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SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111, SAN DIEGO, CA 92131 • 8586956600

Q2 2026 · Filed 2026-07-24
Market Value
$253M
+6.2%
Holdings
45
+2
New Purchases
2
Added To
28
Closed
0
Reduced
13
Top 10 Concentration
86.1%
Turnover
4.4%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
DGRE 5.31% 4.71% +0.60% $13M
SPY 6.26% 5.77% +0.49% $16M
RSP 14.24% 13.79% +0.45% $36M
VIG 9.99% 9.56% +0.43% $25M
IWM 3.62% 3.26% +0.36% $9M
WMT 0.21% 0.00% +0.21% $539K
VT 0.13% 0.00% +0.13% $331K
QUAL 1.57% 1.45% +0.12% $4M
QQQM 0.20% 0.16% +0.03% $501K
AOA 0.29% 0.26% +0.03% $729K
AOR 0.57% 0.55% +0.02% $1M
XMPT 0.36% 0.35% +0.01% $916K
PWV 0.30% 0.28% +0.01% $747K
DFAC 0.15% 0.14% +0.01% $378K
VTI 0.71% 0.71% +0.01% $2M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
BND 20.37% 21.38% -1.01% $52M
IEF 8.65% 9.30% -0.65% $22M
VGIT 4.18% 4.41% -0.23% $11M
VTIP 3.75% 3.95% -0.20% $9M
BOND 3.93% 4.13% -0.20% $10M
QEFA 9.41% 9.57% -0.16% $24M
VZ 0.51% 0.63% -0.13% $1M
LQDI 0.38% 0.44% -0.06% $956K
CMF 0.73% 0.78% -0.06% $2M
NOC 0.09% 0.14% -0.05% $232K
PWZ 0.83% 0.86% -0.03% $2M
SPSB 0.12% 0.14% -0.02% $303K
VXUS 0.22% 0.24% -0.02% $562K
INMU 0.43% 0.45% -0.02% $1M
SRE 0.12% 0.13% -0.01% $307K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 99.1%
Communication Services 0.6%
Utilities 0.1%
Industrials 0.1%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 6 $71M 27.9%
Large Cap 21 $122M 48.3%
Mid Cap 7 $16M 6.2%
Small Cap 6 $29M 11.3%
Micro Cap 5 $16M 6.2%

Portfolio Analytics

Avg Market Cap
$145.4B
Median Market Cap
$31.8B
Avg P/E
21.8
Median P/E
18.9
Avg Dividend Yield
0.03%
Avg Beta
0.82
# Stocks
4
# ETFs / Funds
41

Top Holdings (45 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 BND 20.37% 702,115 $52M $73.41 $620K +10,614 +1.5%
2 RSP 14.24% 169,356 $36M $212.77 $3M -1,779 -1.0%
3 VIG 9.99% 106,855 $25M $236.62 $3M +1,007 +0.9%
4 QEFA 9.41% 247,899 $24M $96.01 $1M +3,566 +1.5%
5 IEF 8.65% 231,514 $22M $94.57 -$257K -581 -0.2%
6 SPY 6.26% 21,215 $16M $746.76 $2M +78 +0.4%
7 DGRE 5.31% 329,152 $13M $40.85 $2M -9,812 -2.9%
8 VGIT 4.18% 179,233 $11M $58.98 $68K +2,859 +1.6%
9 BOND 3.93% 107,883 $10M $92.21 $112K +1,299 +1.2%
10 VTIP 3.75% 188,962 $9M $50.23 $77K +478 +0.2%
11 IWM 3.62% 30,492 $9M $300.45 $1M -816 -2.6%
12 QUAL 1.57% 18,055 $4M $219.43 $517K +96 +0.5%
13 PWZ 0.83% 85,725 $2M $24.51 $45K -415 -0.5%
14 CMF 0.73% 31,914 $2M $57.64 -$28K -928 -2.8%
15 VTI 0.71% 4,876 $2M $370.07 $124K -363 -6.9%
16 AOR 0.57% 20,690 $1M $69.50 $128K +339 +1.7%
17 VZ 0.51% 30,267 $1M $42.34 -$224K +280 +0.9%
18 INMU 0.43% 44,856 $1M $24.25 $24K +369 +0.8%
19 LQDI 0.38% 36,360 $956K $26.28 -$98K -3,948 -9.8%
20 XMPT 0.36% 40,987 $916K $22.34 $86K +2,388 +6.2%
21 HYMB 0.31% 30,468 $775K $25.44 $28K +352 +1.2%
22 PWV 0.30% 9,853 $747K $75.77 $70K +153 +1.6%
23 AOA 0.29% 7,466 $729K $97.60 $104K +411 +5.8%
24 DSTL 0.22% 9,439 $565K $59.90 $40K +368 +4.1%
25 VXUS 0.22% 6,579 $562K $85.48 -$7K -805 -10.9%
26 WMT 0.21% 4,759 $539K $113.26 — +4,759 — NEW
27 PID 0.20% 23,063 $512K $22.20 $6K +319 +1.4%
28 QQQM 0.20% 1,654 $501K $303.02 $109K +2 +0.1%
29 SPYD 0.19% 10,280 $490K $47.71 $28K +116 +1.1%
30 AOM 0.18% 9,337 $466K $49.89 $35K +252 +2.8%
31 BUFR 0.18% 12,341 $451K $36.53 $34K — —
32 JEPI 0.18% 7,959 $450K $56.48 $8K +175 +2.2%
33 TLT 0.17% 4,914 $425K $86.42 -$3K -18 -0.4%
34 LQD 0.16% 3,600 $393K $109.07 $5K +42 +1.2%
35 DFAC 0.15% 8,516 $378K $44.36 $47K — —
36 VT 0.13% 2,110 $331K $156.95 — +2,110 — NEW
37 SRE 0.12% 3,311 $307K $92.71 -$13K +23 +0.7%
38 PVI 0.12% 12,312 $306K $24.88 $2K +68 +0.6%
39 SPSB 0.12% 10,108 $303K $30.01 -$39K -1,269 -11.2%
40 VTV 0.12% 1,386 $302K $218.00 $5K -129 -8.5%
41 BIL 0.11% 2,916 $267K $91.64 $2K +25 +0.9%
42 NOC 0.09% 456 $232K $509.36 -$109K -44 -8.8%
43 SHY 0.09% 2,707 $222K $82.12 $735 +24 +0.9%
44 IGSB 0.09% 4,199 $220K $52.42 $2K +47 +1.1%
45 HIPS 0.06% 13,924 $161K $11.54 $4K +375 +2.8%

New Positions

SymbolValue% Port
WMT $539K 0.21%
VT $331K 0.13%
View SEC EDGAR Filings for SimpliFi, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms