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HOWE & RUSLING INC

165 CULVER RD SUITE 100, ROCHESTER, NY 14620 • 7163254140

Q2 2025 · Filed 2025-08-12
Market Value
$1.3B
+14.0%
Holdings
495
+19
New Purchases
62
Added To
207
Closed
28
Reduced
116
Top 10 Concentration
32.3%
Turnover
18.2%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
AVGO 3.86% 2.53% +1.32% $52M
IUSG 3.57% 2.85% +0.72% $48M
VGIT 0.65% 0.00% +0.65% $9M
VTI 4.27% 3.76% +0.51% $57M
NVDA 2.05% 1.55% +0.50% $28M
RRX 0.49% 0.00% +0.49% $7M
NEE 1.31% 0.83% +0.47% $18M
IVV 3.50% 3.05% +0.45% $47M
MSFT 3.05% 2.66% +0.40% $41M
MDT 0.40% 0.00% +0.40% $5M
ANTM 0.36% 0.00% +0.36% $5M
VCSH 1.63% 1.36% +0.27% $22M
META 2.21% 1.94% +0.27% $30M
LAMR 0.26% 0.00% +0.26% $4M
VYM 0.86% 0.67% +0.19% $12M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
VCIT 2.78% 3.70% -0.92% $37M
VGSH 0.17% 0.94% -0.76% $2M
XOM 1.84% 2.42% -0.58% $25M
UNH 0.59% 1.16% -0.58% $8M
AAPL 2.36% 2.91% -0.55% $32M
GVI 2.68% 3.22% -0.54% $36M
DTE 0.79% 1.29% -0.49% $11M
MSTR 0.03% 0.52% -0.49% $432K
MU 0.19% 0.61% -0.42% $3M
ABC 0.14% 0.46% -0.32% $2M
ABBV 1.19% 1.48% -0.29% $16M
PEP 0.88% 1.15% -0.27% $12M
FI 0.56% 0.81% -0.24% $8M
BMRN 0.00% 0.24% -0.24% $0
EOG 0.36% 0.57% -0.21% $5M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 44.3%
Technology 16.9%
Healthcare 7.3%
Consumer Cyclical 6.9%
Industrials 6.2%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 64 $645M 47.9%
Large Cap 255 $619M 46.0%
Mid Cap 102 $69M 5.1%
Small Cap 58 $9M 0.7%
Micro Cap 16 $3M 0.2%

Portfolio Analytics

Avg Market Cap
$143.9B
Median Market Cap
$22.5B
Avg P/E
33.8
Median P/E
25.5
Avg Dividend Yield
0.02%
Avg Beta
0.94
# Stocks
203
# ETFs / Funds
292

Top Holdings (495 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 VTI 4.27% 188,957 $57M $303.93 $13M +27,592 +17.1%
2 JPM 3.95% 183,468 $53M $289.91 $8M -694 -0.4%
3 AVGO 3.86% 188,256 $52M $275.65 $22M +9,766 +5.5%
4 IUSG 3.57% 319,095 $48M $150.40 $14M +54,432 +20.6%
5 IVV 3.50% 75,888 $47M $620.90 $11M +11,862 +18.5%
6 MSFT 3.05% 82,564 $41M $497.41 $10M -914 -1.1%
7 VCIT 2.78% 451,523 $37M $82.92 -$6M -83,073 -15.5%
8 GVI 2.68% 337,699 $36M $106.79 -$2M -20,529 -5.7%
9 AAPL 2.36% 154,887 $32M $205.17 -$3M +132 +0.1%
10 AMZN 2.28% 139,838 $31M $219.39 $5M +5,975 +4.5%
11 META 2.21% 40,200 $30M $738.09 $7M +513 +1.3%
12 IUSV 2.18% 310,093 $29M $94.63 $5M +42,261 +15.8%
13 NVDA 2.05% 174,871 $28M $157.99 $9M +5,646 +3.3%
14 XOM 1.84% 229,332 $25M $107.80 -$4M -10,913 -4.5%
15 PM 1.66% 122,478 $22M $182.13 $3M +1,073 +0.9%
16 VCSH 1.63% 276,408 $22M $79.50 $6M +73,071 +35.9%
17 HON 1.62% 93,517 $22M $232.88 $2M +2,107 +2.3%
18 ICE 1.50% 110,164 $20M $183.47 $1M -440 -0.4%
19 NEE 1.31% 253,184 $18M $69.42 $8M +114,580 +82.7%
20 TJX 1.21% 131,824 $16M $123.49 $1M +10,233 +8.4%
21 INTU 1.21% 20,593 $16M $787.62 $3M -392 -1.9%
22 ABBV 1.19% 86,365 $16M $185.62 -$1M +2,957 +3.5%
23 GS 1.10% 20,969 $15M $707.76 $4M +623 +3.1%
24 KO 1.06% 201,325 $14M $70.75 $190K +5,101 +2.6%
25 MS 1.00% 95,785 $13M $140.86 $3M +2,784 +3.0%
26 MDLZ 1.00% 199,289 $13M $67.44 $330K +6,065 +3.1%
27 GOOG 0.94% 71,264 $13M $177.39 $2M +1,513 +2.2%
28 SYK 0.92% 31,321 $12M $395.63 $972K +643 +2.1%
29 PEP 0.88% 89,757 $12M $132.04 -$2M -1,089 -1.2%
30 APH 0.88% 119,438 $12M $98.75 $4M -6,762 -5.4%
31 BAC 0.88% 249,034 $12M $47.32 $1M -7,500 -2.9%
32 VYM 0.86% 87,200 $12M $133.31 $4M +25,596 +41.5%
33 UNP 0.85% 49,884 $11M $230.08 -$260K +201 +0.4%
34 V 0.83% 31,358 $11M $355.05 -$50K -554 -1.7%
35 MCD 0.82% 37,748 $11M $292.17 -$243K +1,664 +4.6%
36 RRC 0.81% 268,383 $11M $40.67 $438K +6,001 +2.3%
37 MA 0.81% 19,322 $11M $561.94 $741K +864 +4.7%
38 DTE 0.79% 80,550 $11M $132.46 -$5M -29,262 -26.6%
39 CCK 0.77% 100,484 $10M $102.98 $2M +2,838 +2.9%
40 CASY 0.75% 19,778 $10M $510.27 $2M +963 +5.1%
41 CRWD 0.74% 19,466 $10M $509.30 $3M +696 +3.7%
42 VWO 0.72% 194,632 $10M $49.46 $2M +21,669 +12.5%
43 COST 0.70% 9,576 $9M $989.96 $702K +295 +3.2%
44 IJR 0.70% 86,666 $9M $109.29 $2M +11,073 +14.7%
45 CME 0.70% 34,293 $9M $275.62 $587K +877 +2.6%
46 GD 0.66% 30,512 $9M $291.66 $727K +529 +1.8%
47 VGIT 0.65% 146,598 $9M $59.81 +146,598 NEW
48 VO 0.62% 29,612 $8M $279.83 $1M +1,855 +6.7%
49 CAT 0.60% 20,753 $8M $388.21 $1M +285 +1.4%
50 USHY 0.59% 213,415 $8M $37.51 $329K +4,889 +2.3%
51 CMS 0.59% 114,528 $8M $69.28 -$1M -10,056 -8.1%
52 UNH 0.59% 25,242 $8M $311.98 -$6M -942 -3.6%
53 FI 0.56% 43,735 $8M $172.41 -$2M +711 +1.6%
54 ZS 0.54% 23,240 $7M $313.93 $2M -1,432 -5.8%
55 BKNG 0.52% 1,210 $7M $5,790.18 $607K -179 -12.9%
56 CVX 0.50% 47,435 $7M $143.19 -$1M -313 -0.7%
57 ACN 0.50% 22,660 $7M $298.89 $3M +9,744 +75.4%
58 MGV 0.50% 51,615 $7M $131.20 $2M +11,479 +28.6%
59 DHR 0.50% 34,215 $7M $197.54 $357K +2,989 +9.6%
60 EW 0.49% 84,940 $7M $78.21 $706K +3,026 +3.7%
61 SPY 0.49% 10,713 $7M $617.85 $866K +429 +4.2%
62 RRX 0.49% 45,345 $7M $144.96 +45,345 NEW
63 PINS 0.49% 182,647 $7M $35.86 $1M +8,318 +4.8%
64 ASML 0.47% 7,900 $6M $801.36 $1M +393 +5.2%
65 DOX 0.45% 66,606 $6M $91.24 -$16K +14 +0.0%
66 QCOM 0.43% 36,310 $6M $159.26 $255K +323 +0.9%
67 LOW 0.42% 25,572 $6M $221.87 -$102K +807 +3.3%
68 NSC 0.42% 21,874 $6M $255.97 $583K +696 +3.3%
69 DIS 0.41% 44,315 $5M $124.01 $1M +1,170 +2.7%
70 MDT 0.40% 61,156 $5M $87.17 +61,156 NEW
71 GPC 0.39% 43,084 $5M $121.31 $170K +644 +1.5%
72 KLAC 0.39% 5,789 $5M $895.71 $733K -760 -11.6%
73 CDNS 0.38% 16,391 $5M $308.15 $3M +7,068 +75.8%
74 CELH 0.37% 108,009 $5M $46.39 $2M +21,099 +24.3%
75 LHX 0.36% 19,417 $5M $250.84 $915K +521 +2.8%
76 ANTM 0.36% 12,421 $5M $388.96 +12,421 NEW
77 EOG 0.36% 40,356 $5M $119.61 -$2M -12,044 -23.0%
78 BDX 0.34% 26,375 $5M $172.25 -$2M -1,515 -5.4%
79 IDXX 0.32% 8,094 $4M $536.34 $1M +401 +5.2%
80 VRTX 0.31% 9,444 $4M $445.20 -$220K +318 +3.5%
81 IEFA 0.29% 46,803 $4M $83.48 $853K +6,426 +15.9%
82 LAMR 0.26% 28,956 $4M $121.36 +28,956 NEW
83 DGRO 0.26% 54,708 $3M $63.94 $352K +3,791 +7.5%
84 RTX 0.26% 23,636 $3M $146.02 $70K -1,893 -7.4%
85 AMAT 0.24% 17,436 $3M $183.07 $634K -193 -1.1%
86 JNJ 0.22% 19,450 $3M $152.75 -$868K -3,696 -16.0%
87 VEU 0.22% 44,131 $3M $67.22 $469K +2,965 +7.2%
88 ALNT 0.22% 80,631 $3M $36.31 $730K -19,375 -19.4%
89 VYMI 0.21% 35,528 $3M $80.11 $578K +4,753 +15.4%
90 CTVA 0.20% 36,926 $3M $74.53 $390K -605 -1.6%
91 MU 0.19% 20,748 $3M $123.25 -$5M -61,708 -74.8%
92 OEF 0.19% 8,359 $3M $304.35 $281K +4 +0.1%
93 VGSH 0.17% 39,801 $2M $58.78 -$9M -148,774 -78.9%
94 PBJ 0.17% 49,099 $2M $47.32 $166K +2,167 +4.6%
95 IQLT 0.17% 53,184 $2M $43.22 $257K +1,734 +3.4%
96 STZ 0.17% 14,061 $2M $162.68 -$671K -2,058 -12.8%
97 SCHB 0.16% 91,866 $2M $23.83 $301K +4,176 +4.8%
98 BRK-A 0.16% 3 $2M $728,800.00 -$209K
99 ABC 0.14% 6,390 $2M $299.85 -$3M -13,050 -67.1%
100 SWKS 0.14% 25,466 $2M $74.52 $252K +1

New Positions

SymbolValue% Port
VGIT $9M 0.65%
RRX $7M 0.49%
MDT $5M 0.40%
ANTM $5M 0.36%
LAMR $4M 0.26%
IBIT $380K 0.03%
AEIS $324K 0.02%
FTNT $270K 0.02%
IBKR $265K 0.02%
MOD $254K 0.02%
SCHW $243K 0.02%
EXTR $242K 0.02%
ADI $234K 0.02%
MSA $225K 0.02%
GLW $224K 0.02%

Sold Out Positions

SymbolValue% Port
DY —%
BRO —%
FNF —%
UPS —%
TM —%
SAM —%
BMRN —%
EFSI —%
IGSB —%
DVYE —%
EPOL —%
IXJ —%
ACWV —%
MUB —%
SCHO —%
View SEC EDGAR Filings for HOWE & RUSLING INC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms