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Asset Manager ← All Institutions

David Kennon Inc

1 S SCHOOL AVE SUITE PH, SARASOTA, FL 34237 • 941-556-6307

Q2 2026 · Filed 2026-07-22
Market Value
$303M
+8.5%
Holdings
46
+4
New Purchases
5
Added To
8
Closed
1
Reduced
25
Top 10 Concentration
72.8%
Turnover
13.0%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
QQQM 6.09% 0.00% +6.09% $18M
VOO 25.70% 24.29% +1.40% $78M
XLK 1.17% 0.00% +1.17% $4M
XLI 1.15% 0.00% +1.15% $3M
XLP 1.08% 0.00% +1.08% $3M
XLE 1.01% 0.00% +1.01% $3M
VTI 11.73% 11.45% +0.28% $35M
VB 4.69% 4.45% +0.24% $14M
VXUS 6.57% 6.44% +0.13% $20M
MGC 1.46% 1.38% +0.08% $4M
BKLC 0.95% 0.89% +0.06% $3M
AAPL 0.85% 0.82% +0.04% $3M
IWD 0.67% 0.64% +0.03% $2M
VHT 1.96% 1.94% +0.02% $6M
SPEM 2.61% 2.59% +0.02% $8M

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
DJD 0.00% 4.65% -4.65% $0
ONEQ 2.59% 7.15% -4.55% $8M
VPU 1.79% 3.14% -1.35% $5M
VUSB 5.83% 6.43% -0.60% $18M
FIDI 3.08% 3.44% -0.36% $9M
BND 1.02% 1.21% -0.18% $3M
VGSH 2.32% 2.50% -0.18% $7M
ULST 1.42% 1.56% -0.15% $4M
GCOR 1.28% 1.39% -0.11% $4M
ICSH 1.13% 1.22% -0.09% $3M
IGSB 1.12% 1.21% -0.09% $3M
SPHD 0.94% 1.03% -0.09% $3M
SPBO 0.50% 0.58% -0.08% $2M
USHY 0.17% 0.23% -0.06% $515K
VWOB 0.40% 0.47% -0.06% $1M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 98.8%
Technology 0.9%
Consumer Cyclical 0.2%
Healthcare 0.1%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 12 $153M 50.6%
Large Cap 16 $94M 31.0%
Mid Cap 9 $35M 11.6%
Small Cap 8 $11M 3.8%
Micro Cap 1 $9M 3.1%

Portfolio Analytics

Avg Market Cap
$462.4B
Median Market Cap
$21.4B
Avg P/E
27.9
Median P/E
28.8
Avg Dividend Yield
0.01%
Avg Beta
0.83
# Stocks
5
# ETFs / Funds
41

Top Holdings (46 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 VOO 25.70% 113,227 $78M $686.81 $10M -154 -0.1%
2 VTI 11.73% 95,930 $35M $370.04 $4M -3,629 -3.6%
3 VXUS 6.57% 232,552 $20M $85.49 $2M -502 -0.2%
4 QQQM 6.09% 60,880 $18M $302.97 — +60,880 — NEW
5 VUSB 5.83% 354,232 $18M $49.78 -$299K -5,964 -1.7%
6 VB 4.69% 46,823 $14M $303.12 $2M -553 -1.2%
7 VO 3.83% 143,679 $12M $80.57 $796K +106,142 +282.8%
8 FIDI 3.08% 340,918 $9M $27.37 -$268K -6,798 -2.0%
9 VNQ 2.68% 84,031 $8M $96.43 $632K -201 -0.2%
10 SPEM 2.61% 152,251 $8M $51.78 $667K -1,593 -1.0%
11 ONEQ 2.59% 76,041 $8M $103.22 -$12M -158,635 -67.6%
12 VGSH 2.32% 120,630 $7M $58.20 $53K +1,610 +1.4%
13 VHT 1.96% 19,829 $6M $299.01 $528K -2 -0.0%
14 VPU 1.79% 27,602 $5M $195.73 -$3M -16,571 -37.5%
15 MGC 1.46% 16,168 $4M $273.63 $564K -165 -1.0%
16 ULST 1.42% 106,107 $4M $40.43 -$68K -1,483 -1.4%
17 GCOR 1.28% 94,106 $4M $41.16 -$12K +83 +0.1%
18 XLK 1.17% 18,579 $4M $190.52 — +18,579 — NEW
19 XLI 1.15% 18,779 $3M $185.23 — +18,779 — NEW
20 ICSH 1.13% 67,495 $3M $50.58 $17K +385 +0.6%
21 IGSB 1.12% 64,760 $3M $52.41 $27K +697 +1.1%
22 XLP 1.08% 39,182 $3M $83.07 — +39,182 — NEW
23 BND 1.02% 42,239 $3M $73.41 -$264K -3,459 -7.6%
24 XLE 1.01% 57,428 $3M $53.11 — +57,428 — NEW
25 BKLC 0.95% 20,115 $3M $143.39 $391K +139 +0.7%
26 SPHD 0.94% 56,137 $3M $50.84 -$14K -1,680 -2.9%
27 AAPL 0.85% 8,911 $3M $289.37 $301K -63 -0.7%
28 IWD 0.67% 8,424 $2M $242.42 $253K +51 +0.6%
29 SPBO 0.50% 52,207 $2M $29.04 -$108K -3,739 -6.7%
30 VWOB 0.40% 18,155 $1M $67.24 -$83K -1,686 -8.5%
31 AGGY 0.35% 24,427 $1M $43.48 -$51K -1,187 -4.6%
32 PFFD 0.23% 37,058 $693K $18.69 -$108K -6,446 -14.8%
33 AMZN 0.22% 2,822 $673K $238.34 $85K — —
34 MGK 0.22% 7,507 $660K $87.91 $75K +5,916 +371.8%
35 IVV 0.21% 855 $640K $748.90 $82K — —
36 SPY 0.18% 722 $539K $746.61 $70K — —
37 USHY 0.17% 13,914 $515K $37.02 -$139K -3,834 -21.6%
38 SHYG 0.16% 11,125 $472K $42.41 -$73K -1,747 -13.6%
39 BOTZ 0.13% 10,230 $388K $37.94 $48K — —
40 MSFT 0.10% 845 $315K $373.01 $2K — —
41 XBIL 0.09% 5,440 $272K $50.00 -$93K -1,861 -25.5%
42 LLY 0.09% 224 $268K $1,197.30 $63K — —
43 BIBL 0.08% 4,324 $250K $57.88 $44K -59 -1.4%
44 JPM 0.08% 712 $233K $327.33 $24K — —
45 CEMB 0.07% 4,958 $226K $45.65 -$42K -963 -16.3%
46 DJD —% — — — -$13M -216,952 -100.0% SOLD

New Positions

SymbolValue% Port
QQQM $18M 6.09%
XLK $4M 1.17%
XLI $3M 1.15%
XLP $3M 1.08%
XLE $3M 1.01%

Sold Out Positions

SymbolValue% Port
DJD — —%
View SEC EDGAR Filings for David Kennon Inc →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms