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HOWE & RUSLING INC

165 CULVER RD SUITE 100, ROCHESTER, NY 14620 • 7163254140

Q1 2026 · Filed 2026-04-28
Market Value
$1.5B
+1.2%
Holdings
515
+11
New Purchases
41
Added To
163
Closed
40
Reduced
162
Top 10 Concentration
31.6%
Turnover
15.7%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
XOM 2.60% 1.85% +0.75% $40M
AZN 0.69% 0.00% +0.69% $10M
VCIT 3.37% 2.95% +0.42% $52M
HON 1.81% 1.55% +0.26% $28M
CASY 1.00% 0.75% +0.25% $15M
NEE 1.62% 1.40% +0.22% $25M
RRC 0.83% 0.63% +0.20% $13M
MDLZ 0.73% 0.53% +0.20% $11M
CAT 0.95% 0.78% +0.18% $15M
CVX 0.66% 0.49% +0.17% $10M
APD 0.44% 0.30% +0.14% $7M
VCSH 1.91% 1.78% +0.13% $29M
PEP 1.02% 0.90% +0.12% $16M
ASML 0.57% 0.46% +0.12% $9M
XLV 0.17% 0.05% +0.11% $3M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
AVGO 3.27% 3.89% -0.61% $50M
MSFT 2.18% 2.66% -0.48% $33M
INTU 0.82% 1.25% -0.43% $13M
JPM 3.58% 3.98% -0.40% $55M
VYM 1.01% 1.40% -0.39% $15M
PINS 0.00% 0.36% -0.36% $0
BKNG 0.14% 0.42% -0.29% $2M
IVV 3.42% 3.68% -0.26% $52M
AAPL 2.76% 3.01% -0.25% $42M
AMZN 2.00% 2.23% -0.23% $31M
SPY 0.47% 0.69% -0.23% $7M
META 1.56% 1.77% -0.21% $24M
NVDA 2.09% 2.25% -0.16% $32M
QCOM 0.46% 0.62% -0.16% $7M
GS 1.01% 1.17% -0.16% $15M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 44.3%
Technology 16.9%
Healthcare 7.3%
Consumer Cyclical 6.9%
Industrials 6.2%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 70 $733M 47.9%
Large Cap 267 $713M 46.6%
Mid Cap 110 $72M 4.7%
Small Cap 53 $9M 0.6%
Micro Cap 15 $3M 0.2%

Portfolio Analytics

Avg Market Cap
$145.3B
Median Market Cap
$24.5B
Avg P/E
34.0
Median P/E
25.5
Avg Dividend Yield
0.02%
Avg Beta
0.93
# Stocks
219
# ETFs / Funds
296

Top Holdings (515 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 VTI 4.05% 192,890 $62M $320.81 -$407K +7,105 +3.8%
2 JPM 3.58% 186,300 $55M $294.16 -$5M -531 -0.3%
3 IUSG 3.43% 338,734 $53M $155.11 -$2M +16,137 +5.0%
4 IVV 3.42% 80,058 $52M $653.21 -$3M -1,087 -1.3%
5 VCIT 3.37% 623,601 $52M $82.75 $7M +91,015 +17.1%
6 AVGO 3.27% 161,641 $50M $309.51 -$9M -8,046 -4.7%
7 AAPL 2.76% 166,518 $42M $253.79 -$3M -988 -0.6%
8 GVI 2.75% 394,689 $42M $106.68 $2M +20,924 +5.6%
9 XOM 2.60% 234,690 $40M $169.66 $12M +2,525 +1.1%
10 IUSV 2.40% 358,791 $37M $102.25 $867K +9,474 +2.7%
11 MSFT 2.18% 89,886 $33M $370.17 -$7M +6,880 +8.3%
12 NVDA 2.09% 183,349 $32M $174.40 -$2M +591 +0.3%
13 AMZN 2.00% 146,551 $31M $208.27 -$3M +766 +0.5%
14 VCSH 1.91% 368,905 $29M $79.27 $2M +30,749 +9.1%
15 HON 1.81% 122,424 $28M $226.03 $4M +2,635 +2.2%
16 NEE 1.62% 267,245 $25M $92.88 $4M +3,818 +1.4%
17 META 1.56% 41,602 $24M $572.14 -$3M +1,072 +2.6%
18 TJX 1.43% 136,496 $22M $159.70 $1M +1,187 +0.9%
19 ICE 1.40% 136,289 $21M $157.28 -$363K +1,697 +1.3%
20 GOOG 1.36% 72,577 $21M $286.86 -$2M +312 +0.4%
21 PM 1.29% 119,062 $20M $165.34 $969K +2,375 +2.0%
22 ABBV 1.24% 87,347 $19M $217.49 -$685K +1,207 +1.4%
23 MS 1.02% 94,646 $16M $164.57 -$2M -2,654 -2.7%
24 PEP 1.02% 100,015 $16M $155.29 $2M +5,459 +5.8%
25 GS 1.01% 18,282 $15M $846.01 -$2M -1,773 -8.8%
26 VYM 1.01% 104,213 $15M $148.10 -$6M -43,299 -29.4%
27 CASY 1.00% 21,074 $15M $727.85 $4M +499 +2.4%
28 KO 0.99% 199,717 $15M $76.05 $1M +1,681 +0.8%
29 MCD 0.99% 48,836 $15M $310.79 $576K +1,061 +2.2%
30 CAT 0.95% 20,560 $15M $708.48 $3M +72 +0.3%
31 VGIT 0.89% 229,650 $14M $59.55 $2M +27,542 +13.6%
32 RRC 0.83% 279,737 $13M $45.18 $3M +10,390 +3.9%
33 INTU 0.82% 29,119 $13M $432.38 -$6M +629 +2.2%
34 V 0.82% 41,508 $13M $302.24 -$934K +3,073 +8.0%
35 UNP 0.81% 50,954 $12M $242.62 $729K +663 +1.3%
36 IJR 0.81% 99,298 $12M $124.31 $2M +9,380 +10.4%
37 VWO 0.80% 227,508 $12M $54.05 $2M +31,347 +16.0%
38 BAC 0.79% 247,229 $12M $48.75 -$1M +993 +0.4%
39 ANTM 0.74% 38,693 $11M $292.75 $329K +7,319 +23.3%
40 MDLZ 0.73% 194,166 $11M $57.64 $3M +44,144 +29.4%
41 DTE 0.73% 76,337 $11M $146.22 $1M -1,061 -1.4%
42 SYK 0.69% 32,314 $11M $328.59 -$347K +1,117 +3.6%
43 GD 0.69% 30,775 $11M $343.22 $247K +134 +0.4%
44 AZN 0.69% 53,182 $10M $197.22 +53,182 NEW
45 CCK 0.68% 103,048 $10M $100.25 -$10K +2,620 +2.6%
46 CME 0.67% 34,807 $10M $295.35 $907K +485 +1.4%
47 ACN 0.67% 51,701 $10M $198.29 -$795K +10,528 +25.6%
48 CVX 0.66% 48,659 $10M $206.90 $3M +201 +0.4%
49 MA 0.65% 19,908 $10M $499.66 -$1M +415 +2.1%
50 MGV 0.65% 68,376 $10M $144.95 $1M +7,376 +12.1%
51 COST 0.64% 9,804 $10M $996.40 $1M +87 +0.9%
52 USHY 0.63% 260,418 $10M $36.84 $517K +17,680 +7.3%
53 VO 0.61% 32,717 $9M $287.18 $266K +1,261 +4.0%
54 CMS 0.58% 114,599 $9M $77.58 $915K +541 +0.5%
55 APH 0.57% 69,599 $9M $126.35 -$690K -582 -0.8%
56 ASML 0.57% 6,635 $9M $1,320.82 $2M +194 +3.0%
57 MDT 0.54% 95,814 $8M $86.65 -$732K +1,763 +1.9%
58 CRWD 0.54% 21,099 $8M $390.41 -$1M +829 +4.1%
59 EW 0.53% 101,227 $8M $80.08 $786K +15,364 +17.9%
60 DHR 0.50% 40,185 $8M $189.60 -$1M +555 +1.4%
61 KLAC 0.50% 5,168 $8M $1,472.47 $1M +42 +0.8%
62 JNJ 0.47% 29,487 $7M $244.44 $1M -503 -1.7%
63 SPY 0.47% 11,001 $7M $650.35 -$3M -4,395 -28.6%
64 QCOM 0.46% 54,422 $7M $128.78 -$2M -82 -0.1%
65 LHX 0.46% 20,185 $7M $345.15 $1M +667 +3.4%
66 CDNS 0.45% 24,794 $7M $277.87 $1M +6,025 +32.1%
67 APD 0.44% 23,105 $7M $290.49 $2M +5,031 +27.8%
68 NSC 0.42% 22,475 $6M $287.00 $176K +745 +3.4%
69 LAMR 0.42% 50,781 $6M $126.66 $160K +1,229 +2.5%
70 MU 0.41% 18,653 $6M $337.84 $829K -521 -2.7%
71 AMAT 0.38% 17,101 $6M $341.79 $1M -521 -3.0%
72 XLF 0.38% 116,450 $6M $49.37 $2M +41,156 +54.7%
73 SPGI 0.37% 13,209 $6M $425.33 $210K +2,860 +27.6%
74 EOG 0.37% 38,699 $6M $144.57 $2M +875 +2.3%
75 IDXX 0.36% 9,815 $6M $561.90 -$1M +172 +1.8%
76 IEFA 0.34% 57,658 $5M $90.53 $529K +5,225 +10.0%
77 CELH 0.34% 144,954 $5M $35.48 -$1M +5,062 +3.6%
78 BDX 0.33% 32,547 $5M $157.23 $360K +8,036 +32.8%
79 DIS 0.29% 46,780 $5M $96.38 -$679K +1,179 +2.6%
80 RTX 0.29% 23,018 $4M $192.90 $88K -710 -3.0%
81 LOW 0.29% 18,758 $4M $236.28 -$90K +5 +0.0%
82 DGRO 0.28% 61,940 $4M $70.18 $634K +8,457 +15.8%
83 VRTX 0.28% 9,721 $4M $446.53 $26K +203 +2.1%
84 IQLT 0.27% 90,577 $4M $46.23 $590K +11,416 +14.4%
85 XLI 0.26% 24,994 $4M $161.73 $2M +10,030 +67.0%
86 XLK 0.26% 29,701 $4M $132.90 -$372K -298 -1.0%
87 VEU 0.26% 52,520 $4M $75.10 $462K +5,187 +11.0%
88 ZS 0.26% 27,916 $4M $140.29 -$817K +6,873 +32.7%
89 VYMI 0.25% 40,703 $4M $94.24 $590K +4,643 +12.9%
90 MRK 0.19% 23,709 $3M $120.29 $462K +1,000 +4.4%
91 VTEB 0.18% 55,621 $3M $49.89 $2M +34,425 +162.4%
92 CTVA 0.18% 32,920 $3M $83.71 $383K -2,472 -7.0%
93 OEF 0.17% 8,355 $3M $318.07 -$209K -4 -0.1%
94 XLV 0.17% 17,254 $3M $146.61 $2M +12,227 +243.2%
95 SHEL 0.16% 26,276 $2M $93.00 $706K +2,624 +11.1%
96 GOOGL 0.14% 7,697 $2M $287.55 -$55K +450 +6.2%
97 BRK-A 0.14% 3 $2M $718,140.00 -$110K
98 VOE 0.14% 11,686 $2M $184.28 $391K +1,747 +17.6%
99 SCHB 0.14% 84,967 $2M $25.10 -$181K -3,225 -3.7%
100 ALNT 0.14% 35,631 $2M $59.09 -$132K -6,000 -14.4%

Options Breakdown

1 Calls $0 Call Value 0 Puts $0 Put Value

Top Calls

SymbolSharesValueStatus
AAPL $0 SOLD

New Positions

SymbolValue% Port
AZN $10M 0.69%
Q $717K 0.05%
BCO $350K 0.02%
KMB $318K 0.02%
GEHC $259K 0.02%
A $243K 0.02%
LRCX $228K 0.01%
DG $225K 0.01%
TSCO $223K 0.01%
IBIT $220K 0.01%
ATO $218K 0.01%
SGOV $215K 0.01%
CARR $201K 0.01%
IAGG $159K 0.01%
VIS $156K 0.01%

Sold Out Positions

SymbolValue% Port
CVS —%
ZTS —%
SNOW —%
CRM —%
PINS —%
SCHW —%
RRX —%
ADP —%
CHKP —%
ANGL —%
EUFN —%
ISTB —%
DLN —%
FUTY —%
IWL —%
View SEC EDGAR Filings for HOWE & RUSLING INC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms