Asset Manager
← All Institutions
Mayfair Advisory Group, LLC
110 OFFICE PARK DRIVE, SUITE 220, BIRMINGHAM, AL 35223 • (205) 395-6974
Market Value
$257M
+10.5%
Holdings
196
+4
New Purchases
7
Added To
72
Closed
20
Reduced
63
Top 10 Concentration
40.2%
Turnover
13.8%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| VTV | 7.74% | 6.23% | +1.51% | $20M |
| FENI | 2.71% | 1.48% | +1.23% | $7M |
| FMDE | 3.31% | 2.30% | +1.01% | $9M |
| MGV | 3.06% | 2.13% | +0.93% | $8M |
| FESM | 3.07% | 2.37% | +0.71% | $8M |
| MGK | 1.80% | 1.10% | +0.70% | $5M |
| JCPB | 1.22% | 0.86% | +0.36% | $3M |
| PYLD | 1.46% | 1.12% | +0.35% | $4M |
| FDEM | 0.70% | 0.37% | +0.33% | $2M |
| BINC | 0.39% | 0.22% | +0.17% | $1M |
| RGLD | 0.16% | 0.00% | +0.16% | $415K |
| LLY | 0.62% | 0.48% | +0.14% | $2M |
| FSMD | 0.11% | 0.00% | +0.11% | $278K |
| SLV | 0.11% | 0.00% | +0.11% | $278K |
| AMD | 0.11% | 0.00% | +0.11% | $274K |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| JEPI | 3.61% | 4.30% | -0.69% | $9M |
| SCHD | 3.50% | 4.10% | -0.60% | $9M |
| SCHG | 3.20% | 3.64% | -0.43% | $8M |
| JPST | 1.28% | 1.51% | -0.24% | $3M |
| MSFT | 0.74% | 0.95% | -0.21% | $2M |
| SPHQ | 0.87% | 1.07% | -0.20% | $2M |
| PLTR | 0.98% | 1.17% | -0.19% | $3M |
| COWZ | 0.72% | 0.90% | -0.18% | $2M |
| SAND | 0.00% | 0.16% | -0.16% | $0 |
| DFAS | 0.79% | 0.94% | -0.15% | $2M |
| JEPQ | 1.42% | 1.57% | -0.15% | $4M |
| AAPL | 3.02% | 3.17% | -0.14% | $8M |
| VTEB | 0.00% | 0.13% | -0.13% | $0 |
| FBND | 3.37% | 3.51% | -0.13% | $9M |
| SO | 0.66% | 0.79% | -0.13% | $2M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 83.4% |
| Technology | 5.4% |
| Industrials | 2.6% |
| Energy | 2.5% |
| Consumer Defensive | 1.5% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 49 | $86M | 33.4% |
| Large Cap | 100 | $131M | 51.1% |
| Mid Cap | 28 | $28M | 10.9% |
| Small Cap | 15 | $8M | 3.3% |
| Micro Cap | 4 | $3M | 1.2% |
Portfolio Analytics
Avg Market Cap
$302.8B
Median Market Cap
$47.0B
Avg P/E
37.5
Median P/E
21.5
Avg Dividend Yield
0.02%
Avg Beta
0.91
# Stocks
93
# ETFs / Funds
103
Top Holdings (196 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VTV | 7.74% | 103,156 | $20M | $192.81 | $5M | +25,415 | +32.7% | |
| 2 | VUG | 6.29% | 33,231 | $16M | $486.20 | $1M | +2,470 | +8.0% | |
| 3 | JEPI | 3.61% | 162,003 | $9M | $57.32 | -$719K | -13,218 | -7.5% | |
| 4 | SCHD | 3.50% | 324,317 | $9M | $27.73 | -$553K | -25,354 | -7.2% | |
| 5 | FBND | 3.37% | 188,434 | $9M | $46.04 | $518K | +12,012 | +6.8% | |
| 6 | FMDE | 3.31% | 232,416 | $9M | $36.63 | $3M | +84,284 | +56.9% | |
| 7 | SCHG | 3.20% | 253,503 | $8M | $32.50 | -$227K | -11,804 | -4.5% | |
| 8 | FESM | 3.07% | 207,504 | $8M | $38.06 | $2M | +56,941 | +37.8% | |
| 9 | MGV | 3.06% | 55,213 | $8M | $142.44 | $3M | +19,192 | +53.3% | |
| 10 | AAPL | 3.02% | 28,676 | $8M | $271.01 | $406K | -251 | -0.9% | |
| 11 | FENI | 2.71% | 188,187 | $7M | $37.04 | $4M | +90,615 | +92.9% | |
| 12 | VYMI | 2.38% | 67,268 | $6M | $90.91 | $467K | +572 | +0.9% | |
| 13 | MGK | 1.80% | 11,269 | $5M | $410.87 | $2M | +4,900 | +76.9% | |
| 14 | AVUV | 1.63% | 40,614 | $4M | $103.12 | $156K | +106 | +0.3% | |
| 15 | VTI | 1.61% | 12,290 | $4M | $336.32 | $380K | +853 | +7.5% | |
| 16 | PYLD | 1.46% | 140,803 | $4M | $26.71 | $1M | +43,944 | +45.4% | |
| 17 | QUAL | 1.44% | 18,621 | $4M | $199.19 | $80K | -38 | -0.2% | |
| 18 | JEPQ | 1.42% | 62,859 | $4M | $58.09 | $4K | -545 | -0.9% | |
| 19 | JPST | 1.28% | 64,884 | $3M | $50.62 | -$239K | -4,563 | -6.6% | |
| 20 | NVDA | 1.28% | 17,379 | $3M | $188.86 | $53K | +71 | +0.4% | |
| 21 | JCPB | 1.22% | 66,316 | $3M | $47.33 | $1M | +24,298 | +57.8% | |
| 22 | IVV | 1.18% | 4,413 | $3M | $686.14 | $47K | -41 | -0.9% | |
| 23 | SCHB | 1.17% | 114,633 | $3M | $26.31 | $60K | -345 | -0.3% | |
| 24 | XONA.DE | 1.05% | 21,991 | $3M | $122.65 | $207K | -98 | -0.4% | |
| 25 | SCHX | 1.03% | 98,484 | $3M | $26.97 | $57K | -190 | -0.2% | |
| 26 | PLTR | 0.98% | 14,735 | $3M | $171.37 | -$199K | -200 | -1.3% | |
| 27 | BUFZ | 0.88% | 85,607 | $2M | $26.55 | -$2K | -2,232 | -2.5% | |
| 28 | SPHQ | 0.87% | 29,541 | $2M | $75.41 | -$251K | -4,286 | -12.7% | |
| 29 | DFAS | 0.79% | 28,850 | $2M | $70.39 | -$150K | -3,000 | -9.4% | |
| 30 | RY | 0.78% | 11,802 | $2M | $170.78 | $277K | — | — | |
| 31 | HELO | 0.77% | 29,640 | $2M | $66.44 | $180K | +2,107 | +7.7% | |
| 32 | MSFT | 0.74% | 4,036 | $2M | $472.90 | -$303K | -233 | -5.5% | |
| 33 | COWZ | 0.72% | 30,738 | $2M | $60.44 | -$245K | -5,844 | -16.0% | |
| 34 | AME | 0.71% | 8,698 | $2M | $209.14 | $184K | — | — | |
| 35 | FDEM | 0.70% | 57,084 | $2M | $31.62 | $934K | +28,133 | +97.2% | |
| 36 | FDVV | 0.69% | 30,999 | $2M | $57.04 | $42K | +22 | +0.1% | |
| 37 | SO | 0.66% | 19,522 | $2M | $87.18 | -$142K | +68 | +0.3% | |
| 38 | LLY | 0.62% | 1,477 | $2M | $1,080.66 | $475K | +7 | +0.5% | |
| 39 | VIG | 0.55% | 6,410 | $1M | $220.60 | $46K | +70 | +1.1% | |
| 40 | NSC | 0.55% | 4,868 | $1M | $287.82 | -$61K | — | — | |
| 41 | GLD | 0.48% | 3,113 | $1M | $398.28 | $128K | -16 | -0.5% | |
| 42 | VBK | 0.48% | 4,020 | $1M | $307.03 | $43K | +16 | +0.4% | |
| 43 | CVX | 0.47% | 7,706 | $1M | $155.91 | -$2K | -43 | -0.6% | |
| 44 | WMT | 0.46% | 10,471 | $1M | $112.76 | $92K | -90 | -0.8% | |
| 45 | KO | 0.46% | 16,973 | $1M | $69.12 | $35K | -189 | -1.1% | |
| 46 | JPM | 0.46% | 3,599 | $1M | $325.49 | -$13K | -156 | -4.2% | |
| 47 | GPIX | 0.46% | 22,290 | $1M | $52.53 | $358K | +6,720 | +43.2% | |
| 48 | AMZN | 0.44% | 5,048 | $1M | $226.50 | $26K | -41 | -0.8% | |
| 49 | VEA | 0.41% | 16,492 | $1M | $63.20 | $59K | +80 | +0.5% | |
| 50 | UCB | 0.40% | 33,098 | $1M | $31.45 | $3K | — | — | |
| 51 | BINC | 0.39% | 19,133 | $1M | $52.78 | $493K | +9,431 | +97.2% | |
| 52 | FNDF | 0.38% | 21,459 | $985K | $45.89 | $133K | +1,624 | +8.2% | |
| 53 | MINT | 0.37% | 9,459 | $949K | $100.37 | -$8K | -51 | -0.5% | |
| 54 | DGRW | 0.37% | 10,484 | $941K | $89.74 | -$21K | -328 | -3.0% | |
| 55 | GOOG | 0.36% | 2,906 | $916K | $315.36 | $211K | +11 | +0.4% | |
| 56 | FELC | 0.35% | 23,848 | $912K | $38.24 | $45K | +587 | +2.5% | |
| 57 | VBR | 0.32% | 3,830 | $821K | $214.44 | $29K | +35 | +0.9% | |
| 58 | IEFA | 0.31% | 8,834 | $798K | $90.35 | $27K | — | — | |
| 59 | GOOGL | 0.30% | 2,458 | $775K | $315.12 | $131K | -191 | -7.2% | |
| 60 | SAMT | 0.30% | 19,850 | $773K | $38.96 | $157K | +3,320 | +20.1% | |
| 61 | TFC | 0.30% | 15,497 | $771K | $49.74 | $62K | — | — | |
| 62 | AVGO | 0.29% | 2,139 | $743K | $347.54 | $6K | -97 | -4.3% | |
| 63 | GPIQ | 0.29% | 14,050 | $735K | $52.31 | -$2K | — | — | |
| 64 | TSLA | 0.28% | 1,661 | $728K | $438.07 | $24K | +79 | +5.0% | |
| 65 | SCHV | 0.28% | 24,283 | $726K | $29.90 | $23K | +134 | +0.6% | |
| 66 | MCD | 0.28% | 2,386 | $724K | $303.26 | -$2K | — | — | |
| 67 | VYM | 0.28% | 4,950 | $717K | $144.77 | $21K | +17 | +0.3% | |
| 68 | BUFD | 0.27% | 24,583 | $695K | $28.28 | -$12K | -1,000 | -3.9% | |
| 69 | CSX | 0.27% | 18,905 | $686K | $36.27 | $14K | — | — | |
| 70 | AVIV | 0.26% | 9,294 | $669K | $72.03 | $123K | +1,195 | +14.8% | |
| 71 | PM | 0.26% | 4,136 | $663K | $160.32 | $775 | +53 | +1.3% | |
| 72 | BX | 0.26% | 4,166 | $662K | $158.80 | -$42K | +50 | +1.2% | |
| 73 | VT | 0.25% | 4,593 | $653K | $142.10 | -$88K | -784 | -14.6% | |
| 74 | VGT | 0.25% | 856 | $647K | $756.32 | $6K | -3 | -0.3% | |
| 75 | BRK-B | 0.24% | 1,260 | $626K | $496.85 | -$133K | -249 | -16.5% | |
| 76 | GL | 0.24% | 4,434 | $614K | $138.41 | -$20K | +5 | +0.1% | |
| 77 | IMCG | 0.24% | 7,517 | $607K | $80.72 | -$182K | -2,020 | -21.2% | |
| 78 | SMMD | 0.23% | 7,889 | $599K | $75.93 | $66K | +661 | +9.1% | |
| 79 | VO | 0.23% | 2,045 | $598K | $292.63 | -$2K | — | — | |
| 80 | SCHF | 0.23% | 24,114 | $587K | $24.36 | $91K | +2,803 | +13.2% | |
| 81 | MCO | 0.23% | 1,171 | $584K | $499.13 | -$480 | -57 | -4.6% | |
| 82 | LDUR | 0.23% | 6,078 | $583K | $95.95 | -$16K | -151 | -2.4% | |
| 83 | MINO | 0.22% | 12,700 | $576K | $45.38 | $289K | +6,350 | +100.0% | |
| 84 | IWF | 0.22% | 1,202 | $567K | $471.76 | $4K | — | — | |
| 85 | VXUS | 0.21% | 7,066 | $541K | $76.54 | $30K | +118 | +1.7% | |
| 86 | AIQ | 0.21% | 10,432 | $537K | $51.43 | -$72K | -1,891 | -15.3% | |
| 87 | PVAL | 0.21% | 11,591 | $533K | $45.99 | $281K | +5,700 | +96.8% | |
| 88 | BAC | 0.21% | 9,434 | $528K | $55.95 | $41K | — | — | |
| 89 | JNJ | 0.20% | 2,520 | $523K | $207.35 | $33K | -118 | -4.5% | |
| 90 | BOND | 0.19% | 5,344 | $497K | $93.03 | -$2K | +1 | +0.0% | |
| 91 | IWM | 0.19% | 1,990 | $495K | $248.78 | $14K | — | — | |
| 92 | CAT | 0.19% | 825 | $494K | $598.73 | $100K | — | — | |
| 93 | DIVO | 0.19% | 11,001 | $492K | $44.70 | $237K | +5,282 | +92.4% | |
| 94 | GPC | 0.19% | 3,858 | $478K | $124.00 | -$56K | — | — | |
| 95 | JIRE | 0.18% | 6,201 | $470K | $75.84 | $202K | +2,551 | +69.9% | |
| 96 | JPIE | 0.18% | 10,006 | $463K | $46.27 | $13K | +300 | +3.1% | |
| 97 | AXP | 0.18% | 1,241 | $463K | $372.73 | $50K | — | — | |
| 98 | SOFI | 0.18% | 16,778 | $461K | $27.46 | $57K | +1,493 | +9.8% | |
| 99 | VWO | 0.18% | 8,330 | $458K | $54.93 | $21K | +270 | +3.4% | |
| 100 | VOO | 0.18% | 728 | $457K | $628.21 | $16K | +7 | +1.0% |