rd
|
| Dividend CAGR, 3 yr | 2.7%
43rd
|
1.7%
29th
|
— |
| Sustainable growth rate | 46.6%
82nd
|
27.5%
71st
|
49.5%
94th
|
Margin history & stability
7 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Gross margin, 3-yr average | 59.1%
37th
|
81.7%
70th
|
47.2%
65th
|
| Operating margin, 3-yr average | 31.9%
93rd
|
40.5%
100th
|
27.7%
100th
|
| Net margin, 3-yr average | 37.5%
96th
|
34.7%
93rd
|
24.1%
100th
|
| FCF margin, 3-yr average | 16.1%
60th
|
26.4%
90th
|
20.6%
95th
|
| Revenue stability (0-1) | 0.97
77th
|
0.89
40th
|
0.95
82nd
|
| Earnings stability (0-1) | 0.66
70th
|
0.62
67th
|
0.83
100th
|
| Margin stability (0-1) | 0.96
50th
|
0.98
83rd
|
0.90
65th
|
Liquidity (latest quarter)
7 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Cash & short-term investments | $242.5B
97th
|
$90.3B
94th
|
$9.1B
100th
|
| Net cash (− = net debt) | $129.7B
97th
|
−$22.1B
0th
|
−$5.2B
8th
|
| Working capital | $217.4B
97th
|
$69.1B
94th
|
$1.7B
88th
|
| Current ratio | 2.72
74th
|
2.23
65th
|
1.14
56th
|
| Quick ratio | 2.64
74th
|
2.23
65th
|
1.14
56th
|
| Cash ratio (cash + ST investments / current liabilities) | 1.92
77th
|
1.60
68th
|
0.75
68th
|
| Defensive interval (days) | 918 days
90th
|
410 days
55th
|
432 days
48th
|
Leverage & solvency (latest quarter)
13 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Total debt | $112.8B
97th
|
$112.3B
94th
|
$14.3B
96th
|
| Debt / equity | 0.18
48th
|
0.43
72nd
|
0.47
26th
|
| Net debt / equity | −0.20
38th
|
0.08
76th
|
0.17
10th
|
| Debt / assets | 12.2%
48th
|
25.0%
68th
|
24.5%
28th
|
| Debt / capital | 15.0%
48th
|
30.1%
72nd
|
32.2%
25th
|
| Debt / EBITDA | 0.35
24th
|
0.99
52nd
|
0.41
9th
|
| Net debt / EBITDA | −0.40
40th
|
0.19
75th
|
0.15
13th
|
| Interest coverage (EBIT / interest) | 296.0x
90th
|
39.8x
70th
|
20.5x
96th
|
| Cash interest coverage | 182.6x
76th
|
57.1x
62nd
|
13.9x
80th
|
| Debt payback (years of OCF) | 0.6 yrs
33rd
|
0.9 yrs
44th
|
1.2 yrs
14th
|
| Liabilities / assets | 30.5%
32nd
|
41.9%
58th
|
48.4%
32nd
|
| IS credit model rating | AAA | AA+ | AAA |
| Implied credit spread (bps) | 50
0th
|
65
13th
|
50
0th
|
Efficiency
11 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Asset turnover | 0.63
52nd
|
0.61
48th
|
0.87
76th
|
| Fixed asset turnover | 1.32
17th
|
0.91
13th
|
20.16
88th
|
| Inventory turnover | 34.9
25th
|
— | — |
| Receivables turnover | 7.2
35th
|
11.9
74th
|
27.0
80th
|
| Days sales outstanding | 51 days
66th
|
31 days
28th
|
14 days
20th
|
| Days inventory outstanding | 10 days
60th
|
— | — |
| Days payables outstanding | 30 days
23rd
|
115 days
77th
|
11 days
17th
|
| Cash conversion cycle (days) | 31 days
81st
|
−84 days
10th
|
3 days
50th
|
| Capex / revenue | 29.7%
87th
|
39.1%
94th
|
1.7%
28th
|
| Capex / depreciation | 5.70
97th
|
3.93
90th
|
0.05
8th
|
| Operating expense ratio | 27.6%
7th
|
50.5%
38th
|
18.6%
4th
|
Cash flow & earnings quality
7 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Operating cash flow / net income | 0.76
11th
|
1.91
53rd
|
0.87
0th
|
| FCF / net income | 0.22
5th
|
0.60
21st
|
0.81
0th
|
| FCF / operating cash flow | 28.7%
4th
|
31.4%
11th
|
93.1%
68th
|
| Capex / operating cash flow | 71.3%
93rd
|
68.6%
89th
|
6.9%
32nd
|
| Accruals ratio | 8.2%
90th
|
-16.7%
32nd
|
3.3%
96th
|
| Sloan accruals ratio | 16.2%
90th
|
2.7%
84th
|
-34.1%
16th
|
| Earnings quality score (0-1) | 0.50
5th
|
0.75
21st
|
0.75
6th
|
Scores & forensic checks
15 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| IS score | 68
81st
|
70
84th
|
75
100th
|
| IS profitability | 98
97th
|
97
90th
|
96
100th
|
| IS growth | 77
77th
|
58
40th
|
74
86th
|
| IS value | 59
68th
|
59
58th
|
34
68th
|
| IS momentum | 81
57th
|
82
63rd
|
82
57th
|
| IS risk (safety) | 100
61st
|
100
61st
|
100
96th
|
| IS quality | 80
77th
|
89
97th
|
83
100th
|
| IS balance sheet | 95
94th
|
90
71st
|
76
84th
|
| IS earnings quality | 54
52nd
|
57
61st
|
79
84th
|
| IS cash flow | 36
23rd
|
52
32nd
|
74
68th
|
| Piotroski F-score (0-9) | 5
26th
|
6
52nd
|
7
60th
|
| Altman Z-score | 11.9
94th
|
6.4
77th
|
9.5
100th
|
| Beneish M-score | −1.78
77th
|
−2.84
33rd
|
−2.09
76th
|
| Ohlson O-score | −13.02
3rd
|
−11.51
16th
|
−9.86
8th
|
| IS credit score | 99
97th
|
95
87th
|
96
96th
|
Size (TTM)
8 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| Market cap | $4.12T
97th
|
$1.81T
94th
|
$293.7B
100th
|
| Revenue | $445.9B
97th
|
$228.2B
94th
|
$48.4B
96th
|
| EBITDA | $324.3B
97th
|
$113.4B
94th
|
$35.0B
100th
|
| Net income | $244.2B
97th
|
$68.1B
94th
|
$13.6B
100th
|
| Free cash flow | $53.3B
97th
|
$41.0B
94th
|
$11.0B
100th
|
| Total assets | $922.0B
97th
|
$450.0B
94th
|
$58.5B
96th
|
| Shareholders' equity | $640.5B
97th
|
$261.2B
94th
|
$30.2B
96th
|
| Employees | 190,820
97th
|
75,472
94th
|
16,000
84th
|
Price performance
9 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| 1 day | −2.3% | −3.7% | −2.9% |
| 1 week | −3.1% | −1.3% | +0.3% |
| 1 month | −2.0% | +4.0% | −6.3% |
| 3 months | −4.1% | +9.8% | +4.3% |
| 6 months | −0.7% | +3.0% | −27.5% |
| Year to date | +6.8% | +9.1% | −22.5% |
| 1 year | +33.9% | −1.1% | −41.4% |
| 3 years, cumulative | +139.6% | +117.9% | +92.8% |
| 5 years, cumulative | +142.3% | +116.4% | +11.5% |
Technicals
4 measures| Measure | GOOG | META | NFLX |
|---|---|---|---|
| RSI 14 | 44.0 | 50.2 | 45.5 |
| From 52-week high | −16.7% | −9.0% | −43.5% |
| From 52-week low | +37.8% | +36.3% | +8.4% |
| Beta | 1.20 | 1.19 | 1.61 |
InsiderStreet reports findings from filings and market data. A comparison is not a recommendation to buy or sell either stock.Every figure is computed in code · data as of 2026-10-17