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Asset Manager ← All Institutions

Sterling Investment Counsel, LLC

360 DELAWARE AVENUE, SUITE 400, BUFFALO, NY 14202 • 716-783-7054

Q2 2026 · Filed 2026-07-20
Market Value
$424M
+19.1%
Holdings
202
-5
New Purchases
9
Added To
84
Closed
9
Reduced
75
Top 10 Concentration
50.8%
Turnover
8.9%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
JTNY 3.00% 0.00% +3.00% $13M
QQQM 8.77% 8.06% +0.71% $37M
PANW 1.05% 0.56% +0.49% $4M
FTEC 2.39% 2.02% +0.37% $10M
IVW 9.33% 8.99% +0.34% $40M
STX 0.40% 0.20% +0.20% $2M
EMXC 2.26% 2.06% +0.20% $10M
MU 0.30% 0.12% +0.19% $1M
AMAT 0.32% 0.19% +0.13% $1M
GOOGL 2.71% 2.59% +0.11% $11M
AMD 0.10% 0.00% +0.10% $412K
GEV 0.84% 0.74% +0.10% $4M
APH 0.49% 0.40% +0.08% $2M
CGXU 7.15% 7.07% +0.08% $30M
KLAC 0.08% 0.00% +0.08% $326K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
JEPI 7.34% 8.47% -1.13% $31M
CAH 0.32% 0.67% -0.35% $1M
WMT 0.95% 1.24% -0.29% $4M
AAPL 4.03% 4.32% -0.28% $17M
XLE 0.39% 0.64% -0.24% $2M
MSFT 1.58% 1.81% -0.23% $7M
BCFN 0.00% 0.20% -0.20% $0
BRK-B 1.29% 1.49% -0.19% $5M
CVX 0.08% 0.20% -0.12% $339K
META 1.04% 1.16% -0.12% $4M
JPM 1.12% 1.23% -0.11% $5M
IXUS 0.54% 0.65% -0.11% $2M
MCD 0.36% 0.46% -0.10% $2M
IVV 2.04% 2.14% -0.10% $9M
TMP 0.09% 0.18% -0.09% $375K

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 66.5%
Technology 12.7%
Communication Services 4.8%
Healthcare 4.0%
Consumer Cyclical 3.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 53 $139M 32.7%
Large Cap 117 $226M 53.4%
Mid Cap 17 $41M 9.7%
Small Cap 12 $18M 4.2%
Micro Cap 3 $423K 0.1%

Portfolio Analytics

Avg Market Cap
$313.2B
Median Market Cap
$78.4B
Avg P/E
30.9
Median P/E
21.5
Avg Dividend Yield
0.02%
Avg Beta
0.96
# Stocks
114
# ETFs / Funds
88

Top Holdings (202 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IVW 9.33% 287,866 $40M $137.53 $8M +4,694 +1.7%
2 QQQM 8.77% 122,854 $37M $302.97 $8M +1,955 +1.6%
3 JEPI 7.34% 551,241 $31M $56.48 $960K +18,883 +3.5%
4 CGXU 7.15% 876,583 $30M $34.62 $5M +22,159 +2.6%
5 AAPL 4.03% 59,160 $17M $289.36 $2M -1,471 -2.4%
6 IJH 3.68% 202,585 $16M $77.11 $2M +3,676 +1.9%
7 JTNY 3.00% 253,686 $13M $50.18 — +253,686 — NEW
8 GOOGL 2.71% 32,127 $11M $357.37 $2M -10 -0.0%
9 IJR 2.42% 69,218 $10M $148.31 $2M +931 +1.4%
10 FTEC 2.39% 35,541 $10M $285.58 $3M +974 +2.8%
11 NVDA 2.27% 48,228 $10M $200.09 $2M +2,137 +4.6%
12 EMXC 2.26% 93,707 $10M $102.30 $2M +394 +0.4%
13 IVV 2.04% 11,581 $9M $748.92 $1M -90 -0.8%
14 AMZN 1.73% 30,771 $7M $238.34 $1M +545 +1.8%
15 MSFT 1.58% 17,940 $7M $373.03 $257K +557 +3.2%
16 BRK-B 1.29% 10,969 $5M $500.40 $189K -90 -0.8%
17 JPM 1.12% 14,512 $5M $327.33 $366K -392 -2.6%
18 PANW 1.05% 13,083 $4M $341.02 $2M +550 +4.4%
19 META 1.04% 7,827 $4M $563.29 $264K +583 +8.1%
20 WMT 0.95% 35,483 $4M $113.26 -$395K -32 -0.1%
21 V 0.92% 11,359 $4M $343.09 $442K -74 -0.7%
22 GEV 0.84% 3,036 $4M $1,174.88 $914K -3 -0.1%
23 KO 0.77% 39,946 $3M $81.27 $251K +555 +1.4%
24 SPY 0.72% 4,067 $3M $746.83 $389K -5 -0.1%
25 LLY 0.66% 2,327 $3M $1,199.43 $670K +21 +0.9%
26 GOOG 0.65% 7,782 $3M $353.33 $489K -98 -1.2%
27 IWF 0.63% 21,357 $3M $124.17 $310K +15,864 +288.8%
28 AVGO 0.61% 6,815 $3M $377.77 $555K +292 +4.5%
29 ABBV 0.55% 9,241 $2M $251.64 $409K +431 +4.9%
30 CFG 0.54% 32,884 $2M $70.07 $367K +580 +1.8%
31 IXUS 0.54% 24,009 $2M $95.44 -$23K -2,699 -10.1%
32 DGRO 0.54% 30,186 $2M $75.79 $136K -470 -1.5%
33 ETN 0.52% 5,222 $2M $426.09 $339K -51 -1.0%
34 IVE 0.52% 9,740 $2M $227.07 $140K -71 -0.7%
35 IUSG 0.49% 11,129 $2M $188.09 $137K -1,481 -11.7%
36 ADI 0.49% 5,187 $2M $397.17 $400K -31 -0.6%
37 APH 0.49% 11,682 $2M $176.32 $629K +362 +3.2%
38 NOW 0.47% 20,147 $2M $99.28 $229K +3,207 +18.9%
39 C 0.46% 13,861 $2M $139.96 $395K +242 +1.8%
40 AEP 0.43% 13,355 $2M $136.81 $120K +335 +2.6%
41 HD 0.41% 4,896 $2M $352.65 $156K +119 +2.5%
42 MRK 0.40% 13,344 $2M $128.50 $141K +265 +2.0%
43 BOTZ 0.40% 45,056 $2M $37.94 $287K +2,245 +5.2%
44 STX 0.40% 1,749 $2M $965.00 $991K -30 -1.7%
45 XLE 0.39% 31,515 $2M $53.11 -$602K -5,633 -15.2%
46 ARKW 0.39% 11,380 $2M $144.86 $350K +611 +5.7%
47 QQQ 0.39% 2,230 $2M $736.40 $356K +2 +0.1%
48 SHYG 0.37% 37,038 $2M $42.41 $28K +571 +1.6%
49 TMO 0.37% 3,090 $2M $501.36 $124K +190 +6.5%
50 VOO 0.36% 2,215 $2M $686.81 $84K -190 -7.9%
51 MCD 0.36% 5,624 $2M $270.33 -$128K +321 +6.0%
52 PH 0.35% 1,519 $1M $978.12 $150K +27 +1.8%
53 GLW 0.35% 5,795 $1M $255.43 $323K -2,717 -31.9%
54 COST 0.35% 1,572 $1M $935.71 -$83K +13 +0.8%
55 UBER 0.34% 19,813 $1M $72.16 $89K +1,172 +6.3%
56 XLB 0.32% 26,883 $1M $50.83 $65K +843 +3.2%
57 AMAT 0.32% 1,880 $1M $723.18 $692K -74 -3.8%
58 CAH 0.32% 5,704 $1M $237.55 -$1M -5,662 -49.8%
59 EZU 0.30% 18,618 $1M $69.50 $235K +1,705 +10.1%
60 MU 0.30% 1,106 $1M $1,154.53 $867K -108 -8.9%
61 VOT 0.27% 3,766 $1M $306.30 $61K -480 -11.3%
62 BLK 0.27% 1,191 $1M $961.56 $40K +42 +3.7%
63 GILD 0.27% 9,013 $1M $126.34 -$89K +205 +2.3%
64 BUG 0.26% 29,212 $1M $38.19 $435K +2,117 +7.8%
65 HYG 0.26% 13,802 $1M $79.97 $14K +104 +0.8%
66 ONEQ 0.25% 10,462 $1M $103.22 $192K — —
67 JNJ 0.25% 4,172 $1M $253.95 $45K +21 +0.5%
68 CRM 0.25% 6,675 $1M $156.66 -$131K +370 +5.9%
69 DE 0.25% 1,639 $1M $634.48 $117K +1 +0.1%
70 NLR 0.24% 8,790 $1M $115.98 -$86K +488 +5.9%
71 MTB 0.24% 4,216 $1M $238.03 $132K +2 +0.1%
72 SPMD 0.24% 14,847 $1M $67.56 -$5K -2,173 -12.8%
73 TSLA 0.23% 2,292 $964K $420.60 $103K -23 -1.0%
74 EQIX 0.22% 913 $952K $1,042.39 $79K +23 +2.6%
75 IGV 0.22% 10,355 $938K $90.60 $232K +1,531 +17.4%
76 LRGF 0.22% 12,381 $936K $75.63 $218K +1,500 +13.8%
77 MA 0.22% 1,806 $928K $513.60 $17K -16 -0.9%
78 SYK 0.19% 2,607 $821K $314.84 -$12K +72 +2.8%
79 MELI 0.19% 463 $786K $1,697.39 $41K +32 +7.4%
80 DIA 0.18% 1,493 $780K $522.39 $86K -6 -0.4%
81 VGT 0.18% 6,472 $774K $119.52 $209K +5,663 +700.0%
82 IWR 0.18% 6,905 $762K $110.32 $66K -255 -3.6%
83 VOOG 0.18% 9,218 $762K $82.62 $135K +7,682 +500.1%
84 SCHW 0.18% 8,158 $753K $92.27 $124K +1,466 +21.9%
85 BRK-A 0.18% 1 $749K $748,850.00 $31K — —
86 CAT 0.18% 701 $747K $1,065.47 $208K -60 -7.9%
87 IQV 0.17% 3,765 $727K $193.22 $111K +153 +4.2%
88 EWJ 0.15% 6,711 $626K $93.27 $98K +461 +7.4%
89 VYM 0.15% 3,941 $623K $158.03 $199K +1,079 +37.7%
90 GS 0.14% 592 $599K $1,011.09 $96K -2 -0.3%
91 MGK 0.14% 6,782 $596K $87.91 $75K +5,364 +378.3%
92 XONA.DE 0.14% 4,312 $590K $136.72 -$208K -391 -8.3%
93 PM 0.14% 3,190 $577K $180.91 $48K -13 -0.4%
94 IWM 0.13% 1,884 $566K $300.45 $99K — —
95 PEP 0.13% 4,178 $566K $135.40 -$84K -5 -0.1%
96 CTAS 0.13% 3,316 $564K $170.08 -$59K -370 -10.0%
97 CINF 0.13% 2,980 $552K $185.14 $83K — —
98 VTV 0.13% 2,437 $531K $217.93 $66K +65 +2.7%
99 CRWD 0.12% 689 $526K $763.14 $260K +9 +1.3%
100 JPST 0.12% 10,386 $525K $50.57 -$198K -3,911 -27.4%

New Positions

SymbolValue% Port
JTNY $13M 3.00%
AMD $412K 0.10%
KLAC $326K 0.08%
JEPQ $274K 0.06%
IBIT $245K 0.06%
IWO $229K 0.05%
USXF $223K 0.05%
DMXF $216K 0.05%
ADP $207K 0.05%

Sold Out Positions

SymbolValue% Port
LAC — —%
WEAV — —%
AWK — —%
NOC — —%
MOAT — —%
VEU — —%
BCFN — —%
WULF — —%
IWD — —%
View SEC EDGAR Filings for Sterling Investment Counsel, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms