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MDSsphere Co., Ltd. engages in the maintenance, repair, and operations; and video content businesses in South Korea and internationally. The company provides Hellolive, an online live platform that connects K-pop stars with fans around the world by providing online concerts and 1 on 1 video fan meetings. It also engages in the planning, production, and distribution of movies, dramas, broadcast programs, performances, etc.; and design, development, implementation, verification, and testing of embedded software. In addition, the company offers OS bundle and service application software and middleware, digital twin visualization solution, etc.; and Industrial automation solutions. Further, it is involved in the content visualization production and post correction business. The company was formerly known as Playgram Co., Ltd. and changed its name to MDSsphere Co., Ltd. in July 2026. MDSsphere Co., Ltd. was incorporated in 1974 and is headquartered in Seoul, South Korea.