Asset Manager
← All Institutions
Mayfair Advisory Group, LLC
110 OFFICE PARK DRIVE, SUITE 220, BIRMINGHAM, AL 35223 • (205) 395-6974
Market Value
$286M
+11.3%
Holdings
183
-13
New Purchases
7
Added To
91
Closed
9
Reduced
42
Top 10 Concentration
44.3%
Turnover
8.7%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| FENI | 6.71% | 2.71% | +4.01% | $19M |
| FMDE | 4.97% | 3.31% | +1.66% | $14M |
| FDEM | 1.61% | 0.70% | +0.91% | $5M |
| FESM | 3.73% | 3.07% | +0.66% | $11M |
| XOM | 1.29% | 1.05% | +0.24% | $4M |
| MINO | 0.37% | 0.22% | +0.15% | $1M |
| BIL | 0.13% | 0.00% | +0.13% | $367K |
| BINC | 0.51% | 0.39% | +0.12% | $1M |
| JCPB | 1.33% | 1.22% | +0.11% | $4M |
| AVEM | 0.09% | 0.00% | +0.09% | $244K |
| CRM | 0.08% | 0.00% | +0.08% | $228K |
| CAT | 0.27% | 0.19% | +0.08% | $768K |
| T | 0.08% | 0.00% | +0.08% | $219K |
| CMPR | 0.08% | 0.00% | +0.08% | $215K |
| CVX | 0.54% | 0.47% | +0.07% | $2M |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| SCHG | 2.52% | 3.20% | -0.69% | $7M |
| JEPI | 2.99% | 3.61% | -0.62% | $9M |
| AAPL | 2.55% | 3.02% | -0.47% | $7M |
| FBND | 3.03% | 3.37% | -0.34% | $9M |
| JEPQ | 1.16% | 1.42% | -0.26% | $3M |
| MSFT | 0.49% | 0.74% | -0.25% | $1M |
| MGK | 1.55% | 1.80% | -0.25% | $4M |
| PLTR | 0.75% | 0.98% | -0.23% | $2M |
| VTI | 1.39% | 1.61% | -0.22% | $4M |
| NVDA | 1.06% | 1.28% | -0.21% | $3M |
| COWZ | 0.51% | 0.72% | -0.21% | $1M |
| QUAL | 1.25% | 1.44% | -0.19% | $4M |
| HELO | 0.58% | 0.77% | -0.19% | $2M |
| BUFZ | 0.70% | 0.88% | -0.18% | $2M |
| IVV | 1.01% | 1.18% | -0.17% | $3M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 83.4% |
| Technology | 5.4% |
| Industrials | 2.6% |
| Energy | 2.5% |
| Consumer Defensive | 1.5% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 48 | $89M | 31.2% |
| Large Cap | 95 | $127M | 44.4% |
| Mid Cap | 24 | $56M | 19.4% |
| Small Cap | 13 | $8M | 2.9% |
| Micro Cap | 3 | $6M | 2.1% |
Portfolio Analytics
Avg Market Cap
$304.2B
Median Market Cap
$56.4B
Avg P/E
39.1
Median P/E
27.8
Avg Dividend Yield
0.02%
Avg Beta
0.91
# Stocks
81
# ETFs / Funds
102
Top Holdings (183 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VTV | 7.66% | 111,824 | $22M | $196.20 | $2M | +8,668 | +8.4% | |
| 2 | FENI | 6.71% | 516,768 | $19M | $37.20 | $12M | +328,581 | +174.6% | |
| 3 | VUG | 6.13% | 40,209 | $18M | $436.79 | $1M | +6,978 | +21.0% | |
| 4 | FMDE | 4.97% | 395,554 | $14M | $35.96 | $6M | +163,138 | +70.2% | |
| 5 | FESM | 3.73% | 281,068 | $11M | $38.00 | $3M | +73,564 | +35.5% | |
| 6 | SCHD | 3.46% | 323,132 | $10M | $30.68 | $920K | -1,185 | -0.4% | |
| 7 | MGV | 3.06% | 60,364 | $9M | $144.95 | $885K | +5,151 | +9.3% | |
| 8 | FBND | 3.03% | 190,368 | $9M | $45.62 | $9K | +1,934 | +1.0% | |
| 9 | JEPI | 2.99% | 150,838 | $9M | $56.68 | -$736K | -11,165 | -6.9% | |
| 10 | AAPL | 2.55% | 28,793 | $7M | $253.79 | -$464K | +117 | +0.4% | |
| 11 | SCHG | 2.52% | 247,360 | $7M | $29.13 | -$1M | -6,143 | -2.4% | |
| 12 | VYMI | 2.34% | 70,945 | $7M | $94.24 | $571K | +3,677 | +5.5% | |
| 13 | FDEM | 1.61% | 145,666 | $5M | $31.58 | $3M | +88,582 | +155.2% | |
| 14 | AVUV | 1.60% | 41,558 | $5M | $110.47 | $403K | +944 | +2.3% | |
| 15 | MGK | 1.55% | 12,084 | $4M | $367.44 | -$190K | +815 | +7.2% | |
| 16 | PYLD | 1.47% | 160,201 | $4M | $26.20 | $436K | +19,398 | +13.8% | |
| 17 | VTI | 1.39% | 12,373 | $4M | $320.80 | -$164K | +83 | +0.7% | |
| 18 | JCPB | 1.33% | 81,134 | $4M | $47.08 | $681K | +14,818 | +22.3% | |
| 19 | XOM | 1.29% | 21,819 | $4M | $169.66 | $1M | -172 | -0.8% | |
| 20 | QUAL | 1.25% | 18,653 | $4M | $191.81 | -$131K | +32 | +0.2% | |
| 21 | JPST | 1.23% | 69,350 | $4M | $50.61 | $225K | +4,466 | +6.9% | |
| 22 | JEPQ | 1.16% | 59,619 | $3M | $55.52 | -$341K | -3,240 | -5.2% | |
| 23 | NVDA | 1.06% | 17,414 | $3M | $174.40 | -$245K | +35 | +0.2% | |
| 24 | SCHB | 1.02% | 116,155 | $3M | $25.10 | -$101K | +1,522 | +1.3% | |
| 25 | IVV | 1.01% | 4,430 | $3M | $653.17 | -$134K | +17 | +0.4% | |
| 26 | SCHX | 0.88% | 97,767 | $3M | $25.64 | -$149K | -717 | -0.7% | |
| 27 | PLTR | 0.75% | 14,736 | $2M | $146.28 | -$370K | +1 | +0.0% | |
| 28 | SPHQ | 0.75% | 28,533 | $2M | $75.19 | -$82K | -1,008 | -3.4% | |
| 29 | DFAS | 0.73% | 29,558 | $2M | $71.13 | $72K | +708 | +2.5% | |
| 30 | BUFZ | 0.70% | 76,337 | $2M | $26.27 | -$267K | -9,270 | -10.8% | |
| 31 | SO | 0.67% | 19,797 | $2M | $96.52 | $209K | +275 | +1.4% | |
| 32 | RY | 0.67% | 11,802 | $2M | $161.78 | -$106K | — | — | |
| 33 | AME | 0.65% | 8,698 | $2M | $214.36 | $45K | — | — | |
| 34 | FDVV | 0.60% | 30,999 | $2M | $55.24 | -$56K | — | — | |
| 35 | HELO | 0.58% | 25,867 | $2M | $63.91 | -$316K | -3,773 | -12.7% | |
| 36 | CVX | 0.54% | 7,461 | $2M | $206.90 | $342K | -245 | -3.2% | |
| 37 | BINC | 0.51% | 28,250 | $1M | $51.93 | $457K | +9,117 | +47.6% | |
| 38 | COWZ | 0.51% | 23,385 | $1M | $62.56 | -$395K | -7,353 | -23.9% | |
| 39 | NSC | 0.49% | 4,868 | $1M | $287.00 | -$4K | — | — | |
| 40 | MSFT | 0.49% | 3,771 | $1M | $370.13 | -$513K | -265 | -6.6% | |
| 41 | LLY | 0.48% | 1,496 | $1M | $919.95 | -$220K | +19 | +1.3% | |
| 42 | VIG | 0.48% | 6,394 | $1M | $215.06 | -$39K | -16 | -0.2% | |
| 43 | WMT | 0.47% | 10,909 | $1M | $124.28 | $175K | +438 | +4.2% | |
| 44 | KO | 0.43% | 16,143 | $1M | $76.05 | $54K | -830 | -4.9% | |
| 45 | VBK | 0.41% | 3,914 | $1M | $302.24 | -$51K | -106 | -2.6% | |
| 46 | GPIX | 0.41% | 23,620 | $1M | $50.04 | $11K | +1,330 | +6.0% | |
| 47 | MINT | 0.41% | 11,663 | $1M | $100.57 | $224K | +2,204 | +23.3% | |
| 48 | GLD | 0.40% | 2,692 | $1M | $430.29 | -$82K | -421 | -13.5% | |
| 49 | FNDF | 0.40% | 23,226 | $1M | $48.93 | $152K | +1,767 | +8.2% | |
| 50 | JPM | 0.38% | 3,737 | $1M | $294.13 | -$72K | +138 | +3.8% | |
| 51 | AMZN | 0.38% | 5,244 | $1M | $208.27 | -$51K | +196 | +3.9% | |
| 52 | MINO | 0.37% | 23,718 | $1M | $45.17 | $495K | +11,018 | +86.8% | |
| 53 | UCB | 0.36% | 33,098 | $1M | $31.49 | $1K | — | — | |
| 54 | VEA | 0.36% | 16,250 | $1M | $64.08 | -$1K | -242 | -1.5% | |
| 55 | SAMT | 0.35% | 25,480 | $1M | $39.27 | $227K | +5,630 | +28.4% | |
| 56 | GPIQ | 0.35% | 20,025 | $991K | $49.49 | $256K | +5,975 | +42.5% | |
| 57 | DGRW | 0.31% | 10,006 | $879K | $87.84 | -$62K | -478 | -4.6% | |
| 58 | FELC | 0.30% | 23,926 | $868K | $36.27 | -$44K | +78 | +0.3% | |
| 59 | GOOG | 0.29% | 2,917 | $837K | $286.84 | -$80K | +11 | +0.4% | |
| 60 | IEFA | 0.28% | 8,834 | $800K | $90.53 | $2K | — | — | |
| 61 | VBR | 0.28% | 3,666 | $796K | $217.22 | -$25K | -164 | -4.3% | |
| 62 | CSX | 0.27% | 18,905 | $776K | $41.05 | $90K | — | — | |
| 63 | CAT | 0.27% | 1,085 | $768K | $708.24 | $274K | +260 | +31.5% | |
| 64 | VYM | 0.26% | 5,106 | $756K | $148.09 | $40K | +156 | +3.1% | |
| 65 | GOOGL | 0.26% | 2,615 | $752K | $287.56 | -$23K | +157 | +6.4% | |
| 66 | PVAL | 0.26% | 16,081 | $746K | $46.40 | $213K | +4,490 | +38.7% | |
| 67 | SCHV | 0.26% | 24,397 | $744K | $30.50 | $18K | +114 | +0.5% | |
| 68 | MCD | 0.26% | 2,386 | $742K | $310.79 | $18K | — | — | |
| 69 | AVIV | 0.25% | 9,527 | $713K | $74.83 | $43K | +233 | +2.5% | |
| 70 | TFC | 0.25% | 15,497 | $712K | $45.97 | -$58K | — | — | |
| 71 | PM | 0.24% | 4,139 | $684K | $165.36 | $21K | +3 | +0.1% | |
| 72 | AVGO | 0.23% | 2,122 | $657K | $309.50 | -$87K | -17 | -0.8% | |
| 73 | BRK-B | 0.23% | 1,369 | $656K | $479.20 | $30K | +109 | +8.7% | |
| 74 | VT | 0.23% | 4,718 | $653K | $138.32 | -$72 | +125 | +2.7% | |
| 75 | DIVO | 0.23% | 14,515 | $651K | $44.85 | $159K | +3,514 | +31.9% | |
| 76 | MPC | 0.22% | 2,596 | $634K | $244.14 | $206K | +5 | +0.2% | |
| 77 | JNJ | 0.22% | 2,583 | $631K | $244.40 | $109K | +63 | +2.5% | |
| 78 | TSLA | 0.22% | 1,685 | $626K | $371.75 | -$101K | +24 | +1.4% | |
| 79 | GL | 0.22% | 4,438 | $618K | $139.15 | $4K | +4 | +0.1% | |
| 80 | COP | 0.21% | 4,651 | $614K | $132.01 | $193K | +294 | +6.8% | |
| 81 | VO | 0.21% | 2,119 | $609K | $287.18 | $10K | +74 | +3.6% | |
| 82 | VGT | 0.21% | 857 | $598K | $697.33 | -$50K | +1 | +0.1% | |
| 83 | SMMD | 0.20% | 7,611 | $581K | $76.35 | -$18K | -278 | -3.5% | |
| 84 | BUFD | 0.20% | 20,370 | $570K | $28.00 | -$125K | -4,213 | -17.1% | |
| 85 | LDUR | 0.20% | 5,884 | $564K | $95.82 | -$19K | -194 | -3.2% | |
| 86 | XLE | 0.20% | 9,198 | $563K | $61.26 | $144K | +3 | +0.0% | |
| 87 | VXUS | 0.19% | 7,213 | $556K | $77.11 | $15K | +147 | +2.1% | |
| 88 | JIRE | 0.19% | 7,080 | $536K | $75.74 | $66K | +879 | +14.2% | |
| 89 | SCHF | 0.19% | 21,661 | $536K | $24.75 | -$51K | -2,453 | -10.2% | |
| 90 | IWF | 0.18% | 1,202 | $513K | $426.40 | -$55K | — | — | |
| 91 | MCO | 0.18% | 1,172 | $511K | $436.33 | -$73K | +1 | +0.1% | |
| 92 | BX | 0.18% | 4,391 | $505K | $114.99 | -$157K | +225 | +5.4% | |
| 93 | VOO | 0.17% | 827 | $494K | $597.59 | $37K | +99 | +13.6% | |
| 94 | IWM | 0.17% | 1,990 | $494K | $248.00 | -$2K | — | — | |
| 95 | BOND | 0.17% | 5,345 | $493K | $92.29 | -$4K | +1 | +0.0% | |
| 96 | SGOL | 0.17% | 11,000 | $491K | $44.62 | $37K | — | — | |
| 97 | DUK | 0.17% | 3,748 | $491K | $130.94 | $49K | -12 | -0.3% | |
| 98 | AIQ | 0.17% | 10,434 | $487K | $46.67 | -$50K | +2 | +0.0% | |
| 99 | HON | 0.17% | 2,154 | $487K | $226.04 | $82K | +88 | +4.3% | |
| 100 | IMCG | 0.17% | 6,164 | $486K | $78.77 | -$121K | -1,353 | -18.0% |