Asset Manager
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SimpliFi, Inc.
9666 BUSINESSPARK AVE SUITE 111, SAN DIEGO, CA 92131 • 8586956600
Market Value
$234M
+3.0%
Holdings
48
+6
New Purchases
7
Added To
13
Closed
4
Reduced
22
Top 10 Concentration
82.3%
Turnover
22.9%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| IEF | 9.10% | 0.89% | +8.22% | $21M |
| VTV | 4.45% | 0.00% | +4.45% | $10M |
| THRO | 3.31% | 0.00% | +3.31% | $8M |
| IWM | 7.46% | 7.00% | +0.46% | $17M |
| VTIP | 0.71% | 0.38% | +0.33% | $2M |
| QQQM | 0.22% | 0.00% | +0.22% | $505K |
| LQDI | 17.00% | 16.80% | +0.20% | $40M |
| LQD | 0.18% | 0.00% | +0.18% | $432K |
| TLT | 0.14% | 0.00% | +0.14% | $323K |
| BIL | 0.11% | 0.00% | +0.11% | $260K |
| SHY | 0.09% | 0.00% | +0.09% | $220K |
| VTI | 0.73% | 0.64% | +0.09% | $2M |
| PWZ | 0.71% | 0.64% | +0.06% | $2M |
| VIG | 5.46% | 5.41% | +0.05% | $13M |
| BOND | 8.52% | 8.49% | +0.03% | $20M |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| AGGY | 0.00% | 8.45% | -8.45% | $0 |
| DSTL | 0.22% | 4.97% | -4.75% | $525K |
| VFLO | 0.00% | 2.09% | -2.09% | $0 |
| SPY | 11.12% | 11.69% | -0.57% | $26M |
| QQQ | 0.00% | 0.37% | -0.37% | $0 |
| QEFA | 9.36% | 9.73% | -0.37% | $22M |
| IGSB | 0.09% | 0.40% | -0.31% | $217K |
| HIPS | 3.01% | 3.29% | -0.28% | $7M |
| SPSB | 5.21% | 5.40% | -0.20% | $12M |
| BKLN | 0.00% | 0.19% | -0.19% | $0 |
| PVI | 0.13% | 0.31% | -0.19% | $301K |
| HYMB | 0.37% | 0.46% | -0.09% | $869K |
| EFA | 0.31% | 0.39% | -0.08% | $713K |
| SCHE | 0.16% | 0.19% | -0.03% | $374K |
| ARKK | 0.19% | 0.21% | -0.03% | $433K |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 99.1% |
| Communication Services | 0.6% |
| Utilities | 0.1% |
| Industrials | 0.1% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 5 | $39M | 16.6% |
| Large Cap | 20 | $82M | 35.2% |
| Mid Cap | 11 | $33M | 14.2% |
| Small Cap | 7 | $26M | 11.2% |
| Micro Cap | 5 | $54M | 22.9% |
Portfolio Analytics
Avg Market Cap
$120.6B
Median Market Cap
$10.3B
Avg P/E
16.6
Median P/E
15.2
Avg Dividend Yield
0.04%
Avg Beta
0.86
# Stocks
3
# ETFs / Funds
45
Top Holdings (48 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | LQDI | 17.00% | 1,476,398 | $40M | $26.91 | $2M | +28,467 | +2.0% | |
| 2 | SPY | 11.12% | 39,003 | $26M | $666.18 | -$543K | -3,929 | -9.2% | |
| 3 | QEFA | 9.36% | 248,886 | $22M | $87.91 | -$207K | -9,920 | -3.8% | |
| 4 | IEF | 9.10% | 220,578 | $21M | $96.46 | $19M | +199,548 | +948.9% | |
| 5 | BOND | 8.52% | 213,359 | $20M | $93.35 | $659K | +4,438 | +2.1% | |
| 6 | IWM | 7.46% | 72,070 | $17M | $241.96 | $2M | -1,579 | -2.1% | |
| 7 | VIG | 5.46% | 59,122 | $13M | $215.79 | $490K | -817 | -1.4% | |
| 8 | SPSB | 5.21% | 401,874 | $12M | $30.29 | -$92K | -4,367 | -1.1% | |
| 9 | RSP | 4.60% | 56,701 | $11M | $189.70 | $283K | -925 | -1.6% | |
| 10 | VTV | 4.45% | 55,780 | $10M | $186.49 | — | +55,780 | — | NEW |
| 11 | THRO | 3.31% | 204,195 | $8M | $37.86 | — | +204,195 | — | NEW |
| 12 | HIPS | 3.01% | 597,638 | $7M | $11.79 | -$419K | -19,075 | -3.1% | |
| 13 | DGRE | 2.46% | 200,250 | $6M | $28.68 | $215K | -272 | -0.1% | |
| 14 | VTI | 0.73% | 5,200 | $2M | $328.16 | $246K | +396 | +8.2% | |
| 15 | VTIP | 0.71% | 32,741 | $2M | $50.63 | $799K | +15,651 | +91.6% | |
| 16 | PWZ | 0.71% | 69,016 | $2M | $23.92 | $194K | +6,585 | +10.6% | |
| 17 | CMF | 0.64% | 26,035 | $1M | $57.04 | $45K | +199 | +0.8% | |
| 18 | VZ | 0.55% | 29,333 | $1M | $43.95 | $32K | +287 | +1.0% | |
| 19 | AOR | 0.52% | 18,879 | $1M | $64.38 | $8K | -737 | -3.8% | |
| 20 | INMU | 0.47% | 45,436 | $1M | $23.93 | $32K | +395 | +0.9% | |
| 21 | HYMB | 0.37% | 34,845 | $869K | $24.93 | -$182K | -7,537 | -17.8% | |
| 22 | EFA | 0.31% | 7,635 | $713K | $93.38 | -$162K | -2,152 | -22.0% | |
| 23 | XMPT | 0.30% | 32,304 | $707K | $21.89 | $19K | -490 | -1.5% | |
| 24 | VXUS | 0.28% | 9,031 | $663K | $73.46 | $93K | +776 | +9.4% | |
| 25 | AOA | 0.25% | 6,512 | $574K | $88.14 | -$13K | -522 | -7.4% | |
| 26 | PWV | 0.24% | 8,760 | $571K | $65.21 | $12K | -243 | -2.7% | |
| 27 | DSTL | 0.22% | 9,058 | $525K | $57.96 | -$11M | -194,714 | -95.5% | |
| 28 | QQQM | 0.22% | 2,042 | $505K | $247.12 | — | +2,042 | — | NEW |
| 29 | PID | 0.20% | 22,419 | $477K | $21.27 | $21K | +181 | +0.8% | |
| 30 | SPYD | 0.19% | 9,937 | $437K | $44.00 | $20K | +110 | +1.1% | |
| 31 | ARKK | 0.19% | 5,020 | $433K | $86.30 | -$54K | -1,911 | -27.6% | |
| 32 | LQD | 0.18% | 3,874 | $432K | $111.48 | — | +3,874 | — | NEW |
| 33 | JEPI | 0.18% | 7,493 | $428K | $57.10 | $10K | +148 | +2.0% | |
| 34 | BUFR | 0.18% | 12,341 | $412K | $33.42 | $20K | — | — | |
| 35 | AOM | 0.17% | 8,312 | $395K | $47.58 | $7K | -131 | -1.6% | |
| 36 | SCHE | 0.16% | 11,208 | $374K | $33.37 | -$61K | -3,225 | -22.3% | |
| 37 | NOC | 0.15% | 557 | $339K | $609.32 | $49K | -24 | -4.1% | |
| 38 | DFAC | 0.14% | 8,516 | $328K | $38.57 | $23K | — | — | |
| 39 | TLT | 0.14% | 3,612 | $323K | $89.37 | — | +3,612 | — | NEW |
| 40 | PVI | 0.13% | 12,108 | $301K | $24.83 | -$412K | -16,625 | -57.9% | |
| 41 | SRE | 0.12% | 3,243 | $292K | $89.97 | $39K | -87 | -2.6% | |
| 42 | BIL | 0.11% | 2,835 | $260K | $91.75 | — | +2,835 | — | NEW |
| 43 | SHY | 0.09% | 2,652 | $220K | $82.96 | — | +2,652 | — | NEW |
| 44 | IGSB | 0.09% | 4,096 | $217K | $53.02 | -$700K | -13,293 | -76.4% | |
| 45 | VFLO | —% | — | — | — | -$5M | -134,260 | -100.0% | SOLD |
| 46 | QQQ | —% | — | — | — | -$848K | -1,537 | -100.0% | SOLD |
| 47 | BKLN | —% | — | — | — | -$429K | -20,528 | -100.0% | SOLD |
| 48 | AGGY | —% | — | — | — | -$19M | -439,659 | -100.0% | SOLD |