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Asset Manager ← All Institutions

First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO 63367 • 636-625-0900

Q2 2025 · Filed 2025-08-15
Market Value
$1.1B
+15.9%
Holdings
512
+28
New Purchases
80
Added To
237
Closed
21
Reduced
148
Top 10 Concentration
26.0%
Turnover
19.7%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
FRDM 1.33% 0.00% +1.33% $15M
IVW 2.58% 1.70% +0.88% $28M
QQQ 2.82% 2.05% +0.77% $31M
VOO 1.13% 0.50% +0.63% $12M
HTRB 0.40% 0.02% +0.38% $4M
ACIO 3.78% 3.42% +0.36% $42M
DOL 0.34% 0.00% +0.34% $4M
RDVY 2.08% 1.77% +0.30% $23M
SPLG 3.77% 3.46% +0.30% $41M
DYNF 0.46% 0.19% +0.27% $5M
JAVA 0.25% 0.00% +0.25% $3M
VXUS 0.61% 0.36% +0.25% $7M
BND 0.52% 0.28% +0.24% $6M
BSV 1.97% 1.73% +0.24% $22M
NVDA 1.17% 0.94% +0.23% $13M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
EMXC 0.00% 1.30% -1.30% $0
FDL 0.06% 1.25% -1.19% $639K
ADME 0.00% 0.93% -0.93% $0
SPY 2.33% 3.05% -0.71% $26M
TLH 0.36% 1.01% -0.65% $4M
IWV 0.35% 0.88% -0.53% $4M
GCC 0.00% 0.51% -0.51% $0
IEF 0.10% 0.58% -0.48% $1M
AAPL 1.07% 1.41% -0.34% $12M
MTUM 0.24% 0.56% -0.32% $3M
DIA 0.92% 1.19% -0.28% $10M
JUCY 0.14% 0.35% -0.21% $2M
IJT 0.00% 0.20% -0.20% $0
FTSL 0.04% 0.24% -0.20% $403K
BRK-B 0.77% 0.96% -0.20% $8M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 91.1%
Technology 3.4%
Consumer Cyclical 1.5%
Industrials 1.0%
Communication Services 0.8%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 61 $230M 20.9%
Large Cap 204 $470M 42.7%
Mid Cap 107 $219M 19.9%
Small Cap 86 $145M 13.2%
Micro Cap 54 $38M 3.4%

Portfolio Analytics

Avg Market Cap
$135.9B
Median Market Cap
$11.4B
Avg P/E
34.3
Median P/E
22.4
Avg Dividend Yield
0.03%
Avg Beta
0.88
# Stocks
145
# ETFs / Funds
367

Top Holdings (512 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 ACIO 3.78% 1,005,865 $42M $41.40 $9M +166,307 +19.8%
2 SPLG 3.77% 570,503 $41M $72.69 $9M +70,272 +14.1%
3 QQQ 2.82% 56,353 $31M $551.64 $12M +14,740 +35.4%
4 IVW 2.58% 258,099 $28M $110.10 $12M +83,750 +48.0%
5 UCON 2.35% 1,041,178 $26M $24.89 $3M +109,884 +11.8%
6 SPY 2.33% 41,581 $26M $617.86 -$3M -10,180 -19.7%
7 DRSK 2.26% 867,479 $25M $28.74 $4M +83,825 +10.7%
8 RDVY 2.08% 364,470 $23M $62.74 $6M +76,817 +26.7%
9 OSCV 2.04% 622,514 $22M $36.11 $3M +55,871 +9.9%
10 SPDW 2.02% 549,128 $22M $40.49 $2M -10,074 -1.8%
11 BSV 1.97% 278,231 $22M $78.09 $5M +68,303 +32.5%
12 SPYG 1.84% 212,144 $20M $95.32 $4M +7,218 +3.5%
13 PYLD 1.72% 714,933 $19M $26.54 $1M +46,786 +7.0%
14 SPYV 1.67% 350,380 $18M $52.34 $1M +15,212 +4.5%
15 MINT 1.42% 155,416 $16M $100.54 $853K +8,605 +5.9%
16 FRDM 1.33% 362,182 $15M $40.40 +362,182 NEW
17 VUG 1.26% 31,688 $14M $438.40 $3M +1,349 +4.5%
18 NVDA 1.17% 81,604 $13M $157.99 $4M -663 -0.8%
19 VOO 1.13% 21,855 $12M $568.04 $8M +12,608 +136.3%
20 CGDV 1.07% 299,302 $12M $39.49 $3M +59,165 +24.6%
21 AAPL 1.07% 57,487 $12M $205.17 -$2M -3,008 -5.0%
22 AMZN 1.02% 51,235 $11M $219.39 $1M -1,661 -3.1%
23 VTV 1.02% 63,403 $11M $176.74 $2M +10,494 +19.8%
24 GRID 0.98% 77,445 $11M $139.02 $3M +4,926 +6.8%
25 VEA 0.97% 186,777 $11M $57.01 $2M +22,047 +13.4%
26 SDVY 0.94% 293,020 $10M $35.28 $764K +7,240 +2.5%
27 DIA 0.92% 22,897 $10M $440.65 -$1M -4,074 -15.1%
28 FLGV 0.88% 472,213 $10M $20.55 -$103K -4,658 -1.0%
29 VTI 0.86% 31,087 $9M $303.93 $3M +9,073 +41.2%
30 FBCG 0.84% 191,556 $9M $48.24 $2M +20,643 +12.1%
31 CGIC 0.84% 317,430 $9M $29.11 $979K -573 -0.2%
32 RLY 0.82% 311,211 $9M $29.09 $2M +49,521 +18.9%
33 PTRB 0.77% 202,954 $8M $41.83 $955K +22,448 +12.4%
34 BRK-B 0.77% 17,405 $8M $485.77 -$710K +197 +1.1%
35 VIG 0.76% 40,726 $8M $204.67 $14K -2,168 -5.0%
36 BKAG 0.71% 186,161 $8M $42.18 $82K +1,730 +0.9%
37 BNDX 0.66% 147,478 $7M $49.51 $1M +22,805 +18.3%
38 QDEC 0.66% 245,529 $7M $29.40 $920K +4,674 +1.9%
39 COWZ 0.63% 126,505 $7M $55.10 $3M +45,532 +56.2%
40 MSFT 0.63% 13,919 $7M $497.41 $2M -255 -1.8%
41 VXUS 0.61% 97,256 $7M $69.09 $3M +41,587 +74.7%
42 IYW 0.60% 38,174 $7M $173.27 $1M +1,007 +2.7%
43 FMB 0.59% 129,347 $6M $49.82 -$72K +117 +0.1%
44 SHY 0.56% 74,965 $6M $82.86 $1M +16,344 +27.9%
45 ITOT 0.56% 45,707 $6M $135.04 $542K -438 -0.9%
46 EDIV 0.55% 158,333 $6M $38.12 $564K +5,060 +3.3%
47 BND 0.52% 77,997 $6M $73.63 $3M +42,087 +117.2%
48 EUSA 0.52% 57,480 $6M $99.12 $457K +1,486 +2.6%
49 IVV 0.51% 9,046 $6M $620.91 -$776K -2,331 -20.5%
50 LMBS 0.51% 113,939 $6M $49.26 -$860K -17,725 -13.5%
51 BIV 0.51% 72,568 $6M $77.34 $88K +424 +0.6%
52 BUFR 0.51% 176,369 $6M $31.80 $2M +70,045 +65.9%
53 IUSG 0.50% 36,887 $6M $150.40 $772K -694 -1.9%
54 QQQM 0.50% 24,029 $5M $227.10 $373K -2,308 -8.8%
55 IVE 0.48% 27,214 $5M $195.42 -$560K -3,628 -11.8%
56 DYNF 0.46% 92,390 $5M $54.46 $3M +55,634 +151.4%
57 SNOV 0.46% 216,951 $5M $23.10 $23K -9,201 -4.1%
58 VBK 0.45% 17,835 $5M $276.93 $469K +80 +0.5%
59 TBIL 0.45% 98,035 $5M $49.99 -$131K -2,583 -2.6%
60 VB 0.44% 20,327 $5M $236.98 $1M +3,223 +18.8%
61 IUSB 0.43% 101,388 $5M $46.23 $744K +15,820 +18.5%
62 HTRB 0.40% 130,195 $4M $33.87 $4M +124,006 +2003.7%
63 GRNY 0.37% 180,295 $4M $22.68 $2M +69,231 +62.3%
64 XDEC 0.37% 103,878 $4M $38.84 -$140K -9,573 -8.4%
65 WMT 0.37% 41,250 $4M $97.78 $497K +963 +2.4%
66 TLH 0.36% 39,101 $4M $101.60 -$6M -53,022 -57.6%
67 IYF 0.35% 32,205 $4M $120.99 $407K +1,287 +4.2%
68 IWV 0.35% 10,921 $4M $351.01 -$4M -15,299 -58.4%
69 SCHD 0.34% 140,578 $4M $26.50 -$883K -24,251 -14.7%
70 DOL 0.34% 61,990 $4M $59.57 +61,990 NEW
71 IYY 0.33% 24,354 $4M $150.88 $353K -52 -0.2%
72 VWO 0.32% 72,341 $4M $49.46 $501K +4,347 +6.4%
73 QUAL 0.31% 18,671 $3M $182.82 $1M +6,351 +51.5%
74 BLV 0.31% 48,940 $3M $69.54 $50K +1,318 +2.8%
75 EFA 0.31% 38,018 $3M $89.39 $1M +9,224 +32.0%
76 VMBS 0.31% 72,479 $3M $46.34 $118K +2,492 +3.6%
77 SHV 0.30% 30,180 $3M $110.42 $791K +7,171 +31.2%
78 SPMO 0.30% 29,153 $3M $112.47 $2M +20,357 +231.4%
79 META 0.28% 4,220 $3M $738.03 $598K -147 -3.4%
80 FTSM 0.27% 49,724 $3M $59.87 $844K +14,083 +39.5%
81 LLY 0.27% 3,814 $3M $779.50 -$151K +31 +0.8%
82 USMV 0.26% 30,850 $3M $93.87 $24K +185 +0.6%
83 DNP 0.26% 294,246 $3M $9.79 $60K +9,068 +3.2%
84 NOCT 0.26% 52,412 $3M $54.50 $36K -4,317 -7.6%
85 JAVA 0.25% 42,523 $3M $65.50 +42,523 NEW
86 FBTC 0.25% 29,457 $3M $93.99 $918K +3,745 +14.6%
87 FMDE 0.25% 79,452 $3M $34.41 $1M +27,418 +52.7%
88 EFV 0.24% 45,490 $3M $59.29 $2M +27,096 +147.3%
89 JPM 0.24% 9,303 $3M $289.90 $615K +817 +9.6%
90 MTUM 0.24% 11,136 $3M $240.32 -$3M -15,158 -57.6%
91 QTEC 0.24% 12,555 $3M $212.83 $2M +10,293 +455.0%
92 CIBR 0.24% 35,075 $3M $75.58 $428K -216 -0.6%
93 FV 0.23% 43,110 $3M $59.26 -$724K -16,652 -27.9%
94 OEF 0.23% 8,308 $3M $304.35 $2M +6,754 +434.6%
95 AIRR 0.23% 30,614 $2M $81.40 $1M +9,424 +44.5%
96 V 0.22% 6,851 $2M $355.06 $14K -49 -0.7%
97 FEZ 0.22% 40,522 $2M $59.73 +40,522 NEW
98 COST 0.21% 2,340 $2M $990.02 $120K +17 +0.7%
99 XMHQ 0.21% 23,444 $2M $98.24 $367K +2,293 +10.8%
100 PZA 0.20% 99,577 $2M $22.39 -$251K -8,079 -7.5%

New Positions

SymbolValue% Port
FRDM $15M 1.33%
DOL $4M 0.34%
JAVA $3M 0.25%
FEZ $2M 0.22%
AIQ $2M 0.15%
SUB $1M 0.12%
COWG $1M 0.12%
EEM $1M 0.10%
FTCB $1M 0.10%
THRO $1M 0.10%
PJUN $1M 0.09%
JPIE $972K 0.09%
ESUM $936K 0.08%
IAGG $865K 0.08%
EELV $748K 0.07%

Sold Out Positions

SymbolValue% Port
UBER —%
COP —%
EMXC —%
JEPQ —%
IJT —%
ARKQ —%
CRWD —%
AMGN —%
INDA —%
IYK —%
AAAU —%
IJS —%
PTNQ —%
SCHY —%
QSPT —%
View SEC EDGAR Filings for First Heartland Consultants, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms