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Asset Manager ← All Institutions

Fortune Financial Advisors, LLC

11600 COLLEGE BLVD SUITE 225, OVERLAND PARK, KS 66210 • 913-393-0038

Q2 2026 · Filed 2026-07-22
Market Value
$232M
+19.6%
Holdings
164
+14
New Purchases
18
Added To
82
Closed
2
Reduced
21
Top 10 Concentration
33.4%
Turnover
12.2%

Top Buys (by % of Portfolio)

SymbolCur %Prior %Chg %Value
AMAT 3.38% 2.25% +1.13% $8M
AMD 1.11% 0.47% +0.63% $3M
APH 2.26% 1.70% +0.56% $5M
KLAC 0.84% 0.50% +0.34% $2M
MNST 1.35% 1.05% +0.31% $3M
LLY 0.90% 0.61% +0.30% $2M
CR 0.29% 0.00% +0.29% $662K
MTUM 1.06% 0.78% +0.28% $2M
HEI 0.28% 0.00% +0.28% $637K
POWL 1.07% 0.80% +0.26% $2M
AFRM 0.73% 0.49% +0.24% $2M
GOOGL 3.31% 3.07% +0.24% $8M
INTC 0.24% 0.00% +0.24% $546K
RBIL 0.22% 0.00% +0.22% $511K
TDY 0.34% 0.12% +0.21% $777K

Top Sells (by % of Portfolio)

SymbolCur %Prior %Chg %Value
GRMN 6.73% 7.87% -1.13% $16M
USMV 5.25% 6.09% -0.84% $12M
NOC 1.24% 1.79% -0.55% $3M
MOAT 2.27% 2.73% -0.46% $5M
VGSH 2.46% 2.79% -0.33% $6M
NVDA 3.28% 3.58% -0.29% $8M
IEI 1.35% 1.61% -0.26% $3M
CVX 0.76% 1.02% -0.25% $2M
META 1.16% 1.39% -0.23% $3M
EFAV 1.00% 1.22% -0.22% $2M
LMT 0.90% 1.09% -0.19% $2M
INTU 0.00% 0.19% -0.19% $0
PJUL 0.77% 0.94% -0.18% $2M
FNV 0.68% 0.86% -0.18% $2M
TIP 0.86% 1.04% -0.17% $2M

Sector Allocation Over Time

Industry Breakdown

IndustryWeight
Financial Services 35.8%
Technology 26.7%
Industrials 9.0%
Consumer Cyclical 7.7%
Communication Services 5.6%

Market Cap Concentration

TierHoldingsValueWeight
Mega Cap 42 $88M 38.0%
Large Cap 94 $121M 52.3%
Mid Cap 25 $20M 8.6%
Small Cap 1 $2M 0.8%
Micro Cap 2 $757K 0.3%

Portfolio Analytics

Avg Market Cap
$331.5B
Median Market Cap
$69.0B
Avg P/E
31.7
Median P/E
24.9
Avg Dividend Yield
0.02%
Avg Beta
0.93
# Stocks
112
# ETFs / Funds
52

Top Holdings (164 total)

# Symbol % Port Shares Value Avg Price Q/Q Value Chg Share Chg Chg % Status
1 GRMN 6.73% 65,658 $16M $237.54 $363K — —
2 USMV 5.25% 126,013 $12M $96.46 $370K -1,066 -0.8%
3 AMAT 3.38% 10,842 $8M $722.99 $3M -1,924 -15.1%
4 GOOGL 3.31% 21,443 $8M $357.37 $2M +758 +3.7%
5 NVDA 3.28% 37,988 $8M $200.09 $675K -1,727 -4.3%
6 AAPL 2.50% 20,006 $6M $289.35 $715K +12 +0.1%
7 VGSH 2.46% 97,858 $6M $58.20 $299K +5,683 +6.2%
8 MOAT 2.27% 50,608 $5M $103.96 -$23K -4,033 -7.4%
9 APH 2.26% 29,691 $5M $176.32 $2M +3,617 +13.9%
10 AVGO 1.98% 12,110 $5M $377.76 $822K -15 -0.1%
11 MSFT 1.81% 11,249 $4M $373.01 $433K +1,083 +10.7%
12 ORLY 1.75% 43,962 $4M $92.09 $443K +4,907 +12.6%
13 VTIP 1.67% 76,835 $4M $50.23 $372K +7,011 +10.0%
14 MA 1.65% 7,451 $4M $513.62 $478K +749 +11.2%
15 JPM 1.62% 11,490 $4M $327.33 $574K +655 +6.0%
16 MO 1.57% 50,558 $4M $71.95 $641K +5,150 +11.3%
17 STX 1.42% 3,420 $3M $965.00 $911K -2,680 -43.9%
18 AMZN 1.38% 13,377 $3M $238.34 $731K +1,577 +13.4%
19 PM 1.37% 17,555 $3M $180.91 $619K +2,091 +13.5%
20 MNST 1.35% 32,634 $3M $96.12 $1M +4,617 +16.5%
21 IEI 1.35% 26,577 $3M $117.45 -$63 +257 +1.0%
22 NOC 1.24% 5,659 $3M $509.28 -$591K +568 +11.2%
23 V 1.16% 7,828 $3M $343.08 $682K +1,200 +18.1%
24 META 1.16% 4,758 $3M $563.32 -$8K +60 +1.3%
25 AMD 1.11% 4,407 $3M $580.91 $2M -85 -1.9%
26 POWL 1.07% 8,625 $2M $286.36 $914K +5,750 +200.0%
27 MTUM 1.06% 7,182 $2M $342.83 $944K +856 +13.5%
28 RSP 1.06% 11,546 $2M $212.76 $147K -486 -4.0%
29 EFAV 1.00% 26,453 $2M $87.71 -$38K +639 +2.5%
30 GOOG 0.94% 6,181 $2M $353.33 $379K -110 -1.8%
31 LLY 0.90% 1,744 $2M $1,199.53 $915K +464 +36.2%
32 LMT 0.90% 4,078 $2M $509.48 -$36K +581 +16.6%
33 TJX 0.89% 13,630 $2M $151.50 $218K +2,066 +17.9%
34 TIP 0.86% 18,287 $2M $109.43 -$9K +72 +0.4%
35 KLAC 0.84% 6,435 $2M $301.71 $970K +5,775 +875.0%
36 ASR 0.82% 6,188 $2M $306.70 $142K +963 +18.4%
37 PJUL 0.77% 36,379 $2M $48.81 -$54K -3,428 -8.6%
38 CVX 0.76% 10,652 $2M $165.76 -$201K +1,145 +12.0%
39 UNP 0.76% 6,463 $2M $271.98 $514K +1,337 +26.1%
40 AFRM 0.73% 20,700 $2M $81.55 $740K — —
41 ABT 0.73% 18,585 $2M $90.74 $166K +3,773 +25.5%
42 BIL 0.70% 17,629 $2M $91.64 $300K +3,275 +22.8%
43 MUSA 0.69% 2,974 $2M $538.79 $476K +695 +30.5%
44 FNV 0.68% 7,598 $2M $208.44 -$85K +844 +12.5%
45 TPL 0.67% 3,568 $2M $437.63 $161K +616 +20.9%
46 SPY 0.65% 2,030 $2M $746.69 $186K -14 -0.7%
47 DIA 0.60% 2,666 $1M $522.41 $159K +2 +0.1%
48 ETN 0.59% 3,213 $1M $426.13 $257K +104 +3.4%
49 VOO 0.59% 1,981 $1M $686.66 $188K +19 +1.0%
50 GS 0.54% 1,245 $1M $1,011.37 $206K — —
51 AVUV 0.54% 10,062 $1M $124.76 $265K +1,098 +12.2%
52 CHE 0.54% 2,669 $1M $465.72 $558K +854 +47.0%
53 TSCO 0.52% 38,044 $1M $31.61 -$100K +9,296 +32.3%
54 CP 0.52% 13,792 $1M $86.65 $113K +41 +0.3%
55 RTX 0.51% 6,168 $1M $189.72 -$8K +59 +1.0%
56 STLD 0.50% 5,000 $1M $229.46 $247K — —
57 IJH 0.49% 14,657 $1M $77.11 $138K -37 -0.2%
58 EAT 0.45% 6,150 $1M $168.00 $155K — —
59 DPZ 0.42% 3,253 $963K $296.02 $137K +952 +41.4%
60 HWKN 0.41% 6,716 $954K $142.09 -$77K +1 +0.0%
61 IEF 0.41% 9,945 $940K $94.57 -$11K -22 -0.2%
62 GLW 0.40% 3,655 $934K $255.43 $50K -2,845 -43.8%
63 MCD 0.40% 3,445 $931K $270.30 -$98K +134 +4.0%
64 AXP 0.39% 2,693 $911K $338.20 $97K +2 +0.1%
65 TMO 0.38% 1,762 $883K $501.40 $17K — —
66 STM 0.38% 11,750 $880K $74.89 $474K — —
67 ENS 0.36% 3,600 $842K $233.82 $216K — —
68 VTES 0.36% 8,239 $835K $101.32 $68K +661 +8.7%
69 AMGN 0.35% 2,270 $822K $362.05 $23K — —
70 AXON 0.35% 1,457 $817K $560.61 $198K — —
71 RY 0.34% 3,800 $786K $206.97 $172K — —
72 TDY 0.34% 1,165 $777K $666.90 $536K +766 +192.0%
73 COP 0.33% 7,338 $763K $103.96 -$205K +5 +0.1%
74 TKR 0.32% 5,050 $734K $145.32 $226K — —
75 PEP 0.30% 5,199 $704K $135.40 -$80K +153 +3.0%
76 VIG 0.30% 2,961 $701K $236.63 $65K +7 +0.2%
77 IJR 0.30% 4,634 $687K $148.31 $94K -141 -3.0%
78 QQQ 0.29% 910 $670K $736.26 $145K — —
79 CR 0.29% 2,968 $662K $223.08 — +2,968 — NEW
80 TOL 0.28% 4,000 $659K $164.75 $113K — —
81 BKNG 0.28% 3,650 $651K $178.24 $36K +3,504 +2400.0%
82 ABBV 0.28% 2,542 $640K $251.59 $72K -67 -2.6%
83 CMI 0.28% 897 $639K $712.88 $157K — —
84 HEI 0.28% 1,789 $637K $356.22 — +1,789 — NEW
85 ISRG 0.27% 1,586 $631K $397.68 $190K +631 +66.1%
86 AWK 0.27% 4,762 $627K $131.57 $313K +2,455 +106.4%
87 ANGL 0.27% 21,266 $622K $29.24 $14K +103 +0.5%
88 NOK 0.26% 45,000 $598K $13.28 $236K — —
89 BEPC 0.25% 15,780 $586K $37.12 -$43K — —
90 IMTM 0.25% 10,693 $570K $53.33 $148K +1,891 +21.5%
91 CARR 0.24% 7,503 $550K $73.35 $139K +195 +2.7%
92 FSLR 0.24% 2,325 $549K $235.96 $90K — —
93 ASML 0.24% 275 $547K $1,989.44 $173K -8 -2.8%
94 IEFA 0.24% 5,664 $547K $96.58 $46K +129 +2.3%
95 INTC 0.24% 3,909 $546K $139.63 — +3,909 — NEW
96 FITB 0.23% 9,600 $541K $56.37 $95K — —
97 LIN 0.23% 1,008 $523K $519.01 $300K +558 +124.0%
98 QUAL 0.22% 2,343 $514K $219.46 $65K +1 +0.0%
99 RBIL 0.22% 10,245 $511K $49.89 — +10,245 — NEW
100 BALT 0.22% 14,907 $511K $34.27 $4K -248 -1.6%

New Positions

SymbolValue% Port
CR $662K 0.29%
HEI $637K 0.28%
INTC $546K 0.24%
RBIL $511K 0.22%
TYL $432K 0.19%
HONIV $346K 0.15%
HONAV $341K 0.15%
AVDV $301K 0.13%
TDG $268K 0.12%
SCHG $240K 0.10%
URI $225K 0.10%
UNH $220K 0.10%
SPEM $219K 0.09%
CGNX $217K 0.09%
ANTM $216K 0.09%

Sold Out Positions

SymbolValue% Port
INTU — —%
VTI — —%
View SEC EDGAR Filings for Fortune Financial Advisors, LLC →

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For informational purposes only. Not investment advice. Data sourced from SEC filings. Privacy Terms