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HOWE & RUSLING INC

165 CULVER RD SUITE 100, ROCHESTER, NY 14620 • 7163254140

Q3 2025 · Filed 2025-11-05
Market Value
$1.4B
+7.7%
Holdings
489
-6
New Purchases
22
Added To
160
Closed
44
Reduced
161
Top 10 Concentration
33.0%
Turnover
13.5%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
AAPL 2.76% 2.36% +0.40% $40M
APD 0.39% 0.00% +0.39% $6M
ANTM 0.69% 0.36% +0.33% $10M
AVGO 4.13% 3.86% +0.27% $60M
GOOG 1.21% 0.94% +0.27% $17M
ABBV 1.43% 1.19% +0.24% $21M
NVDA 2.28% 2.05% +0.23% $33M
ACN 0.73% 0.50% +0.23% $11M
RRX 0.69% 0.49% +0.20% $10M
IUSV 2.36% 2.18% +0.18% $34M
XLK 0.28% 0.12% +0.16% $4M
XLF 0.25% 0.10% +0.15% $4M
BRBR 0.14% 0.00% +0.14% $2M
VCIT 2.91% 2.78% +0.12% $42M
IVV 3.62% 3.50% +0.12% $53M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
UNH 0.12% 0.59% -0.46% $2M
GPC 0.06% 0.39% -0.33% $864K
PM 1.36% 1.66% -0.30% $20M
HON 1.36% 1.62% -0.26% $20M
APH 0.63% 0.88% -0.25% $9M
ICE 1.28% 1.50% -0.23% $18M
FI 0.38% 0.56% -0.18% $6M
VTI 4.10% 4.27% -0.17% $59M
KO 0.90% 1.06% -0.16% $13M
META 2.05% 2.21% -0.15% $30M
COST 0.57% 0.70% -0.14% $8M
MSFT 2.93% 3.05% -0.13% $42M
SYK 0.80% 0.92% -0.12% $12M
AMZN 2.16% 2.28% -0.12% $31M
MDLZ 0.88% 1.00% -0.12% $13M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 44.3%
Technology 16.9%
Healthcare 7.3%
Consumer Cyclical 6.9%
Industrials 6.2%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 65 $699M 48.3%
Large Cap 260 $664M 45.8%
Mid Cap 99 $72M 5.0%
Small Cap 53 $10M 0.7%
Micro Cap 12 $3M 0.2%

Portfolio Analytics

Avg Market Cap
$147.1B
Median Market Cap
$24.6B
Avg P/E
33.8
Median P/E
25.6
Avg Dividend Yield
0.02%
Avg Beta
0.96
# Stocks
206
# ETFs / Funds
283

Top Holdings (489 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 AVGO 4.13% 181,306 $60M $329.91 $8M -6,950 -3.7%
2 VTI 4.10% 180,934 $59M $328.17 $2M -8,023 -4.2%
3 JPM 3.98% 182,987 $58M $315.43 $5M -481 -0.3%
4 IVV 3.62% 78,455 $53M $669.30 $5M +2,567 +3.4%
5 IUSG 3.57% 314,448 $52M $164.54 $4M -4,647 -1.5%
6 MSFT 2.93% 81,876 $42M $517.95 $1M -688 -0.8%
7 VCIT 2.91% 500,614 $42M $84.11 $5M +49,091 +10.9%
8 AAPL 2.76% 156,955 $40M $254.63 $8M +2,068 +1.3%
9 GVI 2.67% 360,333 $39M $107.44 $3M +22,634 +6.7%
10 IUSV 2.36% 341,885 $34M $99.95 $5M +31,792 +10.2%
11 NVDA 2.28% 177,165 $33M $186.58 $5M +2,294 +1.3%
12 AMZN 2.16% 142,500 $31M $219.57 $610K +2,662 +1.9%
13 META 2.05% 40,532 $30M $734.39 $95K +332 +0.8%
14 XOM 1.79% 229,867 $26M $112.75 $1M +535 +0.2%
15 VCSH 1.72% 311,750 $25M $79.93 $3M +35,342 +12.8%
16 ABBV 1.43% 89,768 $21M $231.54 $5M +3,403 +3.9%
17 PM 1.36% 121,382 $20M $162.20 -$3M -1,096 -0.9%
18 HON 1.36% 93,406 $20M $210.50 -$2M -111 -0.1%
19 NEE 1.34% 257,151 $19M $75.49 $2M +3,967 +1.6%
20 TJX 1.32% 132,655 $19M $144.54 $3M +831 +0.6%
21 ICE 1.28% 109,773 $18M $168.48 -$2M -391 -0.3%
22 GOOG 1.21% 71,755 $17M $243.55 $5M +491 +0.7%
23 GS 1.16% 21,131 $17M $796.35 $2M +162 +0.8%
24 INTU 1.11% 23,611 $16M $682.92 -$95K +3,018 +14.7%
25 MS 1.07% 97,221 $15M $158.96 $2M +1,436 +1.5%
26 PEP 0.96% 99,180 $14M $140.44 $2M +9,423 +10.5%
27 KO 0.90% 197,296 $13M $66.32 -$1M -4,029 -2.0%
28 VYM 0.90% 92,773 $13M $140.95 $1M +5,573 +6.4%
29 MDLZ 0.88% 203,673 $13M $62.47 -$717K +4,384 +2.2%
30 MCD 0.87% 41,436 $13M $303.89 $2M +3,688 +9.8%
31 BAC 0.85% 239,301 $12M $51.59 $561K -9,733 -3.9%
32 UNP 0.82% 50,503 $12M $236.37 $460K +619 +1.2%
33 SYK 0.80% 31,256 $12M $369.66 -$837K -65 -0.2%
34 CASY 0.79% 20,141 $11M $565.33 $1M +363 +1.8%
35 DTE 0.78% 79,617 $11M $141.43 $591K -933 -1.2%
36 MA 0.76% 19,312 $11M $568.82 $127K -10 -0.1%
37 VGIT 0.75% 181,767 $11M $60.03 $2M +35,169 +24.0%
38 ACN 0.73% 42,940 $11M $246.60 $4M +20,280 +89.5%
39 IJR 0.72% 88,307 $10M $118.83 $1M +1,641 +1.9%
40 V 0.72% 30,538 $10M $341.38 -$709K -820 -2.6%
41 GD 0.72% 30,567 $10M $341.00 $2M +55 +0.2%
42 VWO 0.71% 190,531 $10M $54.18 $696K -4,101 -2.1%
43 RRC 0.70% 270,428 $10M $37.64 -$736K +2,045 +0.8%
44 RRX 0.69% 69,854 $10M $143.44 $3M +24,509 +54.0%
45 CAT 0.69% 20,963 $10M $477.15 $2M +210 +1.0%
46 ANTM 0.69% 30,890 $10M $323.12 $5M +18,469 +148.7%
47 CRWD 0.67% 19,730 $10M $490.38 -$239K +264 +1.4%
48 CCK 0.67% 99,839 $10M $96.59 -$704K -645 -0.6%
49 CME 0.64% 34,573 $9M $270.19 -$111K +280 +0.8%
50 APH 0.63% 73,420 $9M $123.75 -$3M -46,018 -38.5%
51 VO 0.62% 30,420 $9M $293.74 $649K +808 +2.7%
52 USHY 0.61% 233,503 $9M $37.78 $817K +20,088 +9.4%
53 CMS 0.57% 113,743 $8M $73.26 $398K -785 -0.7%
54 COST 0.57% 8,863 $8M $925.66 -$1M -713 -7.5%
