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YG Plus, Inc., a Seoul, South Korea-based company, functions as a diverse entertainment and lifestyle conglomerate. Its operations include managing the NAVER music platform and VIBE, an agency dedicated to music and record investment and distribution, alongside content sourcing. The firm handles the creation, sale, and licensing of merchandise featuring artists and characters, in addition to managing product placement (PPL) and digital content advertising for artists. Beyond these areas, YG Plus oversees the "moonshot" cosmetics brand. The company boasts extensive golf-related ventures, covering player representation, tournament planning and execution, apparel sales, an online platform, and golf simulator distribution. Furthermore, it provides services in event planning and production, model management and training, and brand public relations and marketing, complemented by a financial investment division. Previously, the entity was known as Phoenix Holdings Inc.