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Asset Manager ← All Institutions

Willis Investment Counsel

710 GREEN STREET, GAINESVILLE, GA 30501 • 770-718-0706

Q1 2026 · Filed 2026-05-05
Market Value
$1.8B
-5.4%
Holdings
134
+4
New Purchases
5
Added To
61
Closed
12
Reduced
20
Top 10 Concentration
27.3%
Turnover
12.7%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
XOM 2.13% 1.43% +0.70% $39M
LMT 3.01% 2.36% +0.66% $55M
COP 1.86% 1.24% +0.61% $34M
GNRC 1.55% 1.01% +0.54% $28M
VLO 1.41% 0.88% +0.53% $26M
ADP 1.65% 1.14% +0.51% $30M
TXN 2.83% 2.38% +0.44% $52M
PFE 2.63% 2.20% +0.43% $48M
KEYS 1.25% 0.85% +0.40% $23M
VZ 1.53% 1.16% +0.38% $28M
SHEL 1.41% 1.05% +0.36% $26M
HSY 2.05% 1.70% +0.36% $38M
MRK 2.06% 1.71% +0.35% $38M
CVX 1.13% 0.79% +0.34% $21M
SPGI 0.32% 0.00% +0.32% $6M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
WMT 0.00% 1.76% -1.76% $0
KMB 0.00% 1.03% -1.03% $0
GPC 0.00% 0.88% -0.88% $0
TROW 0.00% 0.82% -0.82% $0
UPS 0.48% 1.08% -0.60% $9M
RGA 0.00% 0.59% -0.59% $0
KVUE 0.00% 0.58% -0.58% $0
INTC 0.00% 0.58% -0.58% $0
TGT 0.00% 0.58% -0.58% $0
ACN 2.11% 2.69% -0.58% $39M
MSFT 2.29% 2.83% -0.53% $42M
CAT 1.92% 2.36% -0.44% $35M
LLY 0.74% 1.16% -0.42% $14M
NVDA 0.66% 1.05% -0.39% $12M
AMAT 0.49% 0.82% -0.33% $9M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Industrials 20.8%
Healthcare 18.5%
Technology 18.0%
Financial Services 10.4%
Consumer Cyclical 8.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 36 $707M 38.6%
Large Cap 69 $1.1B 58.1%
Mid Cap 18 $47M 2.6%
Small Cap 7 $12M 0.7%
Micro Cap 4 $2M 0.1%

Portfolio Analytics

Avg Market Cap
$336.7B
Median Market Cap
$76.1B
Avg P/E
30.2
Median P/E
24.8
Avg Dividend Yield
0.02%
Avg Beta
0.90
# Stocks
123
# ETFs / Funds
11

Top Holdings (134 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 JNJ 3.86% 289,418 $71M $244.44 -$5M -75,981 -20.8%
2 CSCO 3.53% 834,057 $65M $77.59 $546K +1,024 +0.1%
3 LMT 3.01% 91,239 $55M $604.39 $10M -3,018 -3.2%
4 TXN 2.83% 266,644 $52M $194.14 $6M +753 +0.3%
5 CB 2.74% 153,791 $50M $325.93 $2M +370 +0.2%
6 PFE 2.63% 1,717,937 $48M $28.08 $6M +4,473 +0.3%
7 MSFT 2.29% 113,434 $42M $370.17 -$13M +364 +0.3%
8 PAYX 2.20% 437,030 $40M $92.12 $4M +110,358 +33.8%
9 XOM 2.13% 229,781 $39M $169.66 $11M +358 +0.2%
10 ACN 2.11% 194,798 $39M $198.29 -$13M +1,030 +0.5%
11 MRK 2.06% 313,718 $38M $120.29 $5M
12 HSY 2.05% 180,961 $38M $207.89 $5M +417 +0.2%
13 PEP 1.94% 229,052 $36M $155.29 $3M +402 +0.2%
14 HD 1.93% 107,483 $35M $328.89 -$2M +233 +0.2%
15 CAT 1.92% 49,686 $35M $708.46 -$11M -30,205 -37.8%
16 COP 1.86% 257,433 $34M $132.00 $10M +672 +0.3%
17 MDT 1.86% 392,048 $34M $86.65 -$4M -5,205 -1.3%
18 AFL 1.81% 302,180 $33M $109.71 -$49K +1,086 +0.4%
19 TSCO 1.69% 683,231 $31M $45.30 -$3M +5,540 +0.8%
20 PG 1.65% 209,767 $30M $144.44 $201K -253 -0.1%
21 ADP 1.65% 148,456 $30M $203.18 $8M +62,800 +73.3%
22 DGX 1.62% 151,800 $30M $195.98 $3M
23 T 1.61% 1,015,610 $29M $28.99 $4M
24 SNY 1.59% 604,000 $29M $48.18 -$169K
25 GNRC 1.55% 145,421 $28M $195.33 $9M +2,284 +1.6%
26 VZ 1.53% 559,500 $28M $50.20 $6M +10,000 +1.8%
27 AAPL 1.51% 109,136 $28M $253.79 -$2M -450 -0.4%
28 ETN 1.51% 77,073 $28M $357.67 $3M
29 AEP 1.46% 203,538 $27M $131.08 $3M
30 MCD 1.44% 84,785 $26M $310.79 $437K
31 VLO 1.41% 104,600 $26M $247.08 $9M
32 SHEL 1.41% 277,520 $26M $93.00 $5M +798 +0.3%
33 DRI 1.31% 122,600 $24M $196.04 $1M
34 CLX 1.30% 230,000 $24M $103.63 $3M +25,400 +12.4%
35 BHP 1.25% 315,009 $23M $72.74 -$6M -159,834 -33.7%
36 JPM 1.25% 77,879 $23M $294.16 -$2M
37 GD 1.25% 66,700 $23M $343.22 $438K
38 KEYS 1.25% 80,993 $23M $282.37 $6M +384 +0.5%
39 DUK 1.15% 160,282 $21M $130.94 $2M
40 CVX 1.13% 99,995 $21M $206.90 $5M
41 ABT 1.12% 199,349 $20M $102.67 -$5M
42 MMM 1.08% 136,570 $20M $145.23 -$2M +429 +0.3%
43 LOW 1.08% 83,418 $20M $236.28 -$407K
44 DE 1.06% 34,300 $19M $563.30 $3M
45 EMR 1.00% 139,600 $18M $131.02 -$237K
46 GWW 0.99% 16,696 $18M $1,090.81 $2M +189 +1.1%
47 VBR 0.99% 83,829 $18M $217.25 $2M +5,037 +6.4%
48 AXP 0.95% 57,236 $17M $302.48 -$4M +556 +1.0%
49 LH 0.94% 64,490 $17M $266.81 $900K -506 -0.8%
50 ZTS 0.90% 139,959 $17M $118.21 $3M +35,743 +34.3%
51 FTNT 0.88% 196,239 $16M $81.72 $622K +2,126 +1.1%
52 WM 0.86% 68,926 $16M $229.79 $674K -95 -0.1%
53 RSP 0.85% 80,705 $15M $191.92 $3M +15,192 +23.2%
54 HUBB 0.74% 27,799 $14M $490.74 $1M +272 +1.0%
55 LLY 0.74% 14,777 $14M $919.77 -$9M -6,149 -29.4%
56 ADBE 0.72% 54,239 $13M $243.08 -$1M +13,524 +33.2%
57 MA 0.68% 24,985 $12M $499.66 -$2M +274 +1.1%
58 NVDA 0.66% 68,943 $12M $174.40 -$8M -39,920 -36.7%
59 GOOGL 0.64% 40,677 $12M $287.56 -$5M -11,681 -22.3%
60 WAT 0.54% 33,380 $10M $297.80 -$3M +236 +0.7%
61 FDS 0.51% 42,824 $9M $216.99 $3M +19,822 +86.2%
62 META 0.50% 15,945 $9M $572.13 -$2M -1,299 -7.5%
63 AMAT 0.49% 26,449 $9M $341.79 -$7M -35,485 -57.3%
64 UPS 0.48% 88,973 $9M $98.38 -$12M -121,400 -57.7%
65 ROST 0.45% 38,264 $8M $216.63 -$5M -34,218 -47.2%
66 SHW 0.42% 24,004 $8M $320.55 -$12K +221 +0.9%
67 STRL 0.36% 16,233 $7M $407.27 $2M +845 +5.5%
68 SPGI 0.32% 13,745 $6M $425.34 +13,745 NEW
69 INTU 0.30% 12,864 $6M $432.38 +12,864 NEW
70 MEDP 0.27% 10,114 $5M $480.19 -$530K +524 +5.5%
71 DCI 0.26% 55,447 $5M $84.87 $41K +2,836 +5.4%
72 GIL 0.25% 82,739 $5M $55.65 -$265K +4,771 +6.1%
73 FTDR 0.23% 79,188 $4M $52.86 -$155K +3,951 +5.2%
74 LOGI 0.22% 45,101 $4M $91.12 -$175K +2,354 +5.5%
75 LQDT 0.22% 132,426 $4M $30.57 $263K +7,557 +6.0%
76 NRC 0.21% 224,638 $4M $16.98 $375K +41,412 +22.6%
77 MSM 0.20% 39,986 $4M $92.27 $505K +2,116 +5.6%
78 AOS 0.17% 47,930 $3M $65.94 $117K +2,419 +5.3%
79 UI 0.17% 3,928 $3M $790.29 $1M +280 +7.7%
80 QLYS 0.17% 34,437 $3M $87.85 -$1M +1,813 +5.6%
81 JKHY 0.16% 18,528 $3M $158.04 -$285K +917 +5.2%
82 PAYC 0.16% 23,529 $3M $121.54 -$662K +1,429 +6.5%
83 EVTC 0.15% 95,000 $3M $28.22 $50K +4,570 +5.0%
84 TTC 0.14% 27,455 $3M $93.44 $527K +1,559 +6.0%
85 LAMR 0.14% 19,536 $2M $126.66 $145K +1,131 +6.2%
86 VRSN 0.12% 8,995 $2M $248.36 $171K +502 +5.9%
87 ZBRA 0.12% 10,107 $2M $209.08 -$182K +654 +6.9%
88 AVY 0.10% 10,512 $2M $172.68 $23K +656 +6.7%
89 HXL 0.09% 21,136 $2M $80.93 -$1M -20,301 -49.0%
90 JBTM 0.08% 11,767 $2M $127.87 -$122K +971 +9.0%
91 DLB 0.07% 20,604 $1M $60.06 -$5K +1,261 +6.5%
92 ALGN 0.06% 6,462 $1M $171.43 $167K +439 +7.3%
93 IJH 0.06% 16,164 $1M $67.53 $25K
94 KO 0.05% 12,708 $966K $76.05 $78K
95 TECH 0.05% 17,302 $904K $52.26 -$49K +1,093 +6.7%
96 PAR 0.05% 64,595 $861K $13.33 -$1M
97 VO 0.04% 2,567 $737K $287.18 -$8K
98 VENU 0.04% 218,633 $724K $3.31 -$160K +113,635 +108.2%
99 VOO 0.04% 1,173 $701K $597.55 $201K +376 +47.2%
100 MXCT 0.03% 862,758 $606K $0.70 -$731K

New Positions

SymbolValue% Port
SPGI $6M 0.32%
INTU $6M 0.30%
TG $278K 0.02%
MU $230K 0.01%
MUR $223K 0.01%

Sold Out Positions

SymbolValue% Port
GPC —%
KVUE —%
RGA —%
ATKR —%
COF —%
TGT —%
INTC —%
KMB —%
TROW —%
WMT —%
PZZA —%
CSGS —%
View SEC EDGAR Filings for Willis Investment Counsel →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms