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Asset Manager ← All Institutions

Asset Advisors Investment Management, LLC

2814 A HILLCREEK DRIVE, AUGUSTA, GA 30909 • 7066509900

Q4 2025 · Filed 2026-01-23
Market Value
$1.1B
+2.6%
Holdings
111
-1
New Purchases
3
Added To
31
Closed
5
Reduced
45
Top 10 Concentration
44.9%
Turnover
7.2%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
IBTJ 2.12% 0.53% +1.59% $23M
GOOGL 3.67% 2.91% +0.77% $40M
DABS 0.72% 0.00% +0.72% $8M
GSIE 1.70% 1.22% +0.48% $18M
MAR 2.81% 2.43% +0.38% $30M
KMI 0.24% 0.00% +0.24% $3M
DOV 1.75% 1.54% +0.21% $19M
FERG 0.33% 0.15% +0.18% $4M
WMT 3.15% 2.97% +0.18% $34M
XLV 1.41% 1.23% +0.18% $15M
IBTI 2.38% 2.23% +0.15% $26M
XLK 3.90% 3.75% +0.15% $42M
AMGN 1.07% 0.94% +0.13% $12M
CB 1.81% 1.68% +0.13% $20M
IVV 0.16% 0.03% +0.12% $2M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
MSFT 7.60% 8.40% -0.81% $82M
PAYX 0.98% 1.64% -0.66% $11M
IBTF 0.00% 0.63% -0.63% $0
NVDA 0.87% 1.48% -0.61% $9M
COST 3.98% 4.46% -0.48% $43M
SCHD 6.42% 6.84% -0.42% $70M
CTAS 2.82% 3.20% -0.39% $30M
CHD 0.99% 1.36% -0.37% $11M
INTU 3.74% 4.04% -0.30% $40M
HD 0.54% 0.75% -0.21% $6M
NFLX 0.41% 0.62% -0.21% $4M
AWK 1.11% 1.27% -0.16% $12M
AMP 0.95% 1.08% -0.14% $10M
ABT 1.31% 1.44% -0.13% $14M
ACN 1.30% 1.42% -0.12% $14M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 47.9%
Consumer Defensive 12.0%
Technology 9.9%
Consumer Cyclical 7.8%
Industrials 7.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 34 $357M 33.0%
Large Cap 63 $618M 57.1%
Mid Cap 7 $50M 4.6%
Small Cap 6 $50M 4.6%
Micro Cap 1 $8M 0.7%

Portfolio Analytics

Avg Market Cap
$434.6B
Median Market Cap
$101.4B
Avg P/E
30.9
Median P/E
21.4
Avg Dividend Yield
0.02%
Avg Beta
0.78
# Stocks
80
# ETFs / Funds
31

Top Holdings (111 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 MSFT 7.60% 170,095 $82M $483.62 -$6M -1,141 -0.7%
2 SCHB 6.80% 2,809,236 $74M $26.23 $1M -582 -0.0%
3 SCHD 6.42% 2,534,491 $70M $27.43 -$3M -108,331 -4.1%
4 COST 3.98% 49,931 $43M $862.34 -$4M -874 -1.7%
5 XLK 3.90% 293,484 $42M $143.97 $3M +152,974 +108.9%
6 INTU 3.74% 61,132 $40M $662.42 -$2M -1,336 -2.1%
7 GOOGL 3.67% 127,128 $40M $313.00 $9M +951 +0.8%
8 WMT 3.15% 306,123 $34M $111.41 $3M +2,021 +0.7%
9 CTAS 2.82% 162,163 $30M $188.07 -$3M -2,577 -1.6%
10 MAR 2.81% 98,084 $30M $310.24 $5M -417 -0.4%
11 XLC 2.67% 245,472 $29M $117.72 $687K +7,151 +3.0%
12 AMZN 2.46% 115,262 $27M $230.82 $2M +1,337 +1.2%
13 IBTI 2.38% 1,152,610 $26M $22.37 $2M +101,266 +9.6%
14 XLF 2.24% 442,995 $24M $54.77 $1M +16,507 +3.9%
15 IBTJ 2.12% 1,044,998 $23M $21.95 $17M +789,073 +308.3%
16 ABBV 2.03% 96,087 $22M $228.49 -$284K +39 +0.0%
17 CB 1.81% 62,925 $20M $312.12 $2M +24 +0.0%
18 DOV 1.75% 97,072 $19M $195.24 $3M -570 -0.6%
19 GSIE 1.70% 429,780 $18M $42.94 $6M +116,303 +37.1%
20 SCHW 1.60% 173,169 $17M $99.91 $1M +3,607 +2.1%
21 KO 1.55% 239,938 $17M $69.91 $619K -3,651 -1.5%
22 USMV 1.50% 172,019 $16M $94.16 $65K +2,455 +1.4%
23 IBTH 1.47% 710,265 $16M $22.47 $1M +55,982 +8.6%
24 XLV 1.41% 98,733 $15M $154.80 $2M +5,241 +5.6%
25 ABT 1.31% 113,035 $14M $125.29 -$1M -538 -0.5%
26 ACN 1.30% 52,499 $14M $268.30 -$939K -8,426 -13.8%
27 BRK-B 1.18% 25,358 $13M $502.65 $1M +2,075 +8.9%
28 JNJ 1.16% 60,812 $13M $206.95 $1M -545 -0.9%
29 AWK 1.11% 92,508 $12M $130.50 -$1M -3,938 -4.1%
30 AMGN 1.07% 35,514 $12M $327.31 $2M +380 +1.1%
31 QUAL 1.01% 55,039 $11M $198.62 $572K +1,776 +3.3%
32 IBTG 1.00% 474,139 $11M $22.88 $681K +31,238 +7.0%
33 CHD 0.99% 128,374 $11M $83.85 -$4M -35,848 -21.8%
34 PAYX 0.98% 94,207 $11M $112.18 -$7M -42,234 -30.9%
35 AMP 0.95% 20,899 $10M $490.34 -$1M -2,347 -10.1%
36 AAPL 0.87% 34,538 $9M $271.86 $595K — —
37 NVDA 0.87% 50,338 $9M $186.50 -$6M -33,415 -39.9%
38 AZO 0.85% 2,699 $9M $3,391.50 -$1M +323 +13.6%
39 DVY 0.82% 62,843 $9M $141.14 -$120K -420 -0.7%
40 SHW 0.81% 27,052 $9M $324.03 -$834K -672 -2.4%
41 XLY 0.76% 69,145 $8M $119.41 $759K +37,859 +121.0%
42 DABS 0.72% 153,279 $8M $50.91 — +153,279 — NEW
43 WM 0.65% 31,958 $7M $219.71 -$68K -145 -0.5%
44 PG 0.55% 41,283 $6M $143.31 -$779K -2,289 -5.2%
45 HD 0.54% 17,094 $6M $344.10 -$2M -2,535 -12.9%
46 BLK 0.50% 5,074 $5M $1,070.34 -$692K -178 -3.4%
47 DE 0.44% 10,258 $5M $465.57 $74K -25 -0.2%
48 NFLX 0.41% 47,490 $4M $93.76 -$2M +42,060 +774.6%
49 NEE 0.41% 54,688 $4M $80.28 $1M +15,071 +38.0%
50 MRK 0.39% 40,454 $4M $105.26 $798K -775 -1.9%
51 ATO 0.38% 24,765 $4M $167.63 $346K +2,478 +11.1%
52 TROW 0.36% 38,195 $4M $102.38 -$10K — —
53 ROL 0.35% 62,332 $4M $60.02 $819K +12,587 +25.3%
54 IYY 0.34% 22,354 $4M $165.81 $42K -200 -0.9%
55 TJX 0.34% 23,630 $4M $153.61 $214K — —
56 FERG 0.33% 15,982 $4M $222.63 $2M +9,162 +134.3%
57 SPGI 0.30% 6,213 $3M $522.59 $296K +151 +2.5%
58 KMI 0.24% 95,521 $3M $27.49 — +95,521 — NEW
59 JPM 0.23% 7,680 $2M $322.22 $43K -30 -0.4%
60 XLP 0.22% 30,041 $2M $77.68 -$53K -417 -1.4%
61 XLU 0.20% 50,225 $2M $42.69 $120K +27,011 +116.4%
62 SCHM 0.20% 70,280 $2M $30.07 $4K -880 -1.2%
63 MCD 0.19% 6,625 $2M $305.63 -$49K -200 -2.9%
64 VOO 0.18% 3,193 $2M $627.13 $23K -39 -1.2%
65 MAA 0.17% 13,275 $2M $138.91 -$11K — —
66 DIS 0.17% 15,940 $2M $113.77 -$23K -100 -0.6%
67 SPY 0.16% 2,574 $2M $681.92 -$126K -250 -8.8%
68 IVV 0.16% 2,476 $2M $684.94 $1M +1,966 +385.5%
69 SO 0.13% 15,763 $1M $87.20 -$232K -1,191 -7.0%
70 GOOG 0.12% 4,243 $1M $313.80 $298K — —
71 PM 0.12% 8,300 $1M $160.40 -$15K — —
72 ADP 0.12% 5,167 $1M $257.23 -$221K -115 -2.2%
73 VZ 0.12% 30,719 $1M $40.73 -$461K -8,235 -21.1%
74 HSY 0.11% 6,800 $1M $181.98 -$34K — —
75 EMR 0.11% 9,000 $1M $132.72 $14K — —
76 FCCO 0.11% 39,530 $1M $29.65 $57K — —
77 VTI 0.10% 3,286 $1M $335.27 $76K +161 +5.2%
78 PEP 0.09% 6,947 $997K $143.52 $21K — —
79 KMB 0.09% 9,450 $953K $100.89 -$654K -3,480 -26.9%
80 TMO 0.08% 1,500 $869K $579.45 $142K — —
81 IBM 0.07% 2,483 $735K $296.21 $35K — —
82 FDX 0.07% 2,460 $711K $288.86 $60K -300 -10.9%
83 VIS 0.06% 2,135 $637K $298.38 $4K — —
84 SGOL 0.05% 13,800 $567K $41.08 $43K -430 -3.0%
85 RGLD 0.05% 2,500 $556K $222.29 $54K — —
86 AXP 0.05% 1,500 $555K $369.95 $57K — —
87 DUK 0.05% 4,673 $548K $117.21 -$31K — —
88 MMM 0.05% 3,400 $544K $160.10 $17K — —
89 XONA.DE 0.04% 3,700 $445K $120.34 $25K -25 -0.7%
90 SHEL 0.04% 6,000 $441K $73.48 $12K — —
91 GLD 0.04% 1,105 $438K $396.31 $40K -15 -1.3%
92 ISRG 0.04% 742 $420K $566.36 — +742 — NEW
93 CVX 0.04% 2,692 $410K $152.41 -$11K -20 -0.7%
94 QQQ 0.04% 624 $383K $614.31 $3K -10 -1.6%
95 NOW 0.03% 2,450 $375K $153.19 -$76K +1,960 +400.0%
96 GPC 0.03% 3,000 $369K $122.96 -$47K — —
97 ADBE 0.03% 1,025 $359K $349.99 -$3K — —
98 BAC 0.03% 6,430 $354K $55.00 $22K -1 -0.0%
99 PHYS 0.03% 8,600 $284K $33.02 $29K — —
100 V 0.02% 727 $255K $350.71 $7K — —

New Positions

SymbolValue% Port
DABS $8M 0.72%
KMI $3M 0.24%
ISRG $420K 0.04%

Sold Out Positions

SymbolValue% Port
CTVA — —%
MO — —%
META — —%
SCHY — —%
IBTF — —%
View SEC EDGAR Filings for Asset Advisors Investment Management, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms