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HOWE & RUSLING INC

165 CULVER RD SUITE 100, ROCHESTER, NY 14620 • 7163254140

Q4 2025 · Filed 2026-02-17
Market Value
$1.5B
+4.3%
Holdings
504
+15
New Purchases
59
Added To
196
Closed
30
Reduced
114
Top 10 Concentration
32.9%
Turnover
17.7%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
VYM 1.40% 0.90% +0.50% $21M
GOOG 1.50% 1.21% +0.29% $23M
SPGI 0.36% 0.08% +0.28% $5M
AAPL 3.01% 2.76% +0.26% $46M
SPY 0.69% 0.47% +0.22% $10M
QCOM 0.62% 0.42% +0.20% $9M
HON 1.55% 1.36% +0.19% $23M
V 0.89% 0.72% +0.17% $13M
MDT 0.60% 0.43% +0.17% $9M
ICE 1.44% 1.28% +0.17% $22M
INTU 1.25% 1.11% +0.14% $19M
JNJ 0.41% 0.27% +0.14% $6M
MU 0.36% 0.23% +0.14% $5M
DHR 0.60% 0.48% +0.12% $9M
MCD 0.97% 0.87% +0.10% $15M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
RRX 0.02% 0.69% -0.67% $324K
FI 0.00% 0.38% -0.38% $0
DOX 0.01% 0.37% -0.35% $204K
MDLZ 0.53% 0.88% -0.34% $8M
META 1.77% 2.05% -0.28% $27M
MSFT 2.66% 2.93% -0.27% $40M
AVGO 3.89% 4.13% -0.24% $59M
ZS 0.31% 0.48% -0.17% $5M
BRBR 0.00% 0.14% -0.14% $0
ABBV 1.30% 1.43% -0.13% $20M
PM 1.24% 1.36% -0.12% $19M
DTE 0.66% 0.78% -0.12% $10M
APD 0.30% 0.39% -0.10% $4M
RRC 0.63% 0.70% -0.07% $9M
ASML 0.46% 0.53% -0.07% $7M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 44.3%
Technology 16.9%
Healthcare 7.3%
Consumer Cyclical 6.9%
Industrials 6.2%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 70 $743M 49.1%
Large Cap 265 $689M 45.6%
Mid Cap 108 $69M 4.5%
Small Cap 50 $8M 0.6%
Micro Cap 11 $3M 0.2%

Portfolio Analytics

Avg Market Cap
$148.1B
Median Market Cap
$24.5B
Avg P/E
34.2
Median P/E
25.6
Avg Dividend Yield
0.02%
Avg Beta
0.96
# Stocks
219
# ETFs / Funds
285

Top Holdings (504 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 VTI 4.12% 185,785 $62M $335.27 $3M +4,851 +2.7%
2 JPM 3.98% 186,831 $60M $322.22 $2M +3,844 +2.1%
3 AVGO 3.89% 169,687 $59M $346.10 -$1M -11,619 -6.4%
4 IVV 3.68% 81,145 $56M $684.94 $3M +2,690 +3.4%
5 IUSG 3.58% 322,597 $54M $167.94 $2M +8,149 +2.6%
6 AAPL 3.01% 167,506 $46M $271.86 $6M +10,551 +6.7%
7 VCIT 2.95% 532,586 $45M $83.75 $2M +31,972 +6.4%
8 MSFT 2.66% 83,006 $40M $483.62 -$2M +1,130 +1.4%
9 GVI 2.65% 373,765 $40M $107.35 $1M +13,432 +3.7%
10 IUSV 2.37% 349,317 $36M $102.54 $2M +7,432 +2.2%
11 NVDA 2.25% 182,758 $34M $186.50 $1M +5,593 +3.2%
12 AMZN 2.23% 145,785 $34M $230.82 $2M +3,285 +2.3%
13 XOM 1.85% 232,165 $28M $120.34 $2M +2,298 +1.0%
14 VCSH 1.78% 338,156 $27M $79.73 $2M +26,406 +8.5%
15 META 1.77% 40,530 $27M $660.09 -$3M -2
16 HON 1.55% 119,789 $23M $195.09 $4M +26,383 +28.2%
17 GOOG 1.50% 72,265 $23M $313.80 $5M +510 +0.7%
18 ICE 1.44% 134,592 $22M $161.96 $3M +24,819 +22.6%
19 VYM 1.40% 147,512 $21M $143.52 $8M +54,739 +59.0%
20 NEE 1.40% 263,427 $21M $80.28 $2M +6,276 +2.4%
21 TJX 1.38% 135,309 $21M $153.61 $2M +2,654 +2.0%
22 ABBV 1.30% 86,140 $20M $228.49 -$1M -3,628 -4.0%
23 INTU 1.25% 28,490 $19M $662.43 $3M +4,879 +20.7%
24 PM 1.24% 116,687 $19M $160.40 -$972K -4,695 -3.9%
25 GS 1.17% 20,055 $18M $879.02 $801K -1,076 -5.1%
26 MS 1.14% 97,300 $17M $177.53 $2M +79 +0.1%
27 MCD 0.97% 47,775 $15M $305.63 $2M +6,339 +15.3%
28 KO 0.92% 198,036 $14M $69.91 $760K +740 +0.4%
29 PEP 0.90% 94,556 $14M $143.52 -$358K -4,624 -4.7%
30 BAC 0.90% 246,236 $14M $55.00 $1M +6,935 +2.9%
31 V 0.89% 38,435 $13M $350.71 $3M +7,897 +25.9%
32 VGIT 0.80% 202,108 $12M $59.93 $1M +20,341 +11.2%
33 CAT 0.78% 20,488 $12M $572.87 $2M -475 -2.3%
34 UNP 0.77% 50,291 $12M $231.32 -$304K -212 -0.4%
35 CASY 0.75% 20,575 $11M $552.72 -$14K +434 +2.1%
36 MA 0.74% 19,493 $11M $570.89 $143K +181 +0.9%
37 ACN 0.73% 41,173 $11M $268.30 $458K -1,767 -4.1%
38 ANTM 0.73% 31,374 $11M $350.55 $1M +484 +1.6%
39 SYK 0.73% 31,197 $11M $351.46 -$590K -59 -0.2%
40 IJR 0.71% 89,918 $11M $120.18 $313K +1,611 +1.8%
41 VWO 0.70% 196,161 $11M $53.76 $223K +5,630 +3.0%
42 SPY 0.69% 15,396 $10M $681.92 $4M +5,138 +50.1%
43 CCK 0.68% 100,428 $10M $102.97 $698K +589 +0.6%
44 GD 0.68% 30,641 $10M $336.66 -$108K +74 +0.2%
45 DTE 0.66% 77,398 $10M $128.98 -$1M -2,219 -2.8%
46 CRWD 0.63% 20,270 $10M $468.76 -$173K +540 +2.7%
47 RRC 0.63% 269,347 $9M $35.26 -$682K -1,081 -0.4%
48 APH 0.63% 70,181 $9M $135.14 $399K -3,239 -4.4%
49 CME 0.62% 34,322 $9M $273.08 $31K -251 -0.7%
50 QCOM 0.62% 54,504 $9M $171.05 $3M +18,189 +50.1%
51 VO 0.60% 31,456 $9M $290.22 $194K +1,036 +3.4%
52 USHY 0.60% 242,738 $9M $37.40 $255K +9,235 +4.0%
53 DHR 0.60% 39,630 $9M $228.92 $2M +4,610 +13.2%
54 MDT 0.60% 94,051 $9M $96.06 $3M +28,624 +43.8%
55 MGV 0.57% 61,000 $9M $141.16 $699K +3,562 +6.2%
56 COST 0.55% 9,717 $8M $862.35 $175K +854 +9.6%
57 MDLZ 0.53% 150,022 $8M $53.83 -$5M -53,651 -26.3%
58 CMS 0.53% 114,058 $8M $69.93 -$357K +315 +0.3%
59 CVX 0.49% 48,458 $7M $152.41 -$38K +655 +1.4%
60 EW 0.48% 85,863 $7M $85.25 $639K -45 -0.1%
61 ASML 0.46% 6,441 $7M $1,069.84 -$786K -1,489 -18.8%
62 IDXX 0.43% 9,643 $7M $676.54 $481K +185 +2.0%
63 BKNG 0.42% 1,195 $6M $5,356.99 -$79K -5 -0.4%
64 CELH 0.42% 139,892 $6M $45.74 $894K +44,139 +46.1%
65 NSC 0.42% 21,730 $6M $288.72 -$231K +75 +0.3%
66 LAMR 0.41% 49,552 $6M $126.58 $1M +9,367 +23.3%
67 KLAC 0.41% 5,126 $6M $1,215.12 -$94K -736 -12.6%
68 JNJ 0.41% 29,990 $6M $206.95 $2M +8,520 +39.7%
69 CDNS 0.39% 18,769 $6M $312.59 $98K +2,345 +14.3%
70 LHX 0.38% 19,518 $6M $293.58 -$119K +367 +1.9%
71 PINS 0.36% 213,001 $6M $25.89 -$329K +31,346 +17.3%
72 MU 0.36% 19,174 $5M $285.42 $2M -448 -2.3%
73 SPGI 0.36% 10,349 $5M $522.61 $4M +8,099 +360.0%
74 DIS 0.34% 45,601 $5M $113.77 -$6K +235 +0.5%
75 BDX 0.31% 24,511 $5M $194.07 -$237K -2,171 -8.1%
76 ZS 0.31% 21,043 $5M $224.91 -$2M -2,209 -9.5%
77 IEFA 0.31% 52,433 $5M $89.46 $392K +3,201 +6.5%
78 AMAT 0.30% 17,622 $5M $256.99 $882K -188 -1.1%
79 LOW 0.30% 18,753 $5M $241.16 -$345K -614 -3.2%
80 APD 0.30% 18,074 $4M $247.02 -$1M -2,702 -13.0%
81 RTX 0.29% 23,728 $4M $183.40 $483K +609 +2.6%
82 XLK 0.29% 29,999 $4M $143.97 $241K +15,530 +107.3%
83 VRTX 0.29% 9,518 $4M $453.34 $653K +168 +1.8%
84 XLF 0.27% 75,294 $4M $54.77 $444K +6,988 +10.2%
85 EOG 0.26% 37,824 $4M $105.01 -$506K -2,114 -5.3%
86 DGRO 0.25% 53,483 $4M $69.42 $51K -302 -0.6%
87 IQLT 0.24% 79,161 $4M $45.45 $332K +5,257 +7.1%
88 VEU 0.23% 47,333 $3M $73.56 $6K -1,362 -2.8%
89 VYMI 0.21% 36,060 $3M $90.00 $219K +317 +0.9%
90 OEF 0.19% 8,359 $3M $342.97 $85K
91 MRK 0.16% 22,709 $2M $105.26 $758K +3,260 +16.8%
92 CTVA 0.16% 35,392 $2M $67.03 -$130K -1,603 -4.3%
93 XLI 0.15% 14,964 $2M $155.12 $343K +2,136 +16.6%
94 SCHB 0.15% 88,192 $2M $26.23 $47K +58 +0.1%
95 GOOGL 0.15% 7,247 $2M $313.01 $698K +786 +12.2%
96 BRK-A 0.15% 3 $2M $754,800.00 $2K
97 ALNT 0.15% 41,631 $2M $53.75 -$341K -16,000 -27.8%
98 PBJ 0.13% 42,327 $2M $44.81 -$244K -4,348 -9.3%
99 AMGN 0.12% 5,662 $2M $327.32 $370K +406 +7.7%
100 VOE 0.12% 9,939 $2M $177.37 $122K +539 +5.7%

New Positions

SymbolValue% Port
SOLS $544K 0.04%
SCHO $408K 0.03%
ISRG $385K 0.03%
AMD $381K 0.03%
IDA $379K 0.03%
SPAB $374K 0.02%
PGR $338K 0.02%
NVS $261K 0.02%
CSWI $251K 0.02%
CTAS $243K 0.02%
AJG $238K 0.02%
INTC $236K 0.02%
TM $225K 0.01%
SOFI $218K 0.01%
SNOW $215K 0.01%

Sold Out Positions

SymbolValue% Port
SGOV —%
BCO —%
NGVT —%
BRBR —%
TKR —%
TKO —%
LRCX —%
IGIB —%
LIN —%
BUG —%
FBTC —%
AIRR —%
EFRA —%
SPYV —%
VOOG —%
View SEC EDGAR Filings for HOWE & RUSLING INC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms