Asset Manager
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Willis Investment Counsel
710 GREEN STREET, GAINESVILLE, GA 30501 • 770-718-0706
Market Value
$1.7B
+14.9%
Holdings
122
+5
New Purchases
6
Added To
90
Closed
5
Reduced
7
Top 10 Concentration
28.0%
Turnover
9.0%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| ABT | 0.85% | 0.00% | +0.85% | $15M |
| MSFT | 3.23% | 2.63% | +0.60% | $55M |
| ETN | 1.61% | 1.13% | +0.48% | $27M |
| LLY | 0.43% | 0.00% | +0.43% | $7M |
| TXN | 3.18% | 2.77% | +0.41% | $54M |
| TSCO | 1.99% | 1.65% | +0.34% | $34M |
| VBR | 0.62% | 0.36% | +0.26% | $11M |
| SNY | 1.41% | 1.20% | +0.22% | $24M |
| NVDA | 0.97% | 0.78% | +0.19% | $17M |
| JPM | 1.17% | 0.98% | +0.19% | $20M |
| GNRC | 1.09% | 0.91% | +0.18% | $19M |
| EMR | 1.09% | 0.91% | +0.18% | $19M |
| CAT | 1.81% | 1.64% | +0.17% | $31M |
| AMAT | 1.19% | 1.02% | +0.17% | $20M |
| CSCO | 3.26% | 3.09% | +0.17% | $56M |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| VZ | 1.43% | 2.12% | -0.69% | $24M |
| JNJ | 3.22% | 3.70% | -0.48% | $55M |
| CB | 2.56% | 3.00% | -0.45% | $44M |
| CLX | 1.57% | 2.01% | -0.44% | $27M |
| COP | 1.33% | 1.57% | -0.25% | $23M |
| XOM | 1.44% | 1.68% | -0.25% | $25M |
| KVUE | 1.19% | 1.43% | -0.25% | $20M |
| MOS | 0.00% | 0.25% | -0.25% | $0 |
| UPS | 1.54% | 1.77% | -0.23% | $26M |
| AFL | 1.83% | 2.05% | -0.22% | $31M |
| PAYX | 2.73% | 2.96% | -0.22% | $47M |
| PEP | 1.76% | 1.98% | -0.22% | $30M |
| TROW | 0.91% | 1.11% | -0.20% | $15M |
| AAP | 0.00% | 0.19% | -0.19% | $0 |
| MDT | 1.95% | 2.13% | -0.18% | $33M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Industrials | 20.8% |
| Healthcare | 18.5% |
| Technology | 18.0% |
| Financial Services | 10.4% |
| Consumer Cyclical | 8.6% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 34 | $676M | 39.6% |
| Large Cap | 58 | $973M | 57.0% |
| Mid Cap | 20 | $49M | 2.9% |
| Small Cap | 7 | $9M | 0.5% |
| Micro Cap | 3 | $833K | 0.0% |
Portfolio Analytics
Avg Market Cap
$330.2B
Median Market Cap
$63.4B
Avg P/E
29.8
Median P/E
23.1
Avg Dividend Yield
0.02%
Avg Beta
0.88
# Stocks
114
# ETFs / Funds
8
Top Holdings (122 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | CSCO | 3.26% | 801,849 | $56M | $69.38 | $10M | +57,989 | +7.8% | |
| 2 | MSFT | 3.23% | 110,959 | $55M | $497.41 | $16M | +6,701 | +6.4% | |
| 3 | JNJ | 3.22% | 360,134 | $55M | $152.75 | -$64K | +28,043 | +8.4% | |
| 4 | TXN | 3.18% | 261,671 | $54M | $207.62 | $13M | +32,137 | +14.0% | |
| 5 | PAYX | 2.73% | 321,073 | $47M | $145.46 | $3M | +36,275 | +12.7% | |
| 6 | LMT | 2.58% | 95,103 | $44M | $463.14 | $5M | +7,848 | +9.0% | |
| 7 | CB | 2.56% | 150,829 | $44M | $289.72 | -$980K | +2,884 | +1.9% | |
| 8 | ACN | 2.49% | 142,054 | $42M | $298.89 | $6M | +26,528 | +23.0% | |
| 9 | PFE | 2.44% | 1,718,658 | $42M | $24.24 | $3M | +196,230 | +12.9% | |
| 10 | HD | 2.27% | 105,558 | $39M | $366.64 | $3M | +8,410 | +8.7% | |
| 11 | TSCO | 1.99% | 643,645 | $34M | $52.77 | $9M | +198,048 | +44.5% | |
| 12 | MDT | 1.95% | 382,676 | $33M | $87.17 | $2M | +30,138 | +8.6% | |
| 13 | PG | 1.87% | 200,343 | $32M | $159.32 | $5M | +43,053 | +27.4% | |
| 14 | AFL | 1.83% | 296,483 | $31M | $105.46 | $764K | +22,153 | +8.1% | |
| 15 | CAT | 1.81% | 79,608 | $31M | $388.21 | $7M | +5,830 | +7.9% | |
| 16 | PEP | 1.76% | 227,452 | $30M | $132.04 | $615K | +31,256 | +15.9% | |
| 17 | WMT | 1.74% | 304,826 | $30M | $97.78 | $3M | +2,631 | +0.9% | |
| 18 | HSY | 1.73% | 178,445 | $30M | $165.95 | $2M | +15,779 | +9.7% | |
| 19 | T | 1.72% | 1,013,610 | $29M | $28.94 | $2M | +40,200 | +4.1% | |
| 20 | ETN | 1.61% | 76,840 | $27M | $356.99 | $11M | +15,200 | +24.7% | |
| 21 | CLX | 1.57% | 222,906 | $27M | $120.07 | -$3M | +20,228 | +10.0% | |
| 22 | UPS | 1.54% | 260,548 | $26M | $100.94 | -$68K | +20,817 | +8.7% | |
| 23 | SHEL | 1.50% | 362,769 | $26M | $70.41 | $727K | +24,127 | +7.1% | |
| 24 | DGX | 1.44% | 136,900 | $25M | $179.63 | $4M | +16,800 | +14.0% | |
| 25 | XOM | 1.44% | 227,789 | $25M | $107.80 | -$484K | +17,246 | +8.2% | |
| 26 | ADP | 1.43% | 79,337 | $24M | $308.40 | $3M | +9,600 | +13.8% | |
| 27 | VZ | 1.43% | 562,678 | $24M | $43.27 | -$7M | -130,995 | -18.9% | |
| 28 | SNY | 1.41% | 500,200 | $24M | $48.31 | $6M | +179,600 | +56.0% | |
| 29 | KMB | 1.41% | 187,240 | $24M | $128.92 | $752K | +22,800 | +13.9% | |
| 30 | COP | 1.33% | 252,330 | $23M | $89.74 | -$744K | +29,625 | +13.3% | |
| 31 | AAPL | 1.32% | 109,645 | $22M | $205.17 | $858K | +12,234 | +12.6% | |
| 32 | DRI | 1.32% | 103,100 | $22M | $217.97 | $720K | -1,600 | -1.5% | |
| 33 | BHP | 1.29% | 456,616 | $22M | $48.09 | $2M | +45,486 | +11.1% | |
| 34 | MCD | 1.26% | 73,791 | $22M | $292.17 | $1M | +8,991 | +13.9% | |
| 35 | AEP | 1.23% | 202,900 | $21M | $103.76 | $2M | +24,000 | +13.4% | |
| 36 | MRK | 1.22% | 263,182 | $21M | $79.16 | $4M | +75,500 | +40.2% | |
| 37 | MMM | 1.20% | 134,234 | $20M | $152.24 | $3M | +12,107 | +9.9% | |
| 38 | AMAT | 1.19% | 111,254 | $20M | $183.07 | $5M | +6,542 | +6.2% | |
| 39 | KVUE | 1.19% | 968,276 | $20M | $20.93 | -$1M | +80,129 | +9.0% | |
| 40 | JPM | 1.17% | 68,920 | $20M | $289.91 | $5M | +9,400 | +15.8% | |
| 41 | GNRC | 1.09% | 129,989 | $19M | $143.21 | $5M | +23,690 | +22.3% | |
| 42 | EMR | 1.09% | 139,600 | $19M | $133.33 | $5M | +16,500 | +13.4% | |
| 43 | DUK | 1.04% | 149,982 | $18M | $118.00 | $2M | +17,750 | +13.4% | |
| 44 | DE | 1.02% | 34,200 | $17M | $508.49 | $3M | +4,100 | +13.6% | |
| 45 | AXP | 1.01% | 54,288 | $17M | $318.98 | $3M | +594 | +1.1% | |
| 46 | LOW | 1.01% | 78,047 | $17M | $221.87 | $1M | +9,576 | +14.0% | |
| 47 | LH | 1.01% | 65,906 | $17M | $262.51 | $2M | +40 | +0.1% | |
| 48 | GPC | 0.99% | 138,731 | $17M | $121.31 | $2M | +17,000 | +14.0% | |
| 49 | NVDA | 0.97% | 104,853 | $17M | $157.99 | $5M | -2,032 | -1.9% | |
| 50 | TROW | 0.91% | 160,600 | $15M | $96.50 | -$1M | -19,274 | -10.7% | |
| 51 | ABT | 0.85% | 106,966 | $15M | $136.01 | — | +106,966 | — | NEW |
| 52 | GD | 0.82% | 48,300 | $14M | $291.66 | $2M | +5,700 | +13.4% | |
| 53 | VLO | 0.82% | 104,600 | $14M | $134.42 | $2M | +12,600 | +13.7% | |
| 54 | FTNT | 0.81% | 130,448 | $14M | $105.72 | $1M | +1,187 | +0.9% | |
| 55 | MA | 0.77% | 23,490 | $13M | $561.94 | $4M | +6,270 | +36.4% | |
| 56 | KEYS | 0.74% | 77,054 | $13M | $163.86 | $1M | +991 | +1.3% | |
| 57 | TGT | 0.74% | 127,684 | $13M | $98.65 | $586K | +12,600 | +10.9% | |
| 58 | ZTS | 0.69% | 75,849 | $12M | $155.95 | $2M | +14,382 | +23.4% | |
| 59 | CVX | 0.68% | 81,287 | $12M | $143.19 | -$320K | +9,800 | +13.7% | |
| 60 | WAT | 0.66% | 32,205 | $11M | $349.04 | -$500K | +351 | +1.1% | |
| 61 | GWW | 0.64% | 10,457 | $11M | $1,040.24 | $3M | +2,826 | +37.0% | |
| 62 | RGA | 0.63% | 54,011 | $11M | $198.36 | $146K | +343 | +0.6% | |
| 63 | VBR | 0.62% | 54,351 | $11M | $195.01 | $5M | +25,603 | +89.1% | |
| 64 | FDS | 0.55% | 20,916 | $9M | $447.28 | $2M | +4,430 | +26.9% | |
| 65 | GOOGL | 0.52% | 50,678 | $9M | $176.23 | $1M | +419 | +0.8% | |
| 66 | ROST | 0.52% | 69,315 | $9M | $127.58 | $2M | +18,226 | +35.7% | |
| 67 | MSM | 0.51% | 103,398 | $9M | $85.02 | $2M | +11,739 | +12.8% | |
| 68 | LLY | 0.43% | 9,456 | $7M | $779.53 | — | +9,456 | — | NEW |
| 69 | TTE | 0.42% | 117,137 | $7M | $61.39 | $584K | +15,000 | +14.7% | |
| 70 | INTC | 0.40% | 302,499 | $7M | $22.40 | -$16K | +3,441 | +1.1% | |
| 71 | ADBE | 0.38% | 16,749 | $6M | $386.88 | $114K | +151 | +0.9% | |
| 72 | MUR | 0.32% | 239,336 | $5M | $22.50 | -$1M | -828 | -0.3% | |
| 73 | RSP | 0.24% | 22,742 | $4M | $181.74 | $2M | +8,645 | +61.3% | |
| 74 | MEDP | 0.23% | 12,250 | $4M | $313.86 | $1M | +4,402 | +56.1% | |
| 75 | QLYS | 0.20% | 23,611 | $3M | $142.87 | $2M | +9,626 | +68.8% | |
| 76 | FTDR | 0.18% | 52,394 | $3M | $58.94 | $2M | +19,793 | +60.7% | |
| 77 | NRC | 0.18% | 180,999 | $3M | $16.80 | $2M | +115,221 | +175.2% | |
| 78 | LOGI | 0.16% | 30,942 | $3M | $90.13 | $1M | +12,798 | +70.5% | |
| 79 | GIL | 0.15% | 53,156 | $3M | $49.24 | $1M | +24,853 | +87.8% | |
| 80 | STRL | 0.14% | 10,672 | $2M | $230.73 | $2M | +4,803 | +81.8% | |
| 81 | DCI | 0.14% | 34,184 | $2M | $69.35 | $1M | +15,866 | +86.6% | |
| 82 | CSGS | 0.14% | 35,341 | $2M | $65.31 | $1M | +16,862 | +91.2% | |
| 83 | EVTC | 0.13% | 62,033 | $2M | $36.05 | $838K | +24,011 | +63.1% | |
| 84 | PAYC | 0.13% | 9,651 | $2M | $231.40 | $1M | +4,664 | +93.5% | |
| 85 | AOS | 0.12% | 31,292 | $2M | $65.57 | $852K | +12,932 | +70.4% | |
| 86 | UI | 0.12% | 4,945 | $2M | $411.65 | $1M | +2,343 | +90.0% | |
| 87 | LQDT | 0.11% | 81,523 | $2M | $23.59 | $581K | +38,255 | +88.4% | |
| 88 | HXL | 0.09% | 28,506 | $2M | $56.49 | $639K | +10,776 | +60.8% | |
| 89 | VRSN | 0.09% | 5,283 | $2M | $288.80 | $311K | +500 | +10.4% | |
| 90 | JBTM | 0.09% | 12,346 | $1M | $120.26 | $575K | +4,899 | +65.8% | |
| 91 | TTC | 0.07% | 17,145 | $1M | $70.68 | $568K | +8,302 | +93.9% | |
| 92 | JKHY | 0.06% | 5,719 | $1M | $180.17 | $355K | +2,019 | +54.6% | |
| 93 | PAR | 0.06% | 14,722 | $1M | $69.37 | $95K | -382 | -2.5% | |
| 94 | DLB | 0.06% | 12,806 | $951K | $74.26 | $409K | +6,063 | +89.9% | |
| 95 | ZBRA | 0.06% | 3,070 | $947K | $308.36 | — | +3,070 | — | NEW |
| 96 | MXCT | 0.05% | 380,471 | $829K | $2.18 | -$209K | — | — | |
| 97 | ATKR | 0.05% | 11,656 | $822K | $70.55 | $446K | +5,378 | +85.7% | |
| 98 | META | 0.05% | 1,064 | $785K | $738.09 | — | +1,064 | — | NEW |
| 99 | KO | 0.05% | 11,007 | $779K | $70.75 | -$10K | — | — | |
| 100 | VO | 0.04% | 2,567 | $718K | $279.83 | $54K | — | — |