Asset Manager
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Willis Investment Counsel
710 GREEN STREET, GAINESVILLE, GA 30501 • 770-718-0706
Market Value
$1.8B
+7.0%
Holdings
129
+7
New Purchases
12
Added To
60
Closed
3
Reduced
43
Top 10 Concentration
27.0%
Turnover
11.6%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| HUBB | 0.61% | 0.00% | +0.61% | $11M |
| META | 0.65% | 0.05% | +0.60% | $12M |
| JNJ | 3.65% | 3.22% | +0.43% | $67M |
| SHW | 0.42% | 0.00% | +0.42% | $8M |
| GD | 1.24% | 0.82% | +0.42% | $23M |
| LLY | 0.82% | 0.43% | +0.39% | $15M |
| RSP | 0.52% | 0.24% | +0.28% | $9M |
| BHP | 1.54% | 1.29% | +0.25% | $28M |
| MRK | 1.44% | 1.22% | +0.22% | $26M |
| CAT | 2.03% | 1.81% | +0.22% | $37M |
| AAPL | 1.53% | 1.32% | +0.22% | $28M |
| JPM | 1.35% | 1.17% | +0.18% | $25M |
| GWW | 0.81% | 0.64% | +0.18% | $15M |
| CVX | 0.85% | 0.68% | +0.17% | $16M |
| VLO | 0.97% | 0.82% | +0.15% | $18M |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| KVUE | 0.58% | 1.19% | -0.60% | $11M |
| TXN | 2.63% | 3.18% | -0.55% | $48M |
| AMAT | 0.67% | 1.19% | -0.52% | $12M |
| PAYX | 2.23% | 2.73% | -0.51% | $41M |
| UPS | 1.04% | 1.54% | -0.49% | $19M |
| SHEL | 1.07% | 1.50% | -0.42% | $20M |
| TTE | 0.00% | 0.42% | -0.42% | $0 |
| MSM | 0.13% | 0.51% | -0.39% | $2M |
| MUR | 0.00% | 0.32% | -0.32% | $0 |
| CB | 2.32% | 2.56% | -0.24% | $42M |
| FDS | 0.32% | 0.55% | -0.22% | $6M |
| CSCO | 3.07% | 3.26% | -0.19% | $56M |
| DE | 0.86% | 1.02% | -0.16% | $16M |
| T | 1.57% | 1.72% | -0.15% | $29M |
| WAT | 0.52% | 0.66% | -0.14% | $10M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Industrials | 20.8% |
| Healthcare | 18.5% |
| Technology | 18.0% |
| Financial Services | 10.4% |
| Consumer Cyclical | 8.6% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 35 | $738M | 40.3% |
| Large Cap | 65 | $1.0B | 57.2% |
| Mid Cap | 19 | $36M | 2.0% |
| Small Cap | 6 | $8M | 0.4% |
| Micro Cap | 4 | $2M | 0.1% |
Portfolio Analytics
Avg Market Cap
$320.2B
Median Market Cap
$74.4B
Avg P/E
30.2
Median P/E
23.5
Avg Dividend Yield
0.02%
Avg Beta
0.87
# Stocks
118
# ETFs / Funds
11
Top Holdings (129 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | JNJ | 3.65% | 360,135 | $67M | $185.42 | $12M | +1 | — | |
| 2 | MSFT | 3.14% | 110,824 | $57M | $517.95 | $2M | -135 | -0.1% | |
| 3 | CSCO | 3.07% | 819,263 | $56M | $68.42 | $422K | +17,414 | +2.2% | |
| 4 | LMT | 2.72% | 99,778 | $50M | $499.21 | $6M | +4,675 | +4.9% | |
| 5 | TXN | 2.63% | 261,625 | $48M | $183.73 | -$6M | -46 | -0.0% | |
| 6 | ACN | 2.54% | 188,497 | $46M | $246.60 | $4M | +46,443 | +32.7% | |
| 7 | PFE | 2.37% | 1,703,640 | $43M | $25.48 | $2M | -15,018 | -0.9% | |
| 8 | HD | 2.34% | 105,498 | $43M | $405.19 | $4M | -60 | -0.1% | |
| 9 | CB | 2.32% | 150,475 | $42M | $282.25 | -$1M | -354 | -0.2% | |
| 10 | PAYX | 2.23% | 321,133 | $41M | $126.76 | -$6M | +60 | +0.0% | |
| 11 | MDT | 2.09% | 401,868 | $38M | $95.24 | $5M | +19,192 | +5.0% | |
| 12 | CAT | 2.03% | 77,731 | $37M | $477.15 | $6M | -1,877 | -2.4% | |
| 13 | TSCO | 2.01% | 644,903 | $37M | $56.87 | $3M | +1,258 | +0.2% | |
| 14 | HSY | 1.82% | 177,778 | $33M | $187.05 | $4M | -667 | -0.4% | |
| 15 | AFL | 1.80% | 294,140 | $33M | $111.70 | $2M | -2,343 | -0.8% | |
| 16 | PG | 1.77% | 210,444 | $32M | $153.65 | $416K | +10,101 | +5.0% | |
| 17 | PEP | 1.75% | 227,429 | $32M | $140.44 | $2M | -23 | -0.0% | |
| 18 | WMT | 1.72% | 305,526 | $31M | $103.06 | $2M | +700 | +0.2% | |
| 19 | DGX | 1.58% | 151,800 | $29M | $190.58 | $4M | +14,900 | +10.9% | |
| 20 | ETN | 1.58% | 77,073 | $29M | $374.25 | $1M | +233 | +0.3% | |
| 21 | T | 1.57% | 1,015,619 | $29M | $28.24 | -$653K | +2,009 | +0.2% | |
| 22 | CLX | 1.57% | 232,400 | $29M | $123.30 | $2M | +9,494 | +4.3% | |
| 23 | BHP | 1.54% | 504,207 | $28M | $55.75 | $6M | +47,591 | +10.4% | |
| 24 | AAPL | 1.53% | 110,059 | $28M | $254.63 | $6M | +414 | +0.4% | |
| 25 | MRK | 1.44% | 313,817 | $26M | $83.93 | $6M | +50,635 | +19.2% | |
| 26 | SNY | 1.44% | 556,700 | $26M | $47.20 | $2M | +56,500 | +11.3% | |
| 27 | MCD | 1.41% | 84,785 | $26M | $303.89 | $4M | +10,994 | +14.9% | |
| 28 | XOM | 1.40% | 226,324 | $26M | $112.75 | $962K | -1,465 | -0.6% | |
| 29 | ADP | 1.37% | 85,656 | $25M | $293.50 | $673K | +6,319 | +8.0% | |
| 30 | VZ | 1.35% | 562,778 | $25M | $43.95 | $387K | +100 | +0.0% | |
| 31 | JPM | 1.35% | 77,979 | $25M | $315.43 | $5M | +9,059 | +13.1% | |
| 32 | KMB | 1.34% | 197,140 | $25M | $124.34 | $373K | +9,900 | +5.3% | |
| 33 | COP | 1.30% | 251,300 | $24M | $94.59 | $1M | -1,030 | -0.4% | |
| 34 | DRI | 1.28% | 122,600 | $23M | $190.36 | $865K | +19,500 | +18.9% | |
| 35 | AEP | 1.25% | 203,538 | $23M | $112.50 | $2M | +638 | +0.3% | |
| 36 | GD | 1.24% | 66,700 | $23M | $341.00 | $9M | +18,400 | +38.1% | |
| 37 | GNRC | 1.19% | 129,584 | $22M | $167.40 | $3M | -405 | -0.3% | |
| 38 | LOW | 1.15% | 83,418 | $21M | $251.31 | $4M | +5,371 | +6.9% | |
| 39 | MMM | 1.14% | 134,064 | $21M | $155.18 | $368K | -170 | -0.1% | |
| 40 | DUK | 1.08% | 160,282 | $20M | $123.75 | $2M | +10,300 | +6.9% | |
| 41 | SHEL | 1.07% | 273,939 | $20M | $71.53 | -$6M | -88,830 | -24.5% | |
| 42 | NVDA | 1.06% | 104,217 | $19M | $186.58 | $3M | -636 | -0.6% | |
| 43 | GPC | 1.05% | 139,019 | $19M | $138.60 | $2M | +288 | +0.2% | |
| 44 | UPS | 1.04% | 228,731 | $19M | $83.53 | -$7M | -31,817 | -12.2% | |
| 45 | EMR | 1.00% | 139,600 | $18M | $131.18 | -$300K | — | — | |
| 46 | AXP | 0.98% | 53,817 | $18M | $332.16 | $559K | -471 | -0.9% | |
| 47 | VLO | 0.97% | 104,600 | $18M | $170.26 | $4M | — | — | |
| 48 | LH | 0.96% | 61,178 | $18M | $287.06 | $261K | -4,728 | -7.2% | |
| 49 | TROW | 0.88% | 157,500 | $16M | $102.64 | $668K | -3,100 | -1.9% | |
| 50 | DE | 0.86% | 34,345 | $16M | $457.26 | -$2M | +145 | +0.4% | |
| 51 | CVX | 0.85% | 100,029 | $16M | $155.29 | $4M | +18,742 | +23.1% | |
| 52 | FTNT | 0.84% | 183,300 | $15M | $84.08 | $2M | +52,852 | +40.5% | |
| 53 | LLY | 0.82% | 19,770 | $15M | $763.00 | $8M | +10,314 | +109.1% | |
| 54 | GWW | 0.81% | 15,582 | $15M | $952.96 | $4M | +5,125 | +49.0% | |
| 55 | ABT | 0.78% | 106,966 | $14M | $133.94 | -$221K | — | — | |
| 56 | KEYS | 0.73% | 76,276 | $13M | $174.92 | $716K | -778 | -1.0% | |
| 57 | MA | 0.73% | 23,361 | $13M | $568.81 | $88K | -129 | -0.6% | |
| 58 | GOOGL | 0.67% | 50,386 | $12M | $243.10 | $3M | -292 | -0.6% | |
| 59 | AMAT | 0.67% | 59,633 | $12M | $204.74 | -$8M | -51,621 | -46.4% | |
| 60 | META | 0.65% | 16,101 | $12M | $734.38 | $11M | +15,037 | +1413.2% | |
| 61 | TGT | 0.63% | 127,962 | $11M | $89.70 | -$1M | +278 | +0.2% | |
| 62 | VBR | 0.62% | 54,448 | $11M | $208.71 | $765K | +97 | +0.2% | |
| 63 | HUBB | 0.61% | 26,048 | $11M | $430.31 | — | +26,048 | — | NEW |
| 64 | ZTS | 0.60% | 74,410 | $11M | $146.32 | -$941K | -1,439 | -1.9% | |
| 65 | KVUE | 0.58% | 655,600 | $11M | $16.23 | -$10M | -312,676 | -32.3% | |
| 66 | ROST | 0.57% | 68,819 | $10M | $152.39 | $2M | -496 | -0.7% | |
| 67 | RGA | 0.56% | 53,291 | $10M | $192.13 | -$475K | -720 | -1.3% | |
| 68 | INTC | 0.54% | 292,697 | $10M | $33.55 | $3M | -9,802 | -3.2% | |
| 69 | WAT | 0.52% | 31,732 | $10M | $299.81 | -$2M | -473 | -1.5% | |
| 70 | RSP | 0.52% | 49,918 | $9M | $189.70 | $5M | +27,176 | +119.5% | |
| 71 | SHW | 0.42% | 22,429 | $8M | $346.26 | — | +22,429 | — | NEW |
| 72 | MEDP | 0.35% | 12,484 | $6M | $514.16 | $3M | +234 | +1.9% | |
| 73 | ADBE | 0.33% | 17,044 | $6M | $352.75 | -$468K | +295 | +1.8% | |
| 74 | FDS | 0.32% | 20,656 | $6M | $286.49 | -$3M | -260 | -1.2% | |
| 75 | FTDR | 0.20% | 53,533 | $4M | $67.29 | $514K | +1,139 | +2.2% | |
| 76 | STRL | 0.19% | 10,458 | $4M | $339.68 | $1M | -214 | -2.0% | |
| 77 | LOGI | 0.18% | 30,526 | $3M | $109.68 | $559K | -416 | -1.3% | |
| 78 | QLYS | 0.17% | 23,360 | $3M | $132.33 | -$282K | -251 | -1.1% | |
| 79 | GIL | 0.17% | 52,517 | $3M | $57.80 | $418K | -639 | -1.2% | |
| 80 | DCI | 0.16% | 35,152 | $3M | $81.85 | $507K | +968 | +2.8% | |
| 81 | AOS | 0.13% | 32,058 | $2M | $73.41 | $302K | +766 | +2.5% | |
| 82 | MSM | 0.13% | 25,487 | $2M | $92.14 | -$6M | -77,911 | -75.3% | |
| 83 | CSGS | 0.13% | 36,416 | $2M | $64.38 | $36K | +1,075 | +3.0% | |
| 84 | NRC | 0.13% | 180,306 | $2M | $12.78 | -$736K | -693 | -0.4% | |
| 85 | LQDT | 0.13% | 83,692 | $2M | $27.43 | $373K | +2,169 | +2.7% | |
| 86 | EVTC | 0.12% | 63,556 | $2M | $33.78 | -$89K | +1,523 | +2.5% | |
| 87 | PAYC | 0.11% | 9,944 | $2M | $208.14 | -$163K | +293 | +3.0% | |
| 88 | HXL | 0.10% | 29,165 | $2M | $62.70 | $218K | +659 | +2.3% | |
| 89 | UI | 0.09% | 2,622 | $2M | $660.58 | -$304K | -2,323 | -47.0% | |
| 90 | VRSN | 0.08% | 5,391 | $2M | $279.57 | -$19K | +108 | +2.0% | |
| 91 | LAMR | 0.08% | 12,211 | $1M | $122.42 | $799K | +6,478 | +113.0% | |
| 92 | JBTM | 0.08% | 10,640 | $1M | $140.45 | $10K | -1,706 | -13.8% | |
| 93 | MXCT | 0.07% | 862,758 | $1M | $1.58 | $534K | +482,287 | +126.8% | |
| 94 | TTC | 0.07% | 17,653 | $1M | $76.20 | $133K | +508 | +3.0% | |
| 95 | IJH | 0.06% | 16,164 | $1M | $65.26 | — | +16,164 | — | NEW |
| 96 | DLB | 0.05% | 13,168 | $953K | $72.37 | $2K | +362 | +2.8% | |
| 97 | ZBRA | 0.05% | 3,134 | $931K | $297.16 | -$15K | +64 | +2.1% | |
| 98 | KO | 0.05% | 13,467 | $893K | $66.32 | $114K | +2,460 | +22.4% | |
| 99 | JKHY | 0.05% | 5,847 | $871K | $148.93 | -$160K | +128 | +2.2% | |
| 100 | VO | 0.04% | 2,567 | $754K | $293.74 | $36K | — | — |