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Asset Manager ← All Institutions

Sterling Financial Planning, Inc.

60 BLUE HERON ROAD, SUITE 201, SPARTA, NJ 07871 • (973) 729-1234

Q2 2026 · Filed 2026-08-11
Market Value
$366M
+9.0%
Holdings
124
+2
New Purchases
8
Added To
48
Closed
2
Reduced
49
Top 10 Concentration
47.0%
Turnover
8.1%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
IJT 6.24% 5.59% +0.65% $23M
IVW 5.56% 5.00% +0.56% $20M
IJK 5.86% 5.55% +0.31% $21M
IJJ 6.31% 6.07% +0.24% $23M
QQQ 1.36% 1.20% +0.16% $5M
DFEV 2.02% 1.88% +0.13% $7M
IVV 2.51% 2.41% +0.10% $9M
VOT 0.96% 0.87% +0.10% $4M
DFGR 1.96% 1.86% +0.09% $7M
AAPL 1.27% 1.18% +0.09% $5M
GEV 0.08% 0.00% +0.08% $311K
VBK 0.85% 0.76% +0.08% $3M
LRCX 0.17% 0.09% +0.08% $622K
DFSV 3.09% 3.02% +0.07% $11M
INTC 0.06% 0.00% +0.06% $237K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
IAU 4.82% 6.17% -1.36% $18M
GLD 1.03% 1.37% -0.33% $4M
DFIV 4.58% 4.84% -0.26% $17M
XONA.DE 0.43% 0.65% -0.23% $2M
DISV 3.32% 3.48% -0.16% $12M
IDV 0.81% 0.95% -0.14% $3M
DFIP 2.02% 2.12% -0.10% $7M
IVE 1.34% 1.44% -0.09% $5M
FNDC 0.65% 0.73% -0.08% $2M
GOVT 1.23% 1.31% -0.08% $5M
BIV 3.22% 3.29% -0.07% $12M
VDE 0.00% 0.07% -0.07% $0
UFEB 0.00% 0.06% -0.06% $0
VTEB 1.09% 1.15% -0.06% $4M
BSV 1.31% 1.37% -0.05% $5M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 93.0%
Technology 1.9%
Healthcare 1.2%
Industrials 1.0%
Energy 0.9%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 36 $43M 11.6%
Large Cap 57 $191M 52.2%
Mid Cap 18 $109M 29.8%
Small Cap 5 $11M 3.1%
Micro Cap 8 $12M 3.3%

Portfolio Analytics

Avg Market Cap
$400.9B
Median Market Cap
$56.1B
Avg P/E
35.4
Median P/E
24.3
Avg Dividend Yield
0.02%
Avg Beta
0.85
# Stocks
44
# ETFs / Funds
80

Top Holdings (124 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IJJ 6.31% 156,530 $23M $147.73 $3M +2,645 +1.7%
2 IJT 6.24% 128,012 $23M $178.60 $4M -1,844 -1.4%
3 IJK 5.86% 182,653 $21M $117.50 $3M -2,814 -1.5%
4 IVW 5.56% 148,229 $20M $137.53 $4M -477 -0.3%
5 IAU 4.82% 233,678 $18M $75.51 -$3M -1,611 -0.7%
6 DFIV 4.58% 310,296 $17M $54.02 $499K +2,168 +0.7%
7 VYM 3.58% 83,032 $13M $158.03 $1M +1,613 +2.0%
8 FNDX 3.55% 418,339 $13M $31.10 $1M -5,912 -1.4%
9 DISV 3.32% 302,926 $12M $40.13 $468K +6,557 +2.2%
10 BIV 3.22% 153,913 $12M $76.70 $739K +10,536 +7.3%
11 DFSV 3.09% 292,001 $11M $38.79 $1M +2,124 +0.7%
12 IJS 2.74% 73,343 $10M $136.68 $939K -3,364 -4.4%
13 XBJA 2.66% 288,650 $10M $33.81 $845K +3,703 +1.3%
14 IVV 2.51% 12,282 $9M $748.92 $1M -119 -1.0%
15 DFIP 2.02% 179,710 $7M $41.26 $290K +8,962 +5.2%
16 DFEV 2.02% 173,234 $7M $42.67 $1M -3,746 -2.1%
17 DFGR 1.96% 247,263 $7M $28.97 $910K +12,005 +5.1%
18 IJH 1.41% 66,771 $5M $77.11 $491K -2,196 -3.2%
19 QQQ 1.36% 6,768 $5M $736.38 $962K -201 -2.9%
20 EFG 1.36% 39,975 $5M $124.42 $442K -719 -1.8%
21 IVE 1.34% 21,679 $5M $227.06 $96K -1,179 -5.2%
22 VCSH 1.34% 61,984 $5M $79.03 $491K +6,383 +11.5%
23 BSV 1.31% 61,799 $5M $77.91 $218K +3,169 +5.4%
24 AAPL 1.27% 16,124 $5M $289.36 $687K +449 +2.9%
25 GOVT 1.23% 198,231 $5M $22.78 $112K +6,020 +3.1%
26 VOE 1.16% 21,586 $4M $197.60 $250K -205 -0.9%
27 VTEB 1.09% 78,977 $4M $50.58 $131K +1,538 +2.0%
28 GLD 1.03% 10,288 $4M $368.39 -$797K -373 -3.5%
29 VOT 0.96% 11,514 $4M $306.29 $618K +212 +1.9%
30 VTES 0.96% 34,648 $4M $101.31 $175K +1,672 +5.1%
31 VBK 0.85% 8,480 $3M $365.71 $533K -19 -0.2%
32 VTIP 0.84% 61,111 $3M $50.23 $269K +5,039 +9.0%
33 VNQ 0.82% 31,228 $3M $96.43 $180K -688 -2.2%
34 BNDX 0.82% 61,896 $3M $48.43 $143K +2,477 +4.2%
35 IDV 0.81% 71,635 $3M $41.43 -$242K -3,773 -5.0%
36 DGS 0.69% 39,294 $3M $64.71 $162K -322 -0.8%
37 VBR 0.69% 10,385 $3M $242.99 $261K -27 -0.3%
38 JNJ 0.67% 9,653 $2M $253.97 $75K -71 -0.7%
39 FNDC 0.65% 48,976 $2M $48.56 -$85K -4,160 -7.8%
40 VEA 0.55% 28,535 $2M $71.25 $185K -309 -1.1%
41 SPY 0.53% 2,598 $2M $746.80 $252K +2 +0.1%
42 MUB 0.50% 17,094 $2M $107.62 $104K +745 +4.6%
43 IJR 0.43% 10,706 $2M $148.32 $205K -420 -3.8%
44 TIP 0.43% 14,505 $2M $109.43 $12K +229 +1.6%
45 PRF 0.43% 29,316 $2M $54.03 $135K -1,163 -3.8%
46 XONA.DE 0.43% 11,444 $2M $136.71 -$636K -1,526 -11.8%
47 SCZ 0.36% 15,997 $1M $82.27 $18K -562 -3.4%
48 MSFT 0.33% 3,276 $1M $372.96 $10K +1 +0.0%
49 DFLV 0.31% 29,060 $1M $39.54 $136K +685 +2.4%
50 BRK-B 0.29% 2,151 $1M $500.39 -$17K -131 -5.7%
51 SIGI 0.29% 10,862 $1M $97.01 $235K — —
52 RTX 0.27% 5,242 $995K $189.73 -$17K — —
53 LLY 0.25% 777 $932K $1,199.86 $217K — —
54 GOOGL 0.25% 2,588 $925K $357.37 $161K -69 -2.6%
55 VUG 0.25% 10,472 $902K $86.14 $126K +8,695 +489.3%
56 DFUS 0.23% 10,355 $848K $81.94 $110K -66 -0.6%
57 O 0.22% 12,841 $796K $61.96 $11K +17 +0.1%
58 JPM 0.21% 2,343 $767K $327.33 $183K +357 +18.0%
59 PJAN 0.20% 14,962 $740K $49.49 $50K — —
60 MMM 0.19% 4,368 $707K $161.92 $73K — —
61 PRFZ 0.18% 12,053 $672K $55.77 $116K -69 -0.6%
62 RSP 0.18% 3,018 $642K $212.77 $54K -48 -1.6%
63 CPSY 0.18% 24,970 $642K $25.70 $17K — —
64 MDYV 0.17% 6,616 $628K $94.85 $75K +122 +1.9%
65 LRCX 0.17% 1,435 $622K $433.33 $315K — —
66 AMZN 0.17% 2,561 $610K $238.34 $52K -122 -4.5%
67 VO 0.16% 7,490 $603K $80.57 $54K +5,578 +291.7%
68 VIG 0.16% 2,505 $593K $236.65 -$28K -381 -13.2%
69 GOOG 0.16% 1,676 $592K $353.37 $97K -50 -2.9%
70 META 0.16% 1,031 $581K $563.10 -$18K -15 -1.4%
71 COST 0.16% 620 $580K $936.11 -$59K -21 -3.3%
72 DE 0.14% 822 $521K $634.33 $36K -40 -4.6%
73 CSRE 0.14% 18,093 $513K $28.38 $95K +2,159 +13.6%
74 SCHE 0.13% 13,381 $485K $36.26 -$10K -1,639 -10.9%
75 PFS 0.13% 20,152 $476K $23.64 $17K -1,537 -7.1%
76 IBM 0.13% 1,667 $469K $281.15 $65K — —
77 NVDA 0.12% 2,157 $432K $200.10 $100K +254 +13.3%
78 PEP 0.12% 3,178 $430K $135.41 -$63K +2 +0.1%
79 MRK 0.11% 3,246 $417K $128.51 $55K +232 +7.7%
80 DVY 0.11% 2,602 $407K $156.28 $116K +680 +35.4%
81 GE 0.11% 1,072 $401K $373.76 $138K +147 +15.9%
82 GD 0.11% 1,128 $399K $354.14 $14K +4 +0.4%
83 VWO 0.10% 6,387 $381K $59.69 $38K +36 +0.6%
84 DFIS 0.10% 10,763 $377K $35.03 $14K -25 -0.2%
85 EMB 0.10% 3,825 $369K $96.43 $11K +13 +0.3%
86 CARR 0.10% 5,027 $369K $73.35 $86K — —
87 PG 0.10% 2,470 $362K $146.64 -$44K -340 -12.1%
88 ABT 0.10% 3,921 $356K $90.74 -$93K -453 -10.4%
89 IDHQ 0.10% 8,109 $354K $43.71 $74K +177 +2.2%
90 ABBV 0.10% 1,389 $350K $251.64 $69K +100 +7.8%
91 CAT 0.10% 327 $348K $1,064.90 $100K -24 -6.8%
92 QUAL 0.09% 1,583 $347K $219.43 $44K — —
93 UAUG 0.09% 7,809 $329K $42.08 $24K +74 +1.0%
94 VTI 0.09% 876 $324K $370.14 $44K +4 +0.5%
95 CVX 0.09% 1,938 $321K $165.77 -$91K -53 -2.7%
96 XBAP 0.09% 7,634 $320K $41.95 $18K -98 -1.3%
97 GEV 0.08% 265 $311K $1,174.87 — +265 — NEW
98 CSCO 0.08% 2,625 $308K $117.46 $98K -80 -3.0%
99 HD 0.08% 862 $304K $352.73 $21K +2 +0.2%
100 VONV 0.08% 2,800 $298K $106.31 $36K +11 +0.4%

New Positions

SymbolValue% Port
GEV $311K 0.08%
INTC $237K 0.06%
VB $230K 0.06%
DFAT $223K 0.06%
EEM $218K 0.06%
GLW $213K 0.06%
RCL $212K 0.06%
SDY $201K 0.05%

Sold Out Positions

SymbolValue% Port
VDE — —%
UFEB — —%
View SEC EDGAR Filings for Sterling Financial Planning, Inc. →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms