Asset Manager
← All Institutions
Mayfair Advisory Group, LLC
110 OFFICE PARK DRIVE, SUITE 220, BIRMINGHAM, AL 35223 • (205) 395-6974
Market Value
$331M
+15.9%
Holdings
193
+10
New Purchases
19
Added To
87
Closed
9
Reduced
49
Top 10 Concentration
45.2%
Turnover
14.5%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| FESM | 4.20% | 3.74% | +0.46% | $14M |
| AAPL | 2.93% | 2.56% | +0.38% | $10M |
| FMDE | 5.27% | 4.97% | +0.30% | $17M |
| GPIQ | 0.62% | 0.35% | +0.27% | $2M |
| MGV | 3.23% | 3.06% | +0.17% | $11M |
| SAMT | 0.52% | 0.35% | +0.17% | $2M |
| AIQ | 0.33% | 0.17% | +0.16% | $1M |
| QMMY | 0.15% | 0.00% | +0.15% | $503K |
| AMD | 0.24% | 0.10% | +0.14% | $788K |
| VUG | 6.27% | 6.14% | +0.13% | $21M |
| NVDA | 1.19% | 1.06% | +0.13% | $4M |
| FNDF | 0.52% | 0.40% | +0.12% | $2M |
| VGSH | 0.12% | 0.00% | +0.12% | $410K |
| FDEM | 1.73% | 1.61% | +0.12% | $6M |
| MGK | 1.66% | 1.55% | +0.11% | $6M |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| JEPI | 2.11% | 2.99% | -0.88% | $7M |
| XONA.DE | 1.03% | 1.29% | -0.27% | $3M |
| JPST | 0.98% | 1.23% | -0.25% | $3M |
| PLTR | 0.52% | 0.75% | -0.23% | $2M |
| FBND | 2.82% | 3.04% | -0.22% | $9M |
| COWZ | 0.32% | 0.51% | -0.19% | $1M |
| VYMI | 2.17% | 2.34% | -0.16% | $7M |
| BIL | 0.00% | 0.13% | -0.13% | $0 |
| SCHD | 3.34% | 3.47% | -0.13% | $11M |
| CVX | 0.43% | 0.54% | -0.11% | $1M |
| WMT | 0.36% | 0.47% | -0.11% | $1M |
| GLD | 0.30% | 0.41% | -0.10% | $1M |
| NFLX | 0.00% | 0.08% | -0.08% | $0 |
| HELO | 0.50% | 0.58% | -0.08% | $2M |
| BUFZ | 0.62% | 0.70% | -0.08% | $2M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 83.4% |
| Technology | 5.4% |
| Industrials | 2.6% |
| Energy | 2.5% |
| Consumer Defensive | 1.5% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 52 | $104M | 31.5% |
| Large Cap | 100 | $164M | 49.4% |
| Mid Cap | 22 | $44M | 13.4% |
| Small Cap | 13 | $10M | 3.1% |
| Micro Cap | 6 | $9M | 2.6% |
Portfolio Analytics
Avg Market Cap
$312.6B
Median Market Cap
$57.7B
Avg P/E
36.5
Median P/E
22.0
Avg Dividend Yield
0.02%
Avg Beta
0.89
# Stocks
88
# ETFs / Funds
105
Top Holdings (193 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VTV | 7.73% | 115,972 | $26M | $221.02 | $4M | +4,148 | +3.7% | |
| 2 | FENI | 6.83% | 568,182 | $23M | $39.84 | $3M | +51,414 | +9.9% | |
| 3 | VUG | 6.27% | 249,138 | $21M | $83.48 | $3M | +208,929 | +519.6% | |
| 4 | FMDE | 5.27% | 430,650 | $17M | $40.57 | $3M | +35,096 | +8.9% | |
| 5 | FESM | 4.20% | 297,644 | $14M | $46.72 | $3M | +16,576 | +5.9% | |
| 6 | SCHD | 3.34% | 332,594 | $11M | $33.29 | $1M | +9,462 | +2.9% | |
| 7 | MGV | 3.23% | 65,270 | $11M | $164.21 | $2M | +4,906 | +8.1% | |
| 8 | AAPL | 2.93% | 29,187 | $10M | $333.02 | $2M | +394 | +1.4% | |
| 9 | FBND | 2.82% | 207,623 | $9M | $44.97 | $652K | +17,255 | +9.1% | |
| 10 | SCHG | 2.54% | 251,126 | $8M | $33.46 | $1M | +3,766 | +1.5% | |
| 11 | VYMI | 2.17% | 70,903 | $7M | $101.64 | $521K | -42 | -0.1% | |
| 12 | JEPI | 2.11% | 123,132 | $7M | $56.80 | -$2M | -27,706 | -18.4% | |
| 13 | FDEM | 1.73% | 167,150 | $6M | $34.31 | $1M | +21,484 | +14.8% | |
| 14 | MGK | 1.66% | 65,066 | $6M | $84.81 | $1M | +52,982 | +438.4% | |
| 15 | AVUV | 1.60% | 42,274 | $5M | $125.28 | $705K | +716 | +1.7% | |
| 16 | JCPB | 1.40% | 100,156 | $5M | $46.22 | $809K | +19,022 | +23.4% | |
| 17 | PYLD | 1.40% | 177,129 | $5M | $26.11 | $428K | +16,928 | +10.6% | |
| 18 | VTI | 1.37% | 12,429 | $5M | $364.80 | $565K | +56 | +0.5% | |
| 19 | NVDA | 1.19% | 19,116 | $4M | $206.84 | $917K | +1,702 | +9.8% | |
| 20 | QUAL | 1.18% | 18,067 | $4M | $216.81 | $339K | -586 | -3.1% | |
| 21 | JEPQ | 1.17% | 67,011 | $4M | $57.96 | $574K | +7,392 | +12.4% | |
| 22 | IVV | 1.10% | 4,907 | $4M | $742.32 | $749K | +477 | +10.8% | |
| 23 | XONA.DE | 1.03% | 21,714 | $3M | $156.94 | -$294K | -105 | -0.5% | |
| 24 | SCHB | 0.99% | 115,422 | $3M | $28.56 | $381K | -733 | -0.6% | |
| 25 | JPST | 0.98% | 64,105 | $3M | $50.48 | -$274K | -5,245 | -7.6% | |
| 26 | SCHX | 0.86% | 97,466 | $3M | $29.12 | $331K | -301 | -0.3% | |
| 27 | DFAS | 0.77% | 31,747 | $3M | $80.74 | $461K | +2,189 | +7.4% | |
| 28 | RY | 0.74% | 11,802 | $2M | $209.09 | $558K | — | — | |
| 29 | SPHQ | 0.73% | 28,378 | $2M | $84.80 | $261K | -155 | -0.5% | |
| 30 | AME | 0.63% | 8,698 | $2M | $241.97 | $240K | — | — | |
| 31 | BUFZ | 0.62% | 73,642 | $2M | $27.92 | $51K | -2,695 | -3.5% | |
| 32 | GPIQ | 0.62% | 37,120 | $2M | $55.18 | $1M | +17,095 | +85.4% | |
| 33 | SO | 0.61% | 20,703 | $2M | $97.25 | $103K | +906 | +4.6% | |
| 34 | FDVV | 0.56% | 29,849 | $2M | $62.40 | $150K | -1,150 | -3.7% | |
| 35 | BINC | 0.54% | 34,716 | $2M | $51.81 | $332K | +6,466 | +22.9% | |
| 36 | NSC | 0.53% | 4,964 | $2M | $350.66 | $344K | +96 | +2.0% | |
| 37 | PLTR | 0.52% | 14,124 | $2M | $122.92 | -$419K | -612 | -4.2% | |
| 38 | FNDF | 0.52% | 32,639 | $2M | $52.94 | $591K | +9,413 | +40.5% | |
| 39 | SAMT | 0.52% | 39,475 | $2M | $43.66 | $723K | +13,995 | +54.9% | |
| 40 | HELO | 0.50% | 24,347 | $2M | $67.58 | -$8K | -1,520 | -5.9% | |
| 41 | MSFT | 0.49% | 4,287 | $2M | $381.72 | $241K | +516 | +13.7% | |
| 42 | LLY | 0.49% | 1,351 | $2M | $1,196.28 | $240K | -145 | -9.7% | |
| 43 | VIG | 0.46% | 6,446 | $2M | $238.66 | $163K | +52 | +0.8% | |
| 44 | MINO | 0.45% | 32,911 | $1M | $44.82 | $404K | +9,193 | +38.8% | |
| 45 | JPM | 0.44% | 4,147 | $1M | $353.23 | $366K | +410 | +11.0% | |
| 46 | CVX | 0.43% | 7,240 | $1M | $194.78 | -$133K | -221 | -3.0% | |
| 47 | AMZN | 0.42% | 6,068 | $1M | $232.11 | $316K | +824 | +15.7% | |
| 48 | GPIX | 0.42% | 25,465 | $1M | $54.78 | $213K | +1,845 | +7.8% | |
| 49 | KO | 0.42% | 16,942 | $1M | $82.25 | $166K | +799 | +5.0% | |
| 50 | VBK | 0.39% | 3,756 | $1M | $341.68 | $100K | -158 | -4.0% | |
| 51 | WMT | 0.36% | 10,915 | $1M | $109.47 | -$161K | +6 | +0.1% | |
| 52 | UCB | 0.35% | 33,098 | $1M | $35.25 | $124K | — | — | |
| 53 | MINT | 0.34% | 11,348 | $1M | $100.68 | -$31K | -315 | -2.7% | |
| 54 | VEA | 0.34% | 16,134 | $1M | $69.71 | $83K | -116 | -0.7% | |
| 55 | AIQ | 0.33% | 18,999 | $1M | $57.98 | $615K | +8,565 | +82.1% | |
| 56 | GOOG | 0.33% | 3,392 | $1M | $319.11 | $246K | +475 | +16.3% | |
| 57 | COWZ | 0.32% | 16,374 | $1M | $64.89 | -$400K | -7,011 | -30.0% | |
| 58 | FELC | 0.30% | 24,081 | $1M | $41.94 | $142K | +155 | +0.7% | |
| 59 | CSX | 0.30% | 18,905 | $1M | $53.23 | $230K | — | — | |
| 60 | DIVO | 0.30% | 21,512 | $1M | $46.67 | $353K | +6,997 | +48.2% | |
| 61 | GLD | 0.30% | 2,692 | $1M | $371.90 | -$157K | — | — | |
| 62 | AVGO | 0.30% | 2,601 | $993K | $381.93 | $337K | +479 | +22.6% | |
| 63 | PVAL | 0.30% | 18,702 | $980K | $52.41 | $234K | +2,621 | +16.3% | |
| 64 | GOOGL | 0.29% | 2,964 | $948K | $319.77 | $196K | +349 | +13.3% | |
| 65 | DGRW | 0.27% | 9,491 | $906K | $95.44 | $27K | -515 | -5.2% | |
| 66 | VBR | 0.26% | 3,506 | $856K | $244.22 | $60K | -160 | -4.4% | |
| 67 | IEFA | 0.26% | 8,834 | $851K | $96.34 | $51K | — | — | |
| 68 | SCHV | 0.25% | 24,507 | $839K | $34.24 | $95K | +110 | +0.5% | |
| 69 | CAT | 0.25% | 938 | $833K | $888.59 | $65K | -147 | -13.6% | |
| 70 | VYM | 0.25% | 5,113 | $829K | $162.22 | $73K | +7 | +0.1% | |
| 71 | MPC | 0.24% | 2,599 | $804K | $309.30 | $170K | +3 | +0.1% | |
| 72 | AMD | 0.24% | 1,510 | $788K | $521.95 | $512K | +155 | +11.4% | |
| 73 | AVIV | 0.24% | 9,886 | $783K | $79.21 | $70K | +359 | +3.8% | |
| 74 | PM | 0.23% | 3,995 | $771K | $193.02 | $87K | -144 | -3.5% | |
| 75 | GL | 0.23% | 4,438 | $770K | $173.46 | $152K | — | — | |
| 76 | TFC | 0.23% | 14,566 | $754K | $51.76 | $42K | -931 | -6.0% | |
| 77 | VT | 0.22% | 4,767 | $735K | $154.21 | $82K | +49 | +1.0% | |
| 78 | JNJ | 0.21% | 2,681 | $706K | $263.41 | $75K | +98 | +3.8% | |
| 79 | VO | 0.21% | 8,491 | $684K | $80.55 | $75K | +6,372 | +300.7% | |
| 80 | SMMD | 0.21% | 7,627 | $680K | $89.18 | $99K | +16 | +0.2% | |
| 81 | MCD | 0.20% | 2,528 | $669K | $264.76 | -$72K | +142 | +6.0% | |
| 82 | SCHF | 0.19% | 23,272 | $629K | $27.04 | $93K | +1,611 | +7.4% | |
| 83 | BX | 0.19% | 4,738 | $616K | $130.00 | $111K | +347 | +7.9% | |
| 84 | BRK-B | 0.18% | 1,223 | $605K | $494.93 | -$51K | -146 | -10.7% | |
| 85 | VXUS | 0.18% | 7,240 | $604K | $83.40 | $48K | +27 | +0.4% | |
| 86 | IMCG | 0.18% | 6,165 | $586K | $95.10 | $101K | +1 | +0.0% | |
| 87 | IWM | 0.17% | 1,990 | $579K | $291.17 | $86K | — | — | |
| 88 | BUFD | 0.17% | 19,370 | $575K | $29.71 | $5K | -1,000 | -4.9% | |
| 89 | IWF | 0.17% | 4,808 | $566K | $117.65 | $53K | +3,606 | +300.0% | |
| 90 | VOO | 0.17% | 828 | $562K | $679.22 | $68K | +1 | +0.1% | |
| 91 | LDUR | 0.17% | 5,862 | $558K | $95.18 | -$6K | -22 | -0.4% | |
| 92 | RTX | 0.17% | 2,603 | $554K | $212.77 | $114K | +324 | +14.2% | |
| 93 | MCO | 0.17% | 1,171 | $552K | $471.50 | $41K | -1 | -0.1% | |
| 94 | XLE | 0.16% | 9,101 | $543K | $59.62 | -$21K | -97 | -1.1% | |
| 95 | FSMD | 0.16% | 10,582 | $539K | $50.91 | $124K | +1,297 | +14.0% | |
| 96 | DUK | 0.16% | 4,108 | $536K | $130.52 | $45K | +360 | +9.6% | |
| 97 | GEV | 0.16% | 526 | $534K | $1,014.96 | $145K | +81 | +18.2% | |
| 98 | JIRE | 0.16% | 6,520 | $533K | $81.77 | -$3K | -560 | -7.9% | |
| 99 | VGT | 0.16% | 4,619 | $523K | $113.30 | -$74K | +3,762 | +439.0% | |
| 100 | SPY | 0.15% | 687 | $508K | $738.76 | $55K | -9 | -1.3% |