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Asset Manager ← All Institutions

Willis Investment Counsel

710 GREEN STREET, GAINESVILLE, GA 30501 • 770-718-0706

Q2 2026 · Filed 2026-08-03
Market Value
$2.1B
+12.6%
Holdings
127
-7
New Purchases
5
Added To
73
Closed
5
Reduced
28
Top 10 Concentration
28.6%
Turnover
7.9%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
CSCO 5.04% 3.53% +1.50% $104M
CAT 2.82% 1.92% +0.90% $58M
FTNT 1.72% 0.88% +0.84% $35M
MSI 0.66% 0.00% +0.66% $14M
TXN 3.42% 2.83% +0.60% $71M
AMAT 1.09% 0.49% +0.60% $23M
ABT 1.52% 1.12% +0.40% $31M
KEYS 1.61% 1.25% +0.36% $33M
GWW 1.33% 0.99% +0.33% $27M
ADBE 1.03% 0.72% +0.31% $21M
LLY 1.05% 0.74% +0.31% $22M
NRC 0.45% 0.21% +0.25% $9M
GOOGL 0.86% 0.64% +0.22% $18M
FTDR 0.45% 0.23% +0.22% $9M
QLYS 0.38% 0.17% +0.22% $8M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
XONA.DE 0.00% 2.13% -2.13% $0
VBR 0.00% 0.99% -0.99% $0
LMT 2.38% 3.01% -0.63% $49M
T 1.02% 1.61% -0.59% $21M
TSCO 1.16% 1.69% -0.53% $24M
PFE 2.12% 2.63% -0.51% $44M
ACN 1.60% 2.11% -0.50% $33M
COP 1.38% 1.86% -0.47% $29M
HSY 1.62% 2.05% -0.43% $33M
VZ 1.15% 1.53% -0.39% $24M
PEP 1.57% 1.94% -0.37% $32M
SNY 1.25% 1.59% -0.34% $26M
MCD 1.11% 1.44% -0.33% $23M
CVX 0.80% 1.13% -0.33% $17M
SHEL 1.10% 1.41% -0.31% $23M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Industrials 20.8%
Healthcare 18.5%
Technology 18.0%
Financial Services 10.4%
Consumer Cyclical 8.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 33 $726M 35.2%
Large Cap 69 $1.2B 59.4%
Mid Cap 14 $88M 4.3%
Small Cap 6 $22M 1.1%
Micro Cap 5 $2M 0.1%

Portfolio Analytics

Avg Market Cap
$377.4B
Median Market Cap
$81.7B
Avg P/E
28.8
Median P/E
23.5
Avg Dividend Yield
0.02%
Avg Beta
0.87
# Stocks
115
# ETFs / Funds
12

Top Holdings (127 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 CSCO 5.04% 884,202 $104M $117.46 $39M +50,145 +6.0%
2 JNJ 3.81% 309,486 $79M $253.97 $8M +20,068 +6.9%
3 TXN 3.42% 237,001 $71M $298.07 $19M -29,643 -11.1%
4 CAT 2.82% 54,570 $58M $1,064.90 $23M +4,884 +9.8%
5 CB 2.69% 162,875 $55M $340.74 $5M +9,084 +5.9%
6 LMT 2.38% 96,275 $49M $509.46 -$6M +5,036 +5.5%
7 PAYX 2.23% 467,688 $46M $98.33 $6M +30,658 +7.0%
8 MSFT 2.19% 121,147 $45M $373.02 $3M +7,713 +6.8%
9 PFE 2.12% 1,818,508 $44M $24.08 -$4M +100,571 +5.8%
10 MRK 1.95% 312,767 $40M $128.50 $2M -951 -0.3%
11 HD 1.93% 112,868 $40M $352.68 $4M +5,385 +5.0%
12 AFL 1.84% 324,544 $38M $117.25 $5M +22,364 +7.4%
13 FTNT 1.72% 230,869 $35M $153.62 $19M +34,630 +17.6%
14 HSY 1.62% 190,740 $33M $175.45 -$4M +9,779 +5.4%
15 GNRC 1.62% 113,995 $33M $292.81 $5M -31,426 -21.6%
16 KEYS 1.61% 95,062 $33M $350.07 $10M +14,069 +17.4%
17 ADP 1.61% 148,056 $33M $223.95 $3M -400 -0.3%
18 ACN 1.60% 265,973 $33M $124.44 -$6M +71,175 +36.5%
19 ETN 1.59% 76,973 $33M $426.12 $5M -100 -0.1%
20 PEP 1.57% 239,514 $32M $135.40 -$3M +10,462 +4.6%
21 MDT 1.57% 414,539 $32M $78.23 -$2M +22,491 +5.7%
22 AAPL 1.56% 111,285 $32M $289.36 $5M +2,149 +2.0%
23 DGX 1.56% 151,500 $32M $211.95 $2M -300 -0.2%
24 ABT 1.52% 345,349 $31M $90.74 $11M +146,000 +73.2%
25 PG 1.49% 209,370 $31M $146.64 $403K -397 -0.2%
26 COP 1.38% 274,201 $29M $103.96 -$5M +16,768 +6.5%
27 AEP 1.35% 203,038 $28M $136.81 $1M -500 -0.2%
28 BHP 1.34% 331,239 $28M $83.31 $5M +16,230 +5.2%
29 GWW 1.33% 20,102 $27M $1,360.40 $9M +3,406 +20.4%
30 VLO 1.32% 104,300 $27M $260.44 $1M -300 -0.3%
31 SNY 1.25% 602,300 $26M $42.66 -$3M -1,700 -0.3%
32 JPM 1.23% 77,798 $25M $327.33 $3M -81 -0.1%
33 DRI 1.22% 122,400 $25M $206.01 $1M -200 -0.2%
34 TSCO 1.16% 759,707 $24M $31.61 -$7M +76,476 +11.2%
35 MMM 1.15% 146,840 $24M $161.91 $4M +10,270 +7.5%
36 VZ 1.15% 557,990 $24M $42.34 -$4M -1,510 -0.3%
37 GD 1.14% 66,500 $24M $354.24 $664K -200 -0.3%
38 AXP 1.11% 67,676 $23M $338.25 $6M +10,440 +18.2%
39 MCD 1.11% 84,485 $23M $270.31 -$4M -300 -0.3%
40 SHEL 1.10% 292,008 $23M $77.54 -$3M +14,488 +5.2%
41 AMAT 1.09% 31,135 $23M $723.00 $13M +4,686 +17.7%
42 CLX 1.06% 229,300 $22M $95.44 -$2M -700 -0.3%
43 DE 1.05% 34,200 $22M $634.33 $2M -100 -0.3%
44 LLY 1.05% 18,017 $22M $1,199.43 $8M +3,240 +21.9%
45 ADBE 1.03% 103,802 $21M $205.02 $8M +49,563 +91.4%
46 LH 1.02% 75,319 $21M $280.00 $4M +10,829 +16.8%
47 T 1.02% 1,014,010 $21M $20.70 -$8M -1,600 -0.2%
48 DUK 0.98% 160,137 $20M $126.58 -$717K -145 -0.1%
49 EMR 0.97% 139,200 $20M $143.15 $2M -400 -0.3%
50 RSP 0.96% 92,880 $20M $212.77 $4M +12,175 +15.1%
51 LOW 0.89% 83,218 $18M $220.49 -$1M -200 -0.2%
52 GOOGL 0.86% 49,797 $18M $357.37 $6M +9,120 +22.4%
53 HUBB 0.83% 32,723 $17M $523.20 $3M +4,924 +17.7%
54 NVDA 0.81% 83,643 $17M $200.09 $5M +14,700 +21.3%
55 CVX 0.80% 99,877 $17M $165.76 -$4M -118 -0.1%
56 MA 0.75% 30,118 $15M $513.60 $3M +5,133 +20.5%
57 WM 0.74% 68,626 $15M $222.88 -$543K -300 -0.4%
58 WAT 0.72% 39,360 $15M $375.04 $5M +5,980 +17.9%
59 MSI 0.66% 32,600 $14M $415.29 — +32,600 — NEW
60 ZTS 0.60% 171,746 $12M $71.86 -$4M +31,787 +22.7%
61 FDS 0.57% 51,021 $12M $230.08 $2M +8,197 +19.1%
62 UPS 0.57% 109,094 $12M $107.50 $3M +20,121 +22.6%
63 META 0.53% 19,367 $11M $563.29 $2M +3,422 +21.5%
64 ROST 0.48% 46,244 $10M $212.85 $2M +7,980 +20.9%
65 SHW 0.48% 28,553 $10M $344.32 $2M +4,549 +18.9%
66 NRC 0.45% 434,785 $9M $21.57 $6M +210,147 +93.5%
67 FTDR 0.45% 119,899 $9M $77.59 $5M +40,711 +51.4%
68 MEDP 0.38% 14,855 $8M $529.59 $3M +4,741 +46.9%
69 QLYS 0.38% 57,156 $8M $137.49 $5M +22,719 +66.0%
70 LQDT 0.37% 193,441 $8M $39.12 $4M +61,015 +46.1%
71 DCI 0.36% 81,745 $7M $89.77 $3M +26,298 +47.4%
72 GIL 0.33% 133,186 $7M $51.60 $2M +50,447 +61.0%
73 STRL 0.33% 8,160 $7M $839.36 $238K -8,073 -49.7%
74 SPGI 0.33% 16,757 $7M $407.26 $978K +3,012 +21.9%
75 LOGI 0.33% 72,038 $7M $94.04 $3M +26,937 +59.7%
76 JKHY 0.32% 48,588 $7M $137.74 $4M +30,060 +162.2%
77 AVY 0.27% 34,558 $6M $162.35 $4M +24,046 +228.8%
78 LAMR 0.26% 33,811 $5M $155.98 $3M +14,275 +73.1%
79 PAYC 0.24% 39,620 $5M $125.68 $2M +16,091 +68.4%
80 AOS 0.23% 76,226 $5M $62.72 $2M +28,296 +59.0%
81 ALGN 0.23% 28,035 $5M $168.66 $4M +21,573 +333.8%
82 TTC 0.22% 47,415 $5M $97.42 $2M +19,960 +72.7%
83 ZBRA 0.22% 17,175 $5M $263.26 $2M +7,068 +69.9%
84 INTU 0.20% 16,168 $4M $261.00 -$1M +3,304 +25.7%
85 EVTC 0.20% 150,575 $4M $27.78 $2M +55,575 +58.5%
86 JBTM 0.19% 27,401 $4M $145.00 $2M +15,634 +132.9%
87 VRSN 0.19% 15,294 $4M $251.56 $2M +6,299 +70.0%
88 HXL 0.19% 38,150 $4M $100.06 $2M +17,014 +80.5%
89 UI 0.18% 6,989 $4M $534.03 $628K +3,061 +77.9%
90 MSM 0.18% 31,258 $4M $118.95 $29K -8,728 -21.8%
91 BMI 0.13% 18,383 $3M $148.38 — +18,383 — NEW
92 TECH 0.13% 37,659 $3M $70.65 $2M +20,357 +117.7%
93 DLB 0.10% 39,854 $2M $52.58 $858K +19,250 +93.4%
94 IJH 0.06% 16,164 $1M $77.11 $155K — —
95 MXCT 0.05% 862,758 $1M $1.23 $455K — —
96 KO 0.05% 12,664 $1M $81.27 $63K -44 -0.3%
97 VOO 0.04% 1,211 $832K $686.81 $131K +38 +3.2%
98 VO 0.04% 10,268 $827K $80.57 $90K +7,701 +300.0%
99 MU 0.04% 680 $785K $1,154.29 $555K — —
100 PAR 0.04% 42,057 $733K $17.42 -$128K -22,538 -34.9%

New Positions

SymbolValue% Port
MSI $14M 0.66%
BMI $3M 0.13%
QQQ $221K 0.01%
XPOF $208K 0.01%
WMT $207K 0.01%

Sold Out Positions

SymbolValue% Port
TG — —%
MUR — —%
MCK — —%
VBR — —%
XONA.DE — —%
View SEC EDGAR Filings for Willis Investment Counsel →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms