0970.HK HKSE

Established in 1996 and headquartered in Wan Chai, Hong Kong, New Sparkle Roll International Group Limited operates as an investment holding company with a primary focus on the distribution and dealership of luxury goods and high-end automobiles across Hong Kong and Mainland China. Its extensive portfolio includes the sale of prestigious car brands such as Bentley, Lamborghini, and Rolls-Royce. Beyond vehicles, the company also deals in luxury watches from PARMIGIANI, deLaCour, and Buben & Zorweg, alongside exquisite jewelry. Its offerings further extend to a selection of fine red wines under renowned labels like DUCLOT EXPORT, Domaine d'Eugénie, Maison Joanne Bordeaux, Ulysse Cazabonne, Compagnie Medocaine Des Grands Crus, and Chateau D'Yquem. Additionally, it distributes Bang & Olufsen PLAY audio equipment, Corneliani men's apparel and accessories, and various cigars and smoker's accessories. Complementing these core activities, the group also engages in trading automotive parts and accessories, provides money lending services, and deals in silver and household articles. It handles the sale and distribution of audio-visual consumer electronics and airline-related products, while also offering after-sale services for automobiles. Furthermore, New Sparkle Roll International Group Limited provides a diverse range of services including management, exhibition and consultancy, and acts as an insurance agency. It publishes magazines, manages and leases properties, offers tenancy and sub-tenancy services, and undertakes advertising and marketing initiatives, as well as selling general merchandise. The company also ventures into film and television production and investment. Notably, the entity rebranded from Sparkle Roll Group Limited to its current name in September 2021.