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Asset Manager ← All Institutions

Sterling Investment Counsel, LLC

360 DELAWARE AVENUE, SUITE 400, BUFFALO, NY 14202 • 716-783-7054

Q3 2025 · Filed 2025-10-21
Market Value
$312M
+82.8%
Holdings
184
+3
New Purchases
45
Added To
70
Closed
56
Reduced
9
Top 10 Concentration
54.4%
Turnover
54.9%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
SGOV 1.50% 0.00% +1.50% $5M
JEPI 8.58% 7.10% +1.49% $27M
IVV 2.54% 1.06% +1.48% $8M
HMOP 2.20% 0.91% +1.29% $7M
IWF 0.81% 0.00% +0.81% $3M
CGXU 6.65% 5.92% +0.73% $21M
SPY 0.88% 0.23% +0.65% $3M
WMT 1.02% 0.51% +0.51% $3M
GOOG 0.58% 0.12% +0.46% $2M
DGRO 0.73% 0.27% +0.46% $2M
PANW 0.72% 0.29% +0.43% $2M
GEV 0.57% 0.17% +0.40% $2M
NOW 0.58% 0.20% +0.38% $2M
QQQM 9.66% 9.28% +0.38% $30M
JPST 0.35% 0.00% +0.35% $1M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
AAPL 4.57% 5.59% -1.03% $14M
ARKW 0.51% 1.35% -0.84% $2M
BRK-B 1.60% 2.41% -0.80% $5M
HYG 0.00% 0.68% -0.68% $0
CAH 0.57% 1.12% -0.55% $2M
COST 0.26% 0.78% -0.52% $809K
SHYG 0.00% 0.49% -0.49% $0
CTAS 0.00% 0.45% -0.45% $0
EMXC 1.95% 2.38% -0.43% $6M
VOT 0.11% 0.53% -0.42% $331K
MSFT 2.03% 2.43% -0.40% $6M
CINF 0.00% 0.39% -0.39% $0
PM 0.00% 0.37% -0.37% $0
T 0.00% 0.36% -0.36% $0
IWR 0.00% 0.33% -0.33% $0

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 66.5%
Technology 12.7%
Communication Services 4.8%
Healthcare 4.0%
Consumer Cyclical 3.5%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 48 $97M 31.1%
Large Cap 115 $177M 56.9%
Mid Cap 11 $26M 8.3%
Small Cap 8 $11M 3.6%
Micro Cap 2 $334K 0.1%

Portfolio Analytics

Avg Market Cap
$315.7B
Median Market Cap
$88.5B
Avg P/E
32.8
Median P/E
24.7
Avg Dividend Yield
0.02%
Avg Beta
0.92
# Stocks
111
# ETFs / Funds
73

Top Holdings (184 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 IVW 11.40% 294,224 $36M $120.72 $16M +118,492 +67.4%
2 QQQM 9.66% 121,776 $30M $247.12 $14M +52,095 +74.8%
3 JEPI 8.58% 468,402 $27M $57.10 $15M +255,572 +120.1%
4 CGXU 6.65% 699,943 $21M $29.62 $11M +327,834 +88.1%
5 AAPL 4.57% 55,887 $14M $254.63 $5M +9,400 +20.2%
6 IJH 4.01% 191,489 $12M $65.26 $6M +85,564 +80.8%
7 IVV 2.54% 11,834 $8M $669.32 $6M +8,920 +306.1%
8 IJR 2.46% 64,425 $8M $118.83 $3M +22,296 +52.9%
9 NVDA 2.35% 39,323 $7M $186.58 $3M +10,896 +38.3%
10 HMOP 2.20% 175,912 $7M $38.97 $5M +135,211 +332.2%
11 GOOGL 2.19% 28,087 $7M $243.10 $3M +5,912 +26.7%
12 MSFT 2.03% 12,245 $6M $517.93 $2M +3,910 +46.9%
13 EMXC 1.95% 90,028 $6M $67.51 $2M +25,882 +40.4%
14 AMZN 1.95% 27,611 $6M $219.57 $3M +12,224 +79.4%
15 BRK-B 1.60% 9,944 $5M $502.75 $896K +1,497 +17.7%
16 SGOV 1.50% 46,434 $5M $100.70 +46,434 NEW
17 META 1.43% 6,073 $4M $734.33 $2M +2,615 +75.6%
18 JPM 1.37% 13,567 $4M $315.44 $2M +6,001 +79.3%
19 V 1.10% 10,034 $3M $341.38 $2M +5,750 +134.2%
20 WMT 1.02% 30,801 $3M $103.06 $2M +21,969 +248.7%
21 SPY 0.88% 4,097 $3M $666.24 $2M +3,469 +552.4%
22 IUSG 0.82% 15,590 $3M $164.54 $794K +3,813 +32.4%
23 IWF 0.81% 5,363 $3M $468.38 +5,363 NEW
24 IXUS 0.73% 27,515 $2M $82.58 $648K +6,506 +31.0%
25 DGRO 0.73% 33,238 $2M $68.08 $2M +26,024 +360.7%
26 PANW 0.72% 10,974 $2M $203.62 $2M +8,593 +360.9%
27 KO 0.70% 32,940 $2M $66.32 $1M +20,936 +174.4%
28 IVE 0.69% 10,476 $2M $206.52 $1M +5,424 +107.4%
29 NOW 0.58% 1,966 $2M $920.28 $1M +1,641 +504.9%
30 GOOG 0.58% 7,428 $2M $243.55 $2M +6,228 +519.0%
31 ETN 0.58% 4,822 $2M $374.24 $1M +3,333 +223.8%
32 UBER 0.58% 18,305 $2M $97.97 $1M +9,977 +119.8%
33 GEV 0.57% 2,905 $2M $614.91 $1M +2,356 +429.1%
34 CAH 0.57% 11,364 $2M $156.96 -$125K
35 ABBV 0.55% 7,412 $2M $231.54 $1M +4,167 +128.4%
36 AVGO 0.54% 5,137 $2M $329.93 $1M +2,725 +113.0%
37 LLY 0.54% 2,212 $2M $763.00 $1M +1,793 +427.9%
38 XLE 0.53% 18,446 $2M $89.34 $1M +10,930 +145.4%
39 ARKW 0.51% 9,084 $2M $174.61 -$710K -6,472 -41.6%
40 DIS 0.50% 13,590 $2M $114.50 $825K +7,695 +130.5%
41 BOTZ 0.47% 41,634 $1M $35.43 $377K +8,007 +23.8%
42 BLK 0.47% 1,259 $1M $1,165.87 $1M +924 +275.8%
43 APH 0.45% 11,452 $1M $123.75 $1M +8,812 +333.8%
44 HD 0.45% 3,452 $1M $405.21 $683K +1,499 +76.8%
45 CFG 0.39% 22,972 $1M $53.16 $574K +8,515 +58.9%
46 ADI 0.39% 4,926 $1M $245.70 $995K +4,020 +443.7%
47 MCD 0.37% 3,827 $1M $303.91 $508K +1,586 +70.8%
48 XLB 0.37% 12,852 $1M $89.62 $921K +10,224 +389.0%
49 SPMD 0.36% 19,691 $1M $57.19 $81K +472 +2.5%
50 JPST 0.35% 21,790 $1M $50.73 +21,790 NEW
51 QQQ 0.35% 1,817 $1M $600.37 +1,817 NEW
52 CRM 0.34% 4,487 $1M $236.98 $698K +3,147 +234.8%
53 TSLA 0.33% 2,309 $1M $444.72 $444K +474 +25.8%
54 GLW 0.33% 12,362 $1M $82.03 $366K +47 +0.4%
55 NLR 0.32% 7,289 $989K $135.65 +7,289 NEW
56 C 0.31% 9,613 $976K $101.50 $694K +6,301 +190.2%
57 PH 0.30% 1,243 $942K $758.15 $621K +783 +170.2%
58 ONEQ 0.30% 10,462 $933K $89.13 +10,462 NEW
59 TMO 0.30% 1,912 $927K $485.02 $668K +1,273 +199.2%
60 SYK 0.30% 2,489 $920K $369.67 +2,489 NEW
61 MTB 0.28% 4,432 $876K $197.64 $22K +32 +0.7%
62 AEP 0.28% 7,719 $868K $112.50 $410K +3,298 +74.6%
63 MELI 0.28% 368 $860K $2,336.94 -$57K +17 +4.8%
64 IGV 0.28% 7,477 $860K $115.01 $133K +836 +12.6%
65 COST 0.26% 874 $809K $925.44 -$515K -464 -34.7%
66 MRK 0.25% 9,262 $777K $83.93 $304K +3,276 +54.7%
67 BUG 0.25% 21,965 $773K $35.19 $71K +3,043 +16.1%
68 JNJ 0.25% 4,140 $768K $185.44 +4,140 NEW
69 BRK-A 0.24% 1 $754K $754,200.00 +1 NEW
70 LRGF 0.24% 10,881 $752K $69.08 +10,881 NEW
71 DIA 0.24% 1,604 $744K $463.74 +1,604 NEW
72 DE 0.24% 1,602 $732K $457.23 $500K +1,145 +250.6%
73 GILD 0.23% 6,533 $725K $111.00 +6,533 NEW
74 TMP 0.22% 10,280 $681K $66.21 $37K +25 +0.2%
75 VOOG 0.21% 1,536 $669K $435.54 +1,536 NEW
76 EQIX 0.21% 832 $652K $783.24 +832 NEW
77 IQV 0.21% 3,419 $649K $189.94 +3,419 NEW
78 MUB 0.21% 6,068 $646K $106.49 +6,068 NEW
79 VGT 0.19% 811 $606K $746.63 +811 NEW
80 XOM 0.16% 4,474 $504K $112.74 $143K +1,120 +33.4%
81 LOW 0.16% 1,975 $496K $251.31 +1,975 NEW
82 GS 0.16% 622 $495K $796.14 $88K +47 +8.2%
83 QUAL 0.15% 2,400 $467K $194.50 $192K +899 +59.9%
84 GHC 0.15% 394 $463K $1,175.84 $95K +4 +1.0%
85 GBTC 0.13% 4,665 $419K $89.77 $23K
86 VIG 0.13% 1,932 $417K $215.79 +1,932 NEW
87 PEP 0.13% 2,935 $412K $140.44 +2,935 NEW
88 CATH 0.13% 5,079 $412K $81.06 -$5K -442 -8.0%
89 NFLX 0.13% 339 $406K $1,198.92 +339 NEW
90 AMAT 0.13% 1,938 $397K $204.75 $150K +589 +43.7%
91 CAT 0.11% 743 $354K $476.94 $95K +76 +11.4%
92 VYM 0.11% 2,455 $346K $140.97 +2,455 NEW
93 SPYV 0.11% 6,217 $344K $55.33 +6,217 NEW
94 BAC 0.11% 6,610 $341K $51.59 -$13K -880 -11.8%
95 GLD 0.11% 958 $341K $355.47 $82K +110 +13.0%
96 CRWD 0.11% 680 $333K $490.38 +680 NEW
97 VOT 0.11% 1,125 $331K $293.79 -$573K -2,053 -64.6%
98 SPXE 0.10% 4,498 $325K $72.16 +4,498 NEW
99 MA 0.10% 567 $323K $568.81 -$331K -596 -51.2%
100 ADP 0.10% 1,098 $322K $293.41 $122K +448 +68.9%

New Positions

SymbolValue% Port
SGOV $5M 1.50%
IWF $3M 0.81%
JPST $1M 0.35%
QQQ $1M 0.35%
NLR $989K 0.32%
ONEQ $933K 0.30%
SYK $920K 0.30%
JNJ $768K 0.25%
BRK-A $754K 0.24%
LRGF $752K 0.24%
DIA $744K 0.24%
GILD $725K 0.23%
VOOG $669K 0.21%
EQIX $652K 0.21%
IQV $649K 0.21%

Sold Out Positions

SymbolValue% Port
T —%
ZTS —%
D —%
MO —%
WMB —%
VZ —%
HIG —%
IP —%
IBM —%
MET —%
FE —%
ETR —%
PM —%
LMT —%
TJX —%
View SEC EDGAR Filings for Sterling Investment Counsel, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms