Asset Manager
← All Institutions
Mayfair Advisory Group, LLC
110 OFFICE PARK DRIVE, SUITE 220, BIRMINGHAM, AL 35223 • (205) 395-6974
Market Value
$212M
+22.4%
Holdings
180
+14
New Purchases
22
Added To
73
Closed
6
Reduced
54
Top 10 Concentration
39.7%
Turnover
15.6%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| FMDE | 1.44% | 0.00% | +1.44% | $3M |
| MGV | 1.38% | 0.00% | +1.38% | $3M |
| FENI | 1.01% | 0.00% | +1.01% | $2M |
| MGK | 1.16% | 0.15% | +1.01% | $2M |
| FESM | 0.85% | 0.00% | +0.85% | $2M |
| VUG | 6.27% | 5.65% | +0.62% | $13M |
| PLTR | 1.31% | 0.73% | +0.58% | $3M |
| JCPB | 0.93% | 0.43% | +0.49% | $2M |
| VYMI | 2.57% | 2.12% | +0.44% | $5M |
| NVDA | 1.50% | 1.07% | +0.43% | $3M |
| PYLD | 1.16% | 0.79% | +0.37% | $2M |
| DFAS | 0.97% | 0.66% | +0.30% | $2M |
| MINO | 0.28% | 0.00% | +0.28% | $595K |
| FDEM | 0.26% | 0.00% | +0.26% | $557K |
| FDVV | 0.79% | 0.55% | +0.24% | $2M |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| SCHD | 5.25% | 7.63% | -2.38% | $11M |
| JEPI | 4.98% | 6.19% | -1.20% | $11M |
| AAPL | 3.16% | 3.79% | -0.64% | $7M |
| JPST | 1.64% | 2.19% | -0.55% | $3M |
| COWZ | 1.01% | 1.43% | -0.43% | $2M |
| XOM | 1.11% | 1.54% | -0.42% | $2M |
| AVUV | 1.75% | 2.18% | -0.42% | $4M |
| JEPQ | 1.95% | 2.34% | -0.38% | $4M |
| VTV | 6.18% | 6.49% | -0.31% | $13M |
| ONEY | 0.11% | 0.39% | -0.28% | $226K |
| LLY | 0.43% | 0.69% | -0.26% | $906K |
| CVX | 0.56% | 0.80% | -0.25% | $1M |
| QUAL | 1.63% | 1.83% | -0.20% | $3M |
| MINT | 0.49% | 0.69% | -0.20% | $1M |
| SO | 0.87% | 1.06% | -0.20% | $2M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 83.4% |
| Technology | 5.4% |
| Industrials | 2.6% |
| Energy | 2.5% |
| Consumer Defensive | 1.5% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 46 | $72M | 33.9% |
| Large Cap | 93 | $114M | 53.8% |
| Mid Cap | 27 | $18M | 8.7% |
| Small Cap | 11 | $6M | 3.0% |
| Micro Cap | 3 | $1M | 0.7% |
Portfolio Analytics
Avg Market Cap
$304.5B
Median Market Cap
$56.1B
Avg P/E
39.2
Median P/E
27.4
Avg Dividend Yield
0.02%
Avg Beta
0.90
# Stocks
89
# ETFs / Funds
91
Top Holdings (180 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VUG | 6.27% | 28,985 | $13M | $459.14 | $4M | +2,553 | +9.7% | |
| 2 | VTV | 6.18% | 73,667 | $13M | $177.99 | $2M | +8,537 | +13.1% | |
| 3 | SCHD | 5.25% | 414,387 | $11M | $26.88 | -$2M | -58,498 | -12.4% | |
| 4 | JEPI | 4.98% | 188,577 | $11M | $56.06 | -$156K | +838 | +0.5% | |
| 5 | FBND | 3.79% | 175,781 | $8M | $45.79 | $2M | +37,477 | +27.1% | |
| 6 | SCHG | 3.74% | 260,969 | $8M | $30.39 | $2M | +7,833 | +3.1% | |
| 7 | AAPL | 3.16% | 29,197 | $7M | $229.35 | $121K | -404 | -1.4% | |
| 8 | VYMI | 2.57% | 65,890 | $5M | $82.70 | $2M | +15,897 | +31.8% | |
| 9 | JEPQ | 1.95% | 74,948 | $4M | $55.32 | $94K | -3,302 | -4.2% | |
| 10 | AVUV | 1.75% | 40,228 | $4M | $92.47 | -$52K | -3,047 | -7.0% | |
| 11 | VTI | 1.69% | 11,448 | $4M | $313.03 | $527K | +327 | +2.9% | |
| 12 | JPST | 1.64% | 68,715 | $3M | $50.59 | -$327K | -6,400 | -8.5% | |
| 13 | QUAL | 1.63% | 18,642 | $3M | $185.65 | $284K | +50 | +0.3% | |
| 14 | NVDA | 1.50% | 17,433 | $3M | $182.70 | $1M | +296 | +1.7% | |
| 15 | FMDE | 1.44% | 88,119 | $3M | $34.68 | — | +88,119 | — | NEW |
| 16 | MGV | 1.38% | 22,301 | $3M | $131.26 | — | +22,301 | — | NEW |
| 17 | IVV | 1.33% | 4,405 | $3M | $640.28 | $577K | +413 | +10.3% | |
| 18 | PLTR | 1.31% | 14,880 | $3M | $186.96 | $2M | -140 | -0.9% | |
| 19 | SCHB | 1.31% | 113,354 | $3M | $24.53 | $473K | +6,166 | +5.8% | |
| 20 | SCHX | 1.18% | 99,664 | $3M | $25.21 | $802K | +22,197 | +28.6% | |
| 21 | PYLD | 1.16% | 93,179 | $2M | $26.49 | $1M | +41,232 | +79.4% | |
| 22 | MGK | 1.16% | 6,361 | $2M | $385.23 | $2M | +5,539 | +673.8% | |
| 23 | SPHQ | 1.14% | 33,574 | $2M | $71.97 | $477K | +4,345 | +14.9% | |
| 24 | XOM | 1.11% | 22,089 | $2M | $106.80 | -$303K | -291 | -1.3% | |
| 25 | BUFZ | 1.06% | 88,524 | $2M | $25.38 | $148K | -768 | -0.9% | |
| 26 | MSFT | 1.03% | 4,198 | $2M | $522.06 | $574K | -111 | -2.6% | |
| 27 | FENI | 1.01% | 63,577 | $2M | $33.75 | — | +63,577 | — | NEW |
| 28 | COWZ | 1.01% | 38,368 | $2M | $55.59 | -$350K | -6,976 | -15.4% | |
| 29 | DFAS | 0.97% | 31,784 | $2M | $64.48 | $897K | +12,499 | +64.8% | |
| 30 | JCPB | 0.93% | 41,859 | $2M | $46.93 | $1M | +25,842 | +161.3% | |
| 31 | SO | 0.87% | 19,438 | $2M | $94.69 | -$3K | -612 | -3.0% | |
| 32 | FESM | 0.85% | 54,190 | $2M | $33.21 | — | +54,190 | — | NEW |
| 33 | HELO | 0.80% | 26,720 | $2M | $63.47 | $327K | +3,777 | +16.5% | |
| 34 | FDVV | 0.79% | 30,977 | $2M | $54.25 | $731K | +11,836 | +61.8% | |
| 35 | AME | 0.75% | 8,698 | $2M | $182.08 | $86K | — | — | |
| 36 | RY | 0.74% | 11,802 | $2M | $132.60 | $235K | — | — | |
| 37 | NSC | 0.64% | 4,868 | $1M | $280.03 | $179K | -133 | -2.7% | |
| 38 | VIG | 0.62% | 6,354 | $1M | $207.17 | $86K | +11 | +0.2% | |
| 39 | KO | 0.56% | 16,946 | $1M | $70.34 | -$21K | +5 | +0.0% | |
| 40 | CVX | 0.56% | 7,608 | $1M | $155.01 | -$212K | -708 | -8.5% | |
| 41 | AMZN | 0.53% | 5,089 | $1M | $222.69 | $165K | +2 | +0.0% | |
| 42 | JPM | 0.51% | 3,718 | $1M | $288.73 | $156K | -21 | -0.6% | |
| 43 | VBK | 0.50% | 3,827 | $1M | $278.96 | $122K | +72 | +1.9% | |
| 44 | WMT | 0.50% | 10,213 | $1M | $103.73 | $164K | +15 | +0.1% | |
| 45 | MINT | 0.49% | 10,434 | $1M | $100.37 | -$154K | -1,509 | -12.6% | |
| 46 | UCB | 0.46% | 33,098 | $983K | $29.70 | $52K | — | — | |
| 47 | GLD | 0.46% | 3,128 | $979K | $313.05 | $160K | +284 | +10.0% | |
| 48 | DGRW | 0.43% | 10,604 | $914K | $86.24 | $153K | +1,068 | +11.2% | |
| 49 | LLY | 0.43% | 1,449 | $906K | $625.50 | -$289K | +1 | +0.1% | |
| 50 | VEA | 0.40% | 14,523 | $843K | $58.02 | $138K | +660 | +4.8% | |
| 51 | FNDF | 0.39% | 19,815 | $821K | $41.45 | $112K | +175 | +0.9% | |
| 52 | FELC | 0.38% | 22,636 | $803K | $35.46 | $111K | +473 | +2.1% | |
| 53 | TSLA | 0.36% | 2,330 | $768K | $329.65 | $15K | -576 | -19.8% | |
| 54 | IMCG | 0.36% | 9,531 | $765K | $80.22 | -$153K | -3,312 | -25.8% | |
| 55 | IEFA | 0.35% | 8,834 | $747K | $84.57 | $79K | — | — | |
| 56 | MCD | 0.34% | 2,367 | $723K | $305.45 | -$81K | -206 | -8.0% | |
| 57 | BRK-B | 0.34% | 1,532 | $713K | $465.40 | $134K | +444 | +40.8% | |
| 58 | VT | 0.33% | 5,374 | $708K | $131.81 | $107K | +187 | +3.6% | |
| 59 | VBR | 0.33% | 3,560 | $707K | $198.46 | $62K | +102 | +3.0% | |
| 60 | BX | 0.33% | 4,116 | $695K | $168.91 | $124K | +29 | +0.7% | |
| 61 | PM | 0.33% | 4,083 | $695K | $170.19 | $48K | +5 | +0.1% | |
| 62 | BUFD | 0.33% | 25,583 | $692K | $27.04 | $53K | — | — | |
| 63 | AVGO | 0.32% | 2,235 | $682K | $304.98 | $312K | +26 | +1.2% | |
| 64 | TFC | 0.32% | 15,597 | $672K | $43.07 | -$52K | -2,000 | -11.4% | |
| 65 | CSX | 0.32% | 18,905 | $670K | $35.43 | $113K | — | — | |
| 66 | VYM | 0.31% | 4,871 | $659K | $135.34 | $39K | +59 | +1.2% | |
| 67 | MCO | 0.30% | 1,227 | $632K | $515.30 | $62K | +3 | +0.2% | |
| 68 | GL | 0.29% | 4,429 | $623K | $140.56 | $40K | +8 | +0.2% | |
| 69 | SCHV | 0.29% | 21,926 | $614K | $27.99 | $34K | +115 | +0.5% | |
| 70 | GOOG | 0.29% | 2,994 | $605K | $202.12 | $69K | -438 | -12.8% | |
| 71 | MINO | 0.28% | 13,550 | $595K | $43.92 | — | +13,550 | — | NEW |
| 72 | LDUR | 0.28% | 6,202 | $593K | $95.56 | -$122K | -1,249 | -16.8% | |
| 73 | VGT | 0.28% | 837 | $585K | $699.45 | $137K | +10 | +1.2% | |
| 74 | VO | 0.27% | 2,045 | $580K | $283.54 | $56K | +20 | +1.0% | |
| 75 | SAMT | 0.26% | 15,730 | $560K | $35.61 | $203K | +3,500 | +28.6% | |
| 76 | FDEM | 0.26% | 19,362 | $557K | $28.77 | — | +19,362 | — | NEW |
| 77 | AIQ | 0.26% | 12,323 | $553K | $44.91 | $235K | +3,572 | +40.8% | |
| 78 | GOOGL | 0.25% | 2,648 | $533K | $201.45 | $109K | -94 | -3.4% | |
| 79 | GPC | 0.24% | 3,858 | $513K | $133.09 | $54K | — | — | |
| 80 | AVIV | 0.24% | 7,974 | $513K | $64.37 | $115K | +943 | +13.4% | |
| 81 | BOND | 0.24% | 5,443 | $501K | $92.00 | -$614 | +21 | +0.4% | |
| 82 | SMMD | 0.23% | 7,203 | $496K | $68.85 | $78K | +514 | +7.7% | |
| 83 | VXUS | 0.23% | 6,924 | $488K | $70.44 | $60K | +40 | +0.6% | |
| 84 | LOW | 0.22% | 1,960 | $473K | $241.20 | $13K | -13 | -0.7% | |
| 85 | DUK | 0.22% | 3,760 | $471K | $125.32 | $10K | -18 | -0.5% | |
| 86 | SCHF | 0.22% | 20,681 | $465K | $22.48 | $86K | +1,550 | +8.1% | |
| 87 | JNJ | 0.22% | 2,653 | $460K | $173.33 | $20K | — | — | |
| 88 | JPIE | 0.21% | 9,606 | $444K | $46.21 | $61K | +1,300 | +15.7% | |
| 89 | IWM | 0.21% | 1,990 | $438K | $220.32 | $38K | -17 | -0.8% | |
| 90 | COST | 0.21% | 445 | $436K | $980.18 | $40K | +26 | +6.2% | |
| 91 | BAC | 0.20% | 9,434 | $434K | $46.01 | -$119K | -3,818 | -28.8% | |
| 92 | HON | 0.20% | 1,990 | $430K | $216.31 | $5K | -18 | -0.9% | |
| 93 | SPY | 0.20% | 664 | $423K | $636.87 | $42K | -17 | -2.5% | |
| 94 | MA | 0.20% | 726 | $417K | $574.32 | $20K | +1 | +0.1% | |
| 95 | MPC | 0.20% | 2,580 | $415K | $160.85 | $40K | +5 | +0.2% | |
| 96 | VOO | 0.19% | 705 | $413K | $586.00 | $97K | +90 | +14.6% | |
| 97 | IWF | 0.19% | 920 | $410K | $445.93 | $68K | -27 | -2.9% | |
| 98 | MO | 0.19% | 6,352 | $408K | $64.19 | $30K | +61 | +1.0% | |
| 99 | QQQ | 0.19% | 708 | $407K | $574.68 | $75K | — | — | |
| 100 | XLE | 0.19% | 4,715 | $400K | $84.93 | -$59K | -198 | -4.0% |