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HEFFERNAN ADVISORY, INC

809 WEST RIORDAN SUITE 104, FLAGSTAFF, AZ 86001 • 928-774-9598

Q2 2026 · Filed 2026-07-21
Market Value
$120M
+10.9%
Holdings
43
+15
New Purchases
19
Added To
15
Closed
0
Reduced
4
Top 10 Concentration
87.5%
Turnover
44.2%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
STX 0.73% 0.00% +0.73% $868K
DFAC 10.50% 9.93% +0.57% $13M
DCOR 10.42% 9.89% +0.53% $12M
SPY 0.42% 0.00% +0.42% $508K
VGT 0.40% 0.00% +0.40% $478K
FLEX 0.34% 0.00% +0.34% $405K
AAPL 0.34% 0.00% +0.34% $403K
MRVL 0.30% 0.00% +0.30% $356K
DY 0.30% 0.00% +0.30% $354K
AMAT 0.29% 0.00% +0.29% $347K
IWM 0.23% 0.00% +0.23% $270K
CPT 0.22% 0.00% +0.22% $259K
DFEM 2.71% 2.49% +0.22% $3M
MXL 0.21% 0.00% +0.21% $256K
IWF 0.21% 0.00% +0.21% $248K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
DFCF 40.58% 45.89% -5.31% $48M
LVHD 3.28% 3.55% -0.27% $4M
DFSD 6.46% 6.69% -0.22% $8M
UTES 1.31% 1.49% -0.18% $2M
DFIC 5.68% 5.84% -0.16% $7M
DGCB 2.20% 2.34% -0.15% $3M
AMLP 0.65% 0.77% -0.12% $774K
DFGX 4.35% 4.46% -0.11% $5M
IBMP 0.70% 0.78% -0.08% $841K
IBMO 0.70% 0.78% -0.08% $838K
IBMQ 0.71% 0.79% -0.08% $848K
DFNM 1.05% 1.11% -0.06% $1M
ORI 0.22% 0.24% -0.02% $266K
GNL 0.10% 0.11% -0.02% $115K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 99.7%
Technology 0.2%
Real Estate 0.1%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 11 $5M 4.0%
Large Cap 15 $72M 60.5%
Mid Cap 9 $26M 22.1%
Small Cap 8 $16M 13.3%

Portfolio Analytics

Avg Market Cap
$471.7B
Median Market Cap
$13.7B
Avg P/E
37.6
Median P/E
30.5
Avg Dividend Yield
0.02%
Avg Beta
1.06
# Stocks
19
# ETFs / Funds
24

Top Holdings (43 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 DFCF 40.58% 1,148,842 $48M $42.21 -$971K -22,723 -1.9%
2 DFAC 10.50% 282,755 $13M $44.36 $2M +7,370 +2.7%
3 DCOR 10.42% 151,842 $12M $81.98 $2M +3,979 +2.7%
4 DFSD 6.46% 161,760 $8M $47.75 $515K +11,197 +7.4%
5 DFIC 5.68% 182,089 $7M $37.26 $489K +4,884 +2.8%
6 DFGX 4.35% 97,067 $5M $53.59 $394K +5,387 +5.9%
7 LVHD 3.28% 89,021 $4M $44.00 $89K -929 -1.0%
8 DFEM 2.71% 79,564 $3M $40.64 $549K +1,861 +2.4%
9 DGCB 2.20% 48,043 $3M $54.67 $101K +1,386 +3.0%
10 UTES 1.31% 19,146 $2M $81.74 -$40K -940 -4.7%
11 VTI 1.14% 3,670 $1M $370.04 $185K +13 +0.4%
12 DFNM 1.05% 25,930 $1M $48.34 $60K +1,033 +4.2%
13 STX 0.73% 900 $868K $965.00 — +900 — NEW
14 IBMQ 0.71% 33,148 $848K $25.58 $2K — —
15 IBMP 0.70% 33,092 $841K $25.42 -$661 — —
16 IBMO 0.70% 32,664 $838K $25.64 $330 — —
17 AMLP 0.65% 14,928 $774K $51.85 -$54K -808 -5.1%
18 DFGR 0.55% 22,681 $657K $28.97 $74K +737 +3.4%
19 MA 0.47% 1,094 $562K $513.60 $115K +200 +22.4%
20 SPY 0.42% 680 $508K $746.77 — +680 — NEW
21 VGT 0.40% 4,000 $478K $119.52 — +4,000 — NEW
22 FLEX 0.34% 2,500 $405K $162.07 — +2,500 — NEW
23 AAPL 0.34% 1,392 $403K $289.36 — +1,392 — NEW
24 V 0.30% 1,041 $357K $343.09 $133K +300 +40.5%
25 MRVL 0.30% 1,196 $356K $297.89 — +1,196 — NEW
26 DY 0.30% 700 $354K $505.59 — +700 — NEW
27 AMAT 0.29% 480 $347K $723.00 — +480 — NEW
28 MSFT 0.24% 764 $285K $373.02 $76K +200 +35.5%
29 DFAT 0.24% 4,029 $282K $69.90 $31K +11 +0.3%
30 IWM 0.23% 900 $270K $300.45 — +900 — NEW
31 ORI 0.22% 6,509 $266K $40.92 $7K — —
32 CPT 0.22% 2,264 $259K $114.49 — +2,264 — NEW
33 MXL 0.21% 2,000 $256K $128.03 — +2,000 — NEW
34 IWF 0.21% 2,000 $248K $124.17 — +2,000 — NEW
35 CIEN 0.21% 500 $245K $490.56 — +500 — NEW
36 MU 0.19% 200 $231K $1,154.29 — +200 — NEW
37 MGV 0.19% 1,402 $229K $163.41 $27K +7 +0.5%
38 URI 0.19% 200 $227K $1,132.89 — +200 — NEW
39 DFAU 0.19% 4,375 $226K $51.68 — +4,375 — NEW
40 EQR 0.18% 3,179 $216K $67.93 — +3,179 — NEW
41 PANW 0.17% 600 $205K $341.02 — +600 — NEW
42 GOOG 0.17% 574 $203K $353.33 — +574 — NEW
43 GNL 0.10% 12,896 $115K $8.94 -$5K — —

New Positions

SymbolValue% Port
STX $868K 0.73%
SPY $508K 0.42%
VGT $478K 0.40%
FLEX $405K 0.34%
AAPL $403K 0.34%
MRVL $356K 0.30%
DY $354K 0.30%
AMAT $347K 0.29%
IWM $270K 0.23%
CPT $259K 0.22%
MXL $256K 0.21%
IWF $248K 0.21%
CIEN $245K 0.21%
MU $231K 0.19%
URI $227K 0.19%
View SEC EDGAR Filings for HEFFERNAN ADVISORY, INC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms