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Asset Manager ← All Institutions

Sterling Investment Counsel, LLC

360 DELAWARE AVENUE, SUITE 400, BUFFALO, NY 14202 • 716-783-7054

Q4 2025 · Filed 2026-01-27
Market Value
$348M
+11.7%
Holdings
190
+8
New Purchases
62
Added To
74
Closed
6
Reduced
29
Top 10 Concentration
51.5%
Turnover
35.8%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GOOGL 2.80% 2.19% +0.61% $10M
AAPL 5.03% 4.56% +0.46% $18M
HYG 0.37% 0.00% +0.37% $1M
VOT 0.42% 0.11% +0.32% $1M
COST 0.51% 0.26% +0.25% $2M
NYF 0.32% 0.09% +0.23% $1M
MSFT 2.26% 2.03% +0.22% $8M
BCFN 0.22% 0.00% +0.22% $763K
SHYG 0.21% 0.00% +0.21% $725K
CTAS 0.20% 0.00% +0.20% $691K
UNH 0.18% 0.00% +0.18% $644K
CINF 0.18% 0.00% +0.18% $640K
MA 0.29% 0.10% +0.18% $999K
LLY 0.70% 0.54% +0.16% $2M
IP 0.15% 0.00% +0.15% $512K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
HMOP 0.00% 2.20% -2.20% $0
SGOV 0.00% 1.50% -1.50% $0
IVW 10.26% 11.39% -1.13% $36M
QQQM 8.81% 9.65% -0.84% $31M
JEPI 7.99% 8.58% -0.59% $28M
CGXU 6.08% 6.65% -0.57% $21M
IJH 3.65% 4.01% -0.36% $13M
MUB 0.00% 0.21% -0.21% $0
IJR 2.26% 2.46% -0.20% $8M
JPST 0.18% 0.35% -0.17% $626K
IVV 2.37% 2.54% -0.17% $8M
META 1.29% 1.43% -0.14% $4M
ETN 0.45% 0.58% -0.13% $2M
UBER 0.44% 0.58% -0.13% $2M
NOW 0.45% 0.58% -0.13% $2M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 66.5%
Technology 12.7%
Communication Services 4.8%
Healthcare 4.0%
Consumer Cyclical 3.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 52 $123M 35.4%
Large Cap 116 $191M 54.9%
Mid Cap 11 $28M 8.0%
Small Cap 9 $5M 1.4%
Micro Cap 2 $1M 0.3%

Portfolio Analytics

Avg Market Cap
$329.6B
Median Market Cap
$92.7B
Avg P/E
28.9
Median P/E
21.3
Avg Dividend Yield
0.02%
Avg Beta
0.94
# Stocks
119
# ETFs / Funds
71

Top Holdings (190 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IVW 10.26% 289,892 $36M $123.26 $213K -4,332 -1.5%
2 QQQM 8.81% 121,400 $31M $252.92 $611K -376 -0.3%
3 JEPI 7.99% 486,101 $28M $57.24 $1M +17,699 +3.8%
4 CGXU 6.08% 717,100 $21M $29.55 $458K +17,157 +2.5%
5 AAPL 5.03% 65,301 $18M $268.10 $3M +9,414 +16.8%
6 IJH 3.65% 192,716 $13M $66.00 $223K +1,227 +0.6%
7 GOOGL 2.80% 33,642 $10M $289.57 $3M +5,555 +19.8%
8 IVV 2.37% 12,032 $8M $684.97 $321K +198 +1.7%
9 NVDA 2.31% 44,485 $8M $180.55 $695K +5,162 +13.1%
10 MSFT 2.26% 16,881 $8M $466.06 $2M +4,636 +37.9%
11 IJR 2.26% 65,400 $8M $120.18 $204K +975 +1.5%
12 AMZN 1.97% 29,916 $7M $229.70 $809K +2,305 +8.3%
13 EMXC 1.87% 89,859 $7M $72.68 $453K -169 -0.2%
14 BRK-B 1.57% 10,972 $5M $498.11 $466K +1,028 +10.3%
15 JPM 1.35% 15,462 $5M $305.16 $439K +1,895 +14.0%
16 META 1.29% 6,822 $4M $656.74 $21K +749 +12.3%
17 V 1.18% 11,951 $4M $345.00 $698K +1,917 +19.1%
18 WMT 1.11% 35,456 $4M $108.65 $678K +4,655 +15.1%
19 SPY 0.80% 4,090 $3M $681.98 $60K -7 -0.2%
20 KO 0.79% 39,924 $3M $68.61 $555K +6,984 +21.2%
21 IUSG 0.73% 15,173 $3M $167.94 -$17K -417 -2.7%
22 IWF 0.71% 5,230 $2M $473.26 -$37K -133 -2.5%
23 GOOG 0.71% 8,580 $2M $287.92 $661K +1,152 +15.5%
24 LLY 0.70% 2,287 $2M $1,066.60 $752K +75 +3.4%
25 CAH 0.67% 11,364 $2M $205.49 $552K — —
26 IXUS 0.66% 27,179 $2M $84.64 $28K -336 -1.2%
27 DGRO 0.64% 32,098 $2M $69.42 -$35K -1,140 -3.4%
28 IVE 0.64% 10,480 $2M $212.08 $59K +4 +0.0%
29 AVGO 0.60% 6,437 $2M $327.10 $411K +1,300 +25.3%
30 PANW 0.60% 11,314 $2M $184.20 -$150K +340 +3.1%
31 GEV 0.56% 2,978 $2M $653.58 $160K +73 +2.5%
32 ABBV 0.55% 8,683 $2M $220.17 $196K +1,271 +17.1%
33 HD 0.52% 5,026 $2M $357.60 $399K +1,574 +45.6%
34 DIS 0.51% 15,666 $2M $113.38 $220K +2,076 +15.3%
35 COST 0.51% 1,980 $2M $892.77 $959K +1,106 +126.5%
36 CFG 0.50% 31,925 $2M $54.27 $511K +8,953 +39.0%
37 XLE 0.48% 37,238 $2M $44.71 $17K +18,792 +101.9%
38 MCD 0.46% 5,266 $2M $302.17 $428K +1,439 +37.6%
39 NOW 0.45% 10,230 $2M $153.19 -$242K +8,264 +420.4%
40 ETN 0.45% 4,871 $2M $318.50 -$253K +49 +1.0%
41 UBER 0.44% 18,902 $2M $81.71 -$249K +597 +3.3%
42 TMO 0.44% 2,715 $2M $564.40 $605K +803 +42.0%
43 BOTZ 0.44% 42,232 $2M $36.23 $55K +598 +1.4%
44 APH 0.43% 11,017 $1M $135.14 $72K -435 -3.8%
45 VOT 0.42% 5,707 $1M $258.57 $1M +4,582 +407.3%
46 ARKW 0.42% 9,853 $1M $147.73 -$131K +769 +8.5%
47 C 0.41% 13,449 $1M $105.21 $439K +3,836 +39.9%
48 AEP 0.40% 13,008 $1M $107.06 $524K +5,289 +68.5%
49 CRM 0.39% 5,047 $1M $268.99 $294K +560 +12.5%
50 ADI 0.39% 4,993 $1M $271.20 $144K +67 +1.4%
51 MRK 0.39% 12,898 $1M $104.14 $566K +3,636 +39.3%
52 PH 0.38% 1,546 $1M $859.79 $387K +303 +24.4%
53 HYG 0.37% 16,381 $1M $78.65 — +16,381 — NEW
54 BLK 0.34% 1,114 $1M $1,070.34 -$275K -145 -11.5%
55 SPMD 0.33% 19,703 $1M $57.91 $15K +12 +0.1%
56 NYF 0.32% 21,033 $1M $53.51 $832K +15,528 +282.1%
57 QQQ 0.32% 1,817 $1M $614.31 $25K — —
58 TSLA 0.31% 2,446 $1M $441.34 $53K +137 +5.9%
59 XLB 0.31% 23,548 $1M $45.35 -$84K +10,696 +83.2%
60 NLR 0.30% 8,291 $1M $124.20 $41K +1,002 +13.8%
61 MA 0.29% 1,850 $999K $540.15 $677K +1,283 +226.3%
62 GLW 0.28% 11,182 $979K $87.56 -$35K -1,180 -9.6%
63 ONEQ 0.27% 10,462 $956K $91.40 $24K — —
64 MELI 0.25% 426 $858K $2,014.26 -$2K +58 +15.8%
65 JNJ 0.24% 4,106 $850K $206.95 $82K -34 -0.8%
66 MTB 0.24% 4,212 $849K $201.47 -$27K -220 -5.0%
67 SYK 0.24% 2,404 $845K $351.47 -$75K -85 -3.4%
68 GILD 0.23% 6,598 $810K $122.75 $85K +65 +1.0%
69 IGV 0.23% 7,609 $804K $105.69 -$56K +132 +1.8%
70 BCFN 0.22% 30,666 $763K $24.90 — +30,666 — NEW
71 DIA 0.22% 1,584 $761K $480.57 $17K -20 -1.2%
72 LRGF 0.22% 10,881 $755K $69.43 $4K — —
73 BRK-A 0.22% 1 $755K $754,800.00 $600 — —
74 IQV 0.22% 3,335 $752K $225.41 $102K -84 -2.5%
75 DE 0.21% 1,599 $744K $465.60 $12K -3 -0.2%
76 SHYG 0.21% 17,025 $725K $42.61 — +17,025 — NEW
77 BUG 0.20% 22,718 $692K $30.46 -$81K +753 +3.4%
78 CTAS 0.20% 3,780 $691K $182.70 — +3,780 — NEW
79 VOOG 0.20% 1,536 $683K $444.67 $14K — —
80 XONA.DE 0.19% 5,725 $673K $117.56 $169K +1,251 +28.0%
81 TMP 0.19% 9,280 $673K $72.52 -$8K -1,000 -9.7%
82 UNH 0.18% 1,274 $644K $505.86 — +1,274 — NEW
83 CINF 0.18% 4,455 $640K $143.70 — +4,455 — NEW
84 VOO 0.18% 1,098 $632K $575.41 $334K +611 +125.5%
85 JPST 0.18% 12,377 $626K $50.55 -$480K -9,413 -43.2%
86 VGT 0.18% 809 $610K $753.78 $4K -2 -0.2%
87 PEP 0.17% 4,141 $605K $146.03 $193K +1,206 +41.1%
88 EQIX 0.16% 746 $572K $766.16 -$80K -86 -10.3%
89 PG 0.16% 3,664 $569K $155.16 $258K +1,642 +81.2%
90 GS 0.16% 642 $564K $878.78 $69K +20 +3.2%
91 CVX 0.16% 3,700 $547K $147.72 $327K +2,285 +161.5%
92 FNF 0.15% 9,657 $534K $55.30 $219K +4,442 +85.2%
93 IP 0.15% 9,510 $512K $53.82 — +9,510 — NEW
94 ETR 0.14% 6,518 $494K $75.82 — +6,518 — NEW
95 AMAT 0.14% 1,893 $482K $254.50 $85K -45 -2.3%
96 MO 0.14% 9,121 $477K $52.29 — +9,121 — NEW
97 T 0.14% 20,901 $476K $22.77 — +20,901 — NEW
98 QUAL 0.14% 2,396 $476K $198.62 $9K -4 -0.2%
99 LMT 0.14% 979 $476K $485.94 — +979 — NEW
100 SCHW 0.14% 4,730 $473K $99.92 — +4,730 — NEW

New Positions

SymbolValue% Port
HYG $1M 0.37%
BCFN $763K 0.22%
SHYG $725K 0.21%
CTAS $691K 0.20%
UNH $644K 0.18%
CINF $640K 0.18%
IP $512K 0.15%
ETR $494K 0.14%
MO $477K 0.14%
T $476K 0.14%
LMT $476K 0.14%
SCHW $473K 0.14%
FITB $447K 0.13%
VB $435K 0.12%
WMB $433K 0.12%

Sold Out Positions

SymbolValue% Port
ORCL — —%
SGOV — —%
ODC — —%
AWK — —%
MUB — —%
HMOP — —%
View SEC EDGAR Filings for Sterling Investment Counsel, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms