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Asset Manager ← All Institutions

First Heartland Consultants, Inc.

4101 LAKE ST. LOUIS BLVD., LAKE ST. LOUIS, MO 63367 • 636-625-0900

Q4 2025 · Filed 2026-01-09
Market Value
$1.3B
+6.4%
Holdings
556
+21
New Purchases
44
Added To
266
Closed
37
Reduced
174
Top 10 Concentration
25.9%
Turnover
14.6%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
FRDM 1.41% 0.14% +1.27% $18M
SPDW 2.47% 2.01% +0.46% $32M
JMOM 0.32% 0.00% +0.32% $4M
IVES 0.79% 0.52% +0.26% $10M
GRNY 1.14% 0.90% +0.24% $15M
FTCB 1.20% 0.98% +0.22% $16M
CGNG 0.18% 0.00% +0.18% $2M
BSEP 0.16% 0.00% +0.16% $2M
SPYV 1.80% 1.65% +0.15% $23M
MGK 0.19% 0.04% +0.15% $2M
DYNF 0.69% 0.56% +0.13% $9M
IEMG 0.32% 0.19% +0.12% $4M
FNX 0.17% 0.05% +0.12% $2M
PYLD 1.74% 1.64% +0.10% $23M
CGBL 0.36% 0.28% +0.09% $5M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
OSCV 1.55% 2.03% -0.48% $20M
FXI 0.00% 0.46% -0.46% $0
EFA 0.60% 0.82% -0.22% $8M
SHV 0.00% 0.21% -0.21% $0
BUFR 0.30% 0.49% -0.19% $4M
TLH 0.12% 0.30% -0.18% $2M
SPY 2.70% 2.87% -0.17% $35M
PJUN 0.00% 0.17% -0.17% $0
UCON 1.27% 1.43% -0.16% $16M
BSV 1.94% 2.07% -0.13% $25M
VXUS 0.50% 0.63% -0.13% $6M
SPLG 3.59% 3.72% -0.13% $47M
ACIO 3.62% 3.74% -0.12% $47M
QUAL 0.14% 0.25% -0.11% $2M
BUFQ 0.00% 0.10% -0.10% $0

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 91.1%
Technology 3.4%
Consumer Cyclical 1.5%
Industrials 1.0%
Communication Services 0.8%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 62 $277M 21.4%
Large Cap 216 $553M 42.7%
Mid Cap 117 $260M 20.0%
Small Cap 103 $173M 13.3%
Micro Cap 58 $33M 2.6%

Portfolio Analytics

Avg Market Cap
$126.4B
Median Market Cap
$9.9B
Avg P/E
34.0
Median P/E
22.6
Avg Dividend Yield
0.03%
Avg Beta
0.86
# Stocks
157
# ETFs / Funds
399

Top Holdings (556 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 ACIO 3.62% 1,072,556 $47M $43.70 $1M +25,147 +2.4%
2 SPLG 3.59% 580,485 $47M $80.22 $1M +1,569 +0.3%
3 QQQ 3.50% 73,919 $45M $614.31 $3M +3,374 +4.8%
4 SPY 2.70% 51,325 $35M $681.91 -$2K -1,216 -2.3%
5 SPDW 2.47% 721,548 $32M $44.41 $8M +148,260 +25.9%
6 DRSK 2.12% 964,963 $27M $28.47 $1M +62,540 +6.9%
7 RDVY 2.06% 384,922 $27M $69.47 $1M +2,460 +0.6%
8 IVW 1.97% 207,200 $26M $123.26 $959K +3,584 +1.8%
9 BSV 1.94% 318,613 $25M $78.81 -$125K -1,176 -0.4%
10 SPYG 1.92% 233,321 $25M $106.70 $2M +16,090 +7.4%
11 SPYV 1.80% 410,303 $23M $56.81 $3M +47,589 +13.1%
12 PYLD 1.74% 844,578 $23M $26.68 $3M +101,925 +13.7%
13 OSCV 1.55% 543,858 $20M $37.03 -$5M -103,756 -16.0%
14 FRDM 1.41% 356,220 $18M $51.27 $17M -26,803 -7.0%
15 MINT 1.30% 167,646 $17M $100.34 $1M +10,581 +6.7%
16 UCON 1.27% 652,735 $16M $25.17 -$936K -36,686 -5.3%
17 VUG 1.23% 32,539 $16M $487.86 $376K +223 +0.7%
18 FTCB 1.20% 730,667 $16M $21.23 $4M +169,701 +30.2%
19 GRNY 1.14% 596,861 $15M $24.76 $4M +159,803 +36.6%
20 VOO 1.13% 23,402 $15M $627.12 -$144K -799 -3.3%
21 AAPL 1.13% 53,836 $15M $271.86 $200K -2,856 -5.0%
22 GRID 1.10% 93,399 $14M $153.02 $886K +4,666 +5.3%
23 NVDA 1.09% 75,715 $14M $186.50 $25K +169 +0.2%
24 CGDV 1.07% 316,602 $14M $43.64 $406K -2,478 -0.8%
25 VTV 1.01% 68,639 $13M $190.99 $645K +1,800 +2.7%
26 PTRB 0.97% 299,429 $13M $42.04 $2M +37,581 +14.3%
27 FBND 0.96% 269,725 $12M $46.04 $687K +16,028 +6.3%
28 VEA 0.94% 195,414 $12M $62.47 $772K +4,573 +2.4%
29 AMZN 0.87% 49,039 $11M $230.82 $467K -386 -0.8%
30 DIA 0.85% 23,032 $11M $480.58 $535K +317 +1.4%
31 VTI 0.84% 32,364 $11M $335.27 $418K +573 +1.8%
32 CGIC 0.81% 321,636 $10M $32.50 $899K +11,544 +3.7%
33 IVES 0.79% 322,364 $10M $31.61 $4M +124,643 +63.0%
34 RLY 0.74% 305,276 $10M $31.45 $251K +2,495 +0.8%
35 IWM 0.69% 36,459 $9M $246.16 $103K -207 -0.6%
36 DYNF 0.69% 147,200 $9M $60.81 $2M +32,392 +28.2%
37 SDVY 0.69% 232,275 $9M $38.32 -$197K -7,028 -2.9%
38 BKAG 0.67% 206,229 $9M $42.38 $535K +13,600 +7.1%
39 FLGV 0.66% 418,701 $9M $20.52 $117K +8,127 +2.0%
40 BRK-B 0.65% 16,828 $8M $502.65 -$52K -100 -0.6%
41 SPMO 0.61% 66,735 $8M $119.32 $319K +3,594 +5.7%
42 BNDX 0.61% 164,074 $8M $48.32 $341K +10,680 +7.0%
43 EEM 0.60% 143,265 $8M $54.71 $229K +780 +0.6%
44 EFA 0.60% 80,514 $8M $96.03 -$2M -26,396 -24.7%
45 MSFT 0.57% 15,372 $7M $483.63 -$558K -59 -0.4%
46 QQQM 0.57% 29,341 $7M $252.92 $1M +5,124 +21.2%
47 FBCG 0.57% 135,189 $7M $54.84 $148K -223 -0.2%
48 IVE 0.53% 32,135 $7M $212.07 $1M +5,492 +20.6%
49 FMB 0.51% 130,249 $7M $51.14 $760K +13,878 +11.9%
50 BIV 0.51% 85,114 $7M $77.88 $654K +8,609 +11.2%
51 ITOT 0.51% 44,571 $7M $148.69 $9K -869 -1.9%
52 IYW 0.50% 32,240 $6M $199.68 $100K -117 -0.4%
53 VXUS 0.50% 85,108 $6M $75.44 -$1M -19,275 -18.5%
54 FMDE 0.49% 176,088 $6M $36.38 $471K +11,913 +7.3%
55 IVV 0.49% 9,220 $6M $684.93 $237K +139 +1.5%
56 EUSA 0.47% 59,174 $6M $103.37 $142K +1,148 +2.0%
57 IUSG 0.47% 36,173 $6M $167.94 $70K -319 -0.9%
58 BND 0.46% 79,699 $6M $74.07 -$1K +307 +0.4%
59 TBIL 0.45% 116,159 $6M $49.88 $481K +9,897 +9.3%
60 COWZ 0.43% 93,594 $6M $60.17 $388K +2,348 +2.6%
61 FESM 0.43% 147,535 $6M $37.78 $1M +32,646 +28.4%
62 HTRB 0.41% 155,617 $5M $34.15 $171K +5,619 +3.8%
63 VBK 0.41% 17,406 $5M $302.10 $78K +1 +0.0%
64 VB 0.40% 20,032 $5M $257.95 $22K -201 -1.0%
65 DOL 0.37% 73,635 $5M $65.85 -$869K -18,205 -19.8%
66 VIG 0.37% 21,767 $5M $219.78 -$312K -1,849 -7.8%
67 CGBL 0.36% 133,516 $5M $35.33 $1M +35,836 +36.7%
68 WMT 0.36% 41,606 $5M $111.41 $354K +61 +0.1%
69 QDEC 0.33% 131,419 $4M $32.53 $360K +5,582 +4.4%
70 IWV 0.32% 10,873 $4M $386.86 $82K -11 -0.1%
71 JMOM 0.32% 61,365 $4M $68.15 +61,365 NEW
72 IEMG 0.32% 61,360 $4M $67.22 $2M +25,477 +71.0%
73 EDIV 0.32% 105,217 $4M $39.15 -$39K -1,811 -1.7%
74 VWO 0.32% 76,574 $4M $53.76 $71K +1,909 +2.6%
75 IYF 0.32% 31,839 $4M $128.93 $81K +62 +0.2%
76 LLY 0.31% 3,731 $4M $1,074.57 $1M +27 +0.7%
77 OEF 0.31% 11,659 $4M $342.97 $170K +156 +1.4%
78 IYY 0.31% 23,950 $4M $165.81 $12K -416 -1.7%
79 IUSB 0.31% 85,192 $4M $46.54 -$49K -735 -0.9%
80 FBTC 0.30% 51,651 $4M $76.23 -$702K +5,171 +11.1%
81 BUFR 0.30% 112,750 $4M $34.26 -$2M -65,679 -36.8%
82 MTUM 0.29% 15,242 $4M $250.31 $657K +2,928 +23.8%
83 BLV 0.28% 52,032 $4M $69.52 $76K +2,053 +4.1%
84 VMBS 0.28% 76,593 $4M $47.08 $93K +1,792 +2.4%
85 SCHD 0.27% 125,858 $3M $27.43 $81K +2,372 +1.9%
86 TPLC 0.25% 70,817 $3M $45.45 $921K +21,179 +42.7%
87 PAVE 0.25% 67,318 $3M $47.79 $119K +2,273 +3.5%
88 DNP 0.25% 320,816 $3M $9.99 $68K +7,389 +2.4%
89 EELV 0.24% 115,033 $3M $27.43 $486K +14,737 +14.7%
90 JAVA 0.23% 41,884 $3M $71.72 $224K +1,566 +3.9%
91 META 0.23% 4,496 $3M $660.16 -$131K +276 +6.5%
92 USMV 0.22% 30,700 $3M $94.16 -$99K -723 -2.3%
93 VEU 0.22% 37,897 $3M $73.56 $264K +2,542 +7.2%
94 GOOG 0.21% 8,653 $3M $313.81 $584K -97 -1.1%
95 FV 0.21% 43,109 $3M $62.92 $43K
96 TSLA 0.21% 5,986 $3M $449.71 $158K +288 +5.0%
97 JPM 0.20% 8,043 $3M $322.20 -$251K -968 -10.7%
98 GOOGL 0.20% 8,279 $3M $313.01 $684K +435 +5.5%
99 FLTR 0.19% 98,439 $3M $25.48 $79K +3,446 +3.6%
100 AIRR 0.19% 25,269 $2M $98.32 $158K +1,208 +5.0%

New Positions

SymbolValue% Port
JMOM $4M 0.32%
CGNG $2M 0.18%
BSEP $2M 0.16%
GSEP $987K 0.08%
DOCT $733K 0.06%
GRNJ $715K 0.06%
CNC $688K 0.05%
DDFD $663K 0.05%
TPIF $631K 0.05%
AKRE $603K 0.05%
ESLG $585K 0.05%
APH $530K 0.04%
BWX $499K 0.04%
QDF $461K 0.04%
PWV $411K 0.03%

Sold Out Positions

SymbolValue% Port
SHV —%
ZBH —%
ENB —%
JFR —%
BKNG —%
HON —%
BUFQ —%
DFUS —%
BTC —%
PLUG —%
GBTC —%
ICVT —%
JNK —%
ROP —%
RSPU —%
View SEC EDGAR Filings for First Heartland Consultants, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms