— Know what they know.
Not Investment Advice
Asset Manager ← All Institutions

Sterling Investment Counsel, LLC

360 DELAWARE AVENUE, SUITE 400, BUFFALO, NY 14202 • 716-783-7054

Q4 2025 · Filed 2026-01-27
Market Value
$349M
+11.9%
Holdings
191
+7
New Purchases
63
Added To
73
Closed
6
Reduced
29
Top 10 Concentration
51.5%
Turnover
36.1%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GOOGL 2.79% 2.19% +0.60% $10M
AAPL 5.02% 4.57% +0.45% $18M
HYG 0.37% 0.00% +0.37% $1M
VOT 0.42% 0.11% +0.32% $1M
COST 0.51% 0.26% +0.25% $2M
NYF 0.32% 0.09% +0.23% $1M
MSFT 2.26% 2.03% +0.22% $8M
BCFN 0.22% 0.00% +0.22% $763K
SHYG 0.21% 0.00% +0.21% $725K
CTAS 0.20% 0.00% +0.20% $691K
UNH 0.18% 0.00% +0.18% $644K
CINF 0.18% 0.00% +0.18% $640K
MA 0.29% 0.10% +0.18% $999K
LLY 0.70% 0.54% +0.16% $2M
IP 0.15% 0.00% +0.15% $512K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
HMOP 0.00% 2.20% -2.20% $0
SGOV 0.00% 1.50% -1.50% $0
IVW 10.25% 11.40% -1.15% $36M
QQQM 8.80% 9.66% -0.85% $31M
JEPI 7.98% 8.58% -0.60% $28M
CGXU 6.08% 6.65% -0.58% $21M
IJH 3.65% 4.01% -0.36% $13M
MUB 0.00% 0.21% -0.21% $0
IJR 2.25% 2.46% -0.20% $8M
IVV 2.36% 2.54% -0.18% $8M
JPST 0.18% 0.35% -0.18% $626K
META 1.28% 1.43% -0.15% $4M
ETN 0.44% 0.58% -0.13% $2M
UBER 0.44% 0.58% -0.13% $2M
NOW 0.45% 0.58% -0.13% $2M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 66.5%
Technology 12.7%
Communication Services 4.8%
Healthcare 4.0%
Consumer Cyclical 3.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 50 $119M 34.1%
Large Cap 118 $196M 56.1%
Mid Cap 12 $28M 8.1%
Small Cap 8 $5M 1.4%
Micro Cap 3 $1M 0.3%

Portfolio Analytics

Avg Market Cap
$312.9B
Median Market Cap
$89.6B
Avg P/E
32.4
Median P/E
24.5
Avg Dividend Yield
0.02%
Avg Beta
0.94
# Stocks
120
# ETFs / Funds
71

Top Holdings (191 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IVW 10.25% 289,892 $36M $123.26 $213K -4,332 -1.5%
2 QQQM 8.80% 121,400 $31M $252.92 $611K -376 -0.3%
3 JEPI 7.98% 486,101 $28M $57.24 $1M +17,699 +3.8%
4 CGXU 6.08% 717,100 $21M $29.55 $458K +17,157 +2.5%
5 AAPL 5.02% 65,301 $18M $268.10 $3M +9,414 +16.8%
6 IJH 3.65% 192,716 $13M $66.00 $223K +1,227 +0.6%
7 GOOGL 2.79% 33,642 $10M $289.57 $3M +5,555 +19.8%
8 IVV 2.36% 12,032 $8M $684.97 $321K +198 +1.7%
9 NVDA 2.30% 44,485 $8M $180.55 $695K +5,162 +13.1%
10 MSFT 2.26% 16,881 $8M $466.06 $2M +4,636 +37.9%
11 IJR 2.25% 65,400 $8M $120.18 $204K +975 +1.5%
12 AMZN 1.97% 29,916 $7M $229.70 $809K +2,305 +8.3%
13 EMXC 1.87% 89,859 $7M $72.68 $453K -169 -0.2%
14 BRK-B 1.57% 10,972 $5M $498.11 $466K +1,028 +10.3%
15 JPM 1.35% 15,462 $5M $305.16 $439K +1,895 +14.0%
16 META 1.28% 6,822 $4M $656.74 $21K +749 +12.3%
17 V 1.18% 11,951 $4M $345.00 $698K +1,917 +19.1%
18 WMT 1.10% 35,456 $4M $108.65 $678K +4,655 +15.1%
19 SPY 0.80% 4,090 $3M $681.98 $60K -7 -0.2%
20 KO 0.79% 39,924 $3M $68.61 $555K +6,984 +21.2%
21 IUSG 0.73% 15,173 $3M $167.94 -$17K -417 -2.7%
22 IWF 0.71% 5,230 $2M $473.26 -$37K -133 -2.5%
23 GOOG 0.71% 8,580 $2M $287.92 $661K +1,152 +15.5%
24 LLY 0.70% 2,287 $2M $1,066.60 $752K +75 +3.4%
25 CAH 0.67% 11,364 $2M $205.49 $552K
26 IXUS 0.66% 27,179 $2M $84.64 $28K -336 -1.2%
27 DGRO 0.64% 32,098 $2M $69.42 -$35K -1,140 -3.4%
28 IVE 0.64% 10,480 $2M $212.08 $59K +4 +0.0%
29 AVGO 0.60% 6,437 $2M $327.10 $411K +1,300 +25.3%
30 PANW 0.60% 11,314 $2M $184.20 -$150K +340 +3.1%
31 GEV 0.56% 2,978 $2M $653.58 $160K +73 +2.5%
32 ABBV 0.55% 8,683 $2M $220.17 $196K +1,271 +17.1%
33 HD 0.52% 5,026 $2M $357.60 $399K +1,574 +45.6%
34 DIS 0.51% 15,666 $2M $113.38 $220K +2,076 +15.3%
35 COST 0.51% 1,980 $2M $892.77 $959K +1,106 +126.5%
36 CFG 0.50% 31,925 $2M $54.27 $511K +8,953 +39.0%
37 XLE 0.48% 37,238 $2M $44.71 $17K +18,792 +101.9%
38 MCD 0.46% 5,266 $2M $302.17 $428K +1,439 +37.6%
39 NOW 0.45% 10,230 $2M $153.19 -$242K +8,264 +420.4%
40 ETN 0.44% 4,871 $2M $318.50 -$253K +49 +1.0%
41 UBER 0.44% 18,902 $2M $81.71 -$249K +597 +3.3%
42 TMO 0.44% 2,715 $2M $564.40 $605K +803 +42.0%
43 BOTZ 0.44% 42,232 $2M $36.23 $55K +598 +1.4%
44 APH 0.43% 11,017 $1M $135.14 $72K -435 -3.8%
45 VOT 0.42% 5,707 $1M $258.57 $1M +4,582 +407.3%
46 ARKW 0.42% 9,853 $1M $147.73 -$131K +769 +8.5%
47 C 0.41% 13,449 $1M $105.21 $439K +3,836 +39.9%
48 AEP 0.40% 13,008 $1M $107.06 $524K +5,289 +68.5%
49 CRM 0.39% 5,047 $1M $268.99 $294K +560 +12.5%
50 ADI 0.39% 4,993 $1M $271.20 $144K +67 +1.4%
51 MRK 0.39% 12,898 $1M $104.14 $566K +3,636 +39.3%
52 PH 0.38% 1,546 $1M $859.79 $387K +303 +24.4%
53 HYG 0.37% 16,381 $1M $78.65 +16,381 NEW
54 BLK 0.34% 1,114 $1M $1,070.34 -$275K -145 -11.5%
55 SPMD 0.33% 19,703 $1M $57.91 $15K +12 +0.1%
56 NYF 0.32% 21,033 $1M $53.51 $832K +15,528 +282.1%
57 QQQ 0.32% 1,817 $1M $614.31 $25K
58 TSLA 0.31% 2,446 $1M $441.34 $53K +137 +5.9%
59 XLB 0.31% 23,548 $1M $45.35 -$84K +10,696 +83.2%
60 NLR 0.30% 8,291 $1M $124.20 $41K +1,002 +13.8%
61 MA 0.29% 1,850 $999K $540.15 $677K +1,283 +226.3%
62 GLW 0.28% 11,182 $979K $87.56 -$35K -1,180 -9.6%
63 ONEQ 0.27% 10,462 $956K $91.40 $24K
64 MELI 0.25% 426 $858K $2,014.26 -$2K +58 +15.8%
65 JNJ 0.24% 4,106 $850K $206.95 $82K -34 -0.8%
66 MTB 0.24% 4,212 $849K $201.47 -$27K -220 -5.0%
67 SYK 0.24% 2,404 $845K $351.47 -$75K -85 -3.4%
68 GILD 0.23% 6,598 $810K $122.75 $85K +65 +1.0%
69 IGV 0.23% 7,609 $804K $105.69 -$56K +132 +1.8%
70 BCFN 0.22% 30,666 $763K $24.90 +30,666 NEW
71 DIA 0.22% 1,584 $761K $480.57 $17K -20 -1.2%
72 LRGF 0.22% 10,881 $755K $69.43 $4K
73 BRK-A 0.22% 1 $755K $754,800.00 $600
74 IQV 0.22% 3,335 $752K $225.41 $102K -84 -2.5%
75 DE 0.21% 1,599 $744K $465.60 $12K -3 -0.2%
76 SHYG 0.21% 17,025 $725K $42.61 +17,025 NEW
77 BUG 0.20% 22,718 $692K $30.46 -$81K +753 +3.4%
78 CTAS 0.20% 3,780 $691K $182.70 +3,780 NEW
79 VOOG 0.20% 1,536 $683K $444.67 $14K
80 XOM 0.19% 5,725 $673K $117.56 $169K +1,251 +28.0%
81 TMP 0.19% 9,280 $673K $72.52 -$8K -1,000 -9.7%
82 UNH 0.18% 1,274 $644K $505.86 +1,274 NEW
83 CINF 0.18% 4,455 $640K $143.70 +4,455 NEW
84 VOO 0.18% 1,098 $632K $575.41 $334K +611 +125.5%
85 JPST 0.18% 12,377 $626K $50.55 -$480K -9,413 -43.2%
86 VGT 0.17% 809 $610K $753.78 $4K -2 -0.2%
87 PEP 0.17% 4,141 $605K $146.03 $193K +1,206 +41.1%
88 EQIX 0.16% 746 $572K $766.16 -$80K -86 -10.3%
89 PG 0.16% 3,664 $569K $155.16 $258K +1,642 +81.2%
90 GS 0.16% 642 $564K $878.78 $69K +20 +3.2%
91 CVX 0.16% 3,700 $547K $147.72 $327K +2,285 +161.5%
92 FNF 0.15% 9,657 $534K $55.30 $219K +4,442 +85.2%
93 IP 0.15% 9,510 $512K $53.82 +9,510 NEW
94 ETR 0.14% 6,518 $494K $75.82 +6,518 NEW
95 AMAT 0.14% 1,893 $482K $254.50 $85K -45 -2.3%
96 MO 0.14% 9,121 $477K $52.29 +9,121 NEW
97 T 0.14% 20,901 $476K $22.77 +20,901 NEW
98 QUAL 0.14% 2,396 $476K $198.62 $9K -4 -0.2%
99 LMT 0.14% 979 $476K $485.94 +979 NEW
100 SCHW 0.14% 4,730 $473K $99.92 +4,730 NEW

New Positions

SymbolValue% Port
HYG $1M 0.37%
BCFN $763K 0.22%
SHYG $725K 0.21%
CTAS $691K 0.20%
UNH $644K 0.18%
CINF $640K 0.18%
IP $512K 0.15%
ETR $494K 0.14%
MO $477K 0.14%
T $476K 0.14%
LMT $476K 0.14%
SCHW $473K 0.14%
TT $461K 0.13%
FITB $447K 0.13%
VB $435K 0.12%

Sold Out Positions

SymbolValue% Port
SGOV —%
ODC —%
AWK —%
MUB —%
HMOP —%
ORCL —%
View SEC EDGAR Filings for Sterling Investment Counsel, LLC →

Sign in to InsiderStreet

You'll also get our free weekly newsletter with
smart money signals, market insights, and alpha ideas.
Unsubscribe anytime.

For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms