5305.KL KLS

Senheng New Retail Berhad functions as an investment holding entity, managing a leading chain of consumer electrical and electronic retail outlets throughout Malaysia. The company's operations are divided into two primary segments: the Trading Division and the Warranty Division. Its product portfolio encompasses a broad spectrum of items, such as digital devices, audio-visual systems, household appliances, and other related merchandise. In addition to sales, Senheng delivers a range of services, including product delivery, expert installation, maintenance, and repair, along with dedicated warranty provisions. The company also manages captive insurance. Its retail presence is marked by physical stores operating under the prominent banners of Grand Senheng Elite, Grand Senheng, and Senheng, as well as senQ and Grand senQ digital stations. Founded in 1989 and headquartered in Kuala Lumpur, Malaysia, Senheng New Retail Berhad is a subsidiary of Sq Digital Sdn Bhd.