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Asset Manager ← All Institutions

First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO 63367 • 636-625-0900

Q3 2025 · Filed 2025-11-10
Market Value
$1.2B
+10.6%
Holdings
535
+23
New Purchases
44
Added To
246
Closed
23
Reduced
196
Top 10 Concentration
26.2%
Turnover
12.5%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
FBND 0.96% 0.00% +0.96% $12M
FTCB 0.98% 0.10% +0.88% $12M
IWM 0.73% 0.06% +0.67% $9M
QQQ 3.48% 2.82% +0.65% $42M
SPY 2.87% 2.33% +0.54% $35M
GRNY 0.90% 0.37% +0.53% $11M
EEM 0.62% 0.10% +0.52% $8M
EFA 0.82% 0.31% +0.51% $10M
IVES 0.52% 0.03% +0.49% $6M
FXI 0.46% 0.00% +0.46% $6M
FESM 0.34% 0.00% +0.34% $4M
SPMO 0.63% 0.30% +0.33% $8M
FMDE 0.49% 0.25% +0.24% $6M
FETH 0.22% 0.00% +0.22% $3M
EELV 0.22% 0.07% +0.15% $3M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
FRDM 0.14% 1.33% -1.19% $2M
UCON 1.43% 2.35% -0.93% $17M
IVW 2.02% 2.58% -0.56% $25M
LMBS 0.02% 0.51% -0.49% $252K
SNOV 0.00% 0.46% -0.46% $0
SHY 0.14% 0.56% -0.42% $2M
VIG 0.42% 0.76% -0.34% $5M
QDEC 0.32% 0.66% -0.33% $4M
XDEC 0.08% 0.37% -0.29% $922K
FBCG 0.60% 0.84% -0.24% $7M
FEZ 0.00% 0.22% -0.22% $0
EDIV 0.34% 0.55% -0.21% $4M
COWZ 0.43% 0.63% -0.20% $5M
QTEC 0.04% 0.24% -0.20% $514K
SDVY 0.75% 0.94% -0.19% $9M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 91.1%
Technology 3.4%
Consumer Cyclical 1.5%
Industrials 1.0%
Communication Services 0.8%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 62 $268M 22.0%
Large Cap 213 $527M 43.3%
Mid Cap 115 $231M 19.0%
Small Cap 90 $161M 13.2%
Micro Cap 55 $30M 2.5%

Portfolio Analytics

Avg Market Cap
$130.8B
Median Market Cap
$11.1B
Avg P/E
34.2
Median P/E
22.6
Avg Dividend Yield
0.03%
Avg Beta
0.87
# Stocks
151
# ETFs / Funds
384

Top Holdings (535 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 ACIO 3.74% 1,047,409 $45M $43.43 $4M +41,544 +4.1%
2 SPLG 3.72% 578,916 $45M $78.34 $4M +8,413 +1.5%
3 QQQ 3.48% 70,545 $42M $600.37 $11M +14,192 +25.2%
4 SPY 2.87% 52,541 $35M $666.18 $9M +10,960 +26.4%
5 DRSK 2.14% 902,423 $26M $28.83 $1M +34,944 +4.0%
6 RDVY 2.11% 382,462 $26M $67.26 $3M +17,992 +4.9%
7 BSV 2.07% 319,789 $25M $78.91 $4M +41,558 +14.9%
8 OSCV 2.03% 647,614 $25M $38.23 $2M +25,100 +4.0%
9 IVW 2.02% 203,616 $25M $120.72 -$4M -54,483 -21.1%
10 SPDW 2.01% 573,288 $25M $42.79 $2M +24,160 +4.4%
11 SPYG 1.86% 217,231 $23M $104.51 $2M +5,087 +2.4%
12 SPYV 1.65% 362,714 $20M $55.33 $2M +12,334 +3.5%
13 PYLD 1.64% 742,653 $20M $26.84 $958K +27,720 +3.9%
14 UCON 1.43% 689,421 $17M $25.19 -$9M -351,757 -33.8%
15 MINT 1.30% 157,065 $16M $100.69 $190K +1,649 +1.1%
16 VUG 1.27% 32,316 $15M $479.60 $2M +628 +2.0%
17 VOO 1.22% 24,201 $15M $612.38 $2M +2,346 +10.7%
18 AAPL 1.19% 56,692 $14M $254.63 $3M -795 -1.4%
19 NVDA 1.16% 75,546 $14M $186.58 $1M -6,058 -7.4%
20 CGDV 1.10% 319,080 $13M $42.03 $2M +19,778 +6.6%
21 GRID 1.10% 88,733 $13M $151.08 $3M +11,288 +14.6%
22 VTV 1.02% 66,839 $12M $186.49 $1M +3,436 +5.4%
23 FTCB 0.98% 560,966 $12M $21.31 $11M +508,205 +963.2%
24 FBND 0.96% 253,697 $12M $46.24 +253,697 NEW
25 VEA 0.94% 190,841 $11M $59.92 $787K +4,064 +2.2%
26 PTRB 0.91% 261,848 $11M $42.20 $3M +58,894 +29.0%
27 GRNY 0.90% 437,058 $11M $24.99 $7M +256,763 +142.4%
28 AMZN 0.89% 49,425 $11M $219.57 -$388K -1,810 -3.5%
29 DIA 0.86% 22,715 $11M $463.74 $444K -182 -0.8%
30 VTI 0.86% 31,791 $10M $328.17 $984K +704 +2.3%
31 EFA 0.82% 106,910 $10M $93.37 $7M +68,892 +181.2%
32 CGIC 0.78% 310,092 $10M $30.81 $314K -7,338 -2.3%
33 RLY 0.77% 302,781 $9M $30.88 $297K -8,430 -2.7%
34 SDVY 0.75% 239,303 $9M $38.02 -$1M -53,717 -18.3%
35 IWM 0.73% 36,666 $9M $241.96 $8M +33,655 +1117.7%
36 BRK-B 0.70% 16,928 $9M $502.74 $56K -477 -2.7%
37 FLGV 0.70% 410,574 $8M $20.64 -$1M -61,639 -13.1%
38 BKAG 0.67% 192,629 $8M $42.60 $354K +6,468 +3.5%
39 MSFT 0.66% 15,431 $8M $517.94 $1M +1,512 +10.9%
40 VXUS 0.63% 104,383 $8M $73.46 $949K +7,127 +7.3%
41 SPMO 0.63% 63,141 $8M $121.06 $4M +33,988 +116.6%
42 EEM 0.62% 142,485 $8M $53.40 $6M +119,400 +517.2%
43 BNDX 0.62% 153,394 $8M $49.46 $285K +5,916 +4.0%
44 FBCG 0.60% 135,412 $7M $53.66 -$2M -56,144 -29.3%
45 DYNF 0.56% 114,808 $7M $59.20 $2M +22,418 +24.3%
46 ITOT 0.54% 45,440 $7M $145.65 $446K -267 -0.6%
47 IVES 0.52% 197,721 $6M $32.12 $6M +184,594 +1406.2%
48 IYW 0.52% 32,357 $6M $195.86 -$277K -5,817 -15.2%
49 IVV 0.50% 9,081 $6M $669.29 $461K +35 +0.4%
50 IUSG 0.49% 36,492 $6M $164.54 $457K -395 -1.1%
51 QQQM 0.49% 24,217 $6M $247.12 $528K +188 +0.8%
52 EUSA 0.49% 58,026 $6M $102.97 $278K +546 +0.9%
53 BIV 0.49% 76,505 $6M $78.09 $362K +3,937 +5.4%
54 BUFR 0.49% 178,429 $6M $33.42 $355K +2,060 +1.2%
55 FMDE 0.49% 164,175 $6M $36.15 $3M +84,723 +106.6%
56 BND 0.48% 79,392 $6M $74.37 $161K +1,395 +1.8%
57 FMB 0.48% 116,371 $6M $50.70 -$544K -12,976 -10.0%
58 DOL 0.47% 91,840 $6M $62.25 $2M +29,850 +48.1%
59 FXI 0.46% 137,305 $6M $41.14 +137,305 NEW
60 IVE 0.45% 26,643 $6M $206.51 $184K -571 -2.1%
61 TBIL 0.44% 106,262 $5M $50.00 $412K +8,227 +8.4%
62 COWZ 0.43% 91,246 $5M $57.47 -$2M -35,259 -27.9%
63 VBK 0.43% 17,405 $5M $297.61 $241K -430 -2.4%
64 VB 0.42% 20,233 $5M $254.28 $328K -94 -0.5%
65 HTRB 0.42% 149,998 $5M $34.29 $734K +19,803 +15.2%
66 VIG 0.42% 23,616 $5M $215.79 -$3M -17,110 -42.0%
67 FBTC 0.38% 46,480 $5M $99.81 $2M +17,023 +57.8%
68 WMT 0.35% 41,545 $4M $103.06 $248K +295 +0.7%
69 FESM 0.34% 114,889 $4M $36.56 +114,889 NEW
70 EDIV 0.34% 107,028 $4M $38.85 -$2M -51,305 -32.4%
71 IWV 0.34% 10,884 $4M $378.93 $291K -37 -0.3%
72 VWO 0.33% 74,665 $4M $54.18 $467K +2,324 +3.2%
73 IYF 0.33% 31,777 $4M $126.64 $128K -428 -1.3%
74 IUSB 0.33% 85,927 $4M $46.71 -$674K -15,461 -15.2%
75 IYY 0.33% 24,366 $4M $162.48 $285K +12 +0.1%
76 QDEC 0.32% 125,837 $4M $31.12 -$3M -119,692 -48.8%
77 OEF 0.31% 11,503 $4M $332.84 $1M +3,195 +38.5%
78 TLH 0.30% 35,301 $4M $102.99 -$337K -3,800 -9.7%
79 BLV 0.29% 49,979 $4M $70.85 $138K +1,039 +2.1%
80 VMBS 0.29% 74,801 $4M $46.96 $154K +2,322 +3.2%
81 CGBL 0.28% 97,680 $3M $34.72 $1M +41,109 +72.7%
82 SCHD 0.28% 123,486 $3M $27.30 -$354K -17,092 -12.2%
83 MTUM 0.26% 12,314 $3M $256.45 $482K +1,178 +10.6%
84 DNP 0.26% 313,427 $3M $10.01 $257K +19,181 +6.5%
85 META 0.25% 4,220 $3M $734.42 -$15K
86 PAVE 0.25% 65,045 $3M $47.63 $1M +21,962 +51.0%
87 QUAL 0.25% 15,593 $3M $194.50 -$381K -3,078 -16.5%
88 USMV 0.25% 31,423 $3M $95.14 $94K +573 +1.9%
89 NOCT 0.24% 50,804 $3M $56.81 $30K -1,608 -3.1%
90 JPM 0.23% 9,011 $3M $315.41 $145K -292 -3.1%
91 LLY 0.23% 3,704 $3M $762.96 -$147K -110 -2.9%
92 JAVA 0.23% 40,318 $3M $68.96 -$5K -2,205 -5.2%
93 ORLY 0.22% 25,344 $3M $107.81 $803K +3,934 +18.4%
94 FETH 0.22% 64,721 $3M $41.55 +64,721 NEW
95 EELV 0.22% 100,296 $3M $26.62 $2M +71,672 +250.4%
96 FV 0.22% 43,109 $3M $61.92 $115K -1
97 TSLA 0.21% 5,698 $3M $444.71 $639K -269 -4.5%
98 SHV 0.21% 22,930 $3M $110.49 -$799K -7,250 -24.0%
99 VEU 0.21% 35,355 $3M $71.37 $353K +3,063 +9.5%
100 EFV 0.20% 36,450 $2M $67.83 -$225K -9,040 -19.9%

New Positions

SymbolValue% Port
FBND $12M 0.96%
FXI $6M 0.46%
FESM $4M 0.34%
FETH $3M 0.22%
IHAK $2M 0.12%
PWRD $765K 0.06%
VWOB $731K 0.06%
FEBW $719K 0.06%
ZBH $655K 0.05%
MUB $580K 0.05%
EOG $547K 0.04%
MGK $432K 0.04%
COP $328K 0.03%
QSPT $319K 0.03%
IWO $293K 0.02%

Sold Out Positions

SymbolValue% Port
D —%
WINN —%
EFG —%
CHW —%
COIN —%
DKNG —%
FEZ —%
IYR —%
QBUF —%
TLT —%
JQUA —%
VCIT —%
DMAY —%
FPE —%
RIOT —%
View SEC EDGAR Filings for First Heartland Consultants, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms