Asset Manager
← All Institutions
Mayfair Advisory Group, LLC
110 OFFICE PARK DRIVE, SUITE 220, BIRMINGHAM, AL 35223 • (205) 395-6974
Market Value
$233M
+9.9%
Holdings
192
+13
New Purchases
19
Added To
79
Closed
3
Reduced
28
Top 10 Concentration
38.4%
Turnover
11.5%
Top Buys (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| FESM | 2.37% | 0.85% | +1.52% | $6M |
| FMDE | 2.30% | 1.44% | +0.86% | $5M |
| MGV | 2.13% | 1.38% | +0.75% | $5M |
| FENI | 1.48% | 1.01% | +0.47% | $3M |
| GPIX | 0.35% | 0.00% | +0.35% | $813K |
| GPIQ | 0.32% | 0.00% | +0.32% | $737K |
| DAUG | 0.16% | 0.00% | +0.16% | $381K |
| FDEM | 0.37% | 0.26% | +0.11% | $871K |
| NEE | 0.10% | 0.00% | +0.10% | $236K |
| BND | 0.09% | 0.00% | +0.09% | $217K |
| CRM | 0.09% | 0.00% | +0.09% | $216K |
| EEM | 0.09% | 0.00% | +0.09% | $214K |
| GE | 0.09% | 0.00% | +0.09% | $214K |
| AFL | 0.09% | 0.00% | +0.09% | $213K |
| APLD | 0.09% | 0.00% | +0.09% | $213K |
Top Sells (by % of Portfolio)
| Symbol | Cur % | Prior % | Chg % | Value |
|---|---|---|---|---|
| SCHD | 4.10% | 5.26% | -1.16% | $10M |
| JEPI | 4.30% | 4.99% | -0.69% | $10M |
| JEPQ | 1.57% | 1.96% | -0.39% | $4M |
| FBND | 3.51% | 3.80% | -0.30% | $8M |
| DFEB | 0.00% | 0.18% | -0.18% | $0 |
| MINO | 0.12% | 0.28% | -0.16% | $288K |
| VYMI | 2.43% | 2.57% | -0.15% | $6M |
| PLTR | 1.17% | 1.31% | -0.14% | $3M |
| JPST | 1.51% | 1.64% | -0.13% | $4M |
| NVDA | 1.39% | 1.50% | -0.12% | $3M |
| PFE | 0.00% | 0.11% | -0.11% | $0 |
| SCHG | 3.64% | 3.75% | -0.11% | $8M |
| COWZ | 0.90% | 1.01% | -0.10% | $2M |
| AMD | 0.00% | 0.10% | -0.10% | $0 |
| MSFT | 0.95% | 1.04% | -0.08% | $2M |
Sector Allocation Over Time
Industry Breakdown
| Industry | Weight |
|---|---|
| Financial Services | 83.4% |
| Technology | 5.4% |
| Industrials | 2.6% |
| Energy | 2.5% |
| Consumer Defensive | 1.5% |
Market Cap Concentration
| Tier | Holdings | Value | Weight |
|---|---|---|---|
| Mega Cap | 49 | $77M | 33.1% |
| Large Cap | 98 | $123M | 52.7% |
| Mid Cap | 26 | $23M | 9.8% |
| Small Cap | 16 | $8M | 3.5% |
| Micro Cap | 3 | $2M | 0.8% |
Portfolio Analytics
Avg Market Cap
$308.8B
Median Market Cap
$49.8B
Avg P/E
38.2
Median P/E
22.0
Avg Dividend Yield
0.02%
Avg Beta
0.91
# Stocks
92
# ETFs / Funds
100
Top Holdings (192 total)
| # | Symbol | % Port | Shares | Value | Avg Price | Q/Q Value Chg | Share Chg | Chg % | Status |
|---|---|---|---|---|---|---|---|---|---|
| 1 | VUG | 6.34% | 30,761 | $15M | $479.61 | $1M | +1,776 | +6.1% | |
| 2 | VTV | 6.23% | 77,741 | $14M | $186.49 | $1M | +4,074 | +5.5% | |
| 3 | JEPI | 4.30% | 175,221 | $10M | $57.10 | -$567K | -13,356 | -7.1% | |
| 4 | SCHD | 4.10% | 349,671 | $10M | $27.30 | -$2M | -64,716 | -15.6% | |
| 5 | SCHG | 3.64% | 265,307 | $8M | $31.91 | $535K | +4,338 | +1.7% | |
| 6 | FBND | 3.51% | 176,422 | $8M | $46.24 | $109K | +641 | +0.4% | |
| 7 | AAPL | 3.17% | 28,927 | $7M | $254.63 | $669K | -270 | -0.9% | |
| 8 | VYMI | 2.43% | 66,696 | $6M | $84.68 | $199K | +806 | +1.2% | |
| 9 | FESM | 2.37% | 150,563 | $6M | $36.56 | $4M | +96,373 | +177.8% | |
| 10 | FMDE | 2.30% | 148,132 | $5M | $36.15 | $2M | +60,013 | +68.1% | |
| 11 | MGV | 2.13% | 36,021 | $5M | $137.74 | $2M | +13,720 | +61.5% | |
| 12 | AVUV | 1.73% | 40,508 | $4M | $99.53 | $312K | +280 | +0.7% | |
| 13 | VTI | 1.61% | 11,437 | $4M | $328.17 | $170K | -11 | -0.1% | |
| 14 | JEPQ | 1.57% | 63,404 | $4M | $57.52 | -$499K | -11,544 | -15.4% | |
| 15 | QUAL | 1.56% | 18,659 | $4M | $194.50 | $168K | +17 | +0.1% | |
| 16 | JPST | 1.51% | 69,447 | $4M | $50.73 | $47K | +732 | +1.1% | |
| 17 | FENI | 1.48% | 97,572 | $3M | $35.28 | $1M | +33,995 | +53.5% | |
| 18 | NVDA | 1.39% | 17,308 | $3M | $186.58 | $44K | -125 | -0.7% | |
| 19 | IVV | 1.28% | 4,454 | $3M | $669.35 | $161K | +49 | +1.1% | |
| 20 | SCHB | 1.27% | 114,978 | $3M | $25.71 | $176K | +1,624 | +1.4% | |
| 21 | PLTR | 1.17% | 14,935 | $3M | $182.42 | -$58K | +55 | +0.4% | |
| 22 | PYLD | 1.12% | 96,859 | $3M | $26.84 | $131K | +3,680 | +4.0% | |
| 23 | SCHX | 1.12% | 98,674 | $3M | $26.34 | $87K | -990 | -1.0% | |
| 24 | MGK | 1.10% | 6,369 | $3M | $402.43 | $113K | +8 | +0.1% | |
| 25 | XONA.DE | 1.07% | 22,089 | $2M | $112.75 | $131K | — | — | |
| 26 | SPHQ | 1.07% | 33,827 | $2M | $73.29 | $63K | +253 | +0.8% | |
| 27 | BUFZ | 0.98% | 87,839 | $2M | $25.90 | $28K | -685 | -0.8% | |
| 28 | MSFT | 0.95% | 4,269 | $2M | $517.99 | $20K | +71 | +1.7% | |
| 29 | DFAS | 0.94% | 31,850 | $2M | $68.46 | $131K | +66 | +0.2% | |
| 30 | COWZ | 0.90% | 36,582 | $2M | $57.47 | -$31K | -1,786 | -4.7% | |
| 31 | JCPB | 0.86% | 42,018 | $2M | $47.55 | $34K | +159 | +0.4% | |
| 32 | SO | 0.79% | 19,454 | $2M | $94.77 | $3K | +16 | +0.1% | |
| 33 | HELO | 0.77% | 27,533 | $2M | $65.00 | $94K | +813 | +3.0% | |
| 34 | RY | 0.75% | 11,802 | $2M | $147.32 | $174K | — | — | |
| 35 | FDVV | 0.74% | 30,977 | $2M | $55.71 | $45K | — | — | |
| 36 | AME | 0.70% | 8,698 | $2M | $188.00 | $51K | — | — | |
| 37 | NSC | 0.63% | 4,868 | $1M | $300.41 | $99K | — | — | |
| 38 | VIG | 0.59% | 6,340 | $1M | $215.79 | $52K | -14 | -0.2% | |
| 39 | CVX | 0.52% | 7,749 | $1M | $155.30 | $24K | +141 | +1.9% | |
| 40 | VBK | 0.51% | 4,004 | $1M | $297.64 | $124K | +177 | +4.6% | |
| 41 | JPM | 0.51% | 3,755 | $1M | $315.40 | $111K | +37 | +1.0% | |
| 42 | KO | 0.49% | 17,162 | $1M | $66.32 | -$54K | +216 | +1.3% | |
| 43 | LLY | 0.48% | 1,470 | $1M | $762.82 | $215K | +21 | +1.4% | |
| 44 | AMZN | 0.48% | 5,089 | $1M | $219.57 | -$16K | — | — | |
| 45 | GLD | 0.48% | 3,129 | $1M | $355.47 | $133K | +1 | +0.0% | |
| 46 | WMT | 0.47% | 10,561 | $1M | $103.06 | $29K | +348 | +3.4% | |
| 47 | UCB | 0.45% | 33,098 | $1M | $31.35 | $55K | — | — | |
| 48 | VEA | 0.42% | 16,412 | $983K | $59.92 | $141K | +1,889 | +13.0% | |
| 49 | DGRW | 0.41% | 10,812 | $962K | $88.96 | $47K | +208 | +2.0% | |
| 50 | MINT | 0.41% | 9,510 | $958K | $100.69 | -$90K | -924 | -8.9% | |
| 51 | FDEM | 0.37% | 28,951 | $871K | $30.08 | $314K | +9,589 | +49.5% | |
| 52 | FELC | 0.37% | 23,261 | $867K | $37.27 | $64K | +625 | +2.8% | |
| 53 | FNDF | 0.37% | 19,835 | $852K | $42.96 | $31K | +20 | +0.1% | |
| 54 | GPIX | 0.35% | 15,570 | $813K | $52.23 | — | +15,570 | — | NEW |
| 55 | VBR | 0.34% | 3,795 | $792K | $208.71 | $86K | +235 | +6.6% | |
| 56 | IMCG | 0.34% | 9,537 | $789K | $82.73 | $24K | +6 | +0.1% | |
| 57 | IEFA | 0.33% | 8,834 | $771K | $87.31 | $24K | — | — | |
| 58 | BRK-B | 0.33% | 1,509 | $759K | $502.74 | $46K | -23 | -1.5% | |
| 59 | VT | 0.32% | 5,377 | $741K | $137.80 | $33K | +3 | +0.1% | |
| 60 | AVGO | 0.32% | 2,236 | $738K | $329.95 | $56K | +1 | +0.0% | |
| 61 | GPIQ | 0.32% | 14,050 | $737K | $52.46 | — | +14,050 | — | NEW |
| 62 | MCD | 0.31% | 2,386 | $725K | $303.89 | $2K | +19 | +0.8% | |
| 63 | TFC | 0.30% | 15,497 | $709K | $45.72 | $37K | -100 | -0.6% | |
| 64 | BUFD | 0.30% | 25,583 | $707K | $27.64 | $15K | — | — | |
| 65 | GOOG | 0.30% | 2,895 | $705K | $243.55 | $100K | -99 | -3.3% | |
| 66 | TSLA | 0.30% | 1,582 | $704K | $444.72 | -$65K | -748 | -32.1% | |
| 67 | BX | 0.30% | 4,116 | $703K | $170.85 | $8K | — | — | |
| 68 | SCHV | 0.30% | 24,149 | $703K | $29.11 | $89K | +2,223 | +10.1% | |
| 69 | VYM | 0.30% | 4,933 | $695K | $140.96 | $36K | +62 | +1.3% | |
| 70 | CSX | 0.29% | 18,905 | $671K | $35.51 | $2K | — | — | |
| 71 | PM | 0.28% | 4,083 | $662K | $162.21 | -$33K | — | — | |
| 72 | GOOGL | 0.28% | 2,649 | $644K | $243.06 | $110K | +1 | +0.0% | |
| 73 | VGT | 0.28% | 859 | $642K | $746.85 | $56K | +22 | +2.6% | |
| 74 | GL | 0.27% | 4,429 | $633K | $142.98 | $11K | — | — | |
| 75 | SAMT | 0.26% | 16,530 | $616K | $37.27 | $56K | +800 | +5.1% | |
| 76 | AIQ | 0.26% | 12,323 | $609K | $49.39 | $55K | — | — | |
| 77 | VO | 0.26% | 2,045 | $601K | $293.74 | $21K | — | — | |
| 78 | LDUR | 0.26% | 6,229 | $599K | $96.15 | $6K | +27 | +0.4% | |
| 79 | MCO | 0.25% | 1,228 | $585K | $476.35 | -$47K | +1 | +0.1% | |
| 80 | IWF | 0.24% | 1,202 | $563K | $468.41 | $153K | +282 | +30.6% | |
| 81 | AVIV | 0.23% | 8,099 | $546K | $67.44 | $33K | +125 | +1.6% | |
| 82 | GPC | 0.23% | 3,858 | $535K | $138.60 | $21K | — | — | |
| 83 | SMMD | 0.23% | 7,228 | $533K | $73.73 | $37K | +25 | +0.3% | |
| 84 | BINC | 0.22% | 9,702 | $517K | $53.24 | $216K | +4,013 | +70.5% | |
| 85 | VXUS | 0.22% | 6,948 | $510K | $73.46 | $23K | +24 | +0.3% | |
| 86 | BOND | 0.21% | 5,343 | $499K | $93.34 | -$2K | -100 | -1.8% | |
| 87 | MPC | 0.21% | 2,585 | $498K | $192.77 | $83K | +5 | +0.2% | |
| 88 | SCHF | 0.21% | 21,311 | $496K | $23.28 | $31K | +630 | +3.0% | |
| 89 | LOW | 0.21% | 1,960 | $493K | $251.36 | $20K | — | — | |
| 90 | JNJ | 0.21% | 2,638 | $489K | $185.42 | $29K | -15 | -0.6% | |
| 91 | BAC | 0.21% | 9,434 | $487K | $51.59 | $53K | — | — | |
| 92 | IWM | 0.21% | 1,990 | $482K | $241.96 | $43K | — | — | |
| 93 | DUK | 0.20% | 3,760 | $465K | $123.75 | -$6K | — | — | |
| 94 | JPIE | 0.19% | 9,706 | $450K | $46.41 | $7K | +100 | +1.0% | |
| 95 | ABBV | 0.19% | 1,940 | $449K | $231.54 | $70K | +23 | +1.2% | |
| 96 | SPY | 0.19% | 665 | $443K | $665.86 | $20K | +1 | +0.1% | |
| 97 | SGOL | 0.19% | 12,000 | $442K | $36.81 | $53K | — | — | |
| 98 | VOO | 0.19% | 721 | $442K | $612.65 | $29K | +16 | +2.3% | |
| 99 | VWO | 0.19% | 8,060 | $437K | $54.18 | $55K | +524 | +7.0% | |
| 100 | QQQ | 0.18% | 708 | $425K | $600.51 | $18K | — | — |