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SimpliFi, Inc.

9666 BUSINESSPARK AVE SUITE 111, SAN DIEGO, CA 92131 • 8586956600

Q4 2025 · Filed 2026-01-23
Market Value
$236M
+1.1%
Holdings
47
-1
New Purchases
3
Added To
21
Closed
4
Reduced
17
Top 10 Concentration
86.7%
Turnover
14.9%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
BND 21.30% 0.00% +21.30% $50M
RSP 13.90% 4.60% +9.30% $33M
VGIT 4.41% 0.00% +4.41% $10M
VIG 9.75% 5.46% +4.29% $23M
VTIP 3.89% 0.71% +3.18% $9M
DGRE 4.48% 2.46% +2.02% $11M
QUAL 1.49% 0.00% +1.49% $4M
IEF 9.43% 9.10% +0.33% $22M
PWZ 0.85% 0.71% +0.14% $2M
CMF 0.77% 0.64% +0.13% $2M
XMPT 0.35% 0.30% +0.04% $820K
TLT 0.18% 0.14% +0.04% $417K
PWV 0.27% 0.24% +0.02% $632K
AOA 0.26% 0.25% +0.01% $610K
PID 0.21% 0.20% +0.01% $496K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
LQDI 0.47% 17.00% -16.53% $1M
SPY 6.04% 11.12% -5.07% $14M
SPSB 0.15% 5.21% -5.06% $354K
BOND 4.15% 8.52% -4.37% $10M
VTV 0.13% 4.45% -4.32% $299K
IWM 3.28% 7.46% -4.18% $8M
THRO 0.00% 3.31% -3.31% $0
HIPS 0.08% 3.01% -2.94% $186K
EFA 0.00% 0.31% -0.31% $0
ARKK 0.00% 0.19% -0.19% $0
SCHE 0.00% 0.16% -0.16% $0
HYMB 0.32% 0.37% -0.06% $746K
VXUS 0.23% 0.28% -0.06% $541K
VZ 0.51% 0.55% -0.04% $1M
QQQM 0.18% 0.22% -0.04% $420K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 99.1%
Communication Services 0.6%
Utilities 0.1%
Industrials 0.1%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 5 $67M 28.4%
Large Cap 22 $114M 48.4%
Mid Cap 9 $15M 6.4%
Small Cap 6 $27M 11.3%
Micro Cap 5 $13M 5.5%

Portfolio Analytics

Avg Market Cap
$121.7B
Median Market Cap
$21.9B
Avg P/E
16.6
Median P/E
15.2
Avg Dividend Yield
0.04%
Avg Beta
0.87
# Stocks
3
# ETFs / Funds
44

Top Holdings (47 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 BND 21.30% 679,847 $50M $74.07 — +679,847 — NEW
2 RSP 13.90% 171,537 $33M $191.56 $22M +114,836 +202.5%
3 VIG 9.75% 104,848 $23M $219.78 $10M +45,726 +77.3%
4 IEF 9.43% 231,873 $22M $96.16 $1M +11,295 +5.1%
5 QEFA 9.34% 243,597 $22M $90.67 $207K -5,289 -2.1%
6 SPY 6.04% 20,955 $14M $681.93 -$12M -18,048 -46.3%
7 DGRE 4.48% 338,309 $11M $31.31 $5M +138,059 +68.9%
8 VGIT 4.41% 173,791 $10M $59.93 — +173,791 — NEW
9 BOND 4.15% 105,312 $10M $93.08 -$10M -108,047 -50.6%
10 VTIP 3.89% 186,039 $9M $49.46 $8M +153,298 +468.2%
11 IWM 3.28% 31,476 $8M $246.16 -$10M -40,594 -56.3%
12 QUAL 1.49% 17,764 $4M $198.62 — +17,764 — NEW
13 PWZ 0.85% 82,932 $2M $24.16 $353K +13,916 +20.2%
14 CMF 0.77% 31,693 $2M $57.46 $336K +5,658 +21.7%
15 VTI 0.71% 4,977 $2M $335.27 -$38K -223 -4.3%
16 AOR 0.52% 18,847 $1M $65.01 $10K -32 -0.2%
17 VZ 0.51% 29,501 $1M $40.73 -$88K +168 +0.6%
18 LQDI 0.47% 41,986 $1M $26.48 -$39M -1,434,412 -97.2%
19 INMU 0.45% 44,259 $1M $24.04 -$24K -1,177 -2.6%
20 XMPT 0.35% 37,475 $820K $21.88 $113K +5,171 +16.0%
21 HYMB 0.32% 29,892 $746K $24.94 -$123K -4,953 -14.2%
22 PWV 0.27% 9,506 $632K $66.52 $61K +746 +8.5%
23 AOA 0.26% 6,812 $610K $89.57 $36K +300 +4.6%
24 VXUS 0.23% 7,169 $541K $75.44 -$123K -1,862 -20.6%
25 DSTL 0.22% 8,876 $523K $58.90 -$2K -182 -2.0%
26 PID 0.21% 22,539 $496K $22.00 $19K +120 +0.5%
27 JEPI 0.18% 7,635 $437K $57.24 $9K +142 +1.9%
28 SPYD 0.18% 10,063 $435K $43.25 -$2K +126 +1.3%
29 BUFR 0.18% 12,341 $423K $34.26 $10K — —
30 QQQM 0.18% 1,661 $420K $252.93 -$85K -381 -18.7%
31 TLT 0.18% 4,785 $417K $87.16 $94K +1,173 +32.5%
32 AOM 0.17% 8,299 $396K $47.73 $638 -13 -0.2%
33 LQD 0.16% 3,533 $389K $110.18 -$43K -341 -8.8%
34 SPSB 0.15% 11,737 $354K $30.20 -$12M -390,137 -97.1%
35 DFAC 0.14% 8,516 $337K $39.59 $9K — —
36 NOC 0.13% 559 $319K $570.48 -$20K +2 +0.4%
37 PVI 0.13% 12,184 $304K $24.92 $3K +76 +0.6%
38 VTV 0.13% 1,567 $299K $190.95 -$10M -54,213 -97.2%
39 SRE 0.12% 3,265 $288K $88.30 -$3K +22 +0.7%
40 BIL 0.11% 2,874 $263K $91.39 $3K +39 +1.4%
41 SHY 0.09% 2,668 $221K $82.82 $967 +16 +0.6%
42 IGSB 0.09% 4,121 $218K $52.88 $712 +25 +0.6%
43 HIPS 0.08% 15,928 $186K $11.68 -$7M -581,710 -97.3%
44 THRO —% — — — -$8M -204,195 -100.0% SOLD
45 ARKK —% — — — -$433K -5,020 -100.0% SOLD
46 EFA —% — — — -$713K -7,635 -100.0% SOLD
47 SCHE —% — — — -$374K -11,208 -100.0% SOLD

New Positions

SymbolValue% Port
BND $50M 21.30%
VGIT $10M 4.41%
QUAL $4M 1.49%

Sold Out Positions

SymbolValue% Port
THRO — —%
ARKK — —%
EFA — —%
SCHE — —%
View SEC EDGAR Filings for SimpliFi, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms