PG vs CL vs EL
161 measures in 16 categories, one definition each, computed from filings and market data.
PG64.1
The Procter & Gamble Company
Consumer Defensive · Household & Personal Products
$159.31 +1.45%$370.0B mkt cap
Score DNA
CL60.5
Colgate-Palmolive Company
Consumer Defensive · Household & Personal Products
$94.11 +1.52%$75.0B mkt cap
Score DNA
EL53.7
The Estée Lauder Companies Inc.
Consumer Defensive · Household & Personal Products
$104.54 −2.48%$37.9B mkt cap
Score DNA
Price, rebased to 100 three years ago
PG CL EL · weekly adjusted closesSmart money 8Valuation 16Profitability (TTM) 12Returns on capital 11Growth 17Margin history & stability 7Liquidity (latest quarter) 7Leverage & solvency (latest quarter) 13Efficiency 11Cash flow & earnings quality 7Dividends & buybacks 9Scores & forensic checks 15Per share 7Size (TTM) 8Price performance 9Technicals 4
● marks the highest or lowest value where that direction is plainly stronger (margins, returns, coverage, leverage); multiples and yields are left unmarked. Bars show each stock's percentile within its own industry. n/a: the measure does not apply to lenders and insurers.
Smart money
8 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Insider open-market buys, 180d | 0 | 0 | 0 |
| Insider $ bought, 180d | — | — | — |
| Congress purchases, 180d | 16 | 1 | 5 |
| Last Congress purchase | 2026-09-25 | 2026-06-02 | 2026-07-02 |
| 13F net change in holders | +20 | +67 | 0 |
| ETFs adding shares, 30d | 1,512 | 1,229 | 1,149 |
| ETFs trimming, 30d | 1,258 | 971 | 833 |
| Net ETF funds, 30d | +254 | +258 | +316 |
Valuation
16 measures| Measure | PG | CL | EL |
|---|---|---|---|
| P/E (TTM) | 23.1x
55th
|
36.8x
73rd
|
208.1x
100th
|
| PEG (P/E ÷ 3-yr EPS CAGR) | 5.99
100th
|
3.08
71st
|
— |
| Price / sales | 4.3x
100th
|
3.6x
84th
|
2.5x
74th
|
| Price / book | 6.8x
79th
|
317.9x
100th
|
10.0x
84th
|
| Price / tangible book | — | — | — |
| Price / free cash flow | 23.3x
75th
|
19.4x
56th
|
28.8x
100th
|
| Price / operating cash flow | 18.2x
81st
|
16.8x
69th
|
21.4x
94th
|
| Enterprise value | $395.1B
100th
|
$81.5B
95th
|
$43.6B
84th
|
| EV / sales | 4.5x
100th
|
3.9x
84th
|
2.9x
79th
|
| EV / EBITDA | 16.2x
44th
|
21.2x
69th
|
26.5x
75th
|
| EV / EBIT | 18.6x
43rd
|
25.5x
50th
|
51.3x
79th
|
| EV / free cash flow | 24.8x
69th
|
21.1x
56th
|
33.1x
81st
|
| Earnings yield | 4.3%
68th
|
2.7%
58th
|
0.5%
42nd
|
| FCF yield | 4.3%
37th
|
5.1%
53rd
|
3.5%
16th
|
| Operating cash flow yield | 5.5%
32nd
|
5.9%
42nd
|
4.7%
21st
|
| Graham number (per share) | $57.80
91st
|
$4.08
0th
|
$10.87
36th
|
Profitability (TTM)
12 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Gross margin | 50.2%
53rd
|
60.4%
68th
|
75.5%
100th
|
| EBITDA margin | 28.1%
100th
|
18.2%
74th
|
10.9%
47th
|
| Operating margin | 22.7%
95th
|
20.7%
89th
|
11.1%
58th
|
| EBIT margin | 24.4%
100th
|
15.2%
79th
|
5.7%
47th
|
| Net margin | 18.4%
100th
|
9.7%
74th
|
1.2%
42nd
|
| NOPAT margin | 18.0%
95th
|
15.2%
89th
|
3.9%
32nd
|
| FCF margin | 18.3%
95th
|
18.3%
100th
|
8.7%
53rd
|
| Operating cash flow margin | 23.4%
100th
|
21.2%
95th
|
11.8%
53rd
|
| R&D / revenue | 0.0%
0th
|
0.0%
0th
|
0.0%
0th
|
| SG&A / revenue | 27.5%
26th
|
39.3%
63rd
|
64.4%
84th
|
| Stock comp / revenue | 0.6%
33rd
|
0.5%
28th
|
2.1%
83rd
|
| Effective tax rate | 20.8%
5th
|
26.5%
79th
|
64.8%
100th
|
Returns on capital
11 measures| Measure | PG | CL | EL |
|---|---|---|---|
| ROE (on average equity) | 30.2%
84th
|
434.3%
100th
|
4.7%
47th
|
| ROA | 12.7%
100th
|
11.9%
95th
|
0.9%
42nd
|
| ROIC | 19.7%
68th
|
47.5%
89th
|
6.2%
37th
|
| ROCE | 24.2%
95th
|
30.0%
100th
|
6.3%
53rd
|
| Return on tangible assets | 16.9%
89th
|
18.7%
100th
|
4.3%
47th
|
| Cash ROIC (OCF / invested capital) | 25.6%
76th
|
66.3%
94th
|
18.6%
65th
|
| Gross profitability (GP / assets) | 34.5%
47th
|
75.7%
100th
|
57.5%
79th
|
| ROIC, 3-yr average | 17.4%
82nd
|
35.0%
100th
|
1.2%
29th
|
| ROIC, 5-yr average | 20.6%
93rd
|
— | 6.4%
43rd
|
| ROE, 5-yr average | 30.6%
88th
|
— | 8.7%
50th
|
| Incremental ROIC | 160.6%
95th
|
-77.2%
42nd
|
-392.5%
5th
|
Growth
17 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Revenue growth (TTM YoY) | 3.3%
68th
|
5.2%
79th
|
5.1%
74th
|
| Revenue growth (QoQ) | -0.2%
21st
|
0.7%
32nd
|
-2.3%
5th
|
| Revenue CAGR, 3 yr | 2.0%
56th
|
4.1%
67th
|
-1.8%
28th
|
| Revenue CAGR, 5 yr | 2.7%
53rd
|
4.3%
60th
|
-1.5%
33rd
|
| Gross profit CAGR, 3 yr | 3.6%
39th
|
6.2%
56th
|
0.0%
28th
|
| Operating income CAGR, 3 yr | 2.9%
33rd
|
4.2%
58th
|
3.6%
42nd
|
| Net income growth (TTM YoY) | 0.5%
50th
|
-30.0%
20th
|
— |
| Net income CAGR, 3 yr | 3.1%
30th
|
10.8%
60th
|
-43.4%
10th
|
| EPS growth (TTM YoY) | 1.8%
50th
|
-29.0%
20th
|
— |
| EPS CAGR, 3 yr | 3.8%
30th
|
12.0%
60th
|
-43.7%
10th
|
| EPS CAGR, 5 yr | 3.6%
78th
|
-4.7%
11th
|
-42.2%
0th
|
| FCF growth (TTM YoY) | 13.3%
15th
|
14.5%
23rd
|
96.4%
85th
|
| FCF CAGR, 3 yr | 4.9%
46th
|
17.9%
69th
|
— |
| Operating cash flow CAGR, 3 yr | 6.4%
57th
|
12.9%
64th
|
0.8%
36th
|
| Book value CAGR, 3 yr | 5.9%
65th
|
— | -12.4%
24th
|
| Dividend CAGR, 3 yr | 2.0%
92nd
|
1.4%
67th
|
-6.7%
8th
|
| Sustainable growth rate | 10.9%
73rd
|
45.8%
100th
|
-8.5%
0th
|
Margin history & stability
7 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Gross margin, 3-yr average | 50.9%
53rd
|
60.2%
74th
|
73.7%
100th
|
| Operating margin, 3-yr average | 23.0%
100th
|
21.7%
95th
|
4.9%
32nd
|
| Net margin, 3-yr average | 18.4%
100th
|
12.8%
95th
|
-1.4%
37th
|
| FCF margin, 3-yr average | 18.7%
100th
|
17.3%
95th
|
7.6%
53rd
|
| Revenue stability (0-1) | 0.95
79th
|
0.97
95th
|
0.67
37th
|
| Earnings stability (0-1) | 0.85
89th
|
0.01
5th
|
0.79
84th
|
| Margin stability (0-1) | 0.97
74th
|
0.97
79th
|
0.97
68th
|
Liquidity (latest quarter)
7 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Cash & short-term investments | $9.9B
100th
|
$1.4B
89th
|
$3.5B
95th
|
| Net cash (− = net debt) | −$25.1B
0th
|
−$6.5B
11th
|
−$5.7B
16th
|
| Working capital | −$12.5B
0th
|
$160.0M
42nd
|
$1.4B
100th
|
| Current ratio | 0.68
5th
|
1.03
26th
|
1.22
42nd
|
| Quick ratio | 0.47
11th
|
0.67
21st
|
0.90
53rd
|
| Cash ratio (cash + ST investments / current liabilities) | 0.26
47th
|
0.22
42nd
|
0.56
63rd
|
| Defensive interval (days) | 244 days
42nd
|
145 days
5th
|
189 days
32nd
|
Leverage & solvency (latest quarter)
13 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Total debt | $35.0B
100th
|
$7.9B
84th
|
$9.2B
95th
|
| Debt / equity | 0.64
32nd
|
33.29
95th
|
2.43
84th
|
| Net debt / equity | 0.46
26th
|
27.49
95th
|
1.51
74th
|
| Debt / assets | 27.7%
32nd
|
46.8%
79th
|
46.8%
74th
|
| Debt / capital | 39.2%
32nd
|
97.1%
95th
|
70.8%
84th
|
| Debt / EBITDA | 1.43
6th
|
2.05
19th
|
5.61
62nd
|
| Net debt / EBITDA | 1.03
6th
|
1.69
19th
|
3.49
56th
|
| Interest coverage (EBIT / interest) | 24.2x
94th
|
12.5x
83rd
|
2.5x
44th
|
| Cash interest coverage | 23.2x
89th
|
17.5x
83rd
|
5.3x
44th
|
| Debt payback (years of OCF) | 1.7 yrs
12th
|
1.8 yrs
19th
|
5.2 yrs
69th
|
| Liabilities / assets | 57.1%
42nd
|
96.6%
95th
|
80.7%
84th
|
| IS credit model rating | AA | A+ | BB |
| Implied credit spread (bps) | 80
5th
|
125
16th
|
475
58th
|
Efficiency
11 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Asset turnover | 0.69
26th
|
1.23
95th
|
0.76
37th
|
| Fixed asset turnover | 3.43
17th
|
4.54
39th
|
3.04
11th
|
| Inventory turnover | 5.5
68th
|
3.9
58th
|
1.8
11th
|
| Receivables turnover | 14.2
79th
|
11.3
74th
|
9.9
47th
|
| Days sales outstanding | 26 days
21st
|
32 days
26th
|
37 days
53rd
|
| Days inventory outstanding | 66 days
32nd
|
94 days
42nd
|
202 days
89th
|
| Days payables outstanding | 133 days
84th
|
86 days
58th
|
152 days
95th
|
| Cash conversion cycle (days) | −41 days
5th
|
41 days
32nd
|
86 days
58th
|
| Capex / revenue | 5.1%
100th
|
2.8%
53rd
|
3.0%
65th
|
| Capex / depreciation | 1.40
100th
|
0.93
76th
|
0.57
41st
|
| Operating expense ratio | 29.9%
28th
|
42.5%
56th
|
68.5%
83rd
|
Cash flow & earnings quality
7 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Operating cash flow / net income | 1.27
18th
|
2.19
73rd
|
9.74
100th
|
| FCF / net income | 0.99
27th
|
1.89
73rd
|
7.23
100th
|
| FCF / operating cash flow | 78.3%
56th
|
86.6%
62nd
|
74.2%
38th
|
| Capex / operating cash flow | 21.7%
44th
|
13.4%
38th
|
25.8%
62nd
|
| Accruals ratio | -3.4%
79th
|
-14.1%
5th
|
-8.0%
26th
|
| Sloan accruals ratio | -4.0%
42nd
|
1.7%
84th
|
-5.3%
26th
|
| Earnings quality score (0-1) | 1.00
73rd
|
0.75
9th
|
0.75
9th
|
Scores & forensic checks
15 measures| Measure | PG | CL | EL |
|---|---|---|---|
| IS score | 64
89th
|
61
79th
|
54
58th
|
| IS profitability | 70
95th
|
72
100th
|
29
37th
|
| IS growth | 44
37th
|
49
53rd
|
60
89th
|
| IS value | 48
53rd
|
39
26th
|
36
11th
|
| IS momentum | 72
63rd
|
58
47th
|
88
100th
|
| IS risk (safety) | 100
84th
|
100
84th
|
65
47th
|
| IS quality | 79
89th
|
64
63rd
|
55
53rd
|
| IS balance sheet | 63
89th
|
46
53rd
|
37
37th
|
| IS earnings quality | 86
100th
|
62
42nd
|
74
74th
|
| IS cash flow | 67
63rd
|
72
84th
|
64
58th
|
| Piotroski F-score (0-9) | 6
53rd
|
8
79th
|
7
63rd
|
| Altman Z-score | 5.6
89th
|
6.9
95th
|
2.9
53rd
|
| Beneish M-score | −2.67
79th
|
−3.14
16th
|
−2.90
37th
|
| Ohlson O-score | −8.85
11th
|
−5.71
79th
|
−6.88
47th
|
| IS credit score | 86
95th
|
77
84th
|
44
42nd
|
Size (TTM)
8 measures| Measure | PG | CL | EL |
|---|---|---|---|
| Market cap | $370.0B
100th
|
$75.0B
95th
|
$37.9B
89th
|
| Revenue | $87.0B
100th
|
$21.0B
95th
|
$15.0B
79th
|
| EBITDA | $24.4B
100th
|
$3.8B
95th
|
$1.6B
79th
|
| Net income | $16.0B
100th
|
$2.0B
95th
|
$182.0M
63rd
|
| Free cash flow | $15.9B
100th
|
$3.9B
95th
|
$1.3B
79th
|
| Total assets | $126.5B
100th
|
$16.8B
79th
|
$19.8B
89th
|
| Shareholders' equity | $54.3B
100th
|
$236.0M
21st
|
$3.8B
84th
|
| Employees | 104,000
100th
|
33,600
84th
|
41,800
95th
|
Price performance
9 measures| Measure | PG | CL | EL |
|---|---|---|---|
| 1 day | +1.4% | +1.5% | −2.5% |
| 1 week | +5.4% | +6.6% | +6.6% |
| 1 month | +8.0% | +7.2% | +11.4% |
| 3 months | +7.7% | +2.3% | +25.0% |
| 6 months | +10.1% | +10.3% | +37.2% |
| Year to date | +14.9% | +21.8% | −1.8% |
| 1 year | +11.3% | +22.0% | +10.1% |
| 3 years, cumulative | +20.6% | +43.9% | −22.2% |
| 5 years, cumulative | +27.8% | +37.8% | −64.2% |
Technicals
4 measures| Measure | PG | CL | EL |
|---|---|---|---|
| RSI 14 | 75.2 | 73.1 | 63.8 |
| From 52-week high | −3.3% | −5.3% | −13.8% |
| From 52-week low | +18.4% | +26.2% | +57.9% |
| Beta | 0.38 | 0.32 | 1.27 |
InsiderStreet reports findings from filings and market data. A comparison is not a recommendation to buy or sell either stock.Every figure is computed in code · data as of 2026-10-17