55 MGV 0.55% 57,438 $8M $137.74 $1M +5,823 +11.3%
56 ASML 0.53% 7,930 $8M $968.10 $1M +30 +0.4%
57 CVX 0.51% 47,803 $7M $155.29 $631K +368 +0.8%
58 ZS 0.48% 23,252 $7M $299.65 -$328K +12 +0.1%
59 DHR 0.48% 35,020 $7M $198.26 $184K +805 +2.4%
60 SPY 0.47% 10,258 $7M $666.17 $215K -455 -4.2%
61 EW 0.46% 85,908 $7M $77.77 $38K +968 +1.1%
62 NSC 0.45% 21,655 $7M $300.41 $906K -219 -1.0%
63 BKNG 0.45% 1,200 $6M $5,400.75 -$525K -10 -0.8%
64 KLAC 0.44% 5,862 $6M $1,078.60 $1M +73 +1.3%
65 MDT 0.43% 65,427 $6M $95.24 $900K +4,271 +7.0%
66 IDXX 0.42% 9,458 $6M $638.90 $2M +1,364 +16.9%
67 QCOM 0.42% 36,315 $6M $166.36 $259K +5 +0.0%
68 LHX 0.40% 19,151 $6M $305.41 $978K -266 -1.4%
69 PINS 0.40% 181,655 $6M $32.17 -$706K -992 -0.5%
70 CDNS 0.40% 16,424 $6M $351.25 $718K +33 +0.2%
71 APD 0.39% 20,776 $6M $272.72 +20,776 NEW
72 FI 0.38% 43,216 $6M $128.93 -$2M -519 -1.2%
73 CELH 0.38% 95,753 $6M $57.49 $494K -12,256 -11.3%
74 DOX 0.37% 64,766 $5M $82.05 -$763K -1,840 -2.8%
75 DIS 0.36% 45,366 $5M $114.50 -$301K +1,051 +2.4%
76 BDX 0.34% 26,682 $5M $187.17 $451K +307 +1.2%
77 LAMR 0.34% 40,185 $5M $122.42 $1M +11,229 +38.8%
78 LOW 0.34% 19,367 $5M $251.31 -$806K -6,205 -24.3%
79 EOG 0.31% 39,938 $4M $112.12 -$349K -418 -1.0%
80 IEFA 0.30% 49,232 $4M $87.31 $391K +2,429 +5.2%
81 XLK 0.28% 14,469 $4M $281.86 $2M +8,150 +129.0%
82 JNJ 0.27% 21,470 $4M $185.42 $1M +2,020 +10.4%
83 RTX 0.27% 23,119 $4M $167.33 $417K -517 -2.2%
84 XLF 0.25% 68,306 $4M $53.87 $2M +42,841 +168.2%
85 VRTX 0.25% 9,350 $4M $391.64 -$543K -94 -1.0%
86 DGRO 0.25% 53,785 $4M $68.08 $164K -923 -1.7%
87 AMAT 0.25% 17,810 $4M $204.74 $454K +374 +2.1%
88 VEU 0.24% 48,695 $3M $71.37 $509K +4,564 +10.3%
89 MU 0.23% 19,622 $3M $167.32 $726K -1,126 -5.4%
90 IQLT 0.23% 73,904 $3M $44.19 $967K +20,720 +39.0%
91 VYMI 0.21% 35,743 $3M $84.68 $181K +215 +0.6%
92 OEF 0.19% 8,359 $3M $332.84 $238K
93 ALNT 0.18% 57,631 $3M $44.75 -$349K -23,000 -28.5%
94 CTVA 0.17% 36,995 $3M $67.63 -$250K +69 +0.2%
95 SCHB 0.16% 88,134 $2M $25.71 $77K -3,732 -4.1%
96 BRK-A 0.16% 3 $2M $754,200.00 $76K
97 PBJ 0.15% 46,675 $2M $45.86 -$183K -2,424 -4.9%
98 BRBR 0.14% 55,300 $2M $36.35 +55,300 NEW
99 XLI 0.14% 12,828 $2M $154.23 $2M +9,942 +344.5%
100 ORCL 0.13% 6,890 $2M $281.25 $574K +654 +10.5%

New Positions

SymbolValue% Port
APD $6M 0.39%
BRBR $2M 0.14%
TFC $514K 0.04%
CXT $359K 0.02%
SGOV $355K 0.02%
APP $341K 0.02%
MPC $274K 0.02%
EFSI $246K 0.02%
LRCX $241K 0.02%
GLXY $226K 0.02%
LIN $215K 0.01%
FETH $208K 0.01%
SYY $208K 0.01%
SPTI $87K 0.01%
MGC $60K —%

Sold Out Positions

SymbolValue% Port
CI —%
DRLL —%
STRV —%
MSTR —%
FTNT —%
FSMD —%
FCOM —%
IWR —%
RPG —%
VBR —%
VPL —%
VWOB —%
CBRL —%
EFAV —%
FNCL —%
View SEC EDGAR Filings for HOWE & RUSLING INC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